the new economy – an engineers perspective sir david brown chairman, motorola ltd

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The New Economy – An Engineer’s Perspective Sir David Brown Chairman, Motorola Ltd

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Page 1: The New Economy – An Engineers Perspective Sir David Brown Chairman, Motorola Ltd

The New Economy – An Engineer’s Perspective

Sir David BrownChairman, Motorola Ltd

Page 2: The New Economy – An Engineers Perspective Sir David Brown Chairman, Motorola Ltd

Why understanding of mobility is changingDigitisation of everything

Page 3: The New Economy – An Engineers Perspective Sir David Brown Chairman, Motorola Ltd

Why understanding of mobility is changingDigitisation of everythingExpansion of broadband

Page 4: The New Economy – An Engineers Perspective Sir David Brown Chairman, Motorola Ltd

Why understanding of mobility is changingDigitisation of everythingExpansion of broadbandExplosion of smart things

Page 5: The New Economy – An Engineers Perspective Sir David Brown Chairman, Motorola Ltd

Device formerly known as the mobile phoneProcessing power of yesterday’s personal

computersThe fourth screenAnytime, anywhere interactionPersonalisationThe fourth medium

Page 6: The New Economy – An Engineers Perspective Sir David Brown Chairman, Motorola Ltd

Everything = DigitsEverywhere = IntelligenceEveryone = BroadbandExperience = Mobile Portal

Page 7: The New Economy – An Engineers Perspective Sir David Brown Chairman, Motorola Ltd

Seamless Mobility

Page 8: The New Economy – An Engineers Perspective Sir David Brown Chairman, Motorola Ltd

The future of communications

User centric contentDevice-sensitive and context-sensitive, driven by affordable, available broadband

Applications explodeDigitisation of everything at the edge of the network

Privacy, safety and securityCritical for content that is purchased and created

Full mobilityAcross heterogeneous networks

Always on, always hereSessions that cross networks and devices seamlessly

Page 9: The New Economy – An Engineers Perspective Sir David Brown Chairman, Motorola Ltd

Seamless mobility is not continuity of bits …

It’s continuity of experience

Page 10: The New Economy – An Engineers Perspective Sir David Brown Chairman, Motorola Ltd

Seamless mobility

People’s understanding of mobility is changing

People value continuity of experienceThe more personalisable is the experience,

the higher is the valueTechnologies to deliver continuity of

experience exist

Seamless mobility is happening now

Page 11: The New Economy – An Engineers Perspective Sir David Brown Chairman, Motorola Ltd

Economic effects

Macroeconomy

Microeconomy

Socioeconomy

Page 12: The New Economy – An Engineers Perspective Sir David Brown Chairman, Motorola Ltd

Economic effects

Macroeconomy

Microeconomy

Socioeconomy

Page 13: The New Economy – An Engineers Perspective Sir David Brown Chairman, Motorola Ltd

Macroeconomic effects

Rate of globalisation

Page 14: The New Economy – An Engineers Perspective Sir David Brown Chairman, Motorola Ltd

Macroeconomic effects

Rate of globalisationUnleashing innovation on a world scale

Page 15: The New Economy – An Engineers Perspective Sir David Brown Chairman, Motorola Ltd

Macroeconomic effects

Rate of globalisationUnleashing innovation on a world scaleTechnology models and business models

Page 16: The New Economy – An Engineers Perspective Sir David Brown Chairman, Motorola Ltd

InnovativeTechnologyModels

InnovativeBusinessModels

WorldWideWeb

PowerfulSearchEngines

Large-ScaleWeb

DevelopmentBrowsing

ViaMobileDevices

MobileInternetand.mobi

The Disruptive Spiral

Page 17: The New Economy – An Engineers Perspective Sir David Brown Chairman, Motorola Ltd

Macroeconomic effects

Rate of globalisationUnleashing innovation on a world scaleTechnology models and business modelsDisruption

Page 18: The New Economy – An Engineers Perspective Sir David Brown Chairman, Motorola Ltd

Macroeconomic effects

Rate of globalisationUnleashing innovation on a world scaleTechnology models and business modelsDisruptionLarge-scale industrial restructuring?

Page 19: The New Economy – An Engineers Perspective Sir David Brown Chairman, Motorola Ltd

Economic effects

Macroeconomy

Microeconomy

Socioeconomy

Page 20: The New Economy – An Engineers Perspective Sir David Brown Chairman, Motorola Ltd

Microeconomic effects

Race to offer more personalisable continuity of experience

Page 21: The New Economy – An Engineers Perspective Sir David Brown Chairman, Motorola Ltd

Microeconomic effects

Race to offer more personalisable continuity of experience

Open-ness

Page 22: The New Economy – An Engineers Perspective Sir David Brown Chairman, Motorola Ltd

Microeconomic effects

Race to offer more personalisable continuity of experience

Open-nessMobile internet

Page 23: The New Economy – An Engineers Perspective Sir David Brown Chairman, Motorola Ltd

Microeconomic effects

Race to offer more personalisable continuity of experience

Open-nessMobile internetService-level interoperability

Page 24: The New Economy – An Engineers Perspective Sir David Brown Chairman, Motorola Ltd

Microeconomic effects

Race to offer more personalisable continuity of experience

Open-nessMobile internetService-level interoperabilityScalability

Page 25: The New Economy – An Engineers Perspective Sir David Brown Chairman, Motorola Ltd

Economic effects

Macroeconomy

Microeconomy

Socioeconomy

Page 26: The New Economy – An Engineers Perspective Sir David Brown Chairman, Motorola Ltd

Socioeconomic effects

Bridging the Digital Divide

Page 27: The New Economy – An Engineers Perspective Sir David Brown Chairman, Motorola Ltd

Socioeconomic effects

Bridging the Digital DivideRegulation and taxation

Page 28: The New Economy – An Engineers Perspective Sir David Brown Chairman, Motorola Ltd

Socioeconomic effects

Bridging the Digital DivideRegulation and taxationConnecting the unconnected

Page 29: The New Economy – An Engineers Perspective Sir David Brown Chairman, Motorola Ltd

Macroeconomy+

Microeconomy+

Socioeconomy=

New Economy

Page 30: The New Economy – An Engineers Perspective Sir David Brown Chairman, Motorola Ltd