the new dimension of omni-channel shopping
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The new dimension of omni-channel shopping - Retail innovation @ TAO® Technical Wear stores in GermanyTRANSCRIPT
The new dimension of omni-channel shopping
Retail innovation @ TAO® Technical Wear stores in Germany
Established: 1977
Headquarters: Nuremberg
Plant: Germany, Asia
Product sectors: Technical sportswear
Turnover: € 15 m
Employees: >70, no self owned stores
Sales offices: Germany, Switzerland,
Austria, Belgium,
Netherlands, Luxemburg
TAO® Technical-Wear (a division of Joy Sportswear GmbH)
Pyramid Computer GmbH
Pyramid’s managing directors:
Frieder Hansen and Niko Hensler
Freiburg headquarters
Founded: 1985
Headquarters: Freiburg im Breisgau
Plant: Erfurt, Thuringia
Product segments: Network & Security
Industrial & Imaging PCs
Point-of-Sale (POS)
Revenue: € 23.5 m
Employees: >100
Sales offices: France, USA
Erfurt plant
polytouch® - the all-in-one kiosk system
Facts & figures
polytouch® introduced in 2010
More than 1000 polytouch® units in daily
use (retail)
References:
Marks & Spencer
Tesco
B&Q
AMC Theaters
Continental tires
TAO Technical-Wear
fast-food chains and many more…
United Airlines USA mood layout
polytouch® - the all-in-one kiosk system
Product overview
All-in-one multi-touch systems
Projective capacitive technology
Non-reflecting, full-HD display
Latest Intel® processor technology
Graphic – high-end performance
Applications
POS/ Kiosk systems
Hospitality/Order terminals
Vending/Ticketing
Communication
Banking
…
polytouch® - customizing
The challenge …
The challenge …
The challenge …
Growth of eCommerce at an impressive rate
Limited floor space
Changing in customers behavior
Necessity of excessing product variations
Persisting in market competition
21st
century
Nephele for polytouch®
Nephele…
World’s first out-of-the-box solution –
in-store to eCommerce connector & GUI
brings your online products to the
brick store - quick & easy
Cost-efficient and customizable
Easy connection and integration into
existing IT infrastructures
It has never been easier to implement
an omni-channel strategy in your
environment
Nephele for polytouch®
Nephele
Client
Nephele
Server
Nephele
Mobile
Local installation with SDK for the polytouch hardware
Data management (eCommerce data exchange)
Android and iOS App / templates
Nephele
Deploy Deployment of the data, playlists and more (shipping in Q2/2015)
Nephele for polytouch®
Nephele
Client
TAO® Technical-Wear (a division of Joy Sportswear GmbH)
The idea ...
…behind POOOX
Looking for an easier way of shopping
Offering the ultimate shopping
experience
Offering a stress-free purchase
Special sales promotions in real time
Shopping all TAO products everywhere
Fully integrated sales cycle
Innovative omni-channel strategy
The goal is…
…to know what your customers want
They want to have a competent advice
for their needs
They expect to get an answer on every
single question
Feel satisfied
The solution has a name…
… Nephele for polytouch®
polytouch® - the ultimate omni-channel
solution
Nephele - World’s first out-of-the-box
solution
→ New dimension of omni-channel
shopping
→ Virtual shop enlargement
→ Wide range of additional services
→ Cost and time effective
POOOX on polytouch® screens
LIVE DEMO
POOOX @ Mobile
Why polytouch® & Nephele, why POOOX?
6 good reasons…
Virtual shelf extension
Fast access to product details
Bringing eCommerce into the store
Update your product offerings and
special offers in real time
Possibility of self checkout
Everywhere delivery
… even as a present
PHASE 1
PHASE 2
The POOOX implementation - two-phase approach
Start in Q3 of 2014
Integrated regional real-time campaigns
Bringing the solution to the stores
12 polytouch systems roll-out for testing
client acceptance
Scheduled to start in Q1 of 2015
Enhance the solution
Integration of further tools like self-
checkout, QR-Code couponing etc.
Roll-out 150+ systems in 2015
Time from idea to market
Rollout 12x POOOX
“Our kiosks help to convert every self-service transaction to pure fun.
polytouch® systems attract customers, they are amazingly compact
in size, and they fit in every store design.” Peter Fricke, Managing Director, TAO Technical-Wear.
The world of polytouch®
Let’s talk about
POOOX, Nephele
& polytouch®
Pyramid Computer GmbH
polytouch® business unit
Phone: 0049 761 4514 780
E-mail: [email protected]
Web: www.polytouch.de/en