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Our lives are increasingly

public, by both our own

disclosure and the discretion of others. the

internet is always on,

and to be presentable

online means looking your best around

the clock

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One of the most jarring realities of the internet is not just how much it knows about you, but how long it remembers

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And once data your information is out of your hands, it lasts as long as someone maintains it.

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Some jurisdictions are confronting this indefinite quasi-public record, bringing about the concept of “the right to be forgotten”, but Big Data isn’t giving up without a fight

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Google, one of the world’s most active data hoarders, is trying to do the bare minimum in adhering to Europe’s “right to be forgotten”

“Google’s interpretation is that successful requests are removed only under European domains such as google.fr,

google.uk, and google.de. In contrast, requests alleging copyright infringement - which outnumber privacy requests by 100:1 - are implemented under US law on all it’s domains

worldwide 1”

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If you can’t get Google to

remove your information,

or you live in a jurisdiction that doesn’t

have “right to be forgotten”

laws...

...your online presence

can follow you indefinitely

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The Professional World is Checking in on You

● 75% of U.S. recruiters and HR professionals report being required to do online research about candidates, and 70% report that they had rejected a candidate because of information found online 2

● 30% of college admissions officers said they had discovered information online that hurt an applicant’s prospects 3

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Easily available and highly detailed online information specific means virtually anyone with a smartphone can find out a great deal about you before you’ve ever met.

All it takes is knowing where to look.

“Your reputation precedes you…In a world where too many job seekers fabricate parts of their resumes, the Internet can provide valuable third-party verification that you are who you say you are”4 - Dorie Clark

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It’s not just personal and professional consequences - there are financial and legal risks too

On the dark web, everything from fake social security cards to individual bank account information is sold and exchanged between technologically skilled criminals 5

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But while there is undeniable risks and downsides to being so identifiable online...

...there are also undeniable benefits

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Actively controlling your online image and promoting the parts that are impressive means reaching a wider audience to broadcast your ideas and capabilities

“[W]e’re living in a “reputation economy”. What people say about you, and the online presence you create, will determine your success or failure in this economy”6 - Dan Schwabel

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sfasfasfa“By what you do on social media, you are creating a profile about yourself” 7 - Mark Cuban

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The benefit is not only for individuals, but businesses as well

73% of consumers say that positive online reviews make them more likely to trust a business 8

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There are of course both potential benefits and detriments to the massive collection and publicizing of personalized data online.

How you are affected, and to what degree, depends on what’s been collected and who’s

doing the collecting.

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Government - data collection by programs such as the NSA and CSEC collect and catalogue personal information of both citizens and foreign nationals, sometimes with little oversight or without specific or attainable goals and purposes 9

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● Corporations - in March 2013, Google admitted that it’s Google Maps cars “were not just taking pictures; they were collecting data from computers inside homes and structures, including “passwords, e-mails and other personal information from unsuspecting computer users” 10

○ U.S. District Court...held that Google never told Gmail users that Google would create personal profiles and target users with ads.11

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Those of us who are the subjects of data collection are the least influential when it comes to how that data is collected and what it is used for.

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The internet is characterized as the newest stage of the public sphere, but it is only public in terms of accessibility

It is almost entirely private when it comes to ownership, control, and administration.

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Just because anyone can see what you put online, doesn’t mean we own the internet collectively. The maintenance of the internet is not performed by the social collective, but by particular government and corporate stakeholders with specific interests.

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Your online presence is publically accessible and privately owned the minute you click send, share, or post. Your online presence is part of you, but it’s not yours.

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Works Cited

1. Powels, Julia, and Enrique Chaparro. "How Google Determined Our Right to Be Forgotten." The Guardian February 18, 2015. Accessed June 12, 2015.

2. Rosen, Jeffrey. "The Web Means the End of Forgetting." The New York Times. July 24, 2010. Accessed June 12, 2015.

3. Singer, Natasha. "In College Admissions, Social Media Can Be a Double-Edged Sword." Bits. November 11, 2013. Accessed June 12, 2015.

4. Clark, Dorie. "It's Not a Job Search, It's a Permanent Campaign." March 28, 2012. Accessed June 12, 2015. 5. Thompson, Cadie. "Here's How Much Thieves Make by Selling Your Personal Data Online." Business Insider. May 27, 2015. Accessed June 12, 2015. 6. Schawbel, Dan. "The Reputation Economy Is Coming - Are You Prepared?" Forbes. February 28, 2011. Accessed June 12, 2015. 7. Cuban, Mark. "Mark Cuban: The Big Mistake You Don't Know You're Making on Social Media." Inc.com.

Accessed June 12, 2015. http://www.inc.com/mark-cuban/playbook-biggest-mistake-social-media.html. 8. Martin, Ron. "Appear, Engage, & Influence: Get the 10 Benefits of Online Reputation Management." InfoTeam. March 18, 2014. Accessed June 12, 2015. 9. Solove, Daniel. "Data Mining and the Security-Liberty Debate." George Washington University Law Faculty

Publications, 2008. 10. Rosenfeld, Steven. "4 Ways Google Is Destroying Privacy and Collecting Your Data." Salon. February 5,

2015. Accessed June 12, 2015. 11. ibid.

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