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The New Digital World and the Transformation of Information and Libraries Patricia L. Thibodeau Associate Dean Library Services & Archives Oct. 26, 2011 Duke University Medical Center Library & Archives

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Page 1: The New Digital World and the Transformation of Information and Libraries Patricia L. Thibodeau Associate Dean Library Services & Archives Oct. 26, 2011

Duke University Medical Center Library & Archives

The New Digital World andthe Transformation of Information

and Libraries

Patricia L. Thibodeau

Associate Dean

Library Services & Archives

Oct. 26, 2011

Page 2: The New Digital World and the Transformation of Information and Libraries Patricia L. Thibodeau Associate Dean Library Services & Archives Oct. 26, 2011

Duke University Medical Center Library & Archives

Objectives

• Describe major changes in how knowledge-based information is delivered and accessed

• Understand obstacles to accessing digital content

• Describe major changes in user behavior when seeking and using knowledge-based resources

• Identify major changes in library services and resources

Oct. 26, 2011

Page 3: The New Digital World and the Transformation of Information and Libraries Patricia L. Thibodeau Associate Dean Library Services & Archives Oct. 26, 2011

Duke University Medical Center Library & Archives

Myths and Expectations

• Everything is free on the Internet

• Digital materials are less costly

• Electronic resources are easier to acquire and manage

• Google provides access to everything

October 26, 2011

Page 4: The New Digital World and the Transformation of Information and Libraries Patricia L. Thibodeau Associate Dean Library Services & Archives Oct. 26, 2011

Duke University Medical Center Library & Archives

About 15 years ago

• Print bound collections • Online journals very experimental• Free PubMed/Medline (1997)• Few vendor hosted resources• Local servers with password

authentication• World Wide Web in its infancy• Few robust Web sites

October 26, 2011

Page 5: The New Digital World and the Transformation of Information and Libraries Patricia L. Thibodeau Associate Dean Library Services & Archives Oct. 26, 2011

Duke University Medical Center Library & Archives

Fast Forward to 2011

• Most journals electronic• More and more e-books• Google and billions of Web pages• Commercial Web-based resources • IP authentication / VPN accounts• Mobile applications

October 26, 2011

Page 6: The New Digital World and the Transformation of Information and Libraries Patricia L. Thibodeau Associate Dean Library Services & Archives Oct. 26, 2011

Duke University Medical Center Library & Archives

Major Changes/Challenges

• Scholarly communication process and the publishing industry

• Economic realities

• Access issues

• Management / findability

October 26, 2011

Page 7: The New Digital World and the Transformation of Information and Libraries Patricia L. Thibodeau Associate Dean Library Services & Archives Oct. 26, 2011

Duke University Medical Center Library & Archives

Scholarly communication

• Commercial and society publishers– Stockholder demands– Society survival

• Ownership/control of content– Loss of control– Loss of revenues

• Proprietary interfaces• New costs of Web-based delivery

October 26, 2011

Page 8: The New Digital World and the Transformation of Information and Libraries Patricia L. Thibodeau Associate Dean Library Services & Archives Oct. 26, 2011

Duke University Medical Center Library & Archives

Escalating Costs

• Premium prices for electronic– 5%, 25%, 400% and more– Inflation of 8 to 11%, low of 6%

• Big deals– Discounts but unwanted bundling– Cancellation limits

• Tiered pricing models• Use based pricing

October 26, 2011

Page 9: The New Digital World and the Transformation of Information and Libraries Patricia L. Thibodeau Associate Dean Library Services & Archives Oct. 26, 2011

Duke University Medical Center Library & Archives October 26, 2011

Journal CrisisYears

1000000

1200000

1400000

1600000

1800000

2000000

2200000

3% budget increase8% journal increase

Page 10: The New Digital World and the Transformation of Information and Libraries Patricia L. Thibodeau Associate Dean Library Services & Archives Oct. 26, 2011

Duke University Medical Center Library & Archives

Restricted vs. Free Access

• Licensing restrictions

• Open access and hybrid models

• Public access policies

• Access, not ownership

October 26, 2011

Page 11: The New Digital World and the Transformation of Information and Libraries Patricia L. Thibodeau Associate Dean Library Services & Archives Oct. 26, 2011

Duke University Medical Center Library & Archives

Technology and Access

• Authentication / authorized access• Tracking and managing URLs• Linking full-text to citations• Metadata in online catalogs• Mobile applications• Disparate search engines

October 26, 2011

Page 12: The New Digital World and the Transformation of Information and Libraries Patricia L. Thibodeau Associate Dean Library Services & Archives Oct. 26, 2011

Duke University Medical Center Library & Archives

Digital Knowledge

• Access anytime from anywhere• End-user database searching• Google scholar• Linking citations to full-text• Search filters • Social media

October 26, 2011

Page 13: The New Digital World and the Transformation of Information and Libraries Patricia L. Thibodeau Associate Dean Library Services & Archives Oct. 26, 2011

Duke University Medical Center Library & Archives

Quality and Content

• Focus on content not the container• Evaluation of interfaces• Ease of navigation• Purpose• Metrics• Cost per use

October 26, 2011

Page 14: The New Digital World and the Transformation of Information and Libraries Patricia L. Thibodeau Associate Dean Library Services & Archives Oct. 26, 2011

Duke University Medical Center Library & Archives

User Behaviors and Expectations

October 26, 2011

Page 15: The New Digital World and the Transformation of Information and Libraries Patricia L. Thibodeau Associate Dean Library Services & Archives Oct. 26, 2011

Duke University Medical Center Library & Archives

Impact on the User

• Tenopir and King 2008 scientist / faculty study

• Reading more• More from searching than browsing• Broader range of resources• Finding more older (10+ years)

electronically

October 26, 2011

Page 16: The New Digital World and the Transformation of Information and Libraries Patricia L. Thibodeau Associate Dean Library Services & Archives Oct. 26, 2011

Duke University Medical Center Library & Archives

E-book Use

• University of Pittsburgh 2009• Flexible in terms of format• Convenience an important factor• Prefer e-reference books• Federated e-book searching over

catalog search• Google book search, but want links

to library collection

October 26, 2011

Page 17: The New Digital World and the Transformation of Information and Libraries Patricia L. Thibodeau Associate Dean Library Services & Archives Oct. 26, 2011

Duke University Medical Center Library & Archives

College Students

• OCLC study 2005• Delivery of wanted items, not just

discovery• Enhanced content – rely on and

expect• Advanced options and facets to

refine, navigate, browse and manage results

October 26, 2011

Page 18: The New Digital World and the Transformation of Information and Libraries Patricia L. Thibodeau Associate Dean Library Services & Archives Oct. 26, 2011

Duke University Medical Center Library & Archives

Digital Natives

• Ethnographic research at Illinois Academic libraries 2010

“Today’s students might have grown up with the language of the information age, but they do not necessarily know the grammar”

October 26, 2011

Page 19: The New Digital World and the Transformation of Information and Libraries Patricia L. Thibodeau Associate Dean Library Services & Archives Oct. 26, 2011

Duke University Medical Center Library & Archives

User Expectations

• Adopt new technologies if support their work

• Content available digitally or easily delivered to them

• Convenience/easy access is important

• Google is a common starting point

October 26, 2011

Page 20: The New Digital World and the Transformation of Information and Libraries Patricia L. Thibodeau Associate Dean Library Services & Archives Oct. 26, 2011

Duke University Medical Center Library & Archives

Concerns/realities

• If not online, does not exist• Google search skills are good

enough• Users are overwhelmed by choices• Less time to come to the library• Self-reliance a strong attribute

October 26, 2011

Page 21: The New Digital World and the Transformation of Information and Libraries Patricia L. Thibodeau Associate Dean Library Services & Archives Oct. 26, 2011

Duke University Medical Center Library & Archives

Engaging the Digital World

• Point of care/need resources• Single federated search interface• Filtering for high quality resources• Customized Web portals• Exploring/ integrating technologies • Digital delivery of print• Identifying productivity tools• Social networking tools

October 26, 2011

Page 22: The New Digital World and the Transformation of Information and Libraries Patricia L. Thibodeau Associate Dean Library Services & Archives Oct. 26, 2011

Duke University Medical Center Library & Archives

Collection of Services

• Customized information literacy training

• Evidence-based practice education• Providing systematic reviews• Expert search and evaluation skills• Outreach and on-site delivery• Virtual reference• Online tutorials and training

October 26, 2011

Page 23: The New Digital World and the Transformation of Information and Libraries Patricia L. Thibodeau Associate Dean Library Services & Archives Oct. 26, 2011

Duke University Medical Center Library & Archives

New Roles

• Digital research support– Data management, curation,

preservation

• Embedded librarians– Infomationist or information specialist

in context

• Knowledge creators/keepers– Institutional scholarship

October 26, 2011

Page 24: The New Digital World and the Transformation of Information and Libraries Patricia L. Thibodeau Associate Dean Library Services & Archives Oct. 26, 2011

Duke University Medical Center Library & Archives

Library as Place

• The best thing about the library is that I do not need to go there anymore

• Community space• Collaborative work environment• Quiet sanctuary

October 26, 2011

Page 25: The New Digital World and the Transformation of Information and Libraries Patricia L. Thibodeau Associate Dean Library Services & Archives Oct. 26, 2011

Duke University Medical Center Library & Archives

The Future?

• Digital collections• New formats beyond article or book• Text mining for expanded discovery• Better federated searching• Tools for distilling knowledge• Data management resources• Participation in resource development• Integration into workflow

October 26, 2011

Page 26: The New Digital World and the Transformation of Information and Libraries Patricia L. Thibodeau Associate Dean Library Services & Archives Oct. 26, 2011

Duke University Medical Center Library & Archives

Questions, Comments,Observations?

Thank you!

Oct. 26, 2011