DO NOT PUBLISH BEFORE 04/19/2017

THE NEW COMPOUND

FOR ALL LEGENDARY MTB TIRES

SP

EED

GR

IP

SP

EED

SO

FT

ULT

RA

SO

FT

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ADDIX COMPOUND.Push yourself to your limits and demand the most from your tire. When the pressure is on, it shows its true colors: more grip, more speed, more mileage.Experience a different dimension. ADDIX – the new compound for all legendary tires of the EVO line.

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06 ADDIX. FORMULA AND RAW MATERIALS.

08 ADDIX. TECHNOLOGY.

10 ADDIX. ALL NEW.

12 ADDIX. FOUR ANSWERS.

18 ADDIX. TEAM.

22 ADDIX. FOR ALL LEGENDARY MTB TIRES.

27 ADDIX. CONTACT. INFORMATION.

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FORMULA AND RAW MATERIALS.

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FORMULA AND RAW MATERIALS.

Every rubber compound is made up of natural and synthetic rubbers – along with many other solid and liquid ingredients. Carbon black, silica, silanes, oils, sulphur anti-oxidants to name just a few ... The quality of all these raw materials determines whether a tire will be outstanding or just mediocre. There are countless options for selecting, combining and measuring them, so a good formula requires highly specialized expertise, high-quality raw materials and extensive testing – it goes without saying that the final recipe is top secret.

ADDIX. FORMULA AND RAW MATERIALS.

ADDIX is created using completely new formulas. We purchase advanced raw materials, carefully test for quality and diligently source the best worldwide. Basically, we have significantly increased the filler content for silica and we now control the mixing process more accurately than ever before. As a result, ADDIX compounds are characterized by one thing in particular: they solve the trade-off between grip, rolling resistance and wear across a much broader range.

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TECHNOLOGY.

ADDIX. TECHNOLOGY.

ADDIX is produced in a completely new mixer using a new process that we havedesigned. We now have hardware throughout our plant that we are using toimplement what is currently the most advanced and precise mixing process inthe bicycle tire industry. Entirely new dimensions are opening up to us becausewe can infinitely vary all the parameters. It’s this high-end mixing technology,controlled by our specifications, that actually makes completely new compoundproperties possible – with ADDIX we’re achieving a whole new level of perfor-mance and quality.

TECHNOLOGY.

The formulas are only one part of the equation. The mixing process is the other.Here the margin for error is small. The difference between hitting a home run andmaking mistakes are minuscule. The interdependence between the parameterswhich define the physical and chemical process is extremely complex and evenchanging only one of the parameters can produce an entirely different result. So to achieve success, there are three things that have to interact perfectly: the formula, the process and the technical equipment – and all three are trade secrets, of course.

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XC RACE XC / AM / TRAIL ENDURO / DOWNHILL ENDURO / DOWNHILL

MAGIC MARY

DH •SG • •TLE APEX* • •TLE •

DIRTY DANDH •SG •

HANS DAMPFSG •TLE • •

ROCK RAZOR

SG •TLE APEX* •TLE •

FAT ALBERT FRONT TLE •REAR TLE •

NOBBY NICTLE APEX* •TLE •

ROCKET RONTLE • •LS •

RACING RALPHTLE • •LS •

THUNDER BURTTLE •LS •

FURIOUS FRED LS •DIRTY DAN XC LS •JUMBO JIM

TLE •LS •

*TLE APEX exclusively available for 27.5+

COMPOUND

TIRE

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ADDIX. ALL NEW.

ADDIX makes all of our legendary EVO mountain bike tires better. With four compounds – SPEED, SPEED - GRIP, SOFT, ULTRA SOFT – we can respond to every demand. The names define the range, they refer specifically to the character of the compound. All the tests in the lab and in the field demonstrate that, ADDIX performs better than any other compound before it – in all disciplines: XC, AM and TRAIL, ENDURO and DOWNHILL. ADDIX is immediately recognizable by the label on the sidewall and the colored stripe in the tread.

MISSION IMPOSSIBLE.

A tire should have four key characteristics: great grip, low rolling resistance, good damping and high durability. Claims which are diametrically opposed in reality. A very soft tire with high damping always suffers from faster wear. A tire with a lot of grip will never impress with the lowest rolling resistance. So a single compound can never be the answer to everything. It’s always going to be about smart compromises. Whether a compound is ultimately the best compromise is something you only find out when it’s pushed to the limit under the precise conditions for which it’s been designed.

ALL NEW.

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XC RACE

XC / AM / TRAIL

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ENDURO / DOWNHILL

ENDURO / DOWNHILL

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100%DURABILITY DAMPING

ROLLING PROPERTIES

GRIP

XC RACE

ADDIX SPEED is the compound for XC race specialists. It catapults our XC tires into a new performance dimension.

Here’s the answer for those who’d like to go even faster. There’s only one thing that ADDIX Speed really loves and that’s speed. So the rolling resistance has been chopped yet again. It’s lower than the previous PaceStar, but at the same time ADDIX Speed is more durable and more resilient.

Rolling prop. Damping Grip Durability

ADDIX Speed 110% 105% 115% 125%

PaceStar Compound 100% 100% 100% 100%

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100%

Rolling prop. Damping Grip Durability

ADDIX Speedgrip 94% 115% 135% 162%

PaceStar Compound 100% 100% 100% 100%

XC / AM / TRAIL

ADDIX SPEEDGRIP, the universal compound. It definitely has the widest range of use. Perfect for XC, AM and Trail: for the majority of EVO tires there’s a version with ADDIX Speedgrip! It replaces the previous PaceStar compound where a significant, though not the only difference, during extensive use is more mileage and a longer life.

Lots of everything: speed, grip and durability. Combining all three characteristics to achieve the perfect compound is almost impossible in theory, but now we’ve done it with ADDIX Speedgrip to an extent that we never thought possible!

DURABILITY DAMPING

ROLLING PROPERTIES

GRIP15

100%

Rolling prop. Damping Grip Durability

ADDIX Soft 120% 104% 112% 149%

TrailStar Compound 100% 100% 100% 100%

ENDURO / DOWNHILL

ADDIX SOFT is a compound that bridges many disciplines. It’s just as at home in the enduro and downhill world as it is in the demanding discipline of all-mountain and trail riding. It also impresses when used in combination with other ADDIX tires – more speed: Soft on the front, Speedgrip on the back. Or more damping: Ultra Soft on the front, Soft on the back.

Rides superbly and provides impressively good damping. That’s ADDIX Soft. We’ve dug deep in the tire builder’s bag of tricks to create the perfect balance between the two. The result is a compound that’s amazingly good fun and yet is significantly more durable than the previous TrailStar compound. Tip: ADDIX Soft is also ideal for e-MTBs. Here it really plays to its strengths of “great damping and powerful grip”, and due to the optimized low-temperature properties it does this all year round!

DURABILITY DAMPING

ROLLING PROPERTIES

GRIP16

100%

Rolling prop. Damping Grip Durability

ADDIX Ultra Soft 110% 105% 106% 112%

VertStar Compound 100% 100% 100% 100%

ENDURO / DOWNHILL

ADDIX ULTRA SOFT is the ADDIX compound for hardcore use in enduro and downhill. Sensationally good damping has been further improved over the previous VertStar compound, while at the same time ADDIX Ultra Soft is suitable for all-weather use due to significantly improved low-temperature properties when it comes to grip and damping.

Extremely soft to cope with very difficult challenges. ADDIX Ultra Soft appears to stick to the ground, literally clawing its way into the subsoil because there’s only one goal in sight: maximum damping and maximum grip.

DURABILITY DAMPING

ROLLING PROPERTIES

GRIP17

TEAM.

A team with more than 30 employees has been developing ADDIX since 2015. It was led by Markus Hachmeyer (l.), Wolfgang Arenz (r.) and Si Woo Park (not pictured).

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THE HEAD DEVELOPER.

Not only has Markus Hachmeyer been riding MTBs in almost all disciplines for more than a quarter of a century, he’s also been the head developer of Schwalbe treads for almost as long, and there is not a tire that he hasn’t helped to develop.

Markus, you’ve been involved in all the major turning points at Schwalbe. How do you see ADDIX?

It’s a really big thing. Never before have we taken such an ambitious step with the compound. In actual fact, we’ve left no stone unturned, not with the formulation and even less with the processes. We’ve really gone to town on it: new mixer, new team, new goals. And to be fair, we were pretty well set up even before that. It’s just that with ADDIX we’ve clearly got even better, and what I’m particularly pleased about – in precisely those areas where we were seen to have weaknesses. Now we can provide convincing answers, for example about the durability or the low temperature properties of the two soft compounds.

Previously, all the EVO compounds for MTBs were also multiple compounds. Is that going to continue?

Whether we’re using a mono or multiple compound in a tire will be one of our trade secrets. With ADDIX, mono/dual/triple is one tool among many but it’s no longer in the foreground as it was a few years ago. What we’ve achieved with ADDIX, to an extent never seen

before – depending on the compound’s properties – the tire’s performance remains stable over its lifetime. And tires with ADDIX have a longer lifetime! That’s what counts.

All the legendary EVO tires are now available with the new ADDIX. As a tread designer, these are all your offspring. Does the new compound really make such a huge difference?

Yes. Of course, the wow effect is not going to be the same for all of them. With one you’ll experience the difference more in longer distances and with another more in extreme conditions. There are four very different compounds and tires for very varied discipline. But if the tires are all my offspring, then all I can say is that I’ve always been really proud of them and I’d never have believed that they would be capable of such a career move.

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Laboratory tests show: ADDIX performs better than any other compound before it.

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THE HEAD COMPOUNDER.

Wolfgang Arenz is undisputedly the best-known and most highly acclaimed specialist for tire compounds in the bicycle industry. After working for other tire manufacturers, he has now been head compounder at Schwalbe for two years.

Wolfgang, what was it that persuaded you to move to Schwalbe?

The huge opportunities I have here. Schwalbe only knows one product: bicycle tires. I notice this every day. There’s a special intensity at work here. All the strategic considerations revolve around the one topic, new ideas are always welcome and everyone works towards the same goal. Here, my expertise is not only in demand for new formulas. I can actually help to shape the entire manufacturing process. This could mean small optimizations in the details, but equally it might be radically creative suggestions. There’s targeted investment in innovations for the industrial workflow. As a rubber nerd, these are absolutely ideal conditions for me.

How were you received by the team? After all, you used to be competitors.

It was a fantastic experience from day one. When you’re as specialized in a subject as I am, it’s amazing fun to have real partners by your side in development who understand as much about tires as I do. They also challenge me – top of the list Markus Hachmeyer, but the other product managers are just as demanding.

They’re not just satisfied with my first shot at the ring. They want more, they want the finished product. It’s a new kick, it’s wonderful.

You’ve now set new benchmarks for MTB tires with ADDIX. What’s next?

It goes without saying that the innovations made possible by ADDIX are not just reserved for mountain bike tires. Anyone who knows me, knows how close to my heart racing bikes are, but there was another reason why I moved to Schwalbe. There’s no one else who takes tires for everyday use, for city and trekking, as seriously as they do. There’s a great tradition and great foresight for this at Schwalbe, and that’s a challenge I find just as exciting as the sporty high-end tires.

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MAGIC MARY

FOR ALL LEGENDARY MTB TIRES.

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HANS DAMPF ROCK RAZOR DIRTY DAN

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NOBBY NIC FAT ALBERT FRONT FAT ALBERT REAR

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RACING RALPH ROCKET RON THUNDER BURT

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FURIOUS FRED DIRTY DAN XC JUMBO JIM

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ADDIX. ONLINE.schwalbe.com/addix-compound >>

ADDIX. VIDEO.schwalbe.com/addix-vimeo >>schwalbe.com/addix-youtube >>

Doris Klyttad.klytta@schwalbe.com >>

Markus Hachmeyerm.hachmeyer@schwalbe.com >>

schwalbe.com/addix-media >>PRESS CONTACT.

DEVELOPMENT CONTACT.

CONTACT. INFORMATION.

ADDIX. INFORMATIONS.

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Schwalbe | Ralf Bohle GmbH | 51580 Reichshof | Germany