the new cio-cmo relationship in higher education


Digital EconomyWelcome to the New

User experience is shaped by technology trends

Digital economy is defined by mobile, social, cloud, big data and apps

The network is a strategic business asset

©2014 Extreme Networks, Inc. All rights reserved.Mobile-first, always connected, highly secure

Mobile74% of viewers will leave a page if not loaded in 5 seconds

268B mobile apps will be downloaded in 2017

70% of mobile searches lead to action within 1 hour

©2014 Extreme Networks, Inc. All rights reserved.Collaborative, open and connected

Social65% of B2B companies have acquired a customer through social

94% of customers believe that c-level social involvement is important

82% of employees trust a company with social leaders

©2014 Extreme Networks, Inc. All rights reserved.Hybrid, flexible and secure

Cloud97% of workers are using cloud services

60% of all cloud deployments will be hybrid by 2016

77% of businesses saw rogue cloud deployments last year

©2014 Extreme Networks, Inc. All rights reserved.Right app, right person, right time

Apps70B apps will be downloaded by 2014 (286 billion by 2017)

84% of mobile traffic is related to apps

0% of college know what apps are running everywhere

©2014 Extreme Networks, Inc. All rights reserved.Data to insight to rapid decision/action

Big Data4300% increase in annual Big Data generation by 2020

0.5% of Big Data is being analyzed today

63% of businesses view analyzing Big Data as a competitive advantage


Application Landscape Report 2014Too many web applications a stumbling block to digital transformation

60% CIOs believe their most valuable contribution is introducing new technologies

Cloud (56%), Mobility (54%), Social (41%) and Big Data (34%) are seeing major adoption

76% CIOs: modernization of the application landscape key to achieving business objectives

*Survey of 1,000 global CIOs


State of the CIO 2014Digital strategist or traditional CIO?

90% CIOs: role is increasingly challenging; 65% role is becoming more rewarding

44% CIOs report to the CEO. Tenure is six years, while average pay is holding at $219,500

CIOs spend significant time to focus with business leaders - up to 25% of week

Game-changer CIOs average salary $249,000 (70% report to CEO) vs cost-center CIOs ($182,000 and 37% report to CEO)

48% of CIOs: IT group is viewed as a cost center or service provider

61% CIOs have part of their compensation tied to a specific corporate revenue or profit goal


2014 CIO Priorities

“Measurement is fabulous. Unless you’re busy measuring what's easy to measure as opposed to what's important.” – Seth Godin


1. Lead the business from the front

2. Re-invent for next-generation digital

3. Create highly engaging workplace,

customer, and partner experiences

4. Enable emergent, decentralized

tech change in the organization

5. Don’t constrain IT, empower it

CIO Mandate: Lead Digital Transformation

Authored by Dion Hinchcliffe, Dachis Group


CMOs – 2014 and BeyondHow will CMOs and CIOs work together?


The Evolved CMO in 2014CMOs Must Ramp Up Business and Technology Acumen

62% CMOs surveyed globally believe the CIO is a strategic partner in meeting corporate goals

41% CMOs share common vision with CIO of how marketing and IT teams should work together

Only 29% CMOs partner with their IT counterpart when buying marketing technology

31% CMOs use technologies to analyze and respond to customer feedback

40% CMOs claim they are hindered by the quality of customer data in their organization


CIOs and CMOs: Power couple or strange bedfellows?Forced marriage of IT and marketing gets off to a rocky start

Gartner, marketing’s budget 10.5% of revenue; IT budgets averaged 3.5%

Marketing budget for “digital marketing” was 2.5% in 2012, 3.5% in 2013

Gartner IT spending by marketing will rise by an average 9% in 2015


Is CDO the next step for the aspiring CIO-Plus?

The CDO’s job is to turn the digital cacophony into a symphony

Roughly 20% of CIOs in Gartner survey said they played the role of a CDO

To build great digital capabilities you need to link to your existing IT capabilities/people

2011 – 75 CDOs2013 – 500 CDOs2014 – 1,000 CDOs

Should Your CIO be the Chief Digital Officer?


Traditional Business Digital Business

Marketing IT Marketing IT


100 CDOs serve in large global organizations in 2014, more than double that in 2012

By 2015, 25% of large global organizations will have appointed Chief Data Officers

Over 25% of CDOs are women, almost twice as high as for CIOs (13%)

By 2014, more than 20% of government organizations will have appointed a CDO

Chief Digital Officers


CMOs and CIOs Need to Get Along to Make Big Data Work

Data-driven companies are 5% more productive and 6% more profitable

Marketers spend $50 billion on Big Data and analytics capabilities

Per Gartner, the CMO’s IT budget is expected to outstrip the CIO’s by 2018

CMO (customer data) and CIO (Big Data backbone) are natural partners


Connecting Students Across North AmericaMore than 300 Colleges & Universities


How technological innovation impacts higher education A roadmap for the transformation of higher education Trends in Higher Education

Extreme Networks CIO StudiesIn-depth interviews and surveys with Higher Education CIOs


CIOS Must Make Strategic ContributionsIT strategy should align with the institution’s operating requirements and strategy

Student Recruitment Student Retention Fundraising Reducing costs and improving operating efficiency Greater classroom innovation


Student Recruitment Increase Web presence Monitor social media Identify undecided prospects

“We’ve got a Facebook and Twitter presence. IT runs back end and the public affairs office runs front end.”

- Erich Matola, CIO University of Wisconsin at Platteville


“With our early-alert system, retention rates are up 2-5%.”

- Phil Komarny, CIO Seton Hill University

Student Retention Early warning systems Case-management systems for

tracking students Create a positive student technology

experience to grow loyalty


“With my fundraising hat on, IT helped turn-around a multi-year decline in alumni giving.”

- Reed Sheard, CIO of Westmont College

Fundraising Strive to understand the challenges

and contribute ideas where technology can help generate revenue

Provide technology that connects alumni to the school and each other


“Cost, efficiencies, better integration, less maintenance, security, all of these are driving cloud applications.”

- Lisa Davis, CIO of Georgetown

Cost Reduction andOperational Efficiency Look at admin services, facilities, curriculum

management for opportunities Cloud Collaborative software Extreme Networks Purview


Classroom Innovation Higher Education Trends

WiFi everywhere Digital and video content throughout the

campus Online Testing Adaptive Learning and Textbooks MOOCs Global Connected Classrooms Digital Badges

“We enable students in France and Austin to meet synchronously during and after class via advanced video conferencing.”

- Dave Waldron, CIOof St. Edward’sUniversity


Build The Right Infrastructure Provide The Right Applications And

Services Transform The IT Organization Support Institutional Transformation

Transformation Road MapStructured approach to align business goals, strategy, and technology to institutional challenges


Build The Right Infrastructure• Local and cloud-based servers and storage • Wired and wireless networking • Voice• Network security and access control • Infrastructure for online learning and collaboration • High-speed Internet access • Disaster recovery • Project management capability

“Digitizing, providing online education, Georgetown Global, that all has to sit upon a solid modern infrastructure and architecture to be able to run.”

- Lisa Davis, CIO of Georgetown


Summary Results1. Infrastructure2. Security3. Virtualization4. Business Transformation5. Skills Development6. Mobile7. New App Dev8. Cloud, SaaS9. Big Data10.Outsourced Services


Provide The Right Applications & Services Back-end applications

ERP, financial systems, human capital management, business intelligence

Administrative tools Course selection systems for students

Online learning applications Remote teaching, learning management systems

Collaboration tools video conferencing, activity streams, instant

messaging Email and other communications tools Apps for mobile devices and phones

“We GPS-enabled the shuttles and wrote an app so you can use your iPhone to see where the college shuttles are in real-time.”- Reed Sheard, CIO of Westmont College


Massive Open Online Courses (MOOCs)


Massive Open Online Courses (MOOCs)

EXT MOOC• 4 Courses• 2000+ Students• 50 Countries• 7 Partnering Universities

What is EXT MOOC


Transform The IT Organization Develop a Service-Oriented Culture within IT Adopt an Efficient IT Organizational Structure Align IT and the Business Develop IT Staff Skills

“Every IT person can do any project that doesn’t take more than 12 hours. If there is a contra initiative and you need our help, we help you. There is no need for some committee to decide. ”

Rob Rennie, CIO of Florida State College at Jacksonville


Facilitate Open Relationships with Stakeholders Exchange Ideas with Stakeholders Foster Executive Relationships

Ideally CIO reports to president, dean, or provost Participate on non-technology committees Create informal relationships with institutional leaders

Drive and SupportTransformation & Culture Shift


CDO, HARVARD UNIVERSITYPERRY HEWITT

Digital should be everyone's job

Think from the outside-in

Management needs to live digital


CIO California State University Channel Islands.MICHAEL BERMAN

Marketing understands brand awarenessIT helps with analytics, mobile, social media

CIO can manage both IT and Marketing


CIO, UNHJOANNA YOUNG

Be open to innovation

Take a 460 degree view

Social accelerates contribution


CIO, SETON HILLPHIL KOMARNY

Mobile-first is expected

Social media is a learning thing

You can’t be relevant without being social


CIO University of Mississippi Medical CenterDAVID CHOU

Drive branding with social mediaUnify missions of edu, research, patient careKeep organization ahead of the megatrends


CIO, FCCDAVID BRAY

Put culture first

Create a culture of "intrepreneurs"

Opt for agile adoption in phases


CIO, INTELKIM STEVENSON

No IT projects, only business projects

IT should help transform the business

Connect to new sources & influential people


CIO, HPRAMON BAEZ

Never deploy something the business isn't ready for

Form close relationships with the business units

Extend innovation beyond IT


CIO, DELLANDI KARABOUTIS

IT must proactively welcome ideas from outside of IT

CIOs must form an alliance with CMOs

Embrace disruptive technologies, like cloud


CO-CHAIR, DELOITTEJOHN HAGEL

Drive change at the edge of an organization

Accept vulnerability as path to earning trust

Move to a model of scalable learning


CIO, NETFLIXMIKE KAIL

Focus on cloud wherever possible

IT's charter is to improve business efficiency

Partner with line-of-business


CIO, COLORADOKRISTIN RUSSEL

Control is an illusion

Collaborate to co-create value

Innovation is closest to the frontline


VP CONTENT, NE PATRIOTSFRED KIRSCH

Know your customers

IT infrastructure is a business asset

Big Data rewards customer engagement


CIO, US GSACASEY COLEMAN

Go first and stay ahead

Focus on user experience

Technology for business sake


CIO of ADPMIKE CAPONE

Responsible for both IT and product devGuide strategy with peer collaboration

Work with CMO on analytics and big data


CIO of San FranciscoMARC TOUITOU

Customer's business requirements are #1Simplify. Accelerate.

Be the Chief Enthusiast Officer


CEO, BOXAARON LEVIE

Collaborate with the business

IT should be the information enabler

Pay attention to where customers are going


CIO, CELTICSJAY WESSEL

Maintain a winning attitude

Teamwork across departments

Adore what you do. Passion drives excellence


CMO, SAPJONATHAN BECHER

Be deliberately digital

Democratize Business Intelligence

Build programs from the audience in


GROUP VP, IDCMIKE FAUSCETTE

CMO owns the results of Big Data

Customer communication platforms

CMO chooses the tools, but CIO makes them work


GROUP VP, GARTNERMARK P. McDONALD

The emerging CDO

Technology is bigger than IT

14% of total economy now happens online


FOUNDER, ALLTOP.COMGUY KAWASAKI

Trust the crowd

Social amplifies voice and choice

CIOs empower CMOs to focus outwardly


Areas where CMOs become frustrated with CIOs

CIO understands marketing requirements

Marketing employees understand IT

IT employees understand marketing programs

Want to enable marketing employees to operate data/content, without IT intervention

IT development process is slow and not aligned to the speed of digital marketing

Strongly Disagree (%) Strongly Agree

2 9 38 38 13

3 13 38 36 10

5 18 32 34 11

6 13 36 33 12

9 14 38 28 11


Areas where CIOs become frustrated with CMOs

Software service needs careful planning

CMO understands company’s IT infrastructure

IT employees understand marketing programs

Marketing pulls in technologies without consideration for IT standards

Marketing understands technology

Strongly Disagree (%) Strongly Agree

14 30 40 25

3 6 36 38 17

3 16 31 35 15

15 29 35 14

15 34 33 153

7


Marketing Success Factors


“The most powerful combination is the CMO and CIO working together with a shared goal to grow the business.”


The new extremenetworks.com Responsive user interface Adjusts to desktop, mobile and tablets on the fly Extend your brand experience across the omni-channel

Mobile First


Building a Community Contextual intelligence: real-time web personalization Understand customer’s needs Engage during moment of research

The Social Web


“Partner with the CIO organization so that the IT strategy and tactics for the marketing function become shared and unified.”


Understand the science behind marketing and sales Understand the markets your company servers Co-champion marketing and sales innovation Value design, emotion, and customer experience Connect with people outside of IT and company

WHAT CAN CIOs DO TO HELPCMOs


WHAT CAN CMOs DO TO HELP CIOs Trust IT expertise Promote IT innovation Increase your technology IQ Monitor emerging marketing tech trends Clearly communicate business objectives


Thank You

@ValaAfshar