the new chain of gyms project (g.s. chun south korea)
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THE HEALTHIEST
COUNTRY IN THE WORLD
G.S Chun / South Korea
The new chain of gyms project
THE HEALTHIEST
COUNTRY IN THE WORLD
G.S Chun / South Korea
The new chain of gyms project
THE BRIEF
What’s the
biggest obstacle to going to the gym regularly?
„What the hell am I doing here…?‟
Lack of Motivation…
Boredom…
No Enthusiasm…
Tiredness …
Launching a new chain of gyms
for this people!!
USPs of Gym
1. To run a “Help Desk” instead of an ordinary reception desk
(like at a public bath or at Clas Ohlson) so there is always staff available
to answer questions and discuss training methods with.
2. “Brain-Training” : Advanced continuing education in health & fitness
for the body and soul. Videotaped specialist classes held in exclusive
conference rooms with small groups. Complete lecture series with
homework, final exams, etc.
3. “Training Buddies” : To match people with likeminded training
friends; an introductory program with group coaching every fourth week.
4. A dating-service: For people who like bodies in motion...
5. An “Experience Hub”: Wii terminals (dance mats, tennis, bowling);
extra long treadmills for 150 people; Nordic Walking groups start every
hour, indoor bandy, classy locker rooms with a chic spa feel.
USPs of Gym
1. To run a “Help Desk” instead of an ordinary reception desk
(like at a public bath or at Clas Ohlson) so there is always staff available
to answer questions and discuss training methods with.
2. “Brain-Training” : Advanced continuing education in health & fitness
for the body and soul. Videotaped specialist classes held in exclusive
conference rooms with small groups. Complete lecture series with
homework, final exams, etc.
3. “Training Buddies” : To match people with likeminded training
friends; an introductory program with group coaching every fourth week.
4. A dating-service: For people who like bodies in motion...
5. An “Experience Hub”: Wii terminals (dance mats, tennis, bowling);
extra long treadmills for 150 people; Nordic Walking groups start every
hour, indoor bandy, classy locker rooms with a chic spa feel.
A relationship
oriented program
+
Lowering the
Barrier for Fun
How to get people to
totally change their behavior?
In short,
Reference Case 1)
Fun is the easiest way to change people‟s behavior
Reference Case 2)
• Empathic Story
• Competition
• Participation
Fun
Empathic Story
Participation
Competition
GAME!
To totally change People’s behavior!!
Let‟s make a
“Can you use game mechanics
to drive behavior change in the real world?”
Actually it works! People crazy about being Mayor of someplace! If there is some feedback,
people drive to get it. It’s possible to design game mechanics to encourage
people to do something - Dennis Crowley / foursquareGym Rat Badge Going to gym 10 times a month
Thesis :
Game
DynamicsTotally New
Gym Program
[ IDEA ]
[ IDEA ]
As you expected,
this IDEA is not about a gym program!
This IDEA for
how to create our
Game!
The Game Tools
Virtual Platform (On/OFF Integrated Platform)
RFID in the Gym(Radio Frequency Identification)
Mobile + SNS(Mobile App + Facebook & Twitter)
Basic Game Roles We offer users various [Points] & [Badges]
who check in to our service most actively
on not only an offline Gym, but an online platform
Whenever users participate any program
users can get Cash Back according to their
[Badge] grade
Badges would be offered for various participation like
Venue / Moment / Relationship / Knowledge
(ex : From participation of Wii Bowling Competition
on the gym to health information sharing on Facebook,
all activities through our service)
People could claim their own Badge,
if the badge gets the official certification,
user also could get payback again
1.
2.
3.
4.
The most important points
①Easy & Various
Badges
②
People‟s
Relationship
③Integrated
Platform(ON & OFF)
①Easy & Various
Badges
②
People‟s
Relationship
③Integrated
Platform(ON & OFF)
The most important points
Integrated
Platform
①
Our Platform is similar to
Super Mario world’s
• Serendipity
• Game dynamics
• Group Activity
• Score deals
(ON & OFF)
When you arrive
at our gym…
Membership card RFID in Gym
These tools
also recognize
automatically
you are
checking in
at our gym!
G.S. Chun / Peder Rotkirch / Peter Kamstedt just checked in
G.S. Chun
Peder Rotkirch
Peter Kamstedt
Susan.Lee Ashealy
SunnyJane
Integrated Platform
• Similar to game playing not only website visual & mechanic
• Score deal + Tone & Manner like Game
• Real time attendance result and point results
• Set up the working out target individually
• Community introduction
Role of Hub channel for Online and Offline
Can you see her
motivation to run more?
70
points
8090
Integrated Platform (ON & OFF)
The result of working out
is recoded automatically via RFID
RFID(Radio Frequency Identification)
①Easy & Various
Badges
②
People‟s
Relationship
③Integrated
Platform(ON & OFF)
The most important points
Easy & Various
Badges
②
It’s really important a lot of
people get the chance to acquire
any kinds of badges,
which work as Compliments to
trigger changing people’s behavior
So, we‟ll make our own
Olympic Events (only for our members)
There is no gold medalist, but…
There are lot of points and badges
[ In our Olympic Events ]
Hey guys,
let me introduce
some of
the badges of
Checkin Gym
The couple
calorie consumption
Badge
#1.
The Wii bowling
Championship Badge
#2.
03:48:21”01:35:45”
The Indoor Marathon
Championship Badge
#3.
00:35:45”02:45:25”
Diet Doctor
on Facebook
Badge
#4.
The Prince of
right arm muscle
Badge
#5.
…+Users could claim their own Badge,
if the badge gets the official certification,
user also could get payback again
Wii bowling
member
Entertaining & Various Badges
The Winner of
Indoor Marathon
Food Doctor
on FacebookDiet Group Dance Perfect Attendance
of the month
King of the
six-pack
The Queen of
the Wii WarThe Prince of
the arm muscle
The brain
training club
The more than
thousands Club
10AM Yoga
Community
Supple body
in the WorldThe couple
calorie consumption
…+α
500 Points 1,200 Points 1,500 Points 450 Points 200 Points
600 Points 900 Points 1,500 Points 880 Points 250 Points
200 Points 900 Points 1,100 Points
Wii bowling
member
Entertaining & Various Badges
The Winner of
Indoor Marathon
Food Doctor
on FacebookDiet Group Dance Perfect Attendance
of the month
King of the
six-pack
The Queen of
the Wii WarThe Prince of
the arm muscle
The brain
training club
The more than
thousands Club
10AM Yoga
Community
Supple body
in the WorldThe couple
calorie consumption
…+α
500 Points 1,200 Points 1,500 Points 450 Points 200 Points
600 Points 900 Points 1,500 Points 880 Points 250 Points
200 Points 900 Points 1,100 Points
Let users recognize the
meaning of points and badges
which could be their realistic benefits (Cash back)
It works as Compliments
to trigger changing people’s behavior
*Key Point
Points & Badge EventThe Advanced Techniques of our game!
Users can check what you could get (Points & Badge) on screen
Points & Badges on the screen
150,000 points
“Indoor Cycle
Championship” Weekly Champion:
1,000 points
More than 3Km:
You can set up your target point andbadges on website before working outIf you exceed your target, you could get some bonus point
The Target & Bonus point
One more time for
Bonus points!
+ 100
Good
Job!
+ 100Bonus Points
You exceeded your target!!
People could claim their own Badge
if the badge get the official certification,
user could also get the payback again
Various user’s own Badge
The hall of fame
Present Champion : Gs Chun
Gs Chun, Peter Kamstedt, Peder Rotkirchand 455,512 others like this.
like
Gs Chun, Peter Kamstedt, Peder Rotkirchand 455,512 others like this.
like
Gs Chun, Peter Kamstedt, Peder Rotkirchand 455,512 others like this.
Champion Points :
+ 150 Points
Present Champion : Peter Kamstedt
like
Champion Points :
+ 100 Points
Champion Points :
+ 50 Points
Present Champion : Peder Rotkirch
“The Indoor Marathon”
“Wii Tennis Competition”
“King of the six-pack”
><
The participants
The participants
The participants
Gs Chun
Checkin Gym
Gs Chun just became the Champion of
“The Indoor Marathon” at Checkin Gym (+ 150 points)
Peter Kamstedt
Checkin Gym
Peter Kamstedt just became the Champion of
“Wii Tennis Competition” of Checkin Gym (+ 100 points)
Peder Rotkirch
Checkin Gym
Peder Rotkirch just became the Champion of
“King of the six-pack” of Checkin Gym (+ 50 points)
The result of participation will be recorded on SNS
to share participant‟s experience and benefits with their friends
“Checkin Gym
It’s easy & funny to participate
and I like the point & badge program for
user’s motivation to work out moreand gain realistic benefits
seems like a ”Game!
①Easy & Various
Badges
②
People‟s
Relationship
③Integrated
Platform(ON & OFF)
The most important points
Humans are social animals that
require close relationships with other people
The friendly
rival program
Best Badge
Community
1Day Free Trial
#1. #2. #3.
People‟s
Relationship
③
On-Off integrated community management
#1. Best Badge Community
Make a regular competition of “Best Badge Community”
(Weekly best Community / Monthly best Community)
The more users participate in On-Off activities,
the more points are offered to all participants
#2. The friendly rival programThe motivation program to work out more frequently
according to rival‟s record (Mobile App Program)
• To motivate working out more frequently & remind his or her plan
• The real-time rival’s points searching system
• The point betting game between rivals
• Working out Schedule managing function
When my rival is checking in,
My App announce her recent record
Your rival AnnaJust checked in
Her recent record
5,350points
Hey, It‟s time to turn
the points around!!
Gs Chun
Checkin Gym
Gs Chun just became the Champion of
“The Indoor Marathon” at Checkin Gym
Give Facebook friends a chance to experience Checkin gym (1day free)
#3. Facebook 1Day Free Trial
1-Day Free
Trial Membership
All facebook friends could get free trial membership via
“Like” on Facebook
(= Cheering)
Easy & Various
BadgesPeople‟s
Relationship Integrated
Platform
Best Badge
Community
[Summary]
See you at the
