the new btl active profile2

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s s S…………………………………………………… Start @ 2009 Success Eternal feelings

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Page 1: The New Btl ACTIVE Profile2

s s S……………………………………………………

Start @ 2009

Success Eternal feelings

Sustain We Will Remain Forever

Page 2: The New Btl ACTIVE Profile2

[email protected]

02-8415502

Ka-39/3, Kuril, pragati Saroni(4th floor) (Opposite of Jamuna Future Park)Dhaka-1219 Bangladesh

www.btl-active.com

You can find us @ btl-ACTIVE force

Page 3: The New Btl ACTIVE Profile2

What We Stand For?

btl = below the line

Active = take initiative to perform all “below the line” activities.

Based on 12 years of historic revolution on Activation and Brand Engagement programs by SM Khurshid Alam,CEO of btl-Active who formed this company in the year of 2009,involving a group of young, enthusiastic , dynamic & professionals member of stuff where everyone influenced by the Start success & sustain Philosophy.

We never compromise on the issue of

Transparency Accountability

Quality professional Manners

Where our every single business alliances accept us as the

Symbol of Revolution

&

A flash of Thundered Strom

Page 4: The New Btl ACTIVE Profile2

Our Vision

To take the brands wherever required.

Page 5: The New Btl ACTIVE Profile2

Our Mission

To assist for growth as transition of product/service related message to the targeted consumers through one to one communication, explore the consumers’ needs and convince them to be interested towards the product / service by their behavioral change and build your product/service as a brand.

btl-Active believe in creation of pulling the product / service by consumers rather than pushing & sustainable growth of your business. Our unique idea will open a new door of your existing business where you can enjoy a crystal clear view of your upcoming future. Above all our dedication will enrich your imagination.

Building this planet pulling this Globe Reaching to desire destination

Page 6: The New Btl ACTIVE Profile2

Key people behind us

SM Khurshid Alam Founding CEO

Strategic Management Team

Operational Management Team

Page 7: The New Btl ACTIVE Profile2

Philosophy of CEO

Core values of life to you?Why did you stand for btl?What’s your judgment about btl at present?What you dreaming about btl at long run?

Our CEO……………………………..

Page 8: The New Btl ACTIVE Profile2

Thinking for Tomorrow Standing for all Moving for change to all

Where We Are?

We already made a thundered storm at 61 districts

out of 64 districts through whole Bangladesh by

Our creative, innovative, mind blowing, unique sense

Of revolution & moving forward…………………….

Page 9: The New Btl ACTIVE Profile2

SWOT Analysis of btl-ACTIVE

Strength WeaknessA bunches of reckless player

We are experienced enough to face any challenges

Storming concept developer on behalf of your Brand

We are not scared about to lose so we don’t believe in weakness but all time eager to learn from mistake

Opportunity ThreatsMarket is blooming up

Branding is an current business phenomenon

Sense of creation & innovation getting value

We all time welcome any sorts of qualitative competitors challenges so we don’t calculate this as a threats

We are opeaning a door of revolution by considering all

Page 10: The New Btl ACTIVE Profile2

Services from btl-ACTIVEWe offer you a wide range of services where our bunch of professionals ready to assist you at any time & any moment of the day. We are capable enough to Plan, Organize Monitor & Coordinate various interactive & entertainment programs, especially outstanding efficiency on behavioral changes of human being and motivate toward dynamic brand with the combination of products & services. We are providing below the line activity related services in Marketing, Advertising & promotions sector as follows:

Brand Activation for the targeted Consumer (Urban & Rural) Market Storming (Rural & Urban) Corporate Events Door to Door Campaign Dealer/distributor Meet Point of Sales Materials (POSM) Supply. Logistic Support Media Innovation & Communication Tools development Develop Communication Strategy Road Show Focused group Discussion (FGD)

Above all we are providing overall Branding, Marketing, Advertising, Public Relationship, Activation, Direct Distribution, Event & Media Management solutions on behalf of your organization, institutions, corporations with the combination of products & services.

A Group of Unique Service Planner Taking your Brand to All through creation

Page 11: The New Btl ACTIVE Profile2

Our existing journey mates

Marico Bangladesh Ltd Fastest growing FMCG Company in Bangladesh 1out of every 3 Bangladeshi is a Marico consumer

Arla FoodsA giant Multinational Company Based On Denmark

Heidelberg Cement Bangladesh Ltd. Germany Based Multinational Business Group

So Many National & International Merchant are on the queue to be a part of our adventurous journey of btl-Active ………………….

Just log on to www.btl-active.com

Page 12: The New Btl ACTIVE Profile2

A journey of experiences & achievements

We believe that “Many a little make a Michele”

Through Our experiences we areBetting all of our competitorsTreating our clients as family memberLeading all for growth

We areAchieving the flavor of successCreating sense of RevolutionTouching the core of your heart Inviting you to touch & feelVibrating your businessEngaging with mass people

All of above initiatives making btl-ACTIVE families

“More Experienced

& we are

Achieving More”

Success of life.

Page 13: The New Btl ACTIVE Profile2

Tour with Marico Bangladesh Limited

Marico Bangladesh Limited (MBL) holds a leadership position in the FMCG space. MBL recorded a turnover of Tk. 5,358 Million (USD 73.4 Million) in 12 months ended on 30th September, 2010 and Tk. 2,846Million (USD 39 Million) in 6 months ended on 31stMarch, 2011.MBL is the subsidiary of Marico Limited,India (Marico).

MBL’s Products in Pure Coconut oil, Edible Oil, Hair care and Skin Care reach out to more than 500,000 outlets in Bangladesh. MBL touches the lives of 1 out of every 3 Bangladeshi through its portfolio of brands such as Parachute, Saffola, Hair Code, Aromatic, Camelia and Beli.phool to name a few, most of which enjoy leadership positions (No. 1 in coconut oil segment), with significant market shares in respective categories.

We made a Thundered Storm in to Bangladeshi people mind of MBL brands

Parachute Oil Parachute Advansed Hair oil Parachute Advansed Cooling Hair oil Hair Code Herbal Hair Dye NIHAR Naturals Hair oil Hair & Care

Page 14: The New Btl ACTIVE Profile2

A journey with Arla Foods

Arla Foods is a global dairy company and a co-operative owned by Danish, Swedish and German dairy farmers. Where they have production facilities in 13 countries and sales offices in a further 20, with a total of more than 17,000 employees.

Their products are sold under the well-known brands Arla®, Lurpak® and Castello® in more than 100 countries and our core markets are Denmark, Sweden, The UK, Finland, Germany and The Netherlands.

Every child in Bangladesh knows DANO. This Danish produced milk powder has reached a leading position on the market through years of extensive promotion, and today, many families prefer DANO over local brands. For Arla Foods, this is big business. In 2010 the sale of DANO provided Arla Foods with a profit of €27 million.

We are the prideful Brand Promoter of DANO in Bangladesh.

Page 15: The New Btl ACTIVE Profile2

Journey flash of HEIDELBERG CEMENT BD Ltd

Heidelberg Cement Bangladesh Ltd, one of the group companies of Heidelberg Cement Group, founded in Germany in 1873, with its core products being cement, ready-mixed concrete, aggregates and related activities, is one of the leading producers of building materials worldwide. The group employs around 43,000 people in more than 50 countries.

Heidelberg Cement is the global market leader in aggregates and a prominent player in the fields of cement, concrete and other downstream activities, making it one of the world’s largest manufacturers of building materials. The company employs some 52,500 people at 2,500 locations in more than 40 countries.

Page 16: The New Btl ACTIVE Profile2

Periodic vision & Mission

We already been passed 3 Years of Glorious Journey where we faced so many

challenges on the platform of Brand Activation & we had been enriched with precious experiences those all enhances our operational strength for sustainable growth as well we achieved success ……………….

Now time to Move forward & our vision to make remarkable foot step onto multilevel

business arena with in next 5 Years where we can assure

Mass welfare Dedication Research & development Realistic growth Dynamic creation & innovation for life.

This earth planet is moving on its own way to maintain the balance of cosmic world so btl-ACTIVE having a vision for global movement where we can go ahead with the global

alliances to achieve something bigger & prestigious with in upcoming 10 Years

Please Have A Look How We Are Growing Up?

Page 17: The New Btl ACTIVE Profile2

Our Financial Strength

Since 2009 we already generated revenue through our dedication to our existing business alliances were we are moving forward for sustainable growth.

As capital & investment is the backbone of business mobility so our prime intention to finance on the issue of:

Business Development Employees Skills Innovation Infrastructural Development Operational Growth Creation & Innovation

Where we believe from heart & soul that as a human body can’t perform properly except any single of internal & external portion, like this a business organization has to be integrated on above issue for outstanding growth.

So btl-Active has taken an initiative of vibration of its every single wing through experiment, research & investigation on daily basis & this is the secret of our faster & smoother movement in to market.

We Are Raising Fund by our Cordial labor & Dedication

Page 18: The New Btl ACTIVE Profile2

Our Operational Strength

Our operational strengths lies into our research & dedication where our every single Team mates are proactive with the philosophy of hard work, sincerity, integrity, unity above all with the mentality of Never give up attitude.

We are Bold enough to ExpressTrained enough to ExecuteLearning from Reality

Active enough to Run Jump & FlyConfident enough to PlayTremendous enough to GrowImaginative for Creation & InnovationVoice of your Brand Emotional enough to touch People Mind

Overall smart enough to face any Challenges

That’s why we are in btl-ACTIVE

A Bunches of Creative & Innovative fellow

Page 19: The New Btl ACTIVE Profile2

Scratch of btl-ACTIVE

Name of the Company (Registered) : BTL-Active

Billing Name : BTL-Active.

Core Business Objectives : Activation, Direct Distributions & Corporate Event Managements

Official Correspondence : Ka- 39/3 Kuril (4th Floor), Progati Sharani, (Opposite to Jamuna Future Park) Dhaka-1219

Front Desk : 02-8415502

General enquiry : info @btl-active.com

Web Site : www.btl-active.com

Founding CEO : S M Khurshid Alam

Contact @ CEO : 01671393939, 01678139914

Email @ CEO : [email protected]

Company Registered As : Proprietorship

Owned by : S M Khurshid Alam

Company VAT Registration Number : 5101110605 (Area Code 50205)

Tax Identification Number : 213-104-7221

Bank Account Number : 16511070003297

Bank Name : Prime Bank (Basundhara Branch

Existing Manpower : Permanently 20(+/-) As Trainee 10(+/-) Contractual 500 (+/-) Gross Assets :

Net Assets :

Page 20: The New Btl ACTIVE Profile2

How qualified Our Door Opener?

Mr.Khurshid Alam a proactive entrepreneur & CEO of btl-Active who enriched with vast experience by roaming into multi level working arena through prominent national & multinational alliances where he faced dynamic challenges & with a long journey with:

Unilever Bangladesh Ltd. Banglalink Marico Bangladesh Social Marketing Company (SMC) Lafarge Surma Cement. BBC World Service Trust ACI Bangladesh Atlas Foods

A Leader A Door Opener A Man of Inspiration

Page 21: The New Btl ACTIVE Profile2

Division of Corporate Event Management

As part of hospitality management we would like to make an remarkable footstep in to the arena of corporate event management where leading corporate business alliances of Bangladesh will enjoy an colorful, organized, professional, presentable & memorable feelings through our world class trained & skilled crew member those are motivated by the concept of global standard Customer Service Excellence from the commencement till ending of your glorious arrangement.

We have

Professional & world class experienced event crew trainer More than 500 trained & skilled crew members Creative & Innovative event planner Corporate level of event logistic suppliers

So don’t delay & let us know about your arrangement, our dedicated member of staff are ready to help you @ anytime, any day & any moment

Rhythm & Color of your memorable event

Page 22: The New Btl ACTIVE Profile2

Waiting for the Titanic

Of

btl-Active

To reach its Desire Destination

Nothing happen unless 1st we dream- Carl Sandburg

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