THE NEW AGE FOR THE TYPE OF MARKETING ANALYSIS

(NEUROMARKETING)

• THE SUBJECT: NEURO MARKETING HARUN DEMIRCI• Ass. Prof. Haluk ZULFIKAR DENİZ KANAT• MAMADOU

SAMBA BARRY

• The aim of neuromarketing

• The effect of marketing stimuli

• “homo economicus”

• Is this economic model out of date

• THE POPULARITY OF NEUROMARKETING IN THE WORLD

• Neuromarketing Worldwide

• The distribution of interest

• consumer neuroscience

• Neuromarketing is a new type of marketing

• Functional Magnetic Resonance Imaging

• The aim of analysis

• Knowledge on the brain’s response

THE ROLE OF NEUROSCIENCE IN NEUROMARKETING

Reaction to specific products, advertising, packaging

Self-reporting on surveys, in focus groups

Consistent response in the brain of test subjects

• DIFFERENT FIELDS OF NEUROMARKETING

• Market Research

• Product Design and Packaging

• Pricing

• Neuromarketing in Store Design

• Services

• Advertising

• NEUROMARKETING THEORY

• Neuro Marketing is one of the fastest growing concept

• combination of Neurometrics, Biometrics and psychometrics

• Limbic brain, Reptilian brain and Neocortex Brain

• Advantages

• Improving branding strategies and enriching various interfaces

• Disadvantages

• There is a lot of work that goes into it.

• FMRI are expensive andit generates magnetic fields .

• Thinkneuro is the company in Turkey.

• ThinkNeuro moves marketing towards positive science.

• ThinkNeuro carries out neuromarketing studies in which EEG’s are measured in a NeuroLab.

• EEG + EYE TRACKING + IN-DEPTH INTERVIEWS