the netherlands, ready for 100% programmatic
TRANSCRIPT
![Page 1: The Netherlands, Ready For 100% Programmatic](https://reader034.vdocuments.us/reader034/viewer/2022042802/62683ca0f4f29359e15d7854/html5/thumbnails/1.jpg)
The Netherlands, Ready For 100% Programmatic
![Page 2: The Netherlands, Ready For 100% Programmatic](https://reader034.vdocuments.us/reader034/viewer/2022042802/62683ca0f4f29359e15d7854/html5/thumbnails/2.jpg)
Development of Programmatic in NL
![Page 3: The Netherlands, Ready For 100% Programmatic](https://reader034.vdocuments.us/reader034/viewer/2022042802/62683ca0f4f29359e15d7854/html5/thumbnails/3.jpg)
3
Crucial developments in mentality
“Programmatic cannibalizes IO
adspend”
“RTB is for remnant
inventory”“RTB kills
jobs”
“RTB will kill the
conversation between
supply and demand”
“RTB is not transparent”
![Page 4: The Netherlands, Ready For 100% Programmatic](https://reader034.vdocuments.us/reader034/viewer/2022042802/62683ca0f4f29359e15d7854/html5/thumbnails/4.jpg)
Our industry matured and standardized
![Page 5: The Netherlands, Ready For 100% Programmatic](https://reader034.vdocuments.us/reader034/viewer/2022042802/62683ca0f4f29359e15d7854/html5/thumbnails/5.jpg)
5
The past eight years
Source: IAB Adspend Study 2017
![Page 6: The Netherlands, Ready For 100% Programmatic](https://reader034.vdocuments.us/reader034/viewer/2022042802/62683ca0f4f29359e15d7854/html5/thumbnails/6.jpg)
6
Manual vs. Programmatic
Source:IAB Adspend Study 2017
![Page 7: The Netherlands, Ready For 100% Programmatic](https://reader034.vdocuments.us/reader034/viewer/2022042802/62683ca0f4f29359e15d7854/html5/thumbnails/7.jpg)
7
Offline to Online
DOOH116% YoY
Digital Audio20% YoY
Digital Video Advertising
40% YoY
KPI Measurement Infrastructure
OPPORTUNITIES
CHALLENGES
![Page 8: The Netherlands, Ready For 100% Programmatic](https://reader034.vdocuments.us/reader034/viewer/2022042802/62683ca0f4f29359e15d7854/html5/thumbnails/8.jpg)
8
Benefits of Programmatic
Consolidated execution, reporting &
insights
Realtime budget
allocation
Unified Audience
Verification
Unified adserving
Unified 3rd
party targeting