the need for leads! building a social media generator
DESCRIPTION
Many small businesses cannot afford an agency to create and manage their marketing and leads development campaign. Most businesses need to crank up a plan on their own and manage it in-house. There is no better and affordable way to launch a marketing plan with Social Media and a few other online tools as your foundation. Following some basic steps you can be developing new leads and relationships immediately without breaking the budget. A plan for your business needs to be engaging. That is exactly what Social Media is all about. BE "Social". Have fun building relationships. The following plan will take some set up and investment of time, but, as far as cash out the door monthly, the only monthly fees are for a good e-newsletter sending service and for Facebook and LinkedIn promoted posts. So, some sweat equity, new learning and about 100 bucks a month (I know your time is very valuable hourly) you can be touching thousands monthly with your message of your small business or non-profit.TRANSCRIPT
The Need For Leads! Building a Social Media Generator
By Mark Joeckel
You Need To Be Social!• In a recent survey of business owners and managers:
Achieving Digital Marketing Success is Possible!
1) Determine digital/social media platforms 1) Determine digital/social media platforms
2) Develop digital marketing/leads plan2) Develop digital marketing/leads plan
3) Distribution via digital/social outlets. 3) Distribution via digital/social outlets.
4) Grow audience through digital networks4) Grow audience through digital networks
5) Integrate website, blog, email campaign & social networks
5) Integrate website, blog, email campaign & social networks
Engage your audience and convert them into clients!
Digital Marketing is Always On!
The more traffic flowing to your website, the more likely those
relationships will convert into customers!
Big PictureCycle of Social Media Life for Leads Generation
Step 1Cycle of Social Media Life for Leads Generation
Determine Your Social Media Platforms
• Facebook, Twitter and Google+ are often times the 3 platforms to build first. Most social media programs are directly connected to one of these platforms.
Get Specific to Connect With Customers
• LinkedIn, Foursquare, Facebook Places, a blog, Pinterest and YouTube could be a great addition to your social media depending on your business model.
Recommended Platforms For Your Foundation
Blog connected to your current website
Facebook Fan Page and Facebook Ads
Google+
Blog
• For best SEO (Search Engine Optimization) support: Attach blog to website or links from posts to blog.
• Blog about:• Personal interests• Products and services• Establish Industry expertise• Community Involvement• All include important keywords and links to
website
“Relevant content and keywords increases SEO and provides interesting messaging for social media posts.”
Blog Sites
Fan Page
• Create a Facebook Business Page – Including company profile
• Encourage fan growth. Target customers first (point of sale, email, invoices, etc.)
• Post interesting, fun and interactive messaging, products, services, blogs
• Community involvement and personal interests help to build relationships
• Post 1-2 x daily M-F Posts link to website/blog
• Direct Facebook targeted ad campaigns throughFacebook Custom Audience and Promoted Posts
Posting Interesting Content Goes Viral!
Ads and Fan Building Contests and Events
• Always include a budget for monthly geo-targeted Facebook ads and promoted posts .
• Facebook ads increase fan generation and communicate contests and charitable events
• 3rd party application manage Facebook compliant contests. Penalties can be enforced by Facebook.
• Charitable contributions (example: $1.00 per fan) work very well to help build fan base
•Tweet between 4-6 times a day. Engaging posts will create re-tweets and build impressions
Google+
• Create Google+ page
• Post 5 times weekly
• Great for SEO (Search Engine Optimization) support.
LinkedIn goes beyond personal profiles and status updates; it’s a great resource for networking, influencer relationship building, and lead generation opportunities through sponsored posts.
Because users visit this site for purely work-related purposes, LinkedIn lends itself to making business connections.
Post relevant content 3-5 times per week.
E-Mail Marketing Campaign
• Manage and deliver a twice monthly or quarterly newsletter. Email or printed.
• Special deals, coupons and contests, encourage
data base list to become fans and followers
• Links to blog/website
• Utilize your current database or acquire relevant email lists. Analytics can be helpful on open rates and click thru rate.
Marketing Plan Development is Key!
• A yearly event and contest Marketing Plan should be developed on a quarterly basis, executed on a monthly/daily basis.
• This will allow for strategic planning and ensure integration!
Remember,Integrate. Everything
Monthly Analytics
Thank [email protected]