by Yahya Abdulqader

THE NEED FOR CONSUMERISM IN MARKETING

DR. SHIV K. GUPTA

Consumerism definition.

The importance of consumerism.

The relationship between consumerism and free enterprise.

The responsibility of retailers and manufacturers toward

consumes.

Summary

Consumerism is an inevitable result of being exploited.

Consumerism almost has the same degree of importance as

investment and profits.

Consumerism is a natural extension of social responsibility.

Conceptual Thoughts

Some examples of ways used by manufacturers to deceive

consumers include printing packages’ weight or size in small

font or playing in the number of serves.

Conceptual Thoughts

Retailers and manufacturers responsibility.

Retailers should offer costumers with a variety of choices;

provide clear and adequate information about products; and

strive to protect their customers from commercial fraud or

being misguided.

Conceptual Thoughts

Retailers and manufacturers responsibility.

Manufacturers must bear in mind consumers’ protection and

update customers about changes that made on products.

Conceptual Thoughts

Exploiting and misleading consumer has become a globally

spread phenomenon.

Retailers and manufacturers should do their part in protecting

and educating customers.

Governmental agencies role and the deterrent penalties.

Critical Personal Analysis