the nature of information itfm outcome 1. data and information data raw facts and figures...
TRANSCRIPT
THE NATURE OF INFORMATION
ITFM
OUTCOME 1
DATA AND INFORMATION
DATA Raw facts and figures
INFORMATION Data processed into a form to aid decision
making
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QUANTITATIVE INFORMATION Easily counted/measured Factual information Usually in the form of numbers, eg
Production rates
Number of staff
Attendance records
Time sheets
Salary CostsSales figures
Holiday entitlements
Sickness Rates (days absence)
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QUALITATIVE INFORMATION
Descriptive Opinions/Attitudes/Judgements
expressed,eg
Atmosphere in work areaBody language
Meetings Interviews
Information on customer questionnaires rating the service as very good, good, poor, very poor
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INTERNAL INFORMATION
Gathered from organisation’s own internal records
To do with what is happening inside the organisation, eg
Company handbooksFinancial records – sales, profits
Customer files
SpreadsheetsInternal databases
Personnel recordsMinutes of Meetings
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EXTERNAL INFORMATION
Obtained from outside organisation, egs
CD ROM Trade journals
Financial pressGovernment reports
Supplier catalogues/price lists/leaflets
Magazine/newspaper articles
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PRIMARY INFORMATION
Gathered first hand for a specific purpose New information collected by:
Telephone surveys
QuestionnairesInterviews
Opinion polls Observation
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SECONDARY INFORMATION
Information which already exists Gathered by someone else for one purpose
but can also be used for another purpose, egs
Consumer surveys Articles in magazines
Trade journalsTeletext
Internet Web sites
Government statistics/reports
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FEATURES OF GOOD INFORMATION Good Information must be:
Appropriate
Available
Relevant
Sufficient
Up-to-date
Accurate
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The basic requirement of information is that it must be meaningful and useful to the user.
Cost effective
Revision Questions
Try to answer the questions on the next few slides
If you need help to answer them then click on the action button next to each question.
To the questions
Revision Question 1
What is meant by the terms ‘data’ and ‘information’?
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Revision Question 2
What is meant by ‘Quantitative Information’. Give examples.
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Revision Question 3
What is meant by ‘Qualitative Information’. Give examples of Qualitative Information.
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Revision Question 4
Information can come from Internal or External Sources.Describe Internal and External Information and give examples of each.
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Revision Question 5
What is ‘Primary Information’? Give examples of Primary Information.
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Revision Question 6
What is ‘Secondary Information’? Give examples of Secondary Information.
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Revision Question 7
What are the main features of Good Information?
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