the national diabetes education program (ndep): translating the science with joanne m. gallivan,...
TRANSCRIPT
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The National Diabetes Education
Program: Translating the Science
Joanne Gallivan, M.S., R.D.
Director, National Diabetes Education Program
Diane Tuncer
Deputy Director, National Diabetes Education Program
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Objectives
• Describe the National Diabetes Education Program (NDEP) and its goals.
• Highlight NDEP offerings for worksites, communities and others in recognition of National Diabetes Month
• Discuss NDEP’s efforts to focus on behavior change in the development of resources targeting diabetes prevention and management.
• Discuss opportunities for/benefits of collaboration
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Global Burden of Diabetes
• WHO estimates that more than 346 million
people worldwide have diabetes more
than double by 2030 without intervention
• 1 in 3 U.S. adults could have diabetes by 2050
if current trends continue
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Diabetes in U.S. 25.8 million* 18.8 million diagnosed; 7.0 million undiagnosed
Prediabetes 79 million†
Over 90% undiagnosed
Diabetes: The Tip of the Iceberg
*All ages † Age 20 and older
Source: CDC diabetes fact sheet 2011
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• U.S. Department of Health and Human Services program jointly sponsored by:
– National Institutes of Health
– Centers for Disease Control and Prevention
– With over 200 public and private partners
• Seeks to reduce the burden of diabetes in the U.S. by: – Facilitating adoption of proven approaches to prevent or
delay the onset and progression of diabetes and its complications.
National Diabetes Education Program
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NDEP’s Partnership Network
• Community for networking and exchanging ideas
• Provide input to NDEP on how to effectively reach and
engage the populations they serve
• Adopt, adapt, co-brand and/or evaluate NDEP messages
and materials for their audiences
• Collaborate to extend the reach of messages and
resources
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NDEP Campaigns
Primary prevention Secondary prevention
DCCT/EDIC UKPDS
DPP/ DPPOS
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Diabetes Prevention
Campaign: A Family History Approach
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Diabetes Prevention Materials
• Ideas for campaign
implementation
• Template news releases
• e-Newsletter copy/feature
articles
• Web banners
• Print PSA/posters
• Live-read radio PSA scripts
• Talking points and media tips
• e-signature
• Diabetes Risk Test
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Diabetes Control
Campaign: Managing Diabetes
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• Ideas for campaign implementation
• Template news releases
• e-Newsletter copy/feature articles
• Web banners
• Podcasts
• Print PSA/posters
• Live-read radio PSA scripts
• Talking points and media tips
• e-signature
• Template print ads
Diabetes Management Resources
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Partners At Work
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NDEP Resources for Health Care Professionals www.YourDiabetesInfo.org
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NDEP Materials for Consumers
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NDEP Materials Development Process
• Science-based, culturally
tailored, consumer friendly
• Translating science into plain
language
• Focus on health literacy
• Focus group testing with target
audience(s)
• Many materials are available in
English, Spanish, and 15
additional languages.
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NDEP and Health Literacy
• Review of NDEPs most popular publications
for health literacy/plain language principles,
including:
– Content
– Literacy Demand
– Health Numeracy
– Graphics and Visuals/ Layout and Design
– Learning Stimulation, Interaction and
Motivation
– Cultural Appropriateness
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NDEP and Behavior Change Diabetes HealthSense
www.YourDiabetesInfo.org/HealthSense
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• A series of three to five minute videos
focused on helping people make lifestyle
changes and cope with the demands of
diabetes.
• Feature people living with diabetes and
NDEP partners and experts.
• Available on Diabetes HealthSense and
can be shared from NDEP’s YouTube
channel.
NDEP and Behavior Change
Lifestyle Change Videos
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NDEP and Behavior Change Diabetes HealthSense
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• Wants to lose some weight
• Has a hard time “sticking with it”
• Really doesn’t like to exercise
Xavier: Goals
NDEP and Behavior Change
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go4life.nia.nih.gov
• Behavior: Physical Activity
• Source: Go4Life
NDEP and Behavior Change
Xavier: Action Steps
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• Mother recently
diagnosed with
prediabetes
• Concerned about her own
and her children’s future
health
The Winters Family:
Diagnosis and Concerns
NDEP and Behavior Change
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Resource Used: Eat Smart. Play Hard.
• Behaviors: healthy eating,
physical activity
• Audience: parents, child
caregivers
• Source: USDA Food and
Nutrition Service
www.fns.usda.gov/eatsmartplayhardhealthylifestyle
NDEP and Behavior Change
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Other NDEP Web Resources
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National Diabetes Month Theme:
Diabetes is A Family Affair
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Diabetes is a Family Affair
• If You Have a Family History of Diabetes, You Are At Risk
• If You – or Someone You Love – Has Diabetes, Family Support is
Important
• Help Your Community Stay Healthy
– Community settings, such as schools, worksites, senior centers,
and places of worship, are part of an extended family, and so is
your health care team
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National Diabetes Month Landing Page YourDiabetesInfo.org/DiabetesMonth2013
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If You Have a Family History of Diabetes,
You Are At Risk
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If You – or Someone You Love – Has
Diabetes, Family Support is Important
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Help Your Community Stay Healthy
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National Diabetes Month Promotional
Materials
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Social Media Outreach
• Like, tweet, and share the National Diabetes Month
campaign page directly from
yourdiabetesinfo.org/diabetesmonth2013
• Twitter – www.twitter.com/ndep
o Follow us @NDEP
o Use the #diabetes and #diabetesmonth hashtag
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• Facebook – www.facebook.com/ndepgov
Social Media Outreach (cont’d)
Join NDEP’s Facebook Event Use NDEP’s Facebook Cover Photo
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Social Media Outreach (cont’d)
• NDEP’s YouTube Channel: www.youtube.com/ndepgov
o Watch NDEP’s YouTube videos
o Subscribe to the ndepgov YouTube Channel
o Like and share NDEP’s videos
o Embed NDEP videos on your blog or web site
• HBO’s The Weight of the Nation:
o The Weight of the Nation - Choices Clip: http://www.youtube.com/watch?v=Cj-6n1pefG8&feature=youtu.be
o The Weight of the Nation - Consequences Clip: http://www.youtube.com/watch?v=R3A9nmEE_Jk&feature=youtu.be
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World Diabetes Day
• World Diabetes Day (WDD) is celebrated on
November 14.
• The WDD logo is featured on NDEP’s Diabetes
Month landing page and will be promoted on the
NDEP homepage throughout the week of November
11.
• In support of WDD, display the logo on your
website. Download the image from the
YourDiabetesInfo.org homepage, save it, and
upload it to your site with a link to
www.idf.org/worlddiabetesday.
• Share NDEP’s WDD messages on Facebook and
Twitter.
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Ongoing Promotions:
What is NDEP Promoting this Quarter?
www.ndep.nih.gov/partners-community-organization/index.aspx http://ndep.nih.gov/resources/promotions/
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How NDEP Can Help You www.YourDiabetesInfo.org
• Science-based, culturally tailored, consumer friendly
materials
• Translating science into plain language
• Translation / adaptation of materials – by language and
audience
• Copyright free / may be reprinted
• Organizations may add their logo
• Ready to print files
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Thank You!