the namibian - capro
TRANSCRIPT
The Namibian is the country’s only truly independent and largest selling English daily newspaper. The Namibian, founded in August 1985, by Gwen Lister, owned by Namibia Media Trust with Tangeni Amupadhi as editor since 1 October 2011, has consistently been the paper for the people, by remaining independent and objective, maintaining high levels of integrity and being realistic and persistently unrelenting in its quest for the truth.
Hence the slogan “Still Telling It Like It Is”.
The Namibian was perceived by the apartheid regime to be the mouthpiece of Swapo, and as a result, founding editor Gwen Lister had to endure fire bombings, banning, detentions, harassment and death threats.
The Namibian is widely distributed throughout Namibia, with 36 000 copies printed from Monday to Thursday, and 65 000 on a Friday. It has offices in Oshakati, Keetmanshoop and Swakopmund to ensure broad-based national news coverage.
Through promotion of free speech, as well as a strong sense of social responsibility to give back to the community that has supported the newspaper for 27 years, The Namibian hopes to further grow its position to remain the paper of choice for the people of Namibia.
Population in Namibia 2014: 2.3 million people
Print run of The Namibian Monday – Thursday is 36 000, Friday is 65 000
The Namibian is the only Namibian newspaper verified by the ABC
• Combined ABC for October to December 2014 is 40 133 copies
• Average issue readership: The Namibian is read on average by 8
people per day. This means The Namibian is read by approximately
253 745 customers daily
Price per reader
• A full page costs R0.04 per reader on a Monday to Thursday and
R0.02 on a Friday.
• Advertising costs of other daily newspapers are between 50% - 200%
more expensive per reader than The Namibian.
Interesting Facts
Local Advertisers & Chain Stores in Area
Local Advertisers:
Agra
Air Namibia
Bank Windhoek
City of Windhoek
DEB Marine
Hartliefs
Manica
Meatco
MVA
MTC
M & Z Group
Namport
NAMDEB
Nictus
Namibia Dairies
Chain Stores in Area:
Grocery: Checkers, Fruit & Veg, OK Foods, Metro, Pick n Pay,
Shoprite, Spar
Fashion: Ackermans, Cape Union Mart, Due South, Edgars, Exact,
Fashion Express, Foshini, Identity, Jet, Jet Mart, Legit,
Markhams, Milady’s, Mr Price, Mr Price Home, Mr Price Sports, Pep
Stores, Sportman’s Warehouse, Stuttafords, Total Sports, Truworths,
UZZI, Woolworths,
Other: @home, Edgars Boardmans, Builders Warehouse, Caltex,
Cashbuild, Cash Converters, Cash Crusaders, Clicks, CNA, CTM,
Coca Cola, Engen, Galaxy, Game, Incredible Connection, Puma,
Samsung, Shell, Sterns, Total, Union Tiles, Waltons,
Entertainment and Accommodation: Debonnairs, Del Rego, Fish
Away, Hilton Hotel, Hungry Lion, KFC, Mugg & Bean, Nando’s,
Ocean Basket, Panarottis, Primi Piatti, Scooters, Spur, St. Elmos,
Steers, Sun International (Kalahari Sands)
Furniture: House & Home, Homecorp, OK Furniture, Ellerines,
Beares, Hi-Fi Corp, Furnmart, Lewis Stores
Financial Institutions and Asset Manager: First National Bank,
IJG, Investec, Metropolitan, Nedbank, Old Mutual, RBB, Sanlam,
Standard Bank
Ohlthaver & List
Broll Namibia, Hangana
Seefood, Midgard Lodge,
Mokuti Lodge,
Model Pick n Pay,
Namibia Breweries,
Namibia Dairies
Polytech
Pupkewitz Group
Builders Warehouse,
Chana Trucks, Cheri,
Lexus, Megabuild,
Megatech, Nissan,
Toyota, Volvo Trucks
TN Mobile - Telecom Namibia
University of Namibia (UNAM)
Woermann Brock
Demographics
READERSHIP LSM
ALL GROUPS 4 - 10
AGE LSM 10 5.7 %
16 – 24 48.5 % LSM 9 15.2 %
25 – 34 29.3 % LSM 8 19.9 %
35 – 49 15 % LSM 7 19.2 %
50+ 7.2 % LSM 6 18 %
GENDER LSM 5 7.3 %
Male 55.9 % LSM 4 5 %
LSM 3 5.1 %
Female 44.1 % LSM 2 4 %
LSM 3 0.7 %
Distribution Areas
REGION: North
Oshakati
Ondangwa
Outapi, Eenhana (Rural)
Eenhana
Otjiwarongo
Rundu
Tsumeb
Grootfontein
Katima Mulilo
Outjo
Otavi
Opuwo
REGION: Coast
Walvis Bay
Swakopmund
Henties Bay
REGION: South
Keetmanshoop
Oranjemund
Luderitz
Rehoboth
Mariental
Rosh Pinah
REGION: West
Okahandja
Karibib
Omaruru
Usakos
REGION: East
Gobabis