the name game: the importance of resourcefulness, ruses ...€¦ · clever tickers may heighten...

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5/22/20, 11(36 AM The name game: The importance of resourcefulness, ruses, and recall in stock ticker symbols | Elsevier Enhanced Reader Page 1 of 5 https://reader.elsevier.com/reader/sd/pii/S1062976919301395?t…8256402B5BE85D3AF8A2C82C2538C2B0B0244BCFBEE4605A192FB270260BB

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Page 1: The name game: The importance of resourcefulness, ruses ...€¦ · clever tickers may heighten investors' recall of companies. Horner, Bisby, Bush, Lin, and Burgess (2015) concluded

5/22/20, 11(36 AMThe name game: The importance of resourcefulness, ruses, and recall in stock ticker symbols | Elsevier Enhanced Reader

Page 1 of 5https://reader.elsevier.com/reader/sd/pii/S1062976919301395?t…8256402B5BE85D3AF8A2C82C2538C2B0B0244BCFBEE4605A192FB270260BB

Page 2: The name game: The importance of resourcefulness, ruses ...€¦ · clever tickers may heighten investors' recall of companies. Horner, Bisby, Bush, Lin, and Burgess (2015) concluded

5/22/20, 11(36 AMThe name game: The importance of resourcefulness, ruses, and recall in stock ticker symbols | Elsevier Enhanced Reader

Page 2 of 5https://reader.elsevier.com/reader/sd/pii/S1062976919301395?t…8256402B5BE85D3AF8A2C82C2538C2B0B0244BCFBEE4605A192FB270260BB

Page 3: The name game: The importance of resourcefulness, ruses ...€¦ · clever tickers may heighten investors' recall of companies. Horner, Bisby, Bush, Lin, and Burgess (2015) concluded

5/22/20, 11(36 AMThe name game: The importance of resourcefulness, ruses, and recall in stock ticker symbols | Elsevier Enhanced Reader

Page 3 of 5https://reader.elsevier.com/reader/sd/pii/S1062976919301395?t…8256402B5BE85D3AF8A2C82C2538C2B0B0244BCFBEE4605A192FB270260BB

Page 4: The name game: The importance of resourcefulness, ruses ...€¦ · clever tickers may heighten investors' recall of companies. Horner, Bisby, Bush, Lin, and Burgess (2015) concluded

5/22/20, 11(36 AMThe name game: The importance of resourcefulness, ruses, and recall in stock ticker symbols | Elsevier Enhanced Reader

Page 4 of 5https://reader.elsevier.com/reader/sd/pii/S1062976919301395?t…8256402B5BE85D3AF8A2C82C2538C2B0B0244BCFBEE4605A192FB270260BB

Page 5: The name game: The importance of resourcefulness, ruses ...€¦ · clever tickers may heighten investors' recall of companies. Horner, Bisby, Bush, Lin, and Burgess (2015) concluded

5/22/20, 11(36 AMThe name game: The importance of resourcefulness, ruses, and recall in stock ticker symbols | Elsevier Enhanced Reader

Page 5 of 5https://reader.elsevier.com/reader/sd/pii/S1062976919301395?t…8256402B5BE85D3AF8A2C82C2538C2B0B0244BCFBEE4605A192FB270260BB

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