Prepared by:Bolante, Kristina E.

Cordero, Katherine Faith Z.Corona, Earvin Michael D.

Lizardo, Van Ynel S.

FEASIBILITY STUDY FOR

literally implies “naked” fruits since the fruits that we will be using will be peeled/stripped from its skin covering to make a delicious fruit shake.

It also guarantees to use fresh fruits everyday which is the reason behind the name.

“The Naked Fruit”

a.

n a m e

a.

We chose a location at the LRT 2 Recto Station since most people who takes the train

passes through this station. It is also a good place to sell cold drinks and

beverages since it is a common route for

tired workers, students, commuters, etc.

to pass through to get a ride home.

Location

Originator: Kristina E. BolanteKatherine Faith Z. CorderoEarvin Michael D. CoronaVan Ynel S. Lizardo

Personnel:Finance head: Van Ynel S. LizardoPromotions head: Katherine Faith Z. CorderoStore supervisors: Kristina E. Bolante

Earvin Michael D. Corona

The originator, the Personnel, the Work Force

b.

Work Force:

Two in-store employees – one employee that will act as the cashier, and another employee that will prepare the shakes.

The originator, the Personnel, the Work Force

b.

“The Naked Fruit” is under the Food and Beverages section. It serves fresh fruit shakes and juices with varying flavours of different tropical fruits like mangoes, apples, oranges, watermelons, melons, guyabano, avocado, pineapples, strawberries and bananas.

nAture of the firm

c.

“The Naked Fruit” stand is in competition among similar fruit shake businesses like “Fruitas”, “Fruit Magic”, etc.

Competition or edge of your product

D.

What sets it apart?

50%

Off on allproducts

8:30

pm

duringClosing hourguaranteedFresh everyday

To promote “The Naked Fruit” products, we came up with different promotional materials. We designed menus, posters, and a stall banner. A logo was also designed to create a unique brand image that can catch people’s interest towards our products.

Marketing Strategy / Promotion of the Firm or Product

e.

posters

posters

menu

RAW MATERIALS AND EQUIPMENTS

II.

• Fruits (mango, melon, banana, strawberry, orange, apple, avocado, watermelon, pineapple, guyabano)

• Ice• Milk• Fructose syrup• Water• Cups with cap (12oz and 16oz)• Straw• Tissue

Supply/raw materials

a.

1. Blender2. Chiller

Machines and equipments needed

b.

1. Peeler2. Knife3. Fluorescent lights4. Measuring spoons5. Electric fan6. Tupperwares

7. Sink8. Rags9. Water Drum10. Measuring Cup

utilities

c.

Clean the fruits with water. Peel each fruit with the peeler and slice them into strips with a knife. Set the fruits aside in a Tupperware.

Procduction process

d. ?1

Crush ice.

Procduction process

d. ?2

Put slices of desired fruit in the blender.

Procduction process

d. ?3

Add fructose syrup and half cup of water.

Procduction process

d. ?4

Add ice.

Procduction process

d. ?5

Blend

Procduction process

d. ?6

Serve in a cup with straw

Procduction process

d. ?7

Financial aspect

IiI.

Fixe

d f

act

ors

ITEM QTY PRICE TOTAL

Blender 2 4999 9998

Chiller 1 38000 38000

Tupperwares 12 150 1800

Electric Fan 1 700 700

Peeler-Knife set 1 500 500

Sink 1 7200 7200

Fluorescent lights 3 1000 3000

Measuring spoons 1 300 300

Measuring cup 2 150 300

Water drum 1 700 700

Hairnet 2 20 40

Apron 2 100 200

Cap 2 200 400

Rent 20000 20000

TOTAL Php 83, 138

Vari

ab

le f

act

ors

Item QTY Unit Price Total per day Total per month

Electric Bill 3000

Mangoes 10 kilos 43/kilo 430 12900

Melons 10 pcs 15/pc 150 4500

Bananas 3 kilos 35/kilo 105 3150

Strawberries 3 kilos 120/kilo 360 10800

Oranges 3 kilos 145/kilo 435 13050

Apples 3 kilos 192/kilo 576 17280

Avocado 3 kilos 25/kilo 75 2250

Watermelons 3 pcs 32/pc 96 2880

Pineapples 5 pcs 38/pc 190 5700

Guyabano 3 kilos 75/kilo 225 6750

A.Total Cost (TC)Total Cost = Fixed costs + Variable

costs

= Php 83, 138 + Php 191,

942

Total Cost = Php 275, 080.00

B. Fixed Cost (FC)Fixed cost = Php 83, 138.00

C. Variable Cost (VC)Variable Cost = Php 191, 942.00

D. Unit Cost/ Average CostUnit Cost = Total Cost / Units

Produced

= Php 275, 080.00 / 10,000

cups (12oz and 16oz)

Unit Cost = Php 27.51

E. Minimum Required SaleDaily cost: Php 9169.33FOR 12oz shakes sold for Php 70.00:

Php 9,169.33 / Php 70.00= 131 cups per day or 3,930 cups per month

FOR 16oz shakes sold for Php 80.00:Php 9,169.33 / Php 80.00= 115 cups per day or 3, 450 cups per month

F. Return on Investment*Assuming that all 5,000 cups were sold:FOR 12oz:

ROI = earnings - initial investmentInitial investment

= Php 350,000 - Php 275, 080Php 275, 080

= 27.24%FOR 16oz:

ROI = earnings - initial investmentInitial investment

= Php 400,000 - Php 275, 080Php 275, 080

= 45.41%*Assuming that min. required sale per day is implemented

FOR 12oz:ROI = earnings - initial investment

Initial investment= Php 275,100 - Php 275, 080

Php 275, 080= 0.00 %

FOR 16oz:ROI = earnings - initial investment

Initial investment= Php 276,000 - Php 275, 080

Php 275, 080= 0.00%

conclusion

Iv.

If we assume that all 5,000 cups of Regular size (12oz) fruit shakes were sold in a month, then we can say that the firm should continue the operations and produce more products for there is 27.24% returns if the business will be pushed through.

conclusion

1.

Based on the date gathered and computations done in the study, the following conclusions are made:

If we assume that all 5,000 cups of Large size (16oz) fruit shakes were sold in a month, then we can say that the firm should continue operations and produce more products for there is 45.41% returns if the business will be pushed through.

conclusion

2.

Based on the date gathered and computations done in the study, the following conclusions are made:

Considering the min. required sale for both regular and large sized fruit shakes sold in a month, we can say that the firm should maintain operations and production for there is normal profit or 0% returns in the business.

conclusion

3.

Based on the date gathered and computations done in the study, the following conclusions are made:

Selling all 5,000 cups for both regular and large size drinks will result to pure profit.

conclusion

4.

Based on the date gathered and computations done in the study, the following conclusions are made: