the mysterious disappearance of the button
Post on 15-Sep-2014
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About the future of UX design.TRANSCRIPT
The Mysterious Disappearance of the Button
Good afternoon. My name is Bart.
This is my daughter Merel (I have 3 kids).
I’m passionate about coffee.
I’m passionate about
I live and work in Ghent.
I work at digital agency Wijs (ex Netlash-bSeen).
Part of Heaven Can Wait ecosystem.
You can find me on Twitter: @netlash
The Mysterious Disappearance of the ButtonAbout the future of UX design.Multi-Mania, 13/5/2013
A quiet revolution.
‣ communications (chat, mail, skype, blog, twitter)
‣ media (music, video, news)
‣ technology
‣ ...
Massive shift from analog to digital
We’re only halfway.
When you say ‘camera’...
... do you think ‘analog’ or ‘digital’ ?
Buttons evolve from ‘physical’
Buttons evolve from ‘physical’ to ‘digital’.
Our cars will be next.
Even the washing machines get touchscreens.
Smartphone controlled toilet.
Of course, you can push this too far...
If everything becomes digital, and every device gets a digital interface:
UX design will become an even more important skill.
UX Design
A quiet revolution.
“Every new technology starts by copying the old technology.”
First tv-shows were theatre plays with a camera pointed at them.
Until this.
At first, we need the language of the old technology to understand the new technology.
We create metaphors.
450 “horsepower”
- desktop- folders- files- trash- ...
Until this.
Why is the iPad ‘intuitive’?
locus of control
locus of attention
‘What we do’ and ‘what we see’ is in 2 different places.
The metaphor of ‘mouse + pointer’ creates small brain friction.
We need ‘brain CPU’ just to work with a desktop.
locus of control
locus of attention
Tablets with touchscreens remove the metaphor.
They remove the ‘brain friction’, and thus feel more intuitive.
UX design is coming of age.
It is finding its own language. It is removing the metaphors.
‣ physical buttons -> digital buttons
‣ 3d-effects, bevels, drop shadows
‣ skeuomorphism
Step 1: copy
Copy physical buttons to digital buttons.
‣ metro style
‣ ...
Step 2: the visual web
Yes, I know. It’s a bit of a fad.
But it’s also a sign that UX design is losing the metaphors, and accepting its own language.(The screen is flat. Accept it.)
Step 2: flat webdesign
Buttons are being replaced by gestures.
Step 3: gestures
Step 3: gestures
Boldly going where no man has gone before?
Step 4: what’s next?
Moving into science-fiction teritory now...
“The action is the button.”
Shazam
Wii
Bump
Moves app
Parrot headphones
Google Glass
Memoto
Camera reads emotion.
‣ location based -> geofences
‣ movement
‣ sensor (heart rate, pulse...)
‣ context based (calendar + traffic: Google Now)
Context-aware devices.
The action is the button
UX design is coming of age.
UX design will be about using the context to define actions.
Move away from the metaphor.
Move away from the metaphor.
Start using contextual input to remove the button.
Expect:
more profound change.
Not just a faster horse...
‣ not just extra channels
‣ not just ‘better marketing’
‣ profound societal changes
Profound changes
Be prepared to flip your value chain.
Think digital.
Questions?
Wijs bvba
Voorhavenlaan 31/3
9000 GENT
09 335 22 80
09 330 09 83
http://wijs.be
BE 0473.071.275