the mysterious disappearance of the button

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The Mysterious Disappearance of the Button

Post on 15-Sep-2014

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About the future of UX design.

TRANSCRIPT

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The Mysterious Disappearance of the Button

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Good afternoon. My name is Bart.

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This is my daughter Merel (I have 3 kids).

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I’m passionate about coffee.

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I’m passionate about

I live and work in Ghent.

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I work at digital agency Wijs (ex Netlash-bSeen).

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Part of Heaven Can Wait ecosystem.

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You can find me on Twitter: @netlash

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The Mysterious Disappearance of the ButtonAbout the future of UX design.Multi-Mania, 13/5/2013

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A quiet revolution.

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‣ communications (chat, mail, skype, blog, twitter)

‣ media (music, video, news)

‣ technology

‣ ...

Massive shift from analog to digital

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We’re only halfway.

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When you say ‘camera’...

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... do you think ‘analog’ or ‘digital’ ?

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Buttons evolve from ‘physical’

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Buttons evolve from ‘physical’ to ‘digital’.

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Our cars will be next.

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Even the washing machines get touchscreens.

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Smartphone controlled toilet.

Of course, you can push this too far...

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If everything becomes digital, and every device gets a digital interface:

UX design will become an even more important skill.

UX Design

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A quiet revolution.

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“Every new technology starts by copying the old technology.”

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First tv-shows were theatre plays with a camera pointed at them.

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Until this.

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At first, we need the language of the old technology to understand the new technology.

We create metaphors.

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450 “horsepower”

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- desktop- folders- files- trash- ...

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Until this.

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Why is the iPad ‘intuitive’?

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locus of control

locus of attention

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‘What we do’ and ‘what we see’ is in 2 different places.

The metaphor of ‘mouse + pointer’ creates small brain friction.

We need ‘brain CPU’ just to work with a desktop.

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locus of control

locus of attention

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Tablets with touchscreens remove the metaphor.

They remove the ‘brain friction’, and thus feel more intuitive.

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UX design is coming of age.

It is finding its own language. It is removing the metaphors.

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‣ physical buttons -> digital buttons

‣ 3d-effects, bevels, drop shadows

‣ skeuomorphism

Step 1: copy

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Copy physical buttons to digital buttons.

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‣ metro style

‣ Pinterest

‣ ...

Step 2: the visual web

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Yes, I know. It’s a bit of a fad.

But it’s also a sign that UX design is losing the metaphors, and accepting its own language.(The screen is flat. Accept it.)

Step 2: flat webdesign

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Buttons are being replaced by gestures.

Step 3: gestures

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Step 3: gestures

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Boldly going where no man has gone before?

Step 4: what’s next?

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Moving into science-fiction teritory now...

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“The action is the button.”

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Shazam

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Wii

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Bump

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Moves app

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Parrot headphones

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Google Glass

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Memoto

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Camera reads emotion.

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‣ location based -> geofences

‣ movement

‣ sensor (heart rate, pulse...)

‣ context based (calendar + traffic: Google Now)

Context-aware devices.

The action is the button

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UX design is coming of age.

UX design will be about using the context to define actions.

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Move away from the metaphor.

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Move away from the metaphor.

Start using contextual input to remove the button.

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Expect:

more profound change.

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Not just a faster horse...

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‣ not just extra channels

‣ not just ‘better marketing’

‣ profound societal changes

Profound changes

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Be prepared to flip your value chain.

Think digital.

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Questions?

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Wijs bvba

Voorhavenlaan 31/3

9000 GENT

09 335 22 80

09 330 09 83

http://wijs.be

[email protected]

BE 0473.071.275