…the music community of aarhus…
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Anne Jensen Jesper M ardahl SXSW March 2011. …The Music Community of Aarhus…. Who are we ? How do we think ? What do we do? What’s to come ?. Anne Jensen Jesper Mardahl SXSW March 2011. Who we are. The City of Aarhus Production centres 2017 Sustainability Jesper Mardahl - PowerPoint PPT PresentationTRANSCRIPT
…The Music Community of Aarhus…
Who are we? How do we think? What do we do? What’s to come?
Anne JensenJesper Mardahl
SXSW March 2011
Who we are
The City of Aarhus- Production centres- 2017- Sustainability
Jesper Mardahl Anne Jensen
Anne JensenJesper Mardahl
SXSW March 2011
How we think We want to be the meeting point for the music scene in
Aarhus We help facilitate the city’s music industry We aim to help professionalise and support the city’s
growth layer We wish to strengthen the relationship between the city’s
music scene and the music business nationally and internationally
We want to make Aarhus an attractive city for the music industry nationwide
Anne JensenJesper Mardahl
SXSW March 2011
What we do Mentor scheme Courses Knowledge sharing Consultancy on all aspects of the music industry
in general Local facilities Network Virtual meeting point
Anne JensenJesper Mardahl
SXSW March 2011
What we do Mentor scheme
For the growth layer DIY – career planning 10 mentors 22 mentorees
Anne JensenJesper Mardahl
SXSW March 2011
What we do Courses
Basic Seminars Pitch sessions Information meetings
Anne JensenJesper Mardahl
SXSW March 2011
What we do Knowledge sharing
International, national and local music business news
Events, e.g. Brand New Mentality YCE award Website, Facebook, Twitter
Anne JensenJesper Mardahl
SXSW March 2011
What we do Facilities
Shared office space Production facilities
Anne JensenJesper Mardahl
SXSW March 2011
What we do Consultancy
About the music industry in general, e.g. contracts, rights, business start-ups
On a day to day basis
Anne JensenJesper Mardahl
SXSW March 2011
What we do Network
Small scale level Established music business level Official/policy level
– Creative Entrepreneurs Club (British Council)– Arrangørgruppen Aarhus– Creative Aarhus– Songwriters’ network Aarhus– Other national music network and organisations, e.g.
ROSA, Musikzonen, Musicians’ unions
Anne JensenJesper Mardahl
SXSW March 2011
How we see the future Sustainability
– Strengthen– Professionalise– Conditions
European Capital of Culture 2017 International partnerships
Anne JensenJesper Mardahl
SXSW March 2011
