Influential Social Media Trends to Follow in 2021

BY PR I S M DIGITAL MARKETING

INTRODUCTION TO SOCIAL MEDIATRENDS

Staying updated on the latest social media trends helps you stand out among the masses. Here are the most important Social media marketing trends in 2021 that Social media marketing agencies are keenly observing and that you can also use to fuel your strategy.

GROWING SOCIAL MEDIA TRENDS

Live videos hold users attention 1 0 - 2 0 x longer

than pre-recorded

Live streaming industry has grown 9 9 % between April 2 0 1 9 and April 2 0 2 0

6 3 % of people aged 1 8 -

3 4 are watching live- streaming content

regularly

3 5 % percent of marketers use live video

LIVE STREAMINGONLINE STREAMING HAS GAINED SO MUCH POPULARITY AND THERE IS A BIG CHANCE OF IT STAYING FOR A LONG TIME SO YOU SHOULD DEFINITELY INCORPORATE IT INTO YOUR SOCIAL MEDIA MARKETING STRATEGY.

EPHEMERAL CONTENT / STORIES• Stories are growing

15x faster than feeds

• Collective audience for Instagram, Facebook, WhatsApp is 1250 Million

• 62% of people show interest in a brand after seeing it in a story

VIRTUAL REALITY• Global virtual reality market is

expected to increase to 5 7 . 4 m i l l i o n in 2021.

• There are 171 m i l l i o n active virtual reality users worldwide.

• 8 0 % of virtual reality users are looking for more social engagement.

2 0.8% of soc ia l network users will use ARa t least once a month in 2021.

Aug mented rea lity spending will rea c h $ 60 billion in 2021.

61% of people prefer to buy from sites offering AR technology

AUGMENTED REALITY

SOCIAL COMMERCESocial Commerce is on its way to becoming a ma instrea m reta il c ha nnel in c ompetition withother mediums like offline stores and

e-commerce websites.

60% of people say

they discover new

products on Instagram

200 Million+ Instagrammer

s visit at least one business

profile daily

30% of online shoppers

say they are likely to

purchase social media

23.2% of B2Bdecision

makers prefer to contact

suppliers via social media

PURPOSE-DRIVEN CAMPAIGNSAccording to a Twitter survey, 74% of the respondents want brands to showcase acts of kindness.77% of the people feel more positively about brands that display a supportive front during a time of crisis.86% of the people want brands to support vulnerable members of the society88% of the respondents think more support should be provided to front- line health staff.

29% of the shoppers would switch to a brand more suited and considerate about his/her interests.

It is really important to make sure that your content on inclusivity is well informed

Your brand’s social presence must reflect your audience’s view on identity and diversity

INCLUSIVITY AND DIVERSITYPeople prefer brands that are considerate and passionate about the interests of their target audience.

If you want people to trust you, you have to be honest and transparent to them about the brand

Engagement and transparency are the two main factors that account for a brand's ranking on social platforms.

It is okay to make mistakes. Just own up to them through a heartfelt social media message

It is crucial to have transparency and authenticity if you plan on increasing your brand engagement.

AUTHENTICITY AND TRANSPARENCY

AUDIENCES ENGAGEM ENT

ON SOCIAL

This presentation highlights on how to expand your dynamic social media strategy according to the current trends. These la test soc ia l media trends will help you build a strong ersoc ia l media presence and will alsoassist you in expanding your product or brand image.Strategy overview

CONCLUSION