The Most Effective Way to

Do Business Online

SEOFIED Pvt Ltd.

www.seofied.com

Email: dinesh@seoinfotechsolution.com

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How to Create Blog ?

Today, with brand & company websites, social media ,and blogs.

Businesses have the unprecedented ability to broadcast their products, services, and

industry news to their target audience online.

With so many people trying to make them heard by publishing

information online, The way to differentiate you from the

competition is to create compelling original Content.

Content should interest your potential target audience, bring

them back to your site repeatedly, and eventually convince them

to purchase your products or services. If you are able to build your brand’s reputation as

an industry expert or thought leader, it will only be a matter of time before your online

conversions grow as well.

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Where to start your Blog promotion ?

As you are well aware, there are millions of blogs, vlogs, and

branded content on the internet, and the number rises every day.

The blogosphere is crammed with writers on every subject imaginable.

Most blogs online are written by authors who enjoy a topic and want to share their general

interest with a small audience. As a business owner, you want to create a blog that is

thought-provoking, fresh with content about your business and industry, and most

importantly, that drives up your online sales. The key to any great blog is that it provides

specific, clear, and helpful information in an entertaining fashion. If you can gain the trust of

your target audience by providing relevant content on a consistent basis, they will be

more inclined to purchase from your business because of your standing as an established

brand. A great blog can also elevate your placement on search engines and attract inbound

links from authoritative websites in your industry or renowned media sites.

What Makes An Insanely-Great Blog Design?

What do you want to accomplish with a blog or a content-curated

section of your website? Have a look at below.

To introduce my business to the world?

To personalize my business?

To help establish yourself as an expert in your field? To provide useful and valuable information to my visitors

about my industry?

To give my target visitors information on subjects that is of

interest to them?

To enter a dialogue with your visitors?

To drive sales for my business?

To rank higher in search engines?

Why Blog? The Benefits of Blogging for Business

Introducing Your Brand Through Publicity

Introducing your Business as a

Recognized Brand

Unless you are a Fortune 500 or name-

brand company, there are going to people

who have never heard of your business. A

company blog that gains traction and

readership can be an extension of your

website that gets your brand out to the

masses and engages more of your target

audience. Remember that your blog‘s

writing style doesn’t have to be the same

as your policy code section. Be

conversational.

Give your audiencea different perspective

of your business that they have not seen

before.Brain storm the personaan

demotions you want your blog to elicit

from your potential target audience

outside of just being informative. People

like doing business with brands that they

can relate to,so put a human face on your

online presence with a blog that

demonstrates your passion for your

products, services, and industry.

For example:

A real estate law firm can discuss the

fluctuations of the housing economy and

how it will affect prospective homeowners

An insurance company might lay out a

plan of action in the face of impending

national disasters An energy company

could offer methods for saving energy

during the winter and summer months. A

health professional can share short

exercise routines for people that don’t

have time to go work out at a gym .

Benefits of Starting a Blog for Your Business

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Providing Valuable Appeal to Your Target

Industry Information Audience’s Lifestyle

Beyond showing your company’s

expertise, you can highlight trends in

your industry, but don’t stop at just

summarizing important details. Delve

into how they came to be, whether you

think these trends will be short or long

term, and what you think about them.

Another way to draw the interest of your

audience is to predict future trends in

your industry.

For example:

If you want to appeal to your

audience and be more than just a

business

Way to go. While this type of content

doesn’t immediately lead to direct

sales, your target audience will come

to appreciate that you are not

constantly trying to sell a product or

Service, and that you also understand

their lifestyle.

If you are selling clothing or

accessories, inform your

audience of the must-have

essentials for each season and

predict future fashion styles.

If you are a music retailer, rate

and discuss the most recent

album releases that your target

audience wants to know about.

If you are a tech startup, be on

the forefront of discovering and

informing your target audience

about the latest technological

advancements and inventions

relevant to your specific industry.

For example:

If you are a health foods store,

blog about nature and

adventure traveling.

If you are a sporting goods store,

blog about local and national

sporting events.

If you are a coffee shop or

bakery, blog about your

favorite food or drink recipes.

Benefits of Starting a Blog for Your Business 7

Engage Your Readers in a

Conversation Urge your readers to leave comments or

suggestions at the end of your blog posts,

and do not ignore them!

Comments provide insight into what type of

content your readers like or don’t like. By

responding to their requests by listening to

their topic suggestions or answering

inquiries, you demonstrate that you care

about their opinions while providing them

with great customer service.

Using Great Content as a

Search Engine Optimization

(SEO) Tactic Search engines like most of the same things that

internet users like. There are several important ways

that a blog on your company website can help

increase your search engine rankings.

Content & Search Engine

Success Factors

Fresh Content: search engines pay more

attention to websites that update their content

more often.

Relevant Content: the more well-organized

content you have on your site, the more

potential it has to be perceived as relevant to

your target search queries.

Utilize Imagery: Readers are much more

receptive to blogs that feature images in their

posts. By breaking up text with imagery that

adds value to the understanding of the post, a

blog post with properly tagged and relevant

images can boost your website’s overall SEO

rankings for essential keywords.

Authoritative Content: a major factor in search

engine rankings is how many other relevant

websites are linking to yours. Be a resource to

others on the web who are interested in your

area of expertise; nothing indicates authority

and rank-worthiness to Google/Bing/Yahoo like

other high domain authority sites linking to your

content or citing you as a source.

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A blog is worth the investment because…

An informative, entertaining and interactive blog

can create a brand identity that will make your

business more relatable to your target audience.

A blog that is consistently updated with fresh content

that covers trends, appeals to your audience’s

lifestyle, or proves that you are an industry expert,

will grow your online presence over time. More of

your potential target audience will discover your

business and the initial step towards making a first-

time visitor, a repeat visitor, and eventually, a

satisfied customer, will have been directly influenced

by your blog.

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Being an Influential Industry Blogger

No matter what your business does, chances are a quick Google search will bring up

pages and pages of websites filled with great content relating to your industry. To work

your way up organic search engine rankings, you will have to start writing for other

industry-related authoritative websites, as well as your own. If your content is spread

across multiple influential domains, people interested in your industry and business

will be able to find your website more easily.

Establish Your Business and Brand Across the Internet To build your reputation as an industry thought leader you will want to pitch to and write for other

authoritative industry websites or blogs. You have to establish your blog first, but writing a post or

eventually getting a routine column on other reputable websites will build your brand’s credibility to your

potential customers.

Great Content is Always in

Demand Even the biggest websites want to feature

guest writers who can provide unique insight

on a specific topic. Such content is helpful to

the host site’s visitors and is a free way for a

writer to enhance their own online authority.

For example, Blue Fountain Media’s Founder and CEO has

written for numerous other authoritative websites

about digital marketing that include The New

York Times, The Huffington Post, WIRED, and

Fox Business. This has proven tremendously

helpful in not only bringing more visitors to our

own blog, but also in generating more sales. This

is because potential clients, during their search

for a digital marketing partner who can enhance

their own online presence, conclude that Blue

Fountain Media is an industry leader they want to

work with.

Where to Begin

No matter what your area of expertise, this search should give you

a fairly large list of sites to “pitch.”

Once you have this initial list, you can narrow it down by getting the answers to the

following questions:

Does this website or blog already feature outside writers? Is there information on the requirements for submitting an article or

content and am I able to fulfill them? Is there a submission form or is the editor’s email or Twitter handle listed so I

can contact them? Does this website or blog feature high quality content?

Do I want to post my content on this website and do I want this website

associated with my brand or business?

Pitching your Content

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How to Pitch Influential Websites or Blogs

Every pitch should have the following elements:

A captivating email subject line: The blog editor you are pitching to probably

gets hundreds of pitches a day. If your subject line does not spark interest, it will be

the first and last piece of your pitch that will be read.

Provide your Idea: If you have already written the article, provide the editor with a

link to review. Give them reasons before they click your link as to why they should be

interested in your content. If you are suggesting writing for their website, give them

compelling topic ideas and sell yourself as a writer by providing your background

information.

Give a brief explanation of you and your company: Also, list other

reputable websites you have written for and provide links to those articles.

Personalize Your Pitch: Besides addressing the editor and website by name,

make specific references to existing blog posts or articles you have enjoyed reading on

the site. This will let the editor know that they are not part of a mass mailing, and that

you have a vested interest in writing for their website or blog.

Take the Initiative: If they’re interested in your article or having you write a post for

them, ask the editor to respond with specific formatting guidelines so that you can make

sure your content will be published on their website.

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After the Pitch

Remember, you are not the only one pitching… Editors get hundreds of pitch requests a day, especially if the website is a renowned source for industry

news. Be patient. If you don’t get a response after a few days, send a follow-up email. Kindly remind the

editor of your submission with a shorter email that covers your article or topic idea and why they should

be interested. Don’t be rude and burn bridges. Just because an editor is not receptive towards a specific

article or topic idea doesn’t mean that they will reject your content in the future. The fact of the matter is that not every site you pitch is going to be interested in your article or

content. If you send out 20 pitches, you will most likely get one or two responses at best. If you have real expertise in your industry, and you have the ability to demonstrate it in a compelling blog

article, infographic, or video, you will have an excellent shot at having your post getting picked up on

several different websites. However, if you find that your submissions are getting no responses, take a

long, honest look at your content. Ask trusted colleagues to critique and evaluate your blog post and take

the time to edit or modify as necessary.

Content is King, but Quality is Essential There are many rewards that come with being featured on an industry-leading website or blog. Earning

that distinction takes hard work and most likely, will require a team ef-fort. Hire or work with skilled

copywriters, graphic designers, or a video production crew to create content - not just to get picked up on

other websites but for your own blog as well. Take pride in producing quality content that provides value

to users, and the results will come.

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Share your Content

Besides being featured on industry news sites, There are other avenues to share your information with your audience that you can take advantage of. It

requires extra time and effort to properly market content across multiple online platforms, but if you reach

potential consumers that don’t know about your company or website, it will only be a matter of time before

you begin to see an increase in conversions. Only your most loyal clients and fans will visit your website

and blog, and the benefits of producing high quality content will only come from your commitment to

sharing it.

If your content is truly newsworthy to people interested in your industry and business, you will only have to

do the initial sharing. Your online business revenue will increase significantly over time as your brand’s

increase in credibility translates into more clients and customers.

Other Platforms to Broadcast

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Blog Syndication Tools

Although its popularity has waned in

recent years, blog syndication tools are

still a simple way to “subscribe” to a blog,

in a similar way that one would subscribe

to a magazine. You can use a program

called an RSS reader to subscribe to blogs

and see any new content that has been

created since you last checked. Tools like

Feedly, Pulse, and Skimr are all great

ways to aggregate the news you care

about on one program. Taking the time to

make sure that your blog content renders

appropriately on these platforms will help

make sure that loyal customers who have

added your blog can get to your content

quickly and easily.

Twitter, Facebook, LinkedIn

and other Social Media

Broadcasts

Promote and push out all your content and blog

posts via your company’s Twitter, Facebook,

LinkedIn, and other social media platforms.

Virtually all social media allows

You to link directly to your online content. Try to

keep your word count down so that your

followers don’t have to go through multiple clicks

to read all of your content. If your followers like your posts, they will likely

to share it with people in their networks,

creating an ever-growing audience. Be aware of the different stylistic features of each

social media platform when posting.

Social News Websites

Posting or submittingyour blog article on Digg,

Reddit, Inbound, and Alltop not only gives you a

chance to broadcast your article to a wide

audience, it also gives you the opportunity to get

referral links back to your website. This is a great

way to communicate with industry influencers and

possibly build cross-business relationships that

can lead to great future content opportunities.

Facebook is the most casual of social

media platforms, but it does allow you to

target your audience based industry and

demographic.

Twitter has 140 characters or less, so

make your words count. Don’t be afraid to

venture into hashtags. Who knows, your

brand might start trending!

LinkedIn is the most professional of social

media platforms, so be sure to write in a

formal manner that is representative of your

company.

Online Articles Directories

Online Articles Directories

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There are a number of online link directories where you can

“publish” your articles or list your company. Exercise caution and

only link to websites that are relevant to your industry and offer an

explanation of why your content or website is listed. A good

example is getting your company to be featured on a website that

discusses the top ten companies of your industry. Make sure your

links are nofollowed, and avoid link directories that list hundreds of

non-related websites just for link equity.

Commenting

Take the initiative and get the word out about your content and company. Find the most popular blogs of your

industry or blogs discussing topics that your company has expertise in. If you feel that your content can

supplement the information contained in a blog post or provide a different take on the information contained in

the blog, make a brief comment and nofollow a link to your content. Don’t comment on blogs that have nothing

to do with your industry just to gain links. As a blogger yourself, you should know how irritating it is when

someone leaves a comment on one of your posts that is spammy, and doing this habitually can lead to a

Google penalty.

Answering

Many question-and-answer sites like LinkedIn, Yahoo! Answers, and Quora give members the opportunity to

ask questions. Join an industry or interest group and regularly review the questions that are being asked. If you

believe that your content can assist in answering a particular question, don’t hesitate to provide an answer with

a nofollowed link to the specific post that addresses the topic.

In Conclusion

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Well-written original content tells the world that you are an expert in your field. By giving something of value to

your audience, you enhance your company’s brand as well as your personal brand. Presenting content that

you are passionate about will generate interest from others who share the same interests such as thought

leaders, popular industry sites, and returning and future customers.

By drawing in more of your target audience through your blog, you will be able to generate more online

business by attracting qualified traffic that consists of users who are actually interested in your products or

services.

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