THE MOST CREATIVE COMPANY IN REAL ESTATE

Higgins Group At A Glance

Background• Rick Higgins: Owner/Broker and founder• Has been in the real estate business for over 40 years• Developer of over 200 homes• Real estate attorney for 25 years• Third generation broker

Overview• Started company in 1997—first office in Greenfield Hill, Fairfield, CT• The fastest growing real estate brokerage in Connecticut• 12 office locations• Approximately 350+ agents• Agents can work out of any office which creates a synergy no other company can match• We are not corporately run which allows us to be the most creative company in real estate• Already over $2 Billion in sales to date

Philosophy• Family and personal life comes first• We live by the Golden Rule towards each other and our clients• Emphasis on teamwork and entrepreneurship• We trust each other• Out-of-the-box marketing mindset

Higgins Group MissionTo bring a distinct, family-oriented, boutique style real estate company to Fairfield County with a “Successful Together” philosophy in which agents have the ability to service their clients utilizing cutting-edge technology, local expertise and teamwork.

Marketing Connecticut Real Estateat the Highest Level.

Christie’s International Real Estate

The Higgins Group is honored to be an

Christie's International Real Estate, a wholly owned subsidiary of Christie's, the world's oldest fine art auction house, was established in 1995 and is the largest network of real estate brokers dedicated to the marketing and sale of important properties. The network comprises more than 1070 real estate offices and nearly 32,000 sales associates in more than 40 countries. The combined annual sales volume of all affiliate real estate companies is approximately $125 billion.

The Christie's name is synonymous with quality, integrity, and customer satisfaction. Admittance to the Christie’s network is by invitation-only to companies who have a leading market share, meet strict standards, and demonstrate proven records of successin handling distinctive properties. Affiliates must also exhibit a commitment to the auctions house’s two-century-old tradition of exceptional client service.

Christie’s International Real Estate Magazine

Millions of international readers rely on Christie’s International Real Estate magazine for the most exceptional property offerings. The publication—which also contains news about Christie’s fine art auction house and the global network of luxury real estate brokerages - is now online.

Not all properties will be represented in the Christie’s Magazine

Christie’s International Real Estate - Online

ChristiesRealEstate.com

• Monthly click-throughs from Christies.com: 6,540• Average list price of $3.8 million

• Number of properties posted: 9320

• 86.5% of homes valued at $1 million +

•532 properties valued at $10 million +

• 28 countries with active listings

• Visitor sessions per month: 76,158

• Unique visitors per month: 57,113

Not all properties will be represented on the Christie’s Website $1.5m + / Town Affiliation

Christie’s International Real Estate vs. Sotheby’s

Christie’s International Real Estate outperforms the competition in numerous categories, including percentage of high-end properties online and the depth

and reach of our network.

Higgins Group Office Locations

Bethel-Danbury Bridgeport Metro Fairfield CenterGreenwichGreenfield Hill

NorwalkMonroe Shelton StamfordTrumbull

Westport Wilton

CONNECTICUT:

Randall RealtorsMystic, ConnecticutAreas served: Mystic, CT

NEW YORK:

Brown Harris Stevens of The Hamptons & The North ForkEast Hampton, New YorkAreas served: The Hamptons, including the communities of Remsenburg, West Hampton, Southampton, Bridgehampton, East Hampton, Sag Harbor, Shelter Island, and the North Fork of Long Island.

Brown Harris Stevens Residential Sales, LLCNew York, New YorkAreas served: New York City

Howard Hanna Real Estate Services (New York)Chautauqua, New York Areas served: Chautauqua

Houlihan LawrenceBronxville, New YorkAreas served: Westchester County including the communities of Bronxville, Bedford, Scarsdale, Rye, Larchmont and Chappaqua; Putnam and Dutchess Counties including the community of Millbrook; and areas of Columbia, Greene and Ulster Counties.

Christie’s New England/NY Affiliates

MASSACHUSETTS:

LandVest, Inc.Boston, MassachusettsAreas served: Essex County, In Barnstable County, the areas known as Buzzards Bay, Cotuit, Quissett, Woods Hole, Barnstable, Yarmouth, Sandwich, Bourne, Falmouth, and Mashpee,\nIn Plymouth County, the areas known as Wareham, Marion, and Mattapoisett, Dukes County (Martha’s Vineyard), Bristol County

Otis & Ahearns, Inc.Boston, MassachusettsAreas served: The greater Boston area

Pines Acres RealtyChatham, MassachusettsAreas served: Cape Cod; the communities of Brewster, Chatham, East Orleans, Harwich, Harwichport, Orleans, and Massachusetts

RHODE ISLAND:

Lila Delman Real Estate Narragansett, Rhode Island Areas served: Newport, Narragansett, Jamestown and surrounding communities

Relocation – Nationally & Internationally

The Higgins Group is proud to be a part of the Christie's network, working to bring buyers and sellers of luxury real estate together throughout the world. Christie's personnel and Christie's Great Estates brokers actively refer potential clients through our exclusive referral network. With affiliated real estate offices in most luxury market areas and connections with the finest brokerages on five continents, we draw on the professional strength of thousands of sales associates to provide discreet, conscientious service to buyers and sellers of distinctive properties worldwide.

In addition to working with Christies, The Higgins Group is a member of First Global Real Estate Network Relocation, which is comprised of over 6,500 offices throughout the United States, Canada and in several foreign countries and has been assisting corporations with relocation since 1981. Successful corporate relocations begin with your selection of your relocation partner.

Additional Companies:- Cartus- Lexicon- Paragon

Town Demographics

Link to Christie’s Great Estates

Local Sales by Street

Real Estate Astrology

New Redesigned HigginsGroup.com

We Speak Your Language and 53 Others

Fiduciary Responsibilities of an Agent

Because real estate brokers are authorized under agency agreements to act for their clients and are put in a position of trust and confidence, they are held to certain specific fiduciary duties.

Traditionally, these duties include:

Loyalty:To act at all times in the best interest of the seller or buyer and to put their interests above all others, including your own.

Obedience:To obey promptly all lawful instructions of the seller or buyer.

Disclosure:To disclose all known, relevant facts to the seller or buyer.

Confidentiality:To safeguard the seller’s or buyer’s secrets, unless keeping the confidence would violate disclosure requirements.

Reasonable care and diligence:To diligently use real estate skills and knowledge when pursing the seller’s or buyer’s affairs.

Accounting:To account for all funds and property entrusted by the seller or buyer.

Source: Realtor.org

This Is A Team Effort

YOU MAKE THE PROPERTYMARKETABLE

WE WILL HANDLE THEMARKETING

We AreA TEAM!

• Price• Condition• Show-ability• Terms

• Advertising• Promotion• Merchandising• Targeting• Presentation• Signage

What Makes a Property Marketable?

Uncontrollable FactorsPersonal Situation

Current Market ConditionsLocation

Style of houseProperty Size & Age

Square Footage

*CONDITION

*TERMS*PRICE

• Realistic• Competitive• Based on Facts

• Exterior(Curb Appeal)

• Interior• Upgrades

• Incentives• Concessions• Time

*Controllable Factors

What Makes a Property Marketable?

ASKING PRICE VS. % OF BUYERS THAT VIEW YOUR PROPERTY

Your home generates the most interest in the real estate community and among potential buyers

during the first 14 days it is on the market. If it is not properly priced during this time, we miss out

on this peak level of interest.

Research conducted by the National Association of REALTORS® shows that more buyers purchase their

properties at fair market value – not above it. The percentage of buyers increases even more when the price

drops below fair market value.

in-house | online | print

Source: The 2009 National Association of REALTORS®

Home Buyer Sources

Higgins Group Internet Marketing Partners

90% of U.S. Home Buyers use the Internet to search for a home.

raveis.com

wpsir.com

halsteadct.com

coldwellbanker.com

kw.com

remax.com

cgre.com

c21.com

realestatetetwo.com

prudentialct.com

weichert.com

riversiderealtygroup.com

fingelly.com

Higgins Group Internet Marketing Partners

Websites shown may change without notice due to syndication agreements. This is a sample of our web marketing. Not all homes will appear in these publications-see individual marketing plans. **Price Minimums ($1.2m: Wall Street Journal, $1.1m for Unique Homes & Unique Global *# *# # Mainstreet Connect Company Discretion. *#$1.5m/town restrictions: Christie’s. *Online classifieds at agents discretion. ***CTMLS membership required

***

**

*

*

*

*

*

**

**

*

*

***

90% of U.S. Home Buyers use the Internet to search for a home.

INTERNATIONAL

#

*#

Higgins Group and The Daily Voice – Local

About The Daily Voice

• More than 20 million stories read in the past 12 months

• 40% market penetration in Fairfield County

• Read by 500,000 unique monthly visitors

• 30,000 Facebook followers and growing

Feature your home on The Daily Voice, the fastest growing online community news site in Fairfield County

• Feature your home on the local Daily Voice site using large, high-definition photos or video

• Get additional attention via Daily Voice Open Houses which are updated weekly

• Our high-impact banners on The Daily Voice drive traffic back to the Higgins Group website and your listing

• We’ll drive additional traffic to our site and your listing using a unique approach to content marketing on The Daily Voice which demonstrates our expertise and strong community connection

HIGGINSGROUP.COM

Higgins Group offers Enhanced Showcase for all of our listings.

REALTOR.com

• 87% of Buyers start their search on Realtor.com

• 84% of Buyers look at Enhanced Listings first

• 9.3 Million Buyers/Sellers a month visit Realtor.com

• 50 states representing 800 Multiple Listing Services

• Plus International exposure

All our Higgins Group listings are enhanced offering:

• Up to 25 photos

• Shows up before non-Showcased listings

• School, Town & Neighborhood Info

• Extended Write-Up

• Open House Information

• Monthly Statistics on your Home!

Your Personal Listingbook Account

Get your very own Listing Book account via the GFC CMLS!

• Provided only via your Real Estate Professional

• For Buyers and Sellers

• View your very ownmorning reports

• Create & manage your own searches

• Updated by CMLSevery 15 minutes

Multiple Listing Services

Did you know there are 2 MLS’s in Connecticut?

• GFC CMLS – Represents 1 County

• CTMLS – Represents 7 Counties Plus Westchester County, Putnam County & Rhode Island

CTMLS & CMLS Territory Map

CTMLS AddsWestchester &Putnam Counties

CTMLS AddsRhode Island

MEMBERSHIP TO BOTH MLS’S = MAXIMUM EXPOSURE!

Online Advertising: CTReal.com

CTREAL.com is a service of the Connecticut Statwide MLS Inc. and the official public search engine of the Connecticut Association of REALTORS®, Inc. CTREAL.com contains every listing in the Connecticut Statewide MLS – if it’s for sale or rent, it’s here to find.

Searching for Connecticut properties for sale or rent on CTREAL.com is easy and flexible. Our unique Sherpa™ technology provides an intuitive “draw to search” function that enables search across municipal lines – just draw the boundaries you’re interested in and review the results. Searching for Connecticut real estate for sale or rent by city, town or zip code is easy, too – just give it a try!

CTREAL.com offers every listing, for sale or rent, from the CTMLS, including houses, apartments, offices and other commercial properties.

CTREAL.com is the official Real Estate Search Engine of the CTMLSand the Connecticut Association of REALTORS®, Inc.

Online Advertising – CTMLS

All listings on the CTMLS are representedon the following websites through syndication agreements:

Websites shown may change due to agreements.

Virtual Tour – FloorplanOnline.com

www.123YourPropertyAddress.comVirtual WalkThru™ Video Tour | Floor Plan and /or Photos | Printable/Emailable Flyer

Send tour link to others | Email button allows you to receive email inquiries from tour visitorsArea Map with satellite views | Download the presentation to your computer and burn to CD

Link tour to the company website, the MLS and Realtor.com | Link your personal web site or other URLto your tours | Unique web site addresses for each tour are available

Unique Virtual Tour a Higgins Group Exclusive

Higgins Group Merchandising Materials

Interior

Feature Signs

• Provide you with personal, professional and unparalleled customer service during the entire marketing process

• Take the time to understand your wants, needs and expectations• Guide you through the emotional roller coaster of selling• Available 7 days a week• Provide a qualified list of referrals to assist you • Stay in constant communication in the manner and timeframe of

your choice (email, phone, in-person/once a week, etc…)• Be honest and open with you at all times – not just tell you what

you want to hear• Help you obtain the highest possible price for your property

within your time-frame• Advise you on pricing and assist you with staging your property• Prepare all necessary documents and disclosures

Our Customer Service Commitment

As the Marketing Partner we hope you will choose to exclusively representyou in the marketing of your property, I promise the following:

• Enter your property on appropriate Multiple Listing Systems• We will provide an informative Seller’s booklet• Create and implement your custom 360° Marketing Plan• Coordinate the showing process and provide you with follow-up• Advise you of any changes in the market that may impact your sale• Promptly present all offers in person• Protect, evaluate and advise you on all offers including terms and

contingencies• Negotiate all offers on your behalf• Assist in coordinating inspections and appraisals• Monitor the buyer’s loan process• Immediately advise you of events that may impact your closing • Coordinate and guide you through the closing process

Thank you forthis opportunity.

Higgins Group is Number 1 in Growth