The Most Comprehensive Approach to Selling Your Home

Gary KellerChairman Of The Board

About KELLER WILLIAMS® Realty• Founded in Austin, Texas, on October 18, 1983.

• “Most Innovative Real Estate Company” — Inman News.

• 80,000 + real estate consultants.

• 785 + offices in the U.S. and Canada.

• 2nd largest real estate company in North America.

• Excellence in real estate consultation training.

Highest Overall Satisfaction For Home Buyers Among National Full Service

Real Estate Firms

Three Years in a Row

Our Network

The KELLER WILLIAMS® CultureWin-Win — or no deal

Integrity — doing the right thing

Commitment — in all things

Communication — seek first to understand

Creativity — ideas before results

Clients — always come first

Teamwork — together everyone achieves more

Trust — starts with honesty

Success — results through people

Your Consultant & Agent – My Commitment

• I will educate you about current market conditions

• I will advise you what listing strategy will work for you

• I will guide you through the listing period and analyze feedback from

prospective buyers

• I will negotiate the best sales price

• I will be deeply involved during the home inspections until closing

• I will use judgment and experience, so every decision YOU make will be

the right one!

Till Horkenbach, ABR®, SRES®, e-PRO®REALTOR® Office: 201-445-4300Direct: 201-310-1260Fax : 201-632-6491E-mail thorkenbach@gmail.com www.myBergenHouse.com

Professional Affiliations & Designations:• Member Real Source Association of Realtors®• Member National & New Jersey Association of Realtors• Member New Jersey Multiple Listing Services• Member Garden State Multiple Listing Services• Member of the Real Estate Buyer’s Agent Council (REBAC)• Member of Ridgewood’s Chamber of Commerce• Member of Multi Million Dollar Sales & Marketed Club• Winner of numerous monthly awards• Member of REALSOURCE Educational Development Committee• Member of REALSOURCE Grievance Review Panel• ABR® - Accredited Buyer’s Representative• SRES® - Real Estate Specialist for Buyer’s/Seller’s 50+• e-PRO® - Certified

Ridgewood ResidentSon: 12 YearsDaughter: 9 Years

Comprehensive Marketing Strategy

For Your Homeprepared for

Robert Schwartz &

Katherine Ippoliti

5

Q: How Buyers Found Their Home?

4

Internet 90%

Real estate agent 87

Yard sign 59

Open house 46

Print newspaper advertisement 40

Home book or magazine 26

Home builder 18

Relocation company 4

Television 8

Billboard 6

Source: NAR Profile of Home Buyers and Sellers 2009

Your Listing will be automatically fed to the top real estate consumer websites.

Targeting Buyers - Over 350 listing syndication partners

KW.com

More than 5 million listings – that’s more listings that REALTOR.com or any other real estate brokerage Web siteThis gives you unmatched local presence in markets throughout North America!

Targeting Buyers - Unmatched Internet Presence

• NJMLS – Bergen, some Passaic, Essex County

• GSMLS – Bergen, Essex, Hudson, Hunterdon, Middlesex, Morris, Passaic, Somerset, Sussex, Union, Warren County

= Together we target over 25,000 members!

= GSMLS is one of the larges listing syndicators

•The MLS is what feeds many databases that are available to the public, including Realtor.com.

Targeting Co-Broking Realtors®

2 MLS = more outreach!

Most agents are member

of NJMLS ONLY

I go above and beyond with advertising!

Tracking with Performance Reports

We are able to react to ‘drops in on-line activity’ immediately.

Staging your HomeWhat can staging do?

Location Cannot be changed

Size Difficult to change

Amenities Can be changed

Condition Can be changed

Before

After

Virtual Staging

A furnished room shows better and gives the buyer dimensions and ideas where to place furniture.

Professional Photography

Our only chance to make a “First Impression”

Virtual Slide Show

Play with Buyer’s emotions

ME!This is important because I know your home the best and have a vested interest in selling your home and not just any home!

Who is getting the calls on your house?

The Keller Williams Difference!

In traditional offices, the sales associate answering the phone is not the listing sales associate and they have an interest in selling the buyer any home.

This sales associate may not have even seen your home.

I will market your home twice:

My Open House Program

To the Public:

• Sundays or Blitz Open House – Sat & Sun 1PM – 4PM

To the Brokers:

• Thursdays 11AM to 1PM

• Invitation to the entire Broker Community

• I will provide snacks – ‘you feed them, they come’

The Preparation

• Display a multiple directional signs

• Promote your Open House on real estate web sites

• Feature your home with driving directions on Realtor.com, Craigslist, etc.

• Use highly recognizable local publications to attract the most buyers

• Invite people in your area

The Process

• Register all guest, provide booties or have them remove shoes

• Sell you home’s benefits as I escort guest through the property

• Provide local information, neighborhood reports, commuter schedules, etc.

The Follow-up

• Follow-up with all prospect

• Answer questions, gauge interest and arrange for private visits

• Contact you frequently with feedback

Public Open House – A Program

It all starts with Professionally designed marketing material

The home marketing pieces are create attract buyers to your home and remind them of the reasons they want to come back for a second showing.

Also as PDF

Customized Print Marketing

Just Listed Postcards: Professionally designed postcards are mailed to your neighborhood and targeted buyers to increase awareness of your home.

Professional Designed Marketing Material sent to Buyers

• A strong base of buyer referrals through our on-site, full service corporate relocation department and our leading Keller Williams Network

• Over 785 offices in the US and Canada provide seamless support for any relocation need

• Over 80,000 professionals

• Colored Brochure is uploaded to KW.com

Relocation Resources

THE OFFER:

• ACCEPTANCE. Signed by all parties, dated, delivered… congratulations, you’re on your way to having your property sold!

• REJECTION. Unconditional… unfortunately, your home is still on the market.

• COUNTER OFFER. Any change to the contract constitutes a counter offer. You are now in the renegotiation stage.

• NO ACTION. Equals rejection. Your home is still on the market.

I will guide you through the negotiations

To Summarize…Listing to Accepted Offer

MARKET RESEARCHBEGINPROCESS

LISTING SIGNED

OFFICE

MULTIPLE LISTING

CONTACT PROSPECTS

SHOWINGS

OPEN HOUSE

OFFER RECEIVED

OFFER

CONTRACT ACCEPTED

INSPECTIONS

BROKER’S TOURGRAPHICS OFFICE TOUR

MLS COMPUTER MLS MEMBERS

TRANSACTIONPROCESSING

NET SHEET

COUNTER OFFER

EARNEST MONEY

MLS TOURS

Contract To Close

PROCESSING

MORTGAGE CO. CREDIT REPORT APPRAISAL

LOAN APPROVAL

UNDERWRITING VERIFICATIONS

TITLE CO.

ASSEMBLE PAPERS

SETTLEMENT

HOME SOLD

REJECTION

TRANSACTIONPROCESSING

Strategy - Home Warranty Plans

Home warranty plans go a long way to alleviate some

risks and concerns. For a modest price, the seller can provide

to the buyer a one year warranty covering specified heating,

plumbing, electrical, water heater or appliance breakdowns.

Coverage under most plans commences at closing.

Hiring the right marketing consultant will dramatically increase your bottom line.

I could work for any real estate company. I chose Keller Williams for the benefit of my clients!

I promise I’ll bring results!

Pricing …

…a Customized Strategy

Why sell now?

• Historically Low Rates

• Less Competition

• Holiday Staging

• Falling Home Prices

• Statistics Show Houses Sell

• I have Buyers Now

The Most Important Factor

• Complete a comparative analysis of recent sales

condition of the home

and expired listings

To determine an accurate price, we:

• Review current market conditions active competition

One Chance To Make The First Impression

• A property attracts the most activity when it is first listed.

• It has the greatest opportunity to sell.

WEEKS ON MARKET

ACTIVITY

1 2 3 4 5 ….. 16

Priced Right!

+15%

+10%

Market Value

-10%

-15%

10%

30%

60%

75%

90%

PERCENTAGE OF BUYERS

ASKING PRICE

437 Grove Street, Oradell

Let’s look at some Comps…

437 Grove Street, Oradell