Donate Life Month Alcohol Awareness Month

Sports Eye Safety Awareness

Pharmacy Tour • Dispose My Meds™ Anatomy of a First Aid Kit

Marketing Your Pharmacy • Selling CanesAlcohol Awareness Month • More

2016

The Monthly Newsletter of The Smith Drug Company A Division of J M Smith Corporation

Spartanburg, SC • Paragould, AR • Valdosta, GA

2

The Anatomy of A First Aid KitA well-stocked first aid kit is a handy thing to have. To be prepared for emergencies:

• Keep a first aid kit in your home and in your car.

• Carry a first aid kit with you or know where you can find one.

• Find out the location of first aid kits where you work.

First aid kits come in many shapes and sizes. You can purchase one from your local American Red Cross chapter. Your local drug store may sell them. You can also make your own. Some kits are designed for specific activities, such as hiking, camping or boating.

Whether you buy a first aid kit or put one together, make sure it has all the items you may need:

Include any personal items such as medications and emergency phone numbers or other items your health-care provider may suggest.

• Check the kit regularly.

• Make sure the flashlight batteries work.

• Check expiration dates and replace any used or out-of-date contents.

The Red Cross recommends that all first aid kits for a family of four include the following:

• 2 absorbent compress dressings (5 x 9 inches)

• 25 adhesive bandages (assorted sizes)

• 1 adhesive cloth tape (10 yards x 1 inch)

• 5 antibiotic ointment packets (approximately 1 gram)

• 5 antiseptic wipe packets• 2 packets of aspirin (81 mg each)• 1 blanket (space blanket) • 1 breathing barrier (with one-way valve)• 1 instant cold compress• 2 pair of non-latex gloves (size: large)• 2 hydrocortisone ointment packets

(approximately 1 gram each)• Scissors• 1 roller bandage (3 inches wide)• 1 roller bandage (4 inches wide)• 5 sterile gauze pads (3 x 3 inches)• 5 sterile gauze pads (4 x 4 inches)• Oral thermometer (non-mercury/nonglass)• 2 triangular bandages• Tweezers• First aid instruction booklet

ON THE INSIDE

an event rich in tradition

THE SMI TH DRUG COMPANY12th ANNUAL

CONT INUING EDUCAT ION &GIF T AND TRADE SHOW

JULY 15-17, 2016

Savannah WESTINSavannah,GA

Healthwise™ Clinical SolutionsHealthwise™ Circular Program

DollarWise™ ProgramGood Sense® Controlled Label Program

Greeting Cards ProgramContinuing EducationGift and Trade Show

Rx QuickShip™

Third Party StationPharmacy First

DrugSmith™ Monthly NewsletterSmith Weekly e-BlastDiebeticare Program

Hamacher Retail Zone PricingHome Health Care Catalog

HealthWise Signage ProgramSmith Gift Box Gift Category

Vials and Vitamin ProgramDirect Mail Advertising

Well Staffed Customer ServiceExcellent Service LevelsStore Fixture Program

Merchandising ServicesSpotlight Program

Repeat Rewards Loyalty Cards

Anatomy of a First Aid Kit 2April Is: Donate Life Month 4US Representatives Pharmacy Tour 5Pharmacy Solutions: Dispose My Meds™ 7He Hated That Cane 9April Is: Alcohol Awareness Month 10Top Ten Categories: Q1 2016 11April Is: Sports Eye Safety Awareness 13Attracting New Customers: Marketing Ideas 14

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Currently, nearly 124,000 men, women and children are awaiting organ transplants in the

United States.

Approximately 77,633 Multicultural Patients*

Approximately 2,146 Pediatric Patients*

29,532 Organ Transplants Performed in 2014

14,414 Organ Donors in 2014

More than 47,000 corneas were transplanted in 2013

More than 1 million tissue transplants are done each year and the surgical need for

tissue has been steadily rising.

National Donate Life Month (NDLM) was instituted by Donate Life America and its partnering organizations in 2003. Celebrated in April each year, NDLM features an entire month of local, regional and national activities to help encourage Americans to register as organ, eye and tissue donors and to celebrate those that have saved lives through the gift of donation.

For the 2016 National Donate Life Month artwork, Donate Life America was inspired by the mighty sunflower. It’s difficult to overlook their stature and bright color. A sunflower’s orangey yellow hue evokes feelings of optimism, warmth and cheerfulness. Often found in fields, they stand confident, sheltering each other and following the light throughout their lives.

Look a little closer and you will notice that one sunflower’s face contains as many as 2,000 seeds. With these, it has the potential to create an entirely new field of flowers. We each have a similar potential to give life when we register our decision to become an organ, eye and tissue donor. One organ donor can save and heal the lives of up to eight people through organ donation and countless others through tissue donation. A chance at new life gives beyond the recipient. Just as a new field of sunflowers brings comfort and happiness to those that come into contact with it, so does a loved one’s gift of donation to his or her family and friends.

Through life and its struggles, the sunflower reminds us to lean on each other and embrace the life-giving aspects of our lives. It reminds us to live with joy, to focus on the light even during difficult times, and to give freely to save the lives of others when we are gone.

Read about how your pharmacy can use free resources and help promote donation during

National Donate Life Month!

Visit donatelife.net/celebrations

DONORS NEEDED!

*as of May 2015. For specific numbers visit unos.org

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U.S. Reps. Tour Independent Pharmacies

by Michael Rule, Associate Director Public Affairs and Grassroots Advocacy

The 2016 Congressional calendar is designed to give members of Congress an opportunity to spend additional time in their respective districts to meet with constituents during this election year. As such, many members of Congress continue to visit small business independent community pharmacies to learn more about operations, the role they play in the health care system and issues affecting the industry.

For example, Congressman Jason Chaffetz (R-Utah), chairman of the House Oversight and Government Reform (OGR) Committee, took time to meet with Dean Jolley and Darryl Wagner of Jolley’s Compounding Pharmacy. This visit provided an opportunity for participants to discuss key legislation important to independent community pharmacy including: H.R. 244, the MAC Transparency Act, H.R. 592, the Pharmacy and Medically Underserved Areas Enhancement Act, and H.R. 793, the Ensuring Seniors Access to Local Pharmacies Act. It also occurred shortly before an OGR committee hearing to investigate rising generic drug costs.

Additionally, one of patients’ and independent community pharmacy’s biggest supporters, Rep. Doug Collins (R-Ga.), took time to visit Madden’s Pharmacy in Elberton, Ga. Congressman Collins is a lead sponsor of H.R. 244, and co-sponsor of H.R. 592 and H.R. 793. He aggressively questioned representatives of Express Scripts and CVS Caremark during a November 2015 hearing of the House Judiciary Committee Subcommittee on Regulatory Reform, Commercial and Antitrust Law. He has also spoken before the full House of Representatives of the need for legislation to level the playing field between independent pharmacies and huge pharmacy benefit manager (PBM) corporations. While Congressman Collins is well versed in the issues facing independent community pharmacy, this visit allowed those attending to discuss another issue of importance, DIR fees.

There was also a visit in Tennessee where Roller Pharmacy in Erwin hosted Representative Phil Roe (R-Tenn.). Rep. Roe is a co-sponsor of H.R. 592 and H.R. 793. This visit was an opportunity to thank Congressman Roe for his support of these important bills and to ask him to support H.R. 244.

Finally, in Florida, Congressman Patrick Murphy, who is currently a Democratic candidate for the U.S. Senate, visited Palm Beach Compounding Center in Palm Beach. During the visit, pharmacist in charge Rick Upson discussed the key legislative issues. Congressman Murphy is a co-sponsor of H.R. 592. He also had the opportunity to show Congressman Murphy the videos of “Phil My Pockets,” a humorous take on how PBM middlemen interfere with the patient/pharmacist relationship.

NCPA appreciates all members of Congress who have taken the time to visit an independent pharmacy in their district and learn more about the key role these pharmacies play as pillars of the community in regards to civic involvement and providing employment opportunities, as well as their overall role in the health care system. With more recesses built in this year’s Congressional calendar, we hope more members will use the opportunity to visit an independent pharmacy in their community.

Interested in hosting a visit, or maybe scheduling a meeting in your district with a member of Congress? You can find tips and a sample

invite letter that can be personalized here, or contact grassroots@ncpanet.org for assistance from NCPA.

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Earth Day is a just a little more than a month away (April 22), and one great way to show your commitment to your patients and your leadership in the community, is to participate in the NCPA Foundation’s Dispose My Meds™ program.

You can join more than 1,600 community pharmacies across the country in taking back unused patient medications (certain restrictions apply) to help protect the environment and prevent medication misuse.

NCPA offers members a discount on the Sharps TAKEAWAY Environmental Return System™, a safe, easy method to dispose of unused medications. Containers are available in either 10-gallon or 20-gallon drop boxes or convenient postage pre-paid envelopes.

Members also receive customizable marketing materials for their pharmacy. For more information about the program and to order a collection container, please visit the NCPA website and napanet.com/solutions.

Participate in the Dispose My Meds™ Program as a Service to Your Patients!

Is Tap Water Safe for Sinus Washing?It is Now!

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9

The doctor told him that he needed a cane. So he bought one. He hid it behind the sofa. When the cane was finally discovered he was asked why he wasn’t using it. His

answer: “It’s for old people and besides it’s too short.” He was three months from becoming 93. “When you bought the cane, didn’t anyone at the drug store help you?”

“No.” he replied. “You should have asked. Why didn’t you?” This made him angry. “Because I wasn’t buying my first bike you know!”

It was obvious: Buying his cane was not a pleasant experience. After a few adjustments and some tender persuading he finally used the cane.

Source: http://www.ncpanet.org/How-to-Sell-Canes.pdf

Do you sell canes? If so, consider the following ideas:

• Make sure they are easily accessible.

• If they are merchandised on a wall then make sure they are at an appropriate height and the cane be taken down easily.

• If they are in a free standing rack then be certain that canes are not tangled with each other and the canes can be slid effortlessly out of the display.

• Cross merchandise a floor display near your waiting area.

• Have canes adjusted in a variety of positions. Create a sign that reads: We are happy to help adjust the cane so that it fits you just right.

• Offer your customers an assortment of styles and colors to choose from. Canes are available in ball, crook, derby, ornamental, palm grip, soft grip, offset,

left handed, right handed and T handles. There seems to be no end in colors and fashion canes are becoming very popular. Leather wrapped canes seem to be a big hit. Some canes even light up, known as The Pathfinder. Don’t forget the

folding travel cane.

• Have plenty of the accessories: cane tips, tripod tip, glow tip, cane ice tip attachment, stand (cane stay), strap, and clip on light.

• Most important! Offer compassion and understanding. You never know when someone is counting on you to take care of their dad.

Each April since 1987, the National Council on Alcoholism and Drug Dependence, Inc. (NCADD) has sponsored Alcohol Awareness Month to increase public awareness and understanding, reduce stigma and encourage local communities to focus on alcoholism and alcohol-related issues.

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With this year’s theme, “Talk Early, Talk Often: Parents Can Make a Difference in Teen Alcohol Use,” the month of April will be filled with local, state, and national events aimed at educating people about the treatment and prevention of alcoholism, particularly among our youth, and the important role that parents can play in giving kids a better understanding of the impact that alcohol can have on their lives. Local NCADD Affiliates as well as schools, colleges, churches, and countless other community organizations will sponsor a host of activities that create awareness and encourage individuals and families to get help for alcohol-related problems.

Alcohol use by young people is extremely dangerous—both to themselves and to society, and is directly associated with traffic fatalities, violence, suicide, educational failure, alcohol overdose, unsafe sex and other problem behaviors, even for those who may never develop a dependence or addiction. Adolescence is a time of heightened risk-taking and as alcohol and drugs enter the

picture, parents are faced with a unique set of challenges. They can simply sit back and hope their kids will “get through it,” or they can take an active role in learning about alcohol and drugs and helping their kids do the same.

It can be daunting to talk with children about drinking and drug use, but it is well worth the effort parents put into it. In fact, research has shown that kids who have conversations with their parents and learn a lot about the dangers of alcohol and drug use are 50% less likely to use these substances than those who don’t have such conversations.

“Alcohol and drug use is a very risky business for young people,” says Andrew Pucher, President and Chief Executive Officer of NCADD, “and parents can make a difference. The longer children delay drinking and drug use, the less likely they are to develop any problems associated with it. That’s why it is so important to help your child make smart decisions about alcohol and drugs.”

ORAL CARE SDC# UPC

ANBESOL GEL .33OZ MAX 09-4318 30573022567

BIOTENE MOISTURIZING SPRAY 1.5OZ 22-9294 04858200155

BIOTENE M/W 16OZ A/B D/MTH 12-4602 04858200330

FIXODENT ADH/CRM 2.4OZ ORIGINAL 18-2469 07666000866

LISTERINE 500ML COOL MINT 23-7628 31254742725

LISTERINE A/S 1 LT C/M 25-6057 31254742735

REACH FLOSS 55YD WAXED MINT 27-1361 38137009217

POLIDENT TAB 40 3-MINUTE 18-5371 31015805306

SENSODYNE T/P 4OZ EXTRA WHT 12-3679 31015808404

SENSODYNE T PASTE MINT 4OZ 21-6226 31015808111

SKIN CARE

AQUAPHOR OINTMENT 1.75OZ TUBE 36-5239 07214045231

AQUAPHOR HEAL OINT JAR 3.5Z 22-6209 07214003263

AVEENO DAILY MOIST LOT 18OZ 50-8085 38137003844

CERAVE MOISTURE CREAM 16OZ 50-0512 30187137316

CERAVE MOISTURE LOTION 12OZ 55-3180 30187137112

CETAPHIL SKIN CLEANSER 16OZ 15-4393 30299392116

CETAPHIL MOISTURE CREAM 16OZ 42-2824 30299391716

DOVE SOAP 4OZ 2PK SENSITIVE 18-0877 01111161120

O’KEEFE’S WRKG HND CR 2.7 OZ 60-0585 72251002700

GS COTTON BALLS 100 TRPL 43-3532 04140503003

SUN CARE

CPPRTN SPORT CS 6OZ SPF50 35-5446 04110000167

CPPRTN SPORT CS 6OZ SPF30 08-5084 04110000138

CPPRTN SPORT SS LOTION 7OZ SPF30 21-6168 00411000563

CPPRTN SPORT SS LOTION 7 OZ SPF 50 20-9643 04110000569

NEUTROGENA AG/SHLD FC LOT 3OZ SPF70 21-9063 08680087270

NEUTROGENA AG/SHLD FC LOT 3OZ SPF110 45-0221 08680087022

NEUTROGENA P&F BBY LOT 3OZ SPF60 21-6168 08680086004

NEUTROGENA ULTRA SHEER D-T 3OZ SPF30 08-1075 08680068785

NEUTROGENA ULTRA SHEER D-T 3OZ SPF55 29-7077 08680068790

NEUTROGENA ULTRA SHEER D-T 3OZ SPF100+ 44-8936 08680086019

PAIN RELIEF SDC# UPC

ADVIL LIQUI-GEL 20CT 10-2087 30573016920

BAYER ASP RGM/LW TAB 120CT 38-7902 31284353637

GS APAP 500MG CAPS. 100 CT 66-1355 30113048478

GS ASPIRIN 81MG ECTAB 120CT 53-5724 84603600188

GS IBUPROFEN LIQ CHILD BERRY 19-7541 37003013725

SALONPAS PAIN PATCH 4 LG 23-6307 34658120204

SALONPAS HOT PATCH 1 39-0724 34658170001

TYLENOL CHILD SUSP. 4OZ. CH 37-7630 30045012304

TYLENOL X/STR CAPLET 24CT 33-2288 30045044905

TYLENOL X/STR CAPLET 100CT 33-2304 30045044909

DIGESTIVE HEALTH

ALIGN CAP 28 DIGESTIVE 41-9879 03700014343

GS DOCUSATE SOD. 100MG SG 100CT 44-3192 00113048672

DULCOLAX TAB 10 12-6649 68142102001

FLORASTOR SUPPL CAP 50CT 20-1665 70414200007

MIRALAX 14 DOSE 8.3OZ 11-1971 04110082073

NEXIUM 24HR CAP 14CT 66-4441 30573245014

GS PLYTHYLN GLYCOL LAX 8.30Z 13-5343 37003014915

GS CITRATE 10 OZ. LEMON 35-7095 07906800108

GS CALCIUM ANTACID TB 150 ASSRT 11-9230 07003013102

GS SENNA LAX TAB 100CT 20-0642 84603600186

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BENADRYL ALL ULTRATAB 24CT 13-9618 31254717031

FLONASE ALLERGY NASAL SPRAY60 68-9257 35310020010

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HALLS C/D BAG 30 HONEY-LEMON 16-3881 31254662869

MUCINEX D EXPECTORANT 18CT PSE 25-0548 36382405718

MUCINEX DM EXPECTORANT MS 14CT 40-5027 36382407214

MUCINEX EXPECTORANT TABS 20CT 44-2426 36382400820

NASACORT ALLERGY 24HR SPRAY 120 .57OZ 65-5134 04116758005

GS LORATADINE 10MG. TAB 30CT. 31-7677 00113061265

ZYRTEC-D 12HR TAB 24CT PSE 51-1022 30045020424

PERFORMING CATEGORIES FOR THE FIRST QUARTER, 2016[not all categories listed]

Front End Managers:Use this great tool to keep up with... and add products

from the best selling list in each month.

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12

The Tikosyn® 40 count Hospital Unit Dose packages must continue

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Previously “Drop Ship” only, these products are now in Smith Drug inventory!

Tikosyn® Capsules

13

Basketball, football, racquetball, golf, and baseball.....what do these sports have in common? Answer: They are all considered sports with a high risk of eye injury. You can add to the list boxing, softball, lacrosse, hockey, tennis, soccer, paintball, fencing, badminton, and fishing. Every year 100,000 Americans suffer eye injuries during sports and recreation; 42,000 requiring emergency room treatment. The good news is 90% of these injuries could be prevented with the use of the protective eyewear.

April is National Sports Eye Safety Month. Because most sports-related eye injuries are preventable, the potential economic savings resulting from the prevention of these injuries is great, not to mention the well-being of the injured athlete. Even though most eye injuries are preventable, most sports organizations do not require participants to wear the appropriate eye safety gear. Players are required to wear pads, shoes, leggings, helmets, and even mouth guards; but, rarely, do we see players with appropriate eyewear. Therefore, it is the responsibility of the participant, parent, or coach to require players to wear the correct safety wear.

When we think of eye safety and sports, most of us immediately think of children in sports. However, more and more adults are participating in athletic and leisure activities that may pose a potential threat to the safety of the eyes if protective eyewear is not worn. One common mistake is believing one’s regular eye glasses can serve as protective wear. Not only is this incorrect, but regular eye glasses (or what eye doctors call “street wear”) can actually increase the risk of serious damage to the

eyes. Regular glasses and contacts can actually puncture the eye and surrounding tissue if an accident occurs.

In fact, the American Academy of Ophthalmology is trying to pass requirements that restrict participants from wearing “streetwear” in high risk sports. Sports enthusiasts should also realize regular sun glasses fall into the category of “streetwear.” While sun glasses protect the eyes from harmful UV rays, they may cause serious injury if a broken piece pierces the eye or surrounding flesh.Ninety percent of sports related eye injuries can be prevented with the use of protective eyewear including safety glasses, goggles, safety shields and eye guards designed for specific sports. Eyewear with polycarbonate lenses should be worn for high risk sports, and helmets with a polycarbonate face mask or shield should be worn if helmets are required. Eye protection should be approved by the American Society of Testing and Materials (ASTM). Remember, most sports organizations to not require players to wear protective eyewear, so it is up to the participant, coach, or parent to make sure appropriate eyewear is used.

In addition to safety eyewear, use the following guidelines whenever you are in

the vicinity of sports activities:

*Protect eyes from flying debris or other objects.

*Remember regular eye glasses are not sufficient protection.

Eye Safety, Kids &

SPORTS

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Advertising

Market your pharmacy to new customers by identifying target audiences for this marketing effort. Consider placing advertising in nursing homes, doctors’ offices, human resources departments for large companies and neighboring businesses and health-related organizations. Advertising can alert new customers to the pharmacy’s special offerings. For example, “Proven and Powerful Marketing for Your Independent Community Pharmacy,” recommends incorporating a private “consultation room” for discussing sensitive pharmaceutical concerns with patients and then advertising this offering via newspaper, radio or other advertising platform.

Sales And Promotions

Attract new customers to the pharmacy with an offer of something special, including free health information, a free useful item, such as a paper fan during the summertime or reusable shopping bag, or discounts on health-related pharmacy items such as over-the-counter pain relievers, sunscreen or vitamins. Another marketing idea to bring in new customers is to offer health care promotions where people can receive free health care screenings for blood pressure and cholesterol. Gift cards for services, such as flu shots, can also be used to attract new customers, according to Samantha Timmerman at the Pharmacy Development Blog.

Pharmacies must work to attract new customers given the prevalence of pharmacies on the market. The Bureau of Labor Statistics reports that 269,900 pharmacists worked in pharmacies in 2008, including traditional pharmacies, pharmacies in hospitals as well as

mail order and online pharmacies and pharmaceutical wholesalers. The Bureau reports that interactions between customers and pharmacies will continue to grow as prescription drugs grow more complex and increasing numbers of individuals begin taking multiple prescription drugs, providing the perfect opportunity for attracting new customers.

Marketing Ideas to Bring in New Customers for a Pharmacyby Morgan Rush, Demand Media

Merchandising And Display

Merchandising and displays can effective market to new customers, particularly in situations when the pharmacy is located within another retail store, such as a drugstore or grocery store. Merchandising displays can attract new customers to the pharmacy to browse rather than just walking by. Display products related to the theme being promoted, and include “shelf talkers” that activate to present health information when customers walk by.

Public Relations And Publicity

Outstanding customer service is another effective marketing technique. When new customers approach the counter, avoid saying, “I’ll be with you in a minute.” Instead, offer a welcoming greeting and ask the customer’s name for future reference. Be prepared to discuss health information with knowledgeable facts about pharmacy products. Create promotional activity calendars for pharmacy events that may attract new customers. Ideas include an “allergy season” presentation in the spring and information about diabetes before the winter holiday season, when patients may want information about enjoying the season’s delicacies without putting their health at risk. Alert the media to these events for free publicity and possible coverage.

Source: http://smallbusiness.chron.com

BLACK 754242

RED 754275

BLUE 754259

PURPLE 754267

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Item # Description Package Info743054 GOLD BOND FIRM NECK CHEST CR 1X2 OZ 743062 GOLD BOND DK SPOT MINIMIZE CR 1X2 OZ 743070 GOLD BOND MEN INTENS THERAPY CR 1X5 OZ

an event rich in tradition

THE SMI TH DRUG COMPANY12th ANNUAL

CONT INUING EDUCAT ION &GIF T AND TRADE SHOW

REGIST ER ONLINE AT H T TPS://WWW.REGONLINE.COM/SDCCE TS-2016

JULY 15-17, 2016

Savannah WESTINSavannah,GA