the modular design of automotive platforms - carmaker's strategies in europe

65
[email protected] http://www.inovev.com Modular Design of Automotive Platforms An innovative approach to reduce cost, and time to market Carmakers’ Strategies (Production in Europe) Jamel Taganza Vice-President [email protected] Michel Costes President [email protected] Jean-Michel Prillieux Market director 11/04/2013 Bernard Thibault

Upload: inovev

Post on 09-Sep-2014

330 views

Category:

Automotive


7 download

DESCRIPTION

This presentation analyses the carmakers' group platform strategy/policy to reduce cost and time to market: - Platform concept – design and process. - Standardisation to reduce cost – concept, scaling process, parts and tools standardisation. - Do we need a platform concept to reach these objectives ? Analysis based on VW – Platform policy, production data, by segment and model family, with a forecast until 2017. - Advantages and dangers of a modular construction. - Conclusion. - Appendix: European carmakers platforms policies.

TRANSCRIPT

Page 1: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

[email protected] http://www.inovev.com

Modular Design of Automotive Platforms An innovative approach

to reduce cost, and time to market

Carmakers’ Strategies (Production in Europe)

Jamel Taganza Vice-President

[email protected]

Michel Costes President

[email protected]

Jean-Michel Prillieux Market director

11/04/2013

Bernard Thibault

Page 2: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

Content

April 11, 2014 2

Introduction of INOVEV

Objectives of the current presentation

Slide n°3

Slide n°8

Platform concept Slide n°11

Standardisation to reduce cost Slide n°16

Do we need a platform concept to reach these objectives? Analysis based on VW

Slide n°25

Advantages and dangers of a platform modular approach Slide n°37

Conclusion Slide n°39

Appendix: European Carmakers platforms policies Slide n°41

Page 3: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

Introduction of INOVEV

April 11, 2014 3

Page 4: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

INOVEV: THE AUTOMOTIVE KNOWLEDGE PLATFORM

April 11, 2014 4

Page 5: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

Inovev is a worldwide automotive analysis company giving professionals access to continuously updated

information and analyses.

Economic data Technical data

PRODUCTION AND REGISTRATIONS DATA Quantities of cars Produced and registered in the world

country by country, carmaker by carmaker, plant by plant, model by model, year by year.

Period: 2005-2018 (achieved, current and forecast)

DAILY ANALYSIS OF THE AUTOMOTIVE MARKET Analysis of the automotive market put into perspective with

production and registrations data compiled by Inovev

TECHNICAL ANALYSIS Analysis of products and processes innovations

by technical communities (powertrain, materials, fasteners, bodies-in-white...)

TECHNICAL FILES Main elements to support your analysis: technical studies,

photos, scan files, sections, detailed material analysis, detailed product/process analysis

INOVEV: THE AUTOMOTIVE KNOWLEDGE PLATFORM

April 11, 2014 5

Page 6: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

Inovev’s expertise in automotive technologies

The INOVEV Team has managed the analysis of around 100 automotive bodies, according to methodologies and specifications built par carmakers and their suppliers.

April 11, 2014 6

Page 7: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

Automotive Information Currently Available on Inovev

Quantities of cars

Produced and registered

in the world

Analyses and data can be

purchased on-line

Online private “Auto Data Centres”

For customers and partners

Daily analysis of the

automotive market

Full and coherent database Pivot tables pre-configured

Infographic with search engine

April 11, 2014 7

Page 8: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

Objectives of the current presentation

April 11, 2014 8

Page 9: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

Objectives (1/2)

The competition is very fierce in the automotive industry. Many factors contribute to the success or failures of carmakers’ strategies. Control of technologies is a key component of carmakers’ strategies.

It contributes strongly to:

The design and engineering of vehicles responding better to the demand.

The reduction of cost.

A vehicle is composed of many components grouped together in different manners.

In the recent decade a new word has been put on the front of the communication : the platform. Many carmakers communicate today about its new platforms, much more efficient than the previous ones.

However several questions arise

What is really a platform?

Do the carmakers really reduce the number of their platforms?

Do some carmakers control the design and engineering of platforms better than other ones? And will this control give them significant strategic advantages versus competitors?

Or is it mainly communication?

April 11, 2014 9

Page 10: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

Objectives (2/2)

Automotive industry is a very competitive one. Competition has still increased over the last 10 years with an enhanced globalisation. In order to face this competition, carmakers: Develop their offer by:

• Adding versions to their range of models (e.g. SUV, crossovers, …) • Adapting the design of the cars to the specific demand of the different countries where they sell their

products. Decrease the cost of their products by:

• De-contenting them every time that the de-contented products are sufficient for the targeted customers • Decreasing the price of the products:

- By using a systemic approach. - Standardise as much as possible to produce mass volume parts at low cost.

Platform is at the core of the know-how of the carmaker.

Designing sets of efficient platforms at an optimised cost provides those of carmakers which control technologies with very significant advantages versus competition. Many efforts are deployed to develop and engineer optimised platform

The concept of platform varies from one carmaker to the other one. In all cases the platform is an ensemble composed of:

The underbody (which is the structure of the platform).

The systems that are attached to this underbody and that contribute to the mechanical properties of the car, as the suspensions and the powertrain. Considered systems are not the same from one carmaker to another

April 11, 2014 10

Page 11: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

Platform concept

April 11, 2014 11

Page 12: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

Platform and underbody: design

Platform (concept, not existing physically)

Body shell (existing physically)

April 11, 2014 12

Page 13: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

Platform concept

April 11, 2014 13

Page 14: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

Platform and underbody: process

April 11, 2014 14

Page 15: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

Platform and underbody: process

April 11, 2014 15

Page 16: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

Standardisation to reduce cost

April 11, 2014 16

Page 17: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

The design of a platform needs a systemic approach. The car must comply with a lot of constraints:

Design

• Static (torsion, bending, acoustic)

• Dynamic (front, rear and side crash, small shock, pedestrian safety)

• Mass

• Roominess

Process

• Installed tooling: flexibility

Minimum cost

For cost reduction reasons, it is necessary:

to use a maximum of common parts over a wide range of models and

derivatives. Generally, some basis systems of the car are designed, and then adapted to comply with the specification of a maximum of models.

To standardise the attachments of the modules so that more flexibility is enabled.

Platform concept

April 11, 2014 17

Page 18: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

Standardisation of general design

April 11, 2014 18

Source: Fiat-Chrysler (FCA)

Page 19: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

Underbody A Underbody C

Underbody B

Attachment points

• Important design approach

• Standardisation of attachments of modules

• Standardisation of parts

• Assembly flexibility on a same line by using adequate pilot processes

Standardisation of parts and attachments

April 11, 2014 19

Page 20: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

Scaling Process

Build models with different models on the basis of the same platform

Not multiply all the dimensions

But keep identical or similar the maximum of parts and keep identical the maximum of fixations (in particular holes used for assemblies)

Change the dimensions of a minimum of parts

Use the same toolings

Stamping tooling to produce parts on demand Example: central floor

Welding and assembly lines

April 11, 2014 20

Page 21: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

Standardisation of parts

Underbody: around 100 parts from several grams to 10 kg (including around 30 parts> 1kg)

April 11, 2014 21

Page 22: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

Standardisation of position and attachments of modules

April 11, 2014 22

Uniform length Unified engine position Standardised attachment for

rear axles

Page 23: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

Standardisation of tooling

Flexible factory

January 27, 2014 23

Page 24: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

Standardisation of tooling

Tooling carry over

January 27, 2014 24

Source:

Page 25: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

Do we need a platform concept to reach these objectives? Analysis based on VW

April 11, 2014 25

Page 26: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

Do we need a platform concept to reach these objectives?

The options of vehicle design

Option 1

• Each new car is designed separately, without interaction with other cars of the carmaker’s range. It is a very old approach, abandoned by traditional carmakers decades ago. Currently only some Chinese-Chinese carmakers are still in this scheme.

April 11, 2014 26

Page 27: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

Option 2 : standardisation into a same segment:

Inside each brand

Across the brands

Option 3: standardisation across segments but using a different code name of platform

for each segment. Option 4: standardisation across segments but using a same code name for the

different segments

Do we need a platform concept to reach these objectives?

April 11, 2014 27

The question is: Is the difference between option 3 and 4 only “Marketing”?

Page 28: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

Platforms to be build for a large number of vehicles

Volkswagen Group: several brands – many vehicles in each brand

April 11, 2014 28

Page 29: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

VW Platform policy

MQB (transversal engine)

MLB (longitudinal l engine)

Production in Europe

PQ35

PQ25

April 11, 2014 29

Data available in Premium 1 or Premium 2 access

Page 30: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

2005 : platforms by segment

vehicles which will be produced from MQB platform in 2017 MQB: Modularer QuerBaukasten – Modular Transverse Matrix (Construction Box)

VW Platform policy

April 11, 2014 30

Data available in Premium 1 or Premium 2 access

Page 31: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

• 2013 : Transition - Introduction of the MQB and decrease of others platforms

VW Platform policy

April 11, 2014 31

Data available in Premium 1 or Premium 2 access

Page 32: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

• 2017 :– MQB platform – More segments

VW Platform policy

April 11, 2014 32

Data available in Premium 1 or Premium 2 access

Page 33: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

Comparison of Volkswagen PQ 35/PQ36 and PQ 46 Some standardisation is effective across 2 different platforms…..

Do we need a platform concept to reach these objectives?

April 11, 2014 33

Complete view of the underbody available in Premium 1 or Premium 2 access

Complete view of the underbody available in Premium 1 or Premium 2 access

Complete view of the underbody available in Premium 1 or Premium 2 access

Complete view of the underbody available in Premium 1 or Premium 2 access

Page 34: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

Comparison of Volkswagen PQ 35/PQ36 and PQ 46 Some standardisation is effective across 2 different platforms…..

Do we need a platform concept to reach these objectives?

6 of 8 positioning holes are at same position 2 rear holes have different positions

April 11, 2014 34

Complete view of the underbody available in Premium 1 or Premium 2 access

Complete view of the underbody available in Premium 1 or Premium 2 access

Complete view of the underbody available in Premium 1 or Premium 2 access

Complete view of the underbody available in Premium 1 or Premium 2 access

X Y

Z

Page 35: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

Comparison of Volkswagen PQ 35/PQ36 and PQ 46 ….But standardisation still remains low

Do we need a platform concept to reach these objectives?

Golf 6 Passat 6

Front floor

No common parts between Golf 6 and Passat 6

April 11, 2014 35

Complete view of the parts available

in Premium 1 or Premium 2 access

Complete view of the parts available

in Premium 1 or Premium 2 access

Page 36: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

Do we need a platform concept to reach these objectives?

Comparison of 2 vehicles based on platforms with 2 different names: Golf 6 (SOP: 2003 – EOP: 2012 – Segment C – Platform PQ36) Passat 6 (SOP: 2005 – EOP: Scheduled in 2014 – Segment D – Platform P46)

See following slides

Comparison of platforms PQ35 and PQ45 on one side, and MQB on another side

April 11, 2014 36

Data available in Premium 1 or

Premium 2 access

Page 37: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

Advantages and dangers of a platform modular approach

April 11, 2014 37

Page 38: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

Advantages and dangers of a platform modular approach

Advantages

Reduce

• Part cost

• The cost of the tooling is spread over a larger number parts

• Development cost

Decrease

• Time to market for new vehicles and/or new versions

Focus R&D on

• Less projects with more means

Dangers

MQB platform can be by default over-designed and over-engineered for some basic segment models (A or B).

Cost of adapting the MQB base to specific projects. It may be more costly to adapt the MQB platform to a new project than to redesign a new platform

First investment and replacement cost of the toolings to adapt them to the new concept

Quality problems due a non-optimised design (due to the MQB platform constraints)

Not being able to take advantage of new developments and technologies coming to the market

April 11, 2014 38

Page 39: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

Conclusion

April 11, 2014 39

Page 40: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

Conclusion

The platform modular approach is really a way to reduce cost, providing however that it is pushed only to a reasonable extent.

April 11, 2014 40

Attempting to use a too low number of platforms can lead to “acrobatic” adaptations leading to an increase of cost rather than a decrease in cost.

It is difficult to analyse from the production number data by platform the strategic advantage of a carmaker which would result from a better control of modular approach.

Actually information released by carmakers is much based on marketing.

Page 41: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

Appendix: European Carmakers platforms policies

April 11, 2014 41

Page 42: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

Main platforms in Europe

Platforms by carmakers relating to production in Europe Ranking by number of cars per platform in average

April 11, 2014 42

Data available in Premium 1 or

Premium 2 access

Page 43: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

Main platforms in Europe

Platforms by carmakers relating to production in Europe Ranking by number of cars per platform in average

April 11, 2014 43

Data available in Premium 1 or Premium 2 access

Page 44: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

Main platforms in Europe

Ranking by number of vehicles per platform

April 11, 2014 44

Data available in Premium 1 or

Premium 2 access

Page 45: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

RENAULT-NISSAN Platform policy

Production in Europe B

CMF

C

B0

April 11, 2014 45

Production in Europe

Data available in Premium 1 or Premium 2 access

Page 46: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

2005 – Platforms based on segments

RENAULT-NISSAN Platform policy

April 11, 2014 46

Data available in Premium 1 or Premium 2 access

Page 47: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

• 2013 – More integration with NISSAN

RENAULT-NISSAN Platform policy

April 11, 2014 47

Data available in Premium 1 or Premium 2 access

Page 48: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

• 2017 : More segments on the same platform

RENAULT-NISSAN Platform policy

April 11, 2014 48

Data available in Premium 1 or Premium 2 access

Page 49: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

PSA Platform policy

Production in Europe

B000

PF1

EMP2

April 11, 2014 49

Production in Europe

PF2 PF3

PF3

Data available in Premium 1 or Premium 2 access

Page 50: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

2005 – Platforms based on segments

PSA Platform policy

April 11, 2014 50

Data available in Premium 1 or Premium 2 access

Page 51: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

• 2013 – Introduction of the EMP2 for the C segment

PSA Platform policy

April 11, 2014 51

Data available in Premium 1 or Premium 2

access

Page 52: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

• 2017 : More segments on the same platform

PSA Platform policy

April 11, 2014 52

Data available in Premium 1 or Premium 2

access

Page 53: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

FIAT-Chrysler Platform policy

U3

PF1

169

April 11, 2014 53

Production in Europe

199

178

Data available in Premium 1 or Premium 2 access

Page 54: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

2005 – Platforms based on vehicles

FIAT-Chrysler Platform policy

April 11, 2014 54

GROUP FIAT

2005 (Multiple Items)

Sum of 2005

PLATFORM SEGMENT 1 SEGMENT 2 MODEL FAMILY MAKE SOP EOP LENGHT WIDTH Total

169 A SEDAN PANDA FIAT 2003 2013 356 158 229400

178 B MICROVAN DOBLO FIAT 2000 2009 416 171 28225

MPV IDEA FIAT 2003 2011 393 170 42643

MUSA LANCIA 2004 2013 398 170 31748

SEDAN PALIO/SIENA/ALBEA FIAT 1996 2011 413 162 43121

PUNTO FIAT 1999 2007 384 166 205730

YPSILON LANCIA 1995 2005 378 170 72767

LUV LUV DOBLO FIAT 2000 2009 416 171 88570

186 C MPV MULTIPLA FIAT 1998 2010 409 187 29721

199 B SEDAN PUNTO FIAT 2005 2016 403 169 84853

A A SEDAN SEICENTO FIAT 1998 2010 332 151 55505

C/D C SEDAN STILO FIAT 2001 2007 425 176 69655

E1 E SEDAN 166 ALFA 1998 2007 472 182 2608

THESIS LANCIA 2001 2008 489 183 1127

EPSILON E SEDAN CROMA FIAT 2005 2010 476 177 25393

MASERATI SPORT SPORT NON IDENTIFIED MASERATI N.R. (blank) (blank) (blank) 5694

PREMIUM D SEDAN 159 ALFA 2005 2011 466 183 17216

SPORT SPORT BRERA/SPIDER ALFA 2005 2011 441 183 1613

PSA E MPV PHEDRA LANCIA 2002 2010 473 185 5713

ULYSSE FIAT 2002 2010 473 185 8304

LUV LUV SCUDO FIAT 1995 2016 444 181 20680

PUNTO 1 SPORT SPORT BARCHETTA FIAT 1995 2005 392 164 242

TIPO 2 C SEDAN 147 ALFA 2000 2010 422 173 71117

D SEDAN 156 ALFA 1997 2006 443 175 21302

LYBRA LANCIA 1999 2005 447 174 4126

MAREA FIAT 1996 2007 439 174 1443

SPORT SPORT COUPE GT ALFA 2003 2010 449 176 18585

U3 LUV LUV DUCATO FIAT 1994 (blank) 500 200 101006

unknown SPORT SPORT NON IDENTIFIED FERRARI N.R. (blank) (blank) 5361

Grand Total 1293468

Data available in Premium 1 or Premium 2 access

Page 55: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

• 2013 – Several platforms for same segments

FIAT-Chrysler Platform policy

April 11, 2014 55

GROUP (Multiple Items)

2013 (Multiple Items)

Sum of 2013

PLATFORM SEGMENT 1 SEGMENT 2 MODEL FAMILY MAKE SOP EOP LENGHT WIDTH Total

169 A SEDAN 500 FIAT 2007 2014 355 163 160561

PANDA FIAT 2003 2013 356 158 45145

2011 365 164 116887

B MPV 500L FIAT 2012 (blank) 415 178 67138

SEDAN YPSILON LANCIA 2011 384 168 60185

178 B MPV MUSA LANCIA 2004 2013 398 170 1904

199 B MICROVAN DOBLO FIAT 2010 (blank) 439 183 6790

FIORINO FIAT 2007 (blank) 386 172 12684

SEDAN LINEA FIAT 2007 (blank) 456 173 25740

MITO ALFA 2008 2014 406 172 19189

PUNTO FIAT 2005 2016 403 169 114552

LUV LUV DOBLO FIAT 2010 (blank) 439 183 73294

FIORINO FIAT 2007 (blank) 386 172 29772

C/D C SEDAN BRAVO FIAT 2007 2013 434 179 9177

DELTA LANCIA 2008 2015 452 180 9359

GIULIETTA ALFA 2010 2017 435 180 52788

MASERATI SPORT SPORT NON IDENTIFIED MASERATI N.R. (blank) (blank) (blank) 7584

PSA LUV LUV SCUDO FIAT 1995 2016 444 181 15134

SUZUKI B SUV SEDICI FIAT 2006 2013 412 176 5611

U3 LUV LUV DUCATO FIAT 1994 (blank) 500 200 106530

unknown SPORT SPORT NON IDENTIFIED FERRARI N.R. (blank) (blank) 6170

Grand Total 946194

Data available in Premium 1 or Premium 2 access

Page 56: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

• 2017 : More segments on the same platform

FIAT-Chrysler Platform policy

April 11, 2014 56

GROUP (Multiple Items)

2017 (Multiple Items)

Sum of 2017

PLATFORM SEGMENT 1 SEGMENT 2 MODEL FAMILY MAKE SOP EOP LENGHT WIDTH Total

169 B MPV 500L FIAT 2012 (blank) 415 178 80023

500L LIVING FIAT 2014 435 178 23833

SEDAN YPSILON LANCIA 2011 384 168 70615

SUV RENEGADE JEEP 2014 (blank) (blank) (blank) 120000

199 B MICROVAN DOBLO FIAT 2010 (blank) 439 183 15598

FIORINO FIAT 2007 (blank) 386 172 18394

SEDAN LINEA FIAT 2007 (blank) 456 173 45308

PUNTO FIAT 2017 (blank) (blank) (blank) 246875

LUV LUV DOBLO FIAT 2010 (blank) 439 183 95029

FIORINO FIAT 2007 (blank) 386 172 37202

(deleted) B SEDAN MITO ALFA 2015 (blank) (blank) 39721

C SUV SUV ALFA 2014 (blank) (blank) 18827

C/D C SEDAN GIULIETTA ALFA 2010 2017 435 180 64726

MASERATI D SEDAN GIULIA ALFA 2015 (blank) (blank) 29373

(blank) (blank) 14762

SPORT SPORT NON IDENTIFIED MASERATI N.R. (blank) (blank) (blank) 9531

U3 LUV LUV DUCATO FIAT 1994 (blank) 500 200 115041

unknown SPORT SPORT NON IDENTIFIED FERRARI N.R. (blank) (blank) 5944

YN B SUV 500X FIAT 2014 (blank) (blank) (blank) 81196

Grand Total 1131998

unknown

Data available in Premium 1 or Premium 2 access

Page 57: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

BMW Platform policy

L3

L7

LU

April 11, 2014 57

Production in Europe

L6 L1

L2

Data available in Premium 1 or Premium 2 access

Page 58: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

2005 – Platforms based on vehicles

BMW Platform policy

April 11, 2014 58

GROUP BMW

2005 (Multiple Items)

Sum of 2005

PLATFORM SEGMENT 1 SEGMENT 2 MODEL FAMILY MAKE SOP EOP LENGHT WIDTH Total

E36/46 D SUV X3 BMW 2003 2010 457 185 106165

E65 E SEDAN 7 SERIES BMW 2001 2008 484 185 11378

F SEDAN 7 SERIES BMW 2001 2008 503 190 37731

L1 E E 6 SERIES BMW 2003 2010 482 186 21873

SEDAN 5 SERIES BMW 2004 2010 484 185 203256

L2 C SEDAN 1 SERIES BMW 2004 2011 423 175 156724

D SEDAN 3 SERIES BMW 2005 2011 452 182 402020

L3 B SEDAN MINI MINI 2001 2006 363 169 200163

unknown F SEDAN NON IDENTIFIED ROLLS-ROYCEN.R. (blank) (blank) (blank) 692

Grand Total 1140002

Data available in Premium 1 or Premium 2 access

Page 59: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

• 2013 – L7 platform shared between C and D segments

BMW Platform policy

April 11, 2014 59

GROUP BMW

2013 (Multiple Items)

Sum of 2013

PLATFORM SEGMENT 1 SEGMENT 2 MODEL FAMILY MAKE SOP EOP LENGHT WIDTH Total

L2 C SUV X1 BMW 2009 2016 445 185 99454

SPORT SPORT Z4 BMW 2008 424 179 11213

L3 B SEDAN MINI MINI 2007 2013 371 169 181137

SUV COUNTRYMAN/PACEMANMINI 2010 (blank) 411 179 74697

L6 E E 6 SERIES BMW 2011 (blank) 489 189 27687

SEDAN 5 SERIES BMW 2010 (blank) 490 186 159863

F SEDAN 7 SERIES BMW 2008 2015 507 190 32197

L7 C SEDAN 1 SERIES BMW 2011 (blank) 432 177 208155

D SEDAN 3 SERIES BMW 2012 463 182 281185

(blank) 463 182 11091

4 SERIES BMW 2013 (blank) 464 183 3872

unknown A SEDAN i3 BMW 2013 (blank) 400 178 3000

F SEDAN NON IDENTIFIED ROLLS-ROYCEN.R. (blank) (blank) (blank) 2574

Grand Total 1096125

Data available in Premium 1 or Premium 2 access

Page 60: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

• 2017 : More segments on the same platform

BMW Platform policy

April 11, 2014 60

GROUP BMW

2017 (Multiple Items)

Sum of 2017

PLATFORM SEGMENT 1 SEGMENT 2 MODEL FAMILY MAKE SOP EOP LENGHT WIDTH Total

(deleted) SPORT SPORT Z2 BMW 2015 (blank) (blank) 24715

L2 SPORT SPORT Z4 BMW 2008 424 179 11592

L3 B SUV COUNTRYMAN/PACEMANMINI 2010 (blank) 411 179 98270

L6 E E 6 SERIES BMW 2011 (blank) 489 189 37592

SEDAN 5 SERIES BMW 2010 (blank) 490 186 129499

F SEDAN 7 SERIES BMW 2016 (blank) (blank) 1108

(blank) 60682

L7 C SEDAN 1 SERIES BMW 2011 (blank) 432 177 205366

2 SERIES BMW 2013 (blank) 443 177 50000

D SEDAN 3 SERIES BMW 2012 463 182 284251

(blank) 463 182 11211

4 SERIES BMW 2013 (blank) 464 183 70000

LU B SEDAN MINI MINI 2014 (blank) 207712

C MPV 2 SERIES ACTIVE TOURERBMW 2014 (blank) (blank) (blank) 80000

SUV X1 BMW 2017 112405

unknown A SEDAN i3 BMW 2013 (blank) 400 178 39523

F SEDAN NON IDENTIFIED ROLLS-ROYCEN.R. (blank) (blank) (blank) 3631

SPORT SPORT i8 BMW 2014 (blank) 469 188 2000

Grand Total 1429557

Data available in Premium 1 or Premium 2 access

Page 61: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

Daimler Platform policy

L3

MFA

April 11, 2014 61

Production in Europe

MRA

T1

Data available in Premium 1 or Premium 2 access

Page 62: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

2005 – Platforms based on vehicles

Daimler Platform policy

April 11, 2014 62

GROUP DAIMLER

2005 (Multiple Items)

Sum of 2005

PLATFORM SEGMENT 1 SEGMENT 2 MODEL FAMILY MAKE SOP EOP LENGHT WIDTH Total

MITSUBISHI B SEDAN FORFOUR SMART 2004 2006 375 168 46976

NCV2 E MPV V CLASS MERCEDES 2004 475 190 15827

SMART A SEDAN FORTWO SMART 1998 2006 250 152 77015

T0 LUV LUV VITO MERCEDES 2004 475 190 75181

T1 LUV LUV SPRINTER MERCEDES 1995 496 193 125754

W169 C MPV B CLASS MERCEDES 2005 2011 427 178 70253

SEDAN A CLASS MERCEDES 2004 2012 384 176 195201

W203 D SEDAN C CLASS MERCEDES 2001 2007 453 173 230750

SPORT SPORT CLK MERCEDES 2002 2009 464 174 55483

SLK MERCEDES 2004 2010 408 178 60553

W211 E E CLS MERCEDES 2004 2010 491 187 52732

SEDAN E CLASS MERCEDES 2002 2008 482 182 204548

SPORT SPORT SL MERCEDES 2001 2011 454 182 17357

W220 F SEDAN S/CL CLASS MERCEDES 1998 2005 504 186 27184

W221 F SEDAN 57/62 MAYBACH 2003 2012 573 198 302

S/CL CLASS MERCEDES 2005 2013 508 187 29894

W463 E SUV G CLASS MERCEDES 1979 (blank) 423 176 5046

Grand Total 1290056

Data available in Premium 1 or Premium 2 access

Page 63: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

• 2013 – Introduction of the MFA platform

Daimler Platform policy

April 11, 2014 63

GROUP DAIMLER

2013 (Multiple Items)

Sum of 2013

PLATFORM SEGMENT 1 SEGMENT 2 MODEL FAMILY MAKE SOP EOP LENGHT WIDTH Total

MFA C MPV B CLASS MERCEDES 2011 (blank) 439 179 174852

SEDAN A CLASS MERCEDES 2012 (blank) 429 178 172650

CLA MERCEDES 2012 (blank) 463 178 70556

NCV2 E MPV V CLASS MERCEDES 2004 475 190 15284

RENAULT LUV LUV CITAN MERCEDES 2013 421 182 15756

SMART II A SEDAN FORTWO SMART 2007 2013 270 156 97905

T0 LUV LUV VITO MERCEDES 2004 475 190 54488

T1 LUV LUV SPRINTER MERCEDES 1995 496 193 114434

W204 D SEDAN C CLASS MERCEDES 2007 2014 458 177 210846

SUV GLK MERCEDES 2007 2015 453 184 48974

SPORT SPORT SLK MERCEDES 2011 414 182 18277

W211 E E CLS MERCEDES 2011 491 187 4974

W212 E E CLS MERCEDES 2011 (blank) 494 188 36783

SEDAN E CLASS MERCEDES 2009 2015 487 185 229549

SPORT SPORT SL MERCEDES 2012 462 188 11074

SLS MERCEDES 2010 414 182 3093

W221 F SEDAN S/CL CLASS MERCEDES 2005 2013 508 187 35111

W222 F SEDAN S/CL CLASS MERCEDES 2013 525 190 9

(blank) 525 190 18210

W463 E SUV G CLASS MERCEDES 1979 (blank) 423 176 4726

Grand Total 1337551

Data available in Premium 1 or Premium 2 access

Page 64: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

• 2017 : More segments on the same platform

Daimler Platform policy

April 11, 2014 64

GROUP DAIMLER

2017 (Multiple Items)

Sum of 2017

PLATFORM SEGMENT 1 SEGMENT 2 MODEL FAMILY MAKE SOP EOP LENGHT WIDTH Total

MFA C MPV B CLASS MERCEDES 2011 (blank) 439 179 151533

SEDAN A CLASS MERCEDES 2012 (blank) 429 178 208861

CLA MERCEDES 2012 (blank) 463 178 79431

SUV GLA MERCEDES 2014 (blank) (blank) 50000

MRA MIDE SIZE E SEDAN E CLASS MERCEDES 2016 (blank) 72577

(blank) 3974

(blank) 130881

MRA MID-SIZE D SEDAN C CLASS MERCEDES 2014 (blank) (blank) 6471

(blank) (blank) (blank) 240684

NCV2 E MPV V CLASS MERCEDES 2004 475 190 15654

RENAULT B SEDAN FORFOUR SMART 2015 (blank) (blank) 35308

LUV LUV CITAN MERCEDES 2013 421 182 30000

T0 LUV LUV VITO MERCEDES 2004 475 190 74788

T1 LUV LUV SPRINTER MERCEDES 1995 496 193 114750

W204 SPORT SPORT SLK MERCEDES 2011 414 182 21308

W205 D SUV GLK MERCEDES 2016 (blank) (blank) 85269

W211 E E CLS MERCEDES 2011 491 187 5713

W212 E E CLS MERCEDES 2011 (blank) 494 188 42244

SPORT SPORT SL MERCEDES 2012 462 188 12240

W222 F SEDAN S/CL CLASS MERCEDES 2013 525 190 40

(blank) 525 190 83817

W463 E SUV G CLASS MERCEDES 1979 (blank) 423 176 3000

Grand Total 1468543

Data available in Premium 1 or Premium 2 access

Page 65: The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

Postal address: 34 rue Camille Pelletan 92300 Levallois-Perret France Phone: + 33-952 96 06 68

Contacts: Managing director

Michel Costes [email protected]

Sales and marketing Jamel Taganza [email protected]