the modern web part 3: social networking
DESCRIPTION
Part 3 in Neudesic's Modern Web series, on Social NetworkingTRANSCRIPT
David Pallmann GM Custom App Dev, Neudesic http://davidpallmann.blogspot.com @davidpallmann
Part 1: Mobility Part 2: HTML5 Part 3: Social Networking Part 4: Cloud Computing
Why Social Integration? Social Marketing & Other Applications Social + Mobile Social + Cloud Kinds of Social Integration
Social networks are transforming how we connect Not just for consumers: an incredible tool for business Leverage this power to connect with users Stay relevant to users changing digital lifestyles Reach a growing social & mobile audience Marketing and brand management Maintain ongoing personal touch with users Maximize your effectiveness
Flip the Funnel by Joseph Jaffe
AWAR
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Leverage Existing Web & Social Identity Cross-talk, Forums, Discussions, Reviews Marketplaces, Auctions, Crowdsourcing Collaboration & Sharing, Open Source Customer Support Games & Gamification Social Applications for Group Problem-Solving Notification & Coordination
Identity
Conversation Collaboration
Relationships
Awareness Influence
Ongoing Touch
Consensus
Integrate your web sites & applications socially Ideal web & mobile platform Universally accessible Highly available Elastic scale to match demand, up to worldwide levels Burst capability for campaigns & surges Platform service capabilities Be available anywhere & everywhere SoMoGlo: social, mobile, and global
Early days
Initial buzz
Peak Plateau of Ubiquity
Inevitable Decline
Valley of Uncertainty
Meteoric Growth
Use only what you
need
Elastic scale up
Massive scale Stay as long as you want
Scale down or leave
Elastic scale down
Fast scale
http://responsive-tours.com http://responsivetours.codeplex.com
Social Marketing Sign-in with social identity Integrate content with existing social network (search, retrieve, post, aggregate, monitor, manage) Create your own social network Games & Gamification Social Marketing Social problem-solving
Microsoft Case Study
Free Bloomin’ Onion to first 500,000 people to sign up on Facebook page
YOUR APPLICATION
WIF
ACS YOUR CLOUD APPLICATION
WIF
Social Sign-in
http://responsive-tours.com
Retrieve Content
http://outsidetheboxpizza.com
Post Content
<script src="http://platform.twitter.com/anywhere.js?id=yxWqT5gTZ4pfhw&v=1" type="text/javascript"></script>
$('#tweetFeed').jTweetsAnywhere({ searchParams: 'q=outsideboxpizza', count: 5, showTweetFeed: { showProfileImages: true, showUserScreenNames: true, showUserFullNames: true, showActionReply: true, showActionRetweet: true, showActionFavorite: true, autorefresh: { mode: 'auto-insert', interval: 30 } }, showTweetBox: false });
<script> twttr.anywhere(function (T) { T("#login").connectButton({ size: "medium" }); }); </script>
twttr.anywhere(function (T) { var width = document.getElementById('logo').offsetWidth - 20; T("#tbox").tweetBox( { height: 60, width: width, defaultContent: "#outsideboxpizza " }); });
http://www.30tolaunch.com
Tweet Check in Rate
http://attendeebee.com
Ranking
Competition
Aggregation
http://attendeebee.com
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David Pallmann GM Custom App Dev, Neudesic http://davidpallmann.blogspot.com @davidpallmann
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