the mobility revolution and the power of social media (gerd leonhard at acte09 in prague)
DESCRIPTION
A presentation on how mobile and social media trends impact business, in general, and the corporate travel industry, in particular. The social media and mobile Internet explosion is resulting in unprecedented changes in communications and commerce. The need to reduce CONTROL to get more SHARE is evident... but how can this be done within large organizations? How can social media add value, and what are the risks? Find out more at http://www.mediafuturist.com and http://www.gerdtube.net (videos)TRANSCRIPT
The Mobility Revolution & the Power of Social Media
‣ Futurist‣ Strategist‣ Author & Blogger
www.mediafuturist.comtwitter.com/gleonhard
Thinking one step ahead is crucial
Social MediaMobile
From the latest Morgan Stanley Web 2.0 presentation:
“Unprecedented Change in Communications and
Commerce”
Source: Slideshare
(Almost) everything you used to do on the Computer is shifting to Mobile Devices
Source: JapanWireless.com
i.mediafuturist.com
Mobile + Social + Sharing + Conversation
Mobile + Social + Sharing + Conversation
Now, things happen in Conversation
Source: Business Week
Source: Businessweek.com
Mobile Internet: a major Game Changer
Expect more of this: Real-Life + Mobile + Internet
Imagine your own content & comments (via your Intranet?)
- available here!
Source: Wikitude / Youtube
Trend Examples: Mobile Applications
“Let me see a quick video” or “Let me get some quick recommendations for seats” or “what did John think about this hotel...”
Filtering will become more and more important
Mobile devices become universal remote controls
Software & media ‘clouds’Location based services
Personal data cloudsBuying / paying
SharingVideoNews
Me & My Stuff
Imagine a ‘Reader’-like place for all content & data
From Don Tapscott *Wikinomics: Enterprise 2.0
A Mobile, Always-on, Connected Culture
The mission: constantly add great value!
The culture of API: use theirs to build yours!Integrate existing platforms & tools e.g. Dopplr, Twitter, Facebook, Google Maps, via widgets, mashups and APIs
The World’s OS is shifting towards Connected &
Social
The world is getting more noisy every day
Source: Clay Shirky
The Fragmentation Challenge
Some valuable filtersRelevant social interaction. Meaningful curation, selection, recommendation.
Personal connections. Real-time resources and instant assistance. Finding & being found.
Connect where, when and how you need it.
Abundance of...Many new Products &
Services Trusted Opinions
Content ConTEXT & Trusted Filters
Connectivity Personal & Peer Spaces
Machine Intelligence Human Ingenuity & Creativity
Numbers of ‘Connections’ Actual Relationships
Scarcity of....Every abundance creates new scarcity
Example in Media & Content: Content + Context + Connectivity +
Community + Convenience +++
Adding value for Travelers - the 2.0 way
Information + Opinion + Context +
Connectivity + Community + Convenience
++++++
The ‘Risks’ of Social Media
Ford: taking the risk
Social Media beats eMail,
Video beats Search
Sooner or later...
No conversation, No openness,
No trust = No business
Welcome to Communication 2.0
Real-Time
Interactive
Audio & Video
MobileDe-centralized
How can you give your clients something that makes them happy, that adds value, that
generates trust?
Real-Time
Mobile
Video
Social
Seize the day!
email me at [email protected]/gleonhard
facebook: gleonhardmore presentations at
www.mediafuturist.com
Thanks for your time