the mobile world

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www.redpilldevelopment.com learn. do. dream. The Mobile World . . . .

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Summary of key trends shaping the adoption of mobile devices and their potential to shape the way we develop applications in the future.

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Page 1: The Mobile World

www.redpilldevelopment.comlearn. do. dream.

The Mobile World. . . .

Page 2: The Mobile World

www.redpilldevelopment.comlearn. do. dream.

World Population7.1 billion

Mobile Phones6.8 billion

Clean Drinking Water6.4 billion

Electricity5.6 billion

Everybody has one

Source: The World Bank, 2012/2013

Page 3: The Mobile World

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USA21.7 months

Germany45.7 months

Japan46.3 months

Brazil80.8 months

We replace them often

Average device replacement time - Source: Recon Analytics, 2011

Page 4: The Mobile World

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Android794 million (69%)

iOS153 million (19%)

Windows33 million (3%)

Blackberry19 million (2%)

Android dominates smartphones

Worldwide Smartphone Sales 2013 - Source: Gartner, February 2014

Page 5: The Mobile World

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Android141 million (62%)

iOS74 million (33%)

Windows11 million (5%)

Blackberry1 million (0.2%)

And now tablets

Worldwide Tablet Sales 2013 - Source: Strategy Analytics, January 2014

Page 6: The Mobile World

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Feature Phones5.3 billion

Smartphones1.5 billion

Landlines1.2 billion

Tablets0.4 billion

Going mobile means going smart

Source: International Telecommunication Union, February 2013

Page 7: The Mobile World

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Feature Phones839 million

Smartphones968 million

LandlinesNo growth

Tablets217 million

As smartphones take over

Annual sales 2013 - Sources: Gartner, February 2014 : IDC, January 2014

Page 8: The Mobile World

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Tablets285 million

Notebooks192 million

Desktops98 million

Forecast shipments for 2014 - Source: Canalys, November 2013

Tablet adoption is rising

Page 9: The Mobile World

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Talk15 minutes per day

Text12 minutes per day

Social Network10 minutes per day

Internet9 minutes per day

Email6 minutes per day

Staying connected with smartphones

Source: Experian Marketing Services, May 2013

Page 10: The Mobile World

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Business usage is growing

In 2012 an estimated 821 million mobile devices will be purchased by business. This will grow to 1.4 billion by 2016.Source: Gartner, November 2012

Page 11: The Mobile World

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Mobile matters to business

76% of businesses say mobile devices increased employee responsiveness and decision-making speed.Source: Cisco Systems, 2012

Page 12: The Mobile World

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BYOD is happening

92% of US employees used their personal device for work purposes in 2013. 62% do so on a daily basis.Source: CISCO BYOD Insights 2013

Page 13: The Mobile World

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Mobile to dominate IT agendas

Mobile AD projects targeting smartphones and tablets will outnumber native PC projects by a ratio of 4:1 by 2015.Source: Gartner Predicts, 2012

Page 14: The Mobile World

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Mobile first

By 2017, 90% of enterprise applications will be both desktop and mobile, up from 20% in 2013.Source: Gartner Predicts, 2012

Page 15: The Mobile World

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Selected applications

The majority of workers use smartphones to view documents, spreadsheets, or presentations. Tablet users are more likely to edit content.

Source: Cisco Systems, 2012

Page 16: The Mobile World

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Mobile first for mail

In the US 65% of email gets opened first on mobile devices. Source: Movable Ink, 2013

Page 17: The Mobile World

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Native v Browser v Hybrid

By 2016 more than 50% of mobile applications deployed will be hybrid.Source: Gartner, 2013

Page 18: The Mobile World

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It doesn’t stop there…

The market for wearable devices is predicted to grow from $1.4 billion in 2013 to $19 billion in 2018.Source: Juniper Research, December 2013

Page 19: The Mobile World

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Wearables drive mobile development

Wearable devices will account for 50% of total application interactions by 2017.Source: Gartner, 2013

Page 20: The Mobile World

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Internet of things

The internet of things will push the number of connected devices from 1.9 billion today to 9 billion by 2018.Source: BI Intelligence, February 2014Images sourced via shutterstock