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David Willis Chief of Research

Mobility and Communications

The Mobile Scenario: Understanding Mobile Trends & Directions Through 2017

Mobility Impacts Every Aspect of Your Business

1

Run

Grow

Transform

Consumer facing Employee facing

E.g. new mobile technologies, devices and interactions, mobile + internet of things, M2M, ...

E.g. multichannel integration, mobile commerce, mobile marketing, ...

Hygiene apps, e.g. m-banking, SMS notifications, ...

E.g. role specific solutions such as SFA, FFA, logistics,

mobile social networking

E.g. wireless office, cellular connectivity, mobile email,

cloud document sharing

E.g. process re-engineering using innovative apps, new ownership models such as

BYOD, BYOA

Key Issues

1. What will be the key mobile and wireless technology, and market trends through 2017?

2. How will corporations choose and use mobile technology, services and tools to support customers and employees?

Mobile Device Technology Trends

3

Screens 4K tablets A spectrum of flexibility

Processors More cores, faster CPUs & GPUs, power efficiency

Imaging More megapixels, 4K, New types of imaging e.g. Pelican, Light Field Burst mode, smart lighting

Sensors Environment, Fingerprint

Memory More onboard memory

NFC Slow deployment

User experience Gesture, face & eye scanning, voice

Future-proof content and compatibility with 4K TV. Curved or robust screens and eventually flexible form factors

New imaging behaviour, e.g. "click then think". New types of imaging apps, e.g. exploiting depth. 4K content capture. New experiences, e.g. smart lighting

Driven by megapixels, video and burst mode imaging

Business as usual Medium impact High impact

Payment remains disappointing

1.8B Devices Under Enterprise Management

4

Business smartphone Inst. Base is 35% BYO

Mostly Android + IoS; some Windows Phone

Ultramobile IB 30% BYO

44% of PCs are mobile .6% BYO PC

In 2017:

Derived from Forecast: PCs, Ultramobiles and Mobile Phones Worldwide, 2010-2017, 4Q13 Update (Dec 2013)

Smartphones

Ultramobiles

PCs

1 B

2 B

81% of devices under management are mobile

0"

100"

200"

300"

400"

500"

600"

700"

2010" 2013" 2016"

Symbian"

Other"

BlackBerry"

Windows"

iOS/MacOS"

Android"

Smartphone Installed Base

5

Pre

dict

ed in

stal

led

base

in N

A an

d W

E (M

)

Smartphones will be 52% total global handset shipments

Smartphones will be 78% total global handset shipments

Android

Windows

iOS

US: 2/3 of 18-24 year olds and 2/3 of households earning $75K have a smartphone in 2012

$50 Smartphones in 2014

Future Smartphone Platforms: A Mix Q. What percentage of your organization’s users do you estimate will be on the following smartphone platforms by 2016?

n=707 (excludes DK responses)

© 2013 Gartner, Inc. and/or its affiliates. All rights reserved 6

81%

54%

63%

36%

31%

9%

17%

34%

22%

34%

28%

23%

8%

7%

20%

26%

32%

3%

5%

8%

11%

20%

3%

4%

16%

Other

Windows Phone

Blackberry

Android

Samsung Android

Apple

0% 1%-24% 25%-49% 50%-74% 75%+

!!91%! 39.5

!!69%! 22.0

!!64%! 17.3

!!37%! 9.5

!!46%! 9.1

!!19%! 2.6

MEAN (average

proportion of users)

Total % of companies

using

RESEARCH CIRCLE RESULTS: The Future of Mobility

Percentage of users

Mobile Apps Will Become More Sophisticated and More Complex

Increasing sophistication Context, gamification, indoor location, augmented reality....

Improvements in quality Customers will become less tolerant of bugs and poor support

Cloud & partners For context, payment, marketing, navigation, location, social....

Better user experiences Cosmetic design,

psychology and motivation, usability

Multichannel integration Mobile becomes part of a broad

multichannel strategy

External integration Peripherals, ensemble interactions,

links to consumer electronics

Better user experiences

Multichannel integration

External integration

Increasing sophistication

Improving quality

Cloud partners

A Mobile App for Every Thing

8

•  Increasing integration with a wide range of smart, networked consumer electronics via mobile apps

•  Synergy between mobility and the internet of things

•  Crowd funding and development driving product innovation, e,g. Kickstarter

•  Key innovation areas include automotive, consumer electronics, toys, healthcare

•  Key architecture: Smart device + mobile + cloud

•  The handset becomes the hub of the personal / body area network

Enterprise Mobile Device Trends Design for a Diverse Future

9

Pocketable Portable Shared Areas Grab & Go

Desk

Touch, Voice, ... Keyboard, Mouse

Gesture

•  Innovative BYO knowledge workers will use 3 to 5 devices by 2016 •  Many form factors, screen sizes, interaction styles •  No platform wins, but Microsoft declines as a proportion of the total •  "Everything everywhere" is the wrong approach •  No interaction style will dominate

Glanceable

10

Tactics are the New Strategy

Demand What must we deliver?

Supply Tools, techniques,

sourcing, skills

Risk Management Suppliers, apps, ...

Governance

•  Application architectures and tools •  Multiplatform applications

•  Multiple mobile strategies, B2C, B2E •  New AD tools portfolio

•  New methods and processes

•  Skills •  New sourcing relationships

•  Agility is essential •  New sourcing partners

•  New app principles, e.g. context

•  Management and security •  Build innovation into the strategy

•  New approaches to security

Mobile Im

pact on IT Strategy

Key Mobile Delivery/Security Technologies

•  MobileIron •  AirWatch/VMWare •  Fiberlink •  Citrix XenMobile •  Boxtone •  SAP •  IBM

•  Kony •  SAP •  IBM

Application Delivery

Application Development

Device Management and Security

Application Management and Security

Mobile Device Management*

Native Development

Web Development

Mobile Enterprise Application Platforms*

Mobile Consumer Application Platforms*

Sample Vendors

*Gartner Magic Quadrants are available

Enterprise File Synchronization and Sharing*

Collaboration

•  Citrix XenApp/XenDesktop/Framehawk

•  VMWare Horizon View •  Microsoft RDP

Virtual Desktop

Accellion, Box, Citrix Sharefile

Containerization, DLP, App Encryption Data

Protections Good, Mocana, Citrix Mobile Solutions, Excitor, Symantec, AirWatch, AppSense

•  Sencha •  Appcelerator •  Verivo •  Adobe

•  Good Technology •  Symantec

2014 : Enterprise Mobility Management

Beyond the Device In the Enterprise: Services and Software Matter

•  Enterprise Mobile Platforms are key strategic solutions encompassing mobile applications, integration, management, and security.

Ser

vice

s LOB Apps

Integration

Common Apps

Management

App Development

Sec

urity

Enterprise Mobile Platform

•  Cloud-delivered •  Social-enabled •  Multi-Channel •  Device-aware •  Device-agnostic

Removes complexity from mobile decisions Protects enterprise from mobile device wars Drives reuse and faster mobile adoption

…with more joining soon.

Mindshare Leaders

Shield or Containerize the Application

Harden the app Wrap the app Develop the app in a secure container

Add integrity to the app during development

Add security post development

Adopt a common container for all

apps

Workspace Isolation : Logical

15

Network Level

Host-Based Virtualization Remote Control Web

Website

Portal

Workspace Aggregator

Device Level

Cooperative Client Hardware Virtualization

Hypervisor Type I

Hypervisor Type II (Hosted)

Client OS Virtualization

Thinvisor

Container

OS-Linked

OS-Unlinked

From “Learn the Taxonomy of Endpoint Management Architectures” (G00257702)

How Many Mobile Strategies and Architectures Do You Need?

B2E 1 to 4 years Connectivity

Collaboration, communication

Role-specific solutions

Consumerization and BYO

Telemetry and M2M

B2C 12 to 18 months Tactical solutions in a fast-moving, competitive market

Opportunities for genuine innovation

1 to 3 years Strategy for slower-moving technologies and services

B2B Hybrid of B2B and B2C strategy and technology

Five Steps to Building a Road Map

Assemble Mobile Application Strategy Team

Assemble Mobile Application Strategy Team

Organising for Mobile Success

18

Steering Group IT + Business

Centre of

excellence

EA activities

Customer experience

team

B2C projects and initiatives

E.g. marketing, m-commerce, ........

B2E projects and initiatives

E.g. BYO, SFA, .........

Sourcing & procurement

High Level Governance and Policy

Common technologies & standards

Discovering opportunities is as important as delivering apps

Cross-functional teams

Agility is key

Security, compliance,

privacy

B2E strategy B2C strategy

Lifespan 12 - 24 months

Lifespan 6 - 12 months

Ideation Ideation

Your Action Plan

Monday Morning: -  Identify new ways to provide, manage, and secure mobile devices

and applications to deal with the challenges of BYOD and BYOA.

- Define comprehensive mobile strategies covering B2C, B2B and B2E domains, and refresh them regularly.

Next 90 Days: -  Select a small but sufficient portfolio of mobile development tools

to address current platform and application needs.

- Define a broad sourcing strategy to exploit new services and partners who can create the best mobile applications

Next 12 Months: -  Find innovation opportunities exploiting both employee and

customer facing mobility.

Recommended Gartner Research: Strategy

!  CIOs' Next-Generation Mobile Strategy Checklist (G00233616)

!  Fit Mobility Into a Multichannel and Multiplatform Strategy (G00239468)

!  Essential Steps to Take When Implementing a Mobile Application Strategy (G00237527)

!  Toolkit: Writing a Mobile Strategy Document (G00206288)

!  NEW: BYOD Mobile Device Policy Template (G00258603)

Recommended Gartner Research: Technology

!  Magic Quadrant for Mobile Application Development Platforms (G00248487)

!  Technology Overview of Mobile Application Containers for Enterprise Data Management and Security (G00247134)

!  MarketScope for Enterprise File Synchronization and Sharing (G00226376)

!  Magic Quadrant for Mobile Device Management Software (G00249820)