1. 1. MOBILE Eugene Lin about.me/eugenelin
2. 2. Part I - Past, Present, and Future Part II - Big Data Part III - How to Build an App
3. 3. I. Past, Present, Future
4. 4. i. Past and Present
5. 5. Sign me up!
6. 6. Crowded Space - 900,000 apps in the app store- 6 Million iOS developers
7. 7. Understanding Mobile
8. 8. App == Mobile?
9. 9. Mobile
10. 10. Example: Delivery System Drivers: app to view route, schedules, etcCloud: routing, scheduling, reporting HQ: monitoring, management with a browser
11. 11. App
12. 12. The Mobile Perspective
13. 13. It is now known as Apple Inc. - Steve Jobs
14. 14. TaskRabbit We realigned the company to support our key business opportunities, namely, mobile, geographic expansion, business services, and our market place operations. - Leah Busque, CEO, July 2013
15. 15. Pandora The iPhone changed everything for us... It changed way people think of Pandora, from a computer service to a mobile service.- Tim Westergren, CEO, 2010
16. 16. but... what about Willie?
17. 17. Best Mobile Agriculture App, 2012
18. 18. iCropTrak
19. 19. take a mobile perspective
20. 20. ii. Present and Future
21. 21. The future has arrived!
22. 22. Social
23. 23. - Winner takes all - Extremely high reward - Do ignot nore, Must take advantage
24. 24. Were completely different. They are a social network, and we are not.- Laura Polkus, Hipstamatic
25. 25. Location
26. 26. Location- Large market but difficult to attack in scalable way- Small businesses slow to adapt to technology- Store Manager = Operations, Marketing, IT
27. 27. The playbook requires deep understanding of the industry, access to all the key content and its structure, a targeted and experienced sales structure, and willingness to invest in a market that may seem niche to the broader service provider. You have to be willing to get your hands dirty. - Bill Gurley, Benchmark
28. 28. Major Challenges - Requires in-person sales- Local businesses have low profit margin - Difficult to support - Uncertainties for business owners
29. 29. Addressing Challenges - Chains provide much better ROI- Get comfortable knocking on doors - Automation- Subscription-based service - Take advantage of social networks
30. 30. Local, the future - API for local businesses will emerge.- Ex. Rets.ly
31. 31. Internetification
32. 32. Internetification - Smart Phones are always connected - Any device can be connected - Dumb device + Cloud Computing - Big Data tools collect massive amount of data
33. 33. Q&A Any Questions?
34. 34. Big Data Secret Weapon Behind all the Tech Giants
35. 35. How much data are generated in 1 minute?->
36. 36. What Is Big Data? Mobile + Location + Social Media (eg. Facebook, Twitter, Pinterest, Whatsapp, Line, WeChat) = Massive data and information -> Big Data
37. 37. 3V
38. 38. Big Data Landscape
39. 39. Main Players?
40. 40. Case #1- Netflix How Netflix uses analytics to select movies, create content, and make multimillion dollar decisions
41. 41. Case #2 Wal-Mart Harvard business review - Tales of Beers and Diapers
42. 42. Case #3 - Zara How Big Data is driving social inspiration in fashion
43. 43. Case #4 - Lady Gaga Harvard business school MBA case study
44. 44. Case #5 - Twitter Derwent Capital Markets (UK Hedge Fund) Twitter an emotional, high-tech investment-INSIDE 2012 total return 43.5% vs S&P 500 13.4% 2013 total return YTD 56.7% vs S&P 500 28.92%
45. 45. Recent Case? 6 Days ago -> Apple acquired social-media analytics firm Topsy Labs Inc. for more than $200 million
46. 46. How does Big Data work?
47. 47. Results? Data Driven Enterprise
48. 48. Q&A Any Questions?
49. 49. Connected Home
50. 50. - The home becomes data product - Est. 13B Market (Techcrunch) - Challenge: Incumbents
51. 51. Connected Platform
52. 52. - Home Automation - Potential to work with home developers - Devices collect data -> cloud -> analytics and machine learning -> smarter devices
53. 53. Connected Bike?
54. 54. Quantified Self You are the data product
55. 55. Hyperspace
56. 56. - You + Internet of Things + Virtual Object- A world where physical and virtual co-exist - Google Glass - Ex: Personalized Ad on the wall
57. 57. Gamification
58. 58. Gamification The application of typical elements of game playing to other areas of activity Gamification + Internetification + Location + Social
59. 59. Gamification - Kiip- Half Court
60. 60. Pain Squad
61. 61. Hardware Manufacturing - Our big advantage - 3D Printing - Crowdfunding
62. 62. II. How to Build an App for TYPEABC members
63. 63. i. iOS vs Android (Samsung vs Apple)
64. 64. ii. Native vs Web
65. 65. iii. Cost
66. 66. Developer Cost: $50 to $80 to $150 per hour Designer Cost: $99 to $9999 Server: $0 to $1000s per month, but...Apple: $99 per year Grand Total: $10k to $1M
67. 67. If it sounds a bit expensive... - Students (BCIT ISSP) - Need a Technical Lead who will act on your behalf- Technical Co-founder (startup) - Nothing in life is free...
68. 68. Q&A Any Questions?