the mobile healthcare (mhealth) bible: 2014 2020 · the mobile healthcare (mhealth) bible: 2014 –...

The Mobile Healthcare (mHealth) Bible: 2014 – 2020

© 2014 SNS Research

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Table of Contents

List of Figures ......................................................................................................... 16

1 Chapter 1: Introduction ................................................................................... 19

1.1 Executive Summary ....................................................................................................................................... 19

1.2 Topics Covered .............................................................................................................................................. 21

1.3 Historical Revenue & Forecast Segmentation ............................................................................................... 23

1.4 Key Questions Answered ............................................................................................................................... 26

1.5 Key Findings ................................................................................................................................................... 28

1.6 Methodology ................................................................................................................................................. 29

1.7 Target Audience ............................................................................................................................................ 30

1.8 Companies & Organizations Mentioned ....................................................................................................... 31

2 Chapter 2: An Overview of mHealth ................................................................. 39

2.1 What is mHealth? .......................................................................................................................................... 39

2.2 The Evolution from eHealth to mHealth ....................................................................................................... 39

2.3 Telemedicine ................................................................................................................................................. 40

2.4 Health Informatics ......................................................................................................................................... 40

2.5 The mHealth Business Case ........................................................................................................................... 41

2.6 Key Market Drivers ........................................................................................................................................ 41

2.6.1 Increasing Penetration of Smartphones & Tablets ............................................................................ 41

2.6.2 Proliferation of Mobile Broadband Networks ................................................................................... 44

2.6.3 The Rise of Chronic Diseases ............................................................................................................. 45

2.6.4 Growing mHealth Applications: Reduction in Lead Time .................................................................. 45

2.6.5 Government & Regulatory Initiatives ................................................................................................ 46

2.6.6 Physicians at Forefront of Mobility Adoption ................................................................................... 46

2.6.7 The Cost Saving Potential of mHealth ............................................................................................... 47

2.6.8 Increasing Adoption of Open Source Software ................................................................................. 48

2.6.9 The Role of Developed Economies .................................................................................................... 49

2.6.10 The Role of Emerging Economies ...................................................................................................... 49

2.7 Barriers to Growth ......................................................................................................................................... 50



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2.7.1 Security/Privacy Concerns & Absence of Legal Guidelines ............................................................... 50

2.7.2 Regulation & Efficacy of Applications ................................................................................................ 50

2.7.3 Operational Maintenance & Control ................................................................................................. 50

2.7.4 Human Behavior: Disbelief among Patients ...................................................................................... 51

2.7.5 Lack of Clear mHealth Strategies ....................................................................................................... 51

2.7.6 Funding Challenges............................................................................................................................ 51

2.8 mHealth Technologies ................................................................................................................................... 52

2.8.1 Smartphones & Tablets ..................................................................................................................... 52

2.8.2 Mobile Apps ...................................................................................................................................... 52

2.8.3 Mobile Broadband: The LTE Era ........................................................................................................ 52

2.8.4 Wearable Body Sensors ..................................................................................................................... 53

2.8.5 M2M Technology ............................................................................................................................... 54

2.8.6 Mobile Video Calling .......................................................................................................................... 56

2.9 mHealth Use Case Categories ....................................................................................................................... 57

2.9.1 Pharmaceutical Applications ............................................................................................................. 58

2.9.2 Medical Information & Healthcare Management ............................................................................. 58

2.9.3 Healthcare & Fitness ......................................................................................................................... 59

2.9.4 Remote Consultation/Diagnostic Services ........................................................................................ 59

2.9.5 M2M, Wearable Technology, Sensor & Monitoring Applications ..................................................... 60

3 Chapter 3: mHealth Value Chain and Industry Roadmap .................................. 61

3.1 The mHealth Value Chain .............................................................................................................................. 61

3.1.1 Mobile/mHealth Device, Chipset & Infrastructure OEMs ................................................................. 62

3.1.2 Mobile Network Operators ............................................................................................................... 63

3.1.3 Healthcare Professionals & Providers ............................................................................................... 63

3.1.4 Insurers and Government Health Systems ........................................................................................ 63

3.1.5 The Pharmaceutical Industry ............................................................................................................. 64

3.1.6 Application Developers & Integrators ............................................................................................... 64

3.1.7 Patients .............................................................................................................................................. 65

3.2 The mHealth Industry Roadmap: 2014 - 2020 .............................................................................................. 66

3.2.1 The Trial Phase: 2010 - 2013 ............................................................................................................. 66

3.2.2 The Integration & Commercialization Phase: 2014 - 2016 ................................................................ 66



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3.2.3 Proliferation of Mobile Video Consultations & Advanced Apps: 2016 - 2020................................... 67

4 Chapter 4: mHealth Use Cases ......................................................................... 68

4.1 Pharmaceutical Applications ......................................................................................................................... 68

4.1.1 Safety Data Collection ....................................................................................................................... 68

4.1.2 Consumer Education ......................................................................................................................... 68

4.1.3 Medical Education ............................................................................................................................. 68

4.1.4 Post-Market Monitoring .................................................................................................................... 69

4.1.5 Drug Authentication .......................................................................................................................... 69

4.1.6 Social Media ...................................................................................................................................... 69

4.1.7 Patient Compliance & Retention: Clinical Trials ................................................................................ 70

4.2 Medical Information & Healthcare Management ......................................................................................... 70

4.2.1 Electronic Health/Medical Records & Tracking Tools ....................................................................... 70

4.2.2 Diagnostic Tools & Medical Reference .............................................................................................. 70

4.2.3 Continuing Medical Education .......................................................................................................... 71

4.2.4 Awareness through Alerts ................................................................................................................. 71

4.2.5 Logistical & Payment Support ........................................................................................................... 71

4.3 Healthcare & Fitness ..................................................................................................................................... 72

4.3.1 Medical Compliance .......................................................................................................................... 72

4.3.2 Fitness & Nutrition Apps ................................................................................................................... 72

4.3.3 Clinical Decision Support Systems ..................................................................................................... 73

4.3.4 Prescribable Mobile Apps .................................................................................................................. 73

4.4 Remote Consultation/Diagnostics Services ................................................................................................... 74

4.4.1 Mobile Video Consultations, Collaboration & Surgery ...................................................................... 74

4.4.2 Non-Video Consultations & Collaboration ........................................................................................ 74

4.4.3 Remote Collaboration in Emergency Situations ................................................................................ 74

4.5 M2M, Wearable Technology, Sensor & Monitoring Applications ................................................................. 75

4.5.1 Health & Wellness Monitoring .......................................................................................................... 75

4.5.2 Disease Surveillance/Remote Monitoring ......................................................................................... 75

4.5.3 Diagnostic Tools................................................................................................................................. 76

4.5.4 Technical Logistics ............................................................................................................................. 76



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5 Chapter 5: mHealth Deployment Case Studies ................................................. 77

5.1 London Air Ambulance: Utilizing EE’s 4G LTE Network to Power Navigation .............................................. 77

5.2 WellDoc: Managing Chronic Diseases using Mobile Apps ............................................................................. 78

5.3 Orange Healthcare: Fighting Counterfeit Drugs using SMS Technology ....................................................... 79

5.4 Apollo Hospitals Group: Enabling mHealth for the Masses .......................................................................... 80

5.5 Praekelt Foundation: HIV/AIDS Awareness Campaign .................................................................................. 81

5.6 Verizon: Cloud Based Healthcare Management ........................................................................................... 82

5.7 Qualcomm: 3G-Enabled Kit for Monitoring Asthmatic Children ................................................................... 83

5.8 AT&T: Connected Healthcare Monitoring for the Elderly ............................................................................. 84

6 Chapter 6: mHealth Solution Provider Profiles ................................................. 85

6.1 270 Vision ...................................................................................................................................................... 85

6.2 3L Labs ........................................................................................................................................................... 86

6.3 3M ................................................................................................................................................................. 87

6.4 4DForce ......................................................................................................................................................... 88

6.5 4iii Innovations .............................................................................................................................................. 89

6.6 Adidas ............................................................................................................................................................ 90

6.7 Aerotel Medical Systems ............................................................................................................................... 91

6.8 Aetna ............................................................................................................................................................. 92

6.9 AGFA Healthcare ........................................................................................................................................... 93

6.10 AirStrip Technologies ................................................................................................................................. 94

6.11 Alego Health ............................................................................................................................................... 95

6.12 Alivecor ...................................................................................................................................................... 96

6.13 AllScripts Healthcare Solutions .................................................................................................................. 97

6.14 AMD Global Telemedicine .......................................................................................................................... 98

6.15 Amiigo ........................................................................................................................................................ 99

6.16 Apple ........................................................................................................................................................ 100

6.17 Asics ......................................................................................................................................................... 101

6.18 AT&T ......................................................................................................................................................... 102

6.19 Atlas Wearables ....................................................................................................................................... 103

6.20 AthenaHealth ........................................................................................................................................... 104



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6.21 Augmendix ............................................................................................................................................... 105

6.22 BettrLife.................................................................................................................................................... 106

6.23 Bionym ..................................................................................................................................................... 107

6.24 Biosensics ................................................................................................................................................. 108

6.25 Boston Scientific ....................................................................................................................................... 109

6.26 Breakthrough Technologies ..................................................................................................................... 110

6.27 Broadcom ................................................................................................................................................. 111

6.28 BSX Athletics ............................................................................................................................................ 112

6.29 BlackBerry ................................................................................................................................................ 113

6.30 BTS Bioengineering .................................................................................................................................. 114

6.31 Cambridge Consultants ............................................................................................................................ 115

6.32 Cambridge Temperature Concepts .......................................................................................................... 116

6.33 CardioComm Solutions ............................................................................................................................. 117

6.34 CardioNet ................................................................................................................................................. 118

6.35 Carre Technologies ................................................................................................................................... 119

6.36 Catapult .................................................................................................................................................... 120

6.37 CellTrust Corporation ............................................................................................................................... 121

6.38 Chetu ........................................................................................................................................................ 122

6.39 Cisco Systems ........................................................................................................................................... 123

6.40 Cityzen Sciences ....................................................................................................................................... 124

6.41 Codoon ..................................................................................................................................................... 125

6.42 Cyberdyne ................................................................................................................................................ 126

6.43 DELTA ....................................................................................................................................................... 127

6.44 Deutsche Telekom .................................................................................................................................... 128

6.45 DocbookMD ............................................................................................................................................. 129

6.46 DorsaVi (ASX) ........................................................................................................................................... 130

6.47 Diversinet Corporation ............................................................................................................................. 131

6.48 Dreamtrap Commercials .......................................................................................................................... 132

6.49 EB Sport Group (Sync) .............................................................................................................................. 133

6.50 E-Clinical Works ........................................................................................................................................ 134

6.51 e-Cycle ...................................................................................................................................................... 135



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6.52 EdanSafe ................................................................................................................................................... 136

6.53 Ekso Bionics .............................................................................................................................................. 137

6.54 Emotiv Systems ........................................................................................................................................ 138

6.55 Epic Systems Corporation ........................................................................................................................ 139

6.56 Epion Health ............................................................................................................................................. 140

6.57 Epocrates (Part of Athena Health) ........................................................................................................... 141

6.58 Ericsson .................................................................................................................................................... 142

6.59 European Medical Network (Medical Network EMN AG) ........................................................................ 143

6.60 Evena Medical .......................................................................................................................................... 144

6.61 EWA Solutions AB ..................................................................................................................................... 145

6.62 Extension Healthcare ............................................................................................................................... 146

6.63 Fatigue Science ......................................................................................................................................... 147

6.64 Finis .......................................................................................................................................................... 148

6.65 Fitbit ......................................................................................................................................................... 149

6.66 Flyfit ......................................................................................................................................................... 150

6.67 Freescale Semiconductor ......................................................................................................................... 151

6.68 FRUCT MD ................................................................................................................................................ 152

6.69 Garmin...................................................................................................................................................... 153

6.70 Gemalto .................................................................................................................................................... 154

6.71 GE Healthcare........................................................................................................................................... 155

6.72 Ginger.io ................................................................................................................................................... 156

6.73 Google ...................................................................................................................................................... 157

6.74 GOQii ........................................................................................................................................................ 158

6.75 GSK (GlaxoSmithKline) ............................................................................................................................. 159

6.76 HealBe ...................................................................................................................................................... 160

6.77 HealthTechHatch ...................................................................................................................................... 161

6.78 Honeywell HomMed ................................................................................................................................ 162

6.79 Hovding .................................................................................................................................................... 163

6.80 HP ............................................................................................................................................................. 164

6.81 Huawei ..................................................................................................................................................... 165

6.82 i4C Innovations ......................................................................................................................................... 166



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6.83 IBM ........................................................................................................................................................... 167

6.84 ICEdot ....................................................................................................................................................... 168

6.85 Ideal Life ................................................................................................................................................... 169

6.86 iHealth Lab ............................................................................................................................................... 170

6.87 Imec .......................................................................................................................................................... 171

6.88 Imprivata .................................................................................................................................................. 172

6.89 Integron Corporation ............................................................................................................................... 173

6.90 Intel Corporation ...................................................................................................................................... 174

6.91 InteraXon .................................................................................................................................................. 175

6.92 Intermountain Healthcare........................................................................................................................ 176

6.93 InTouch Health ......................................................................................................................................... 177

6.94 Instabeat .................................................................................................................................................. 178

6.95 InvenSense ............................................................................................................................................... 179

6.96 IQMax ....................................................................................................................................................... 180

6.97 iRhythm .................................................................................................................................................... 181

6.98 Jawbone ................................................................................................................................................... 182

6.99 Jaybird ...................................................................................................................................................... 183

6.100 Johnson & Johnson .............................................................................................................................. 184

6.101 Ki Performance Lifestyle ...................................................................................................................... 185

6.102 KORE Telematics .................................................................................................................................. 186

6.103 Kreyos .................................................................................................................................................. 187

6.104 Lark Technologies ................................................................................................................................ 188

6.105 Lechal ................................................................................................................................................... 189

6.106 LG Electronics....................................................................................................................................... 190

6.107 Lumo BodyTech ................................................................................................................................... 191

6.108 Magellan (MiTAC Digital Corporation) ................................................................................................. 192

6.109 Medecin Direct .................................................................................................................................... 193

6.110 MedSignals ........................................................................................................................................... 194

6.111 Medtronic ............................................................................................................................................ 195

6.112 MedWeb .............................................................................................................................................. 197

6.113 Melon ................................................................................................................................................... 198



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6.114 mHealthAlert ....................................................................................................................................... 199

6.115 McKinsey & Company .......................................................................................................................... 200

6.116 Microsoft (Nokia) ................................................................................................................................. 201

6.117 Mio Global ........................................................................................................................................... 202

6.118 Misfit Wearables .................................................................................................................................. 203

6.119 Moov .................................................................................................................................................... 204

6.120 Moticon ................................................................................................................................................ 205

6.121 Motion Computing ............................................................................................................................... 206

6.122 Motion Fitness ..................................................................................................................................... 207

6.123 Motorola Mobility/Lenovo .................................................................................................................. 208

6.124 Myontec ............................................................................................................................................... 209

6.125 mQure .................................................................................................................................................. 210

6.126 NeuroPro.............................................................................................................................................. 211

6.127 Nike ...................................................................................................................................................... 212

6.128 Nonin Medical ...................................................................................................................................... 213

6.129 Notch Interfaces .................................................................................................................................. 214

6.130 NTT DoCoMo ........................................................................................................................................ 215

6.131 Nuubo .................................................................................................................................................. 216

6.132 NZN Labs .............................................................................................................................................. 217

6.133 OnLine Tech ......................................................................................................................................... 218

6.134 Omron Corporation ............................................................................................................................. 219

6.135 OMsignal .............................................................................................................................................. 220

6.136 Optalert ................................................................................................................................................ 221

6.137 Orange ................................................................................................................................................. 222

6.138 Orpyx Medical Technologies ................................................................................................................ 223

6.139 O-Synce ................................................................................................................................................ 224

6.140 Owlet Baby Care .................................................................................................................................. 225

6.141 Panasonic ............................................................................................................................................. 226

6.142 Pharmica Consulting ............................................................................................................................ 227

6.143 Philips ................................................................................................................................................... 228

6.144 Phyode ................................................................................................................................................. 229



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6.145 Polar Electro ......................................................................................................................................... 230

6.146 Pragmasystems .................................................................................................................................... 231

6.147 Preventice ............................................................................................................................................ 232

6.148 Proteus Digital Health .......................................................................................................................... 233

6.149 PUSH Design Solutions ......................................................................................................................... 234

6.150 Qardio .................................................................................................................................................. 235

6.151 Qualcomm Life ..................................................................................................................................... 236

6.152 Rest Devices ......................................................................................................................................... 238

6.153 RSLSteeper ........................................................................................................................................... 239

6.154 S3 Group .............................................................................................................................................. 240

6.155 Samsung ............................................................................................................................................... 241

6.156 Santech ................................................................................................................................................ 242

6.157 SCOTTY Group ...................................................................................................................................... 243

6.158 SenseCore ............................................................................................................................................ 244

6.159 Sensible Baby ....................................................................................................................................... 245

6.160 Senso Solutions .................................................................................................................................... 246

6.161 Sentimoto ............................................................................................................................................ 247

6.162 Seraphim Sense.................................................................................................................................... 248

6.163 Siemens Healthcare ............................................................................................................................. 249

6.164 Snaptracs ............................................................................................................................................. 250

6.165 SoftBank ............................................................................................................................................... 251

6.166 SoftServe .............................................................................................................................................. 252

6.167 Somaxis ................................................................................................................................................ 253

6.168 Sonitus Medical.................................................................................................................................... 254

6.169 Sony Corporation ................................................................................................................................. 255

6.170 Sotera Wireless .................................................................................................................................... 256

6.171 STMicroelectronics .............................................................................................................................. 257

6.172 Swissmed Mobile ................................................................................................................................. 258

6.173 Tactio Health Group ............................................................................................................................. 259

6.174 Telcare ................................................................................................................................................. 260

6.175 Tele2 .................................................................................................................................................... 261



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6.176 Telecom Italia ....................................................................................................................................... 262

6.177 Telenor ................................................................................................................................................. 263

6.178 TI (Texas Instruments) ......................................................................................................................... 264

6.179 Toshiba Corporation ............................................................................................................................ 265

6.180 Tunstall Healthcare .............................................................................................................................. 266

6.181 U-blox ................................................................................................................................................... 267

6.182 Validic (Motivation Science) ................................................................................................................ 268

6.183 Vancive Medical Technologies ............................................................................................................. 269

6.184 Vodafone ............................................................................................................................................. 270

6.185 Verizon ................................................................................................................................................. 271

6.186 Vitaphone ............................................................................................................................................ 272

6.187 Voxiva .................................................................................................................................................. 273

6.188 Wearable Intelligence .......................................................................................................................... 274

6.189 Wellograph .......................................................................................................................................... 275

6.190 WellDoc ................................................................................................................................................ 276

6.191 Withings ............................................................................................................................................... 277

6.192 Xiaomi .................................................................................................................................................. 278

6.193 Zephyr Technology Corporation .......................................................................................................... 279

6.194 Zinc Software ....................................................................................................................................... 280

6.195 Zoll Medical Corporation ..................................................................................................................... 281

6.196 Others .................................................................................................................................................. 282

7 Chapter 7: Standardization, Regulation & Development Initiatives ................ 285

7.1 mHealth Alliance ......................................................................................................................................... 285

7.2 GSMA’s mHealth Program ........................................................................................................................... 286

7.3 Global mHealth Initiative ............................................................................................................................ 287

7.4 MRC (mHealth Regulatory Coalition) .......................................................................................................... 287

7.5 WLSA (Wireless-Life Services Alliance) ........................................................................................................ 287

7.6 EuMHA (European mHealth Alliance) ......................................................................................................... 288

7.7 mHealth Working Group ............................................................................................................................. 288

7.8 mHIMSS ....................................................................................................................................................... 289

7.9 Others .......................................................................................................................................................... 289



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7.10 HIPAA and its Implications on mHealth ................................................................................................... 289

8 Chapter 8: Market Analysis & Forecasts ......................................................... 291

8.1 Global Outlook of the mHealth Market Revenue: 2010 - 2020................................................................... 291

8.2 Submarket Segmentation ............................................................................................................................ 292

8.3 Pharmaceutical Applications Submarket Revenue: 2010 - 2020................................................................. 293

8.3.1 Safety Data Collection Use Case ...................................................................................................... 295

8.3.2 Consumer Education Use Case ........................................................................................................ 296

8.3.3 Medical Education Use Case ........................................................................................................... 297

8.3.4 Post-Market Monitoring Use Case .................................................................................................. 298

8.3.5 Drug Authentication Use Case ......................................................................................................... 299

8.3.6 Social Media Use Case ..................................................................................................................... 300

8.3.7 Patient Compliance & Retention (Clinical Trials) Use Case ............................................................. 301

8.4 Medical Information & Healthcare Management Submarket Revenue: 2010 - 2020................................. 302

8.4.1 Electronic Health/Medical Records & Tracking Tools Use Case ...................................................... 304

8.4.2 Diagnostic Tools & Medical Reference Use Case ............................................................................ 305

8.4.3 Continuing Medical Education Use Case ......................................................................................... 306

8.4.4 Awareness through Alerts Use Case ................................................................................................ 307

8.4.5 Logistical & Payment Support Use Case .......................................................................................... 308

8.5 Healthcare & Fitness Submarket Revenue: 2010 - 2020 ............................................................................. 309

8.5.1 Medical Compliance Use Case ......................................................................................................... 311

8.5.2 Fitness & Nutrition Apps Use Case .................................................................................................. 312

8.5.3 Clinical Decision Support Systems Use Case.................................................................................... 313

8.5.4 Prescribable Mobile Apps Use Case ................................................................................................ 314

8.6 Remote Consultation/Diagnostic Services Submarket Revenue: 2010 - 2020 ............................................ 315

8.6.1 Mobile Video Consultations, Collaboration & Surgery Use Case .................................................... 317

8.6.2 Non-Video Consultations & Collaboration Use Case ....................................................................... 318

8.6.3 Remote Collaboration in Emergency Situations Use Case .............................................................. 319

8.7 M2M, Wearable Technology, Sensor & Monitoring Applications Submarket Revenue: 2010 - 2020 ........ 320

8.7.1 Health and Wellness Monitoring Use Case ..................................................................................... 322

8.7.2 Disease Surveillance/Remote Monitoring Use Case ....................................................................... 323

8.7.3 Diagnostic Tools Use Case ............................................................................................................... 324



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8.7.4 Technical Logistics Use Case ............................................................................................................ 325

8.8 Segmentation by Ecosystem Player ............................................................................................................ 326

8.8.1 Mobile Network Operators/Connectivity Providers........................................................................ 327

8.8.2 Mobile & mHealth Device OEMs ..................................................................................................... 328

8.8.3 Content & Application Providers ..................................................................................................... 329

8.8.4 Healthcare Service Providers ........................................................................................................... 330

8.8.5 Pharmaceutical Industry .................................................................................................................. 331

8.9 Regional Outlook ......................................................................................................................................... 332

8.10 Asia Pacific mHealth Revenue: 2010 - 2020 ............................................................................................. 333

8.10.1 Country Level Segmentation ........................................................................................................... 334

8.10.2 Australia .......................................................................................................................................... 335

8.10.3 China ................................................................................................................................................ 336

8.10.4 India ................................................................................................................................................. 337

8.10.5 Japan................................................................................................................................................ 338

8.10.6 South Korea ..................................................................................................................................... 339

8.10.7 Pakistan ........................................................................................................................................... 340

8.10.8 Thailand ........................................................................................................................................... 341

8.10.9 Indonesia ......................................................................................................................................... 342

8.10.10 Malaysia .......................................................................................................................................... 343

8.10.11 Taiwan ............................................................................................................................................. 344

8.10.12 Philippines ....................................................................................................................................... 345

8.10.13 Singapore ......................................................................................................................................... 346

8.10.14 Rest of Asia Pacific ........................................................................................................................... 347

8.11 Eastern Europe mHealth Revenue: 2010 - 2020 ...................................................................................... 348


8.11.2 Czech Republic ................................................................................................................................. 350

8.11.3 Poland .............................................................................................................................................. 351

8.11.4 Russia ............................................................................................................................................... 352

8.11.5 Rest of Eastern Europe .................................................................................................................... 353

8.12 Latin & Central America mHealth Revenue: 2010 - 2020 ........................................................................ 354




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8.12.2 Argentina ......................................................................................................................................... 356

8.12.3 Brazil ................................................................................................................................................ 357

8.12.4 Mexico ............................................................................................................................................. 358

8.12.5 Rest of Latin & Central America ...................................................................................................... 359

8.13 Middle East & Africa mHealth Revenue: 2010 - 2020 .............................................................................. 360


8.13.2 South Africa ..................................................................................................................................... 362

8.13.3 UAE .................................................................................................................................................. 363

8.13.4 Qatar ................................................................................................................................................ 364

8.13.5 Saudi Arabia ..................................................................................................................................... 365

8.13.6 Israel ................................................................................................................................................ 366

8.13.7 Rest of the Middle East & Africa...................................................................................................... 367

8.14 North America mHealth Revenue: 2010 - 2020 ....................................................................................... 368


8.14.2 USA .................................................................................................................................................. 370

8.14.3 Canada ............................................................................................................................................. 371

8.15 Western Europe mHealth Revenue: 2010 - 2020 .................................................................................... 372


8.15.2 Denmark .......................................................................................................................................... 374

8.15.3 Finland ............................................................................................................................................. 375

8.15.4 France .............................................................................................................................................. 376

8.15.5 Germany .......................................................................................................................................... 377

8.15.6 Italy .................................................................................................................................................. 378

8.15.7 Spain ................................................................................................................................................ 379

8.15.8 Sweden ............................................................................................................................................ 380

8.15.9 Norway ............................................................................................................................................ 381

8.15.10 UK .................................................................................................................................................... 382

8.15.11 Rest of Western Europe .................................................................................................................. 383

9 Chapter 9: Conclusion & Strategic Recommendations .................................... 384

9.1 Are prescribable Mobile Apps a Threat to the Pharmaceutical Industry? .................................................. 384

9.2 Will mHealth Requirements Drive HD Mobile Video Deployments? .......................................................... 384



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9.3 Is mHealth Security an All-or-nothing Decision? ......................................................................................... 385

9.4 Healthcare Industry Approval & Accreditation: Key to Success .................................................................. 385

9.5 Maintenance of Low Costs .......................................................................................................................... 386

9.6 Increase of Operational Efficiency............................................................................................................... 386

9.7 Collaborations Help in Promoting mHealth ................................................................................................ 387

9.8 The Importance of End User Belief ............................................................................................................. 387

9.9 Wearable Technology: Prospects in the mHealth Ecosystem ..................................................................... 388

9.10 Implementing Successful mHealth Strategies in Hospitals ...................................................................... 389

9.11 Are Mobile Network Operators Simply Connectivity Providers for mHealth? ......................................... 390

9.12 Strategic Recommendations .................................................................................................................... 391

9.12.1 Recommendations for Mobile Network Operators ......................................................................... 391

9.12.2 Recommendations for Wireless Infrastructure & Device OEMs ..................................................... 391

9.12.3 Recommendations for Application Developers ............................................................................... 392

9.12.4 Recommendations for Healthcare Professionals and Providers ..................................................... 392

9.12.5 Recommendations for the Pharmaceutical Industry ....................................................................... 392



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List of Figures

Figure 1: Global Connected Consumer Mobile Device vs. PC Shipments: 2010 – 2020 (Millions of Units) ............................................................................................. 42

Figure 2: Mobile Network Subscriptions by Region: 2010 – 2020 (Millions) ........................................................................................................................................... 43

Figure 3: Annual Throughout of Mobile Network Data Traffic by Region: 2010 – 2020 (Exabytes) ........................................................................................................ 44

Figure 4: Cost Saving Potential of mHealth by Region: 2014 - 2020 ($ Million) ...................................................................................................................................... 47

Figure 5: M2M Architecture ................................................................................................................................................................................................................... 54

Figure 6: Global Wireless M2M Connections for mHealth Applications: 2010 - 2020 (Millions) ............................................................................................................. 55

Figure 7: Global Mobile Video Calling Users: 2010 - 2020 (Millions) ...................................................................................................................................................... 56

Figure 8: mHealth Use Case Categories .................................................................................................................................................................................................. 57

Figure 9: The mHealth Value Chain ........................................................................................................................................................................................................ 61

Figure 10: mHealth Industry Roadmap: 2010 - 2020 .............................................................................................................................................................................. 66

Figure 11: Global mHealth Revenue: 2010 - 2020 ($ Million) ............................................................................................................................................................... 291

Figure 12: Global mHealth Revenue by Submarket: 2010 - 2020 ($ Million) ........................................................................................................................................ 292

Figure 13: Global Pharmaceutical Applications Submarket Revenue: 2010 - 2020 ($ Million) .............................................................................................................. 293

Figure 14: Global Pharmaceutical Applications Submarket Revenue by Use Case Category: 2010 - 2020 ($ Million) ........................................................................... 294

Figure 15: Global Safety Data Collection Use Case Revenue: 2010 - 2020 ($ Million) ........................................................................................................................... 295

Figure 16: Global Consumer Education Use Case Revenue: 2010 - 2020 ($ Million) ............................................................................................................................. 296

Figure 17: Global Medical Education Use Case Revenue: 2010 - 2020 ($ Million) ................................................................................................................................ 297

Figure 18: Global Post-Market Monitoring Use Case Revenue: 2010 - 2020 ($ Million) ....................................................................................................................... 298

Figure 19: Global Drug Authentication Use Case Revenue: 2010 - 2020 ($ Million) ............................................................................................................................. 299

Figure 20: Global Social Media Use Case Revenue: 2010 - 2020 ($ Million) ......................................................................................................................................... 300

Figure 21: Global Patient Compliance & Retention (Clinical Trials) Use Case Revenue: 2010 - 2020 ($ Million) ................................................................................... 301

Figure 22: Global Medical Information & Healthcare Management Submarket Revenue: 2010 - 2020 ($ Million) .............................................................................. 302

Figure 23: Global Medical Information & Healthcare Management Submarket Revenue by Use Case Category: 2010 - 2020 ($ Million) ........................................... 303

Figure 24: Global Electronic Health/Medical Records & Tracking Tools Use Case Revenue: 2010 - 2020 ($ Million) ............................................................................ 304

Figure 25: Global Diagnostic Tools & Medical Reference Use Case Revenue: 2010 - 2020 ($ Million) .................................................................................................. 305

Figure 26: Global Continuing Medical Education Use Case Revenue: 2010 - 2020 ($ Million) .............................................................................................................. 306

Figure 27: Global Awareness through Alerts Use Case Revenue: 2010 - 2020 ($ Million)..................................................................................................................... 307

Figure 28: Global Logistical & Payment Support Use Case Revenue: 2010 - 2020 ($ Million) ............................................................................................................... 308

Figure 29: Global Healthcare & Fitness Submarket Revenue: 2010 - 2020 ($ Million) .......................................................................................................................... 309

Figure 30: Global Healthcare & Fitness Submarket Revenue by Use Case Category: 2010 - 2020 ($ Million) ....................................................................................... 310

Figure 31: Global Medical Compliance Use Case Revenue: 2010 - 2020 ($ Million) ............................................................................................................................. 311

Figure 32: Global Fitness & Nutrition Apps Use Case Revenue: 2010 - 2020 ($ Million) ....................................................................................................................... 312

Figure 33: Global Clinical Decision Support Systems Use Case Revenue: 2010 - 2020 ($ Million) ......................................................................................................... 313

Figure 34: Global Prescribable Mobile Apps Use Case Revenue: 2010 - 2020 ($ Million) ..................................................................................................................... 314

Figure 35: Global Remote Consultation/Diagnostic Services Submarket Revenue: 2010 - 2020 ($ Million) ......................................................................................... 315

Figure 36: Global Remote Consultation/Diagnostic Services Submarket Revenue by Use Case Category: 2010 - 2020 ($ Million)....................................................... 316

Figure 37: Global Mobile Video Consultations, Collaboration & Surgery Use Case Revenue: 2010 - 2020 ($ Million) .......................................................................... 317

Figure 38: Global Non-Video Consultations & Collaboration Use Case Revenue: 2010 - 2020 ($ Million) ............................................................................................ 318

Figure 39: Global Remote Collaboration in Emergency Situations Use Case Revenue: 2010 - 2020 ($ Million) .................................................................................... 319

Figure 40: Global M2M, Wearable Technology, Sensor & Monitoring Applications Submarket Revenue: 2010 - 2020 ($ Million)....................................................... 320

Figure 41: Global M2M, Wearable Technology, Sensor & Monitoring Applications Submarket Revenue by Use Case Category: 2010 - 2020 ($ Million) .................... 321

Figure 42: Global Health and Wellness Monitoring Use Case Revenue: 2010 - 2020 ($ Million) .......................................................................................................... 322

Figure 43: Global Disease Surveillance/Remote Monitoring Use Case Revenue: 2010 - 2020 ($ Million) ............................................................................................. 323

Figure 44: Global Diagnostic Tools Use Case Revenue: 2010 - 2020 ($ Million) .................................................................................................................................... 324

Figure 45: Global Technical Logistics Use Case Revenue: 2010 - 2020 ($ Million) ................................................................................................................................ 325



..

Figure 46: Global mHealth Revenue by Ecosystem Player: 2010 - 2020 ($ Million) .............................................................................................................................. 326

Figure 47: Global Mobile Network Operators/Connectivity Providers mHealth Revenue: 2010 - 2020 ($ Million) .............................................................................. 327

Figure 48: Global Mobile & mHealth Device OEMs Revenue: 2010 - 2020 ($ Million) .......................................................................................................................... 328

Figure 49: Global mHealth Content & Application Providers Revenue: 2010 - 2020 ($ Million) ........................................................................................................... 329

Figure 50: Global Healthcare Service Providers mHealth Revenue: 2010 - 2020 ($ Million) ................................................................................................................. 330

Figure 51: Global Pharmaceutical Industry mHealth Revenue: 2010 - 2020 ($ Million) ........................................................................................................................ 331

Figure 52: mHealth Revenue by Region: 2010 - 2020 ($ Million) .......................................................................................................................................................... 332

Figure 53: Asia Pacific mHealth Revenue: 2010 - 2020 ($ Million) ........................................................................................................................................................ 333

Figure 54: Asia Pacific mHealth Revenue by Country: 2010 - 2020 ($ Million) ..................................................................................................................................... 334

Figure 55: Australia mHealth Revenue: 2010 - 2020 ($ Million) ........................................................................................................................................................... 335

Figure 56: China mHealth Revenue: 2010 - 2020 ($ Million) ................................................................................................................................................................ 336

Figure 57: India mHealth Revenue: 2010 - 2020 ($ Million) ................................................................................................................................................................. 337

Figure 58: Japan mHealth Revenue: 2010 - 2020 ($ Million) ................................................................................................................................................................ 338

Figure 59: South Korea mHealth Revenue: 2010 - 2020 ($ Million) ...................................................................................................................................................... 339

Figure 60: Pakistan mHealth Revenue: 2010 - 2020 ($ Million) ............................................................................................................................................................ 340

Figure 61: Thailand mHealth Revenue: 2010 - 2020 ($ Million) ............................................................................................................................................................ 341

Figure 62: Indonesia mHealth Revenue: 2010 - 2020 ($ Million) .......................................................................................................................................................... 342

Figure 63: Malaysia mHealth Revenue: 2010 - 2020 ($ Million) ........................................................................................................................................................... 343

Figure 64: Taiwan mHealth Revenue: 2010 - 2020 ($ Million) .............................................................................................................................................................. 344

Figure 65: Philippines mHealth Revenue: 2010 - 2020 ($ Million) ........................................................................................................................................................ 345

Figure 66: Philippines mHealth Revenue: 2010 - 2020 ($ Million) ........................................................................................................................................................ 346

Figure 67: mHealth Revenue in the Rest of Asia Pacific: 2010 - 2020 ($ Million) .................................................................................................................................. 347

Figure 68: Eastern Europe mHealth Revenue: 2010 - 2020 ($ Million) ................................................................................................................................................. 348

Figure 69: Eastern Europe mHealth Revenue by Country: 2010 - 2020 ($ Million) ............................................................................................................................... 349

Figure 70: Czech Republic mHealth Revenue: 2010 - 2020 ($ Million) ................................................................................................................................................. 350

Figure 71: Poland mHealth Revenue: 2010 - 2020 ($ Million) .............................................................................................................................................................. 351

Figure 72: Russia mHealth Revenue: 2010 - 2020 ($ Million) ............................................................................................................................................................... 352

Figure 73: mHealth Revenue in the Rest of Eastern Europe: 2010 - 2020 ($ Million) ........................................................................................................................... 353

Figure 74: Latin & Central America mHealth Revenue: 2010 - 2020 ($ Million) .................................................................................................................................... 354

Figure 75: Latin & Central America mHealth Revenue by Country: 2010 - 2020 ($ Million) ................................................................................................................. 355

Figure 76: Argentina mHealth Revenue: 2010 - 2020 ($ Million) .......................................................................................................................................................... 356

Figure 77: Brazil mHealth Revenue: 2010 - 2020 ($ Million)................................................................................................................................................................. 357

Figure 78: Mexico mHealth Revenue: 2010 - 2020 ($ Million) .............................................................................................................................................................. 358

Figure 79: mHealth Revenue in the Rest of Latin & Central America: 2010 - 2020 ($ Million) .............................................................................................................. 359

Figure 80: Middle East & Africa mHealth Revenue: 2010 - 2020 ($ Million) ......................................................................................................................................... 360

Figure 81: Middle East & Africa mHealth Revenue by Country: 2010 - 2020 ($ Million) ....................................................................................................................... 361

Figure 82: South Africa mHealth Revenue: 2010 - 2020 ($ Million) ...................................................................................................................................................... 362

Figure 83: UAE mHealth Revenue: 2010 - 2020 ($ Million) .................................................................................................................................................................. 363

Figure 84: Qatar mHealth Revenue: 2010 - 2020 ($ Million) ................................................................................................................................................................ 364

Figure 85: Saudi Arabia mHealth Revenue: 2010 - 2020 ($ Million) ..................................................................................................................................................... 365

Figure 86: Israel mHealth Revenue: 2010 - 2020 ($ Million) ................................................................................................................................................................. 366

Figure 87: mHealth Revenue in the Rest of the Middle East & Africa: 2010 - 2020 ($ Million) ............................................................................................................. 367

Figure 88: North America mHealth Revenue: 2010 - 2020 ($ Million) .................................................................................................................................................. 368

Figure 89: North America mHealth Revenue by Country: 2010 - 2020 ($ Million) ................................................................................................................................ 369

Figure 90: USA mHealth Revenue: 2010 - 2020 ($ Million) ................................................................................................................................................................... 370

Figure 91: Canada mHealth Revenue: 2010 - 2020 ($ Million) ............................................................................................................................................................. 371

Figure 92: Western Europe mHealth Revenue: 2010 - 2020 ($ Million) ............................................................................................................................................... 372

Figure 93: Western Europe mHealth Revenue by Country: 2010 - 2020 ($ Million) ............................................................................................................................. 373

Figure 94: Denmark mHealth Revenue: 2010 - 2020 ($ Million) ........................................................................................................................................................... 374



..

Figure 95: Finland mHealth Revenue: 2010 - 2020 ($ Million) .............................................................................................................................................................. 375

Figure 96: France mHealth Revenue: 2010 - 2020 ($ Million) .............................................................................................................................................................. 376

Figure 97: Germany mHealth Revenue: 2010 - 2020 ($ Million) ........................................................................................................................................................... 377

Figure 98: Italy mHealth Revenue: 2010 - 2020 ($ Million) .................................................................................................................................................................. 378

Figure 99: Spain mHealth Revenue: 2010 - 2020 ($ Million)................................................................................................................................................................. 379

Figure 100: Sweden mHealth Revenue: 2010 - 2020 ($ Million) ........................................................................................................................................................... 380

Figure 101: Norway mHealth Revenue: 2010 - 2020 ($ Million) ........................................................................................................................................................... 381

Figure 102: UK mHealth Revenue: 2010 - 2020 ($ Million) ................................................................................................................................................................... 382

Figure 103: mHealth Revenue in the Rest of Western Europe: 2010 - 2020 ($ Million) ........................................................................................................................ 383

Figure 104: Global mHealth Centric Wearable Device Shipments (Millions of Units): 2014 - 2020 ...................................................................................................... 388



..

1 Chapter 1: Introduction

1.1 Executive Summary

With more than 7 Billion mobile network subscriptions worldwide, the mobile

communications sector is rapidly gaining traction from a diverse range of vertical

sectors. Healthcare is no exception to this trend.

As healthcare providers seek to maximize their patient outreach while minimizing

costs, many view mobile healthcare (or mHealth) as the solution to improve

healthcare cost-efficiency. mHealth refers to the usage of mobile communications

technology & devices to enhance access to healthcare information, improve

distribution of routine and emergency health services and provide diagnostic

services.

Mobile network operators also view mHealth as a lucrative opportunity for the

monetization of their mobile connectivity services. Given that most operators

have established themselves as reputable consumer brands, they are also eyeing

on opportunities to offer services beyond simple connectivity. Many operators

already offer branded or co-branded end-to-end mHealth solutions to their

customer bases.

In addition, mHealth offers a multitude to opportunities to the pharmaceutical

industry ranging from R&D activities to securing the supply chain and, in the battle

against counterfeit drugs.



..

Driven by the thriving ecosystem, SNS Research estimates that the mHealth

market will account for nearly $13 Billion in 2015 alone. Despite barriers relating

to regulation, patient acceptance and privacy concerns, SNS Research estimates

further growth at a CAGR of nearly 40% over the next 6 years.

This report presents an in-depth assessment of the global mHealth market. In

addition to covering key market drivers, challenges, future roadmap, value chain

analysis, deployment case studies, service/product strategies and strategic

recommendations, the report also presents comprehensive forecasts for the

mHealth market from 2014 till 2020. Historical revenue figures for 2010, 2012 and

2013 are also presented. The forecasts and historical revenue figures are

individually segmented for 5 individual submarkets, 29 use case categories, 5

ecosystem player categories, 6 geographical regions and 34 countries.

The report comes with an associated Excel datasheet covering quantitative data

from all figures presented within the report.



..

1.2 Topics Covered

The report covers the following topics:

The scope and implementation of mHealth across the globe

mHealth technology

Market drivers and key benefits of mHealth

Challenges and inhibitors to the mHealth ecosystem

mHealth standardization and regulatory initiatives

mHealth opportunities, use cases and applications

mHealth deployment case studies

Value chain analysis of the mHealth ecosystem and the recognition of key

players in each segment of the value chain

mHealth industry roadmap: 2010 – 2020

Key trends in the mHealth ecosystem; mHealth regulation & security,

adoption of cloud based mHealth services, alliances for ecosystem

fortification, and the impact of LTE deployments

The role of M2M and wearable technology in the mHealth ecosystem

Profiles and strategies of key players in the mHealth market

Strategic recommendations for mobile network operators, wireless

infrastructure/device OEMs, application developers, healthcare service

providers & pharmaceutical companies to capitalize on the mHealth

opportunity

In-depth analysis for 5 individual submarkets and their associated

mHealth application use cases:



..

- Pharmaceutical Applications

- Medical Information & Healthcare Management

- Healthcare & Fitness

- Remote Consultation/Diagnostic Services

- M2M, Wearable Technology, Sensor & Monitoring Applications

Historical revenue figures and forecasts till 2020



..

1.3 Historical Revenue & Forecast Segmentation

Market forecasts and historical revenue figures are provided for each of

the following 5 submarkets and their 23 use case categories:

- Pharmaceutical Applications

Safety Data Collection

Consumer Education

Medical Education

Post-Market Monitoring

Drug Authentication

Social Media

Patient Compliance & Retention: Clinical Trials

- Information & Healthcare Management

Electronic Health/Medical Records & Tracking Tools

Diagnostic Tools & Medical Reference

Continuing Medical Education

Awareness Through Alerts

Logistical & Payment Support

- Healthcare & Fitness

Medical Compliance

Fitness & Nutrition Apps

Clinical Decision Support Systems

Prescribable Mobile Apps

- Remote Consultation/Diagnostic Services



..

Mobile Video Consultations, Collaboration & Surgery

Non-Video Consultations & Collaboration

Remote Collaboration in Emergency Situations

- M2M, Wearable Technology, Sensor & Monitoring Applications

Health and Wellness Monitoring

Disease Surveillance/Remote Monitoring

Diagnostic Tools

Technical Logistics

Revenue is also split by ecosystem player:

- Ecosystem Player

Mobile Network Operators/Connectivity Providers

Mobile & mHealth Device OEMs

Content & Application Providers

Healthcare Service Providers

Pharmaceutical Industry

The following regional and country markets are also covered:

- Regional Markets

Asia Pacific

Eastern Europe

Latin & Central America

Middle East & Africa

North America

Western Europe

- Country Markets



..

Argentina, Australia, Brazil, Canada, China, Czech

Republic, Denmark, Finland, France, Germany, India,

Indonesia, Israel, Italy, Japan, Malaysia, Mexico, Norway,

Pakistan, Philippines, Poland, Qatar, Russia, Saudi Arabia,

Singapore, South Africa, South Korea, Spain, Sweden,

Taiwan, Thailand, UAE, UK, USA

Additional forecasts are provided for the following:

- Wireless M2M connections for the mHealth vertical

- mHealth centric wearable device shipments

- Mobile video calling users

- Annual throughput of mobile network data traffic

- Smartphone, feature phone, tablet, desktop PC and notebook

shipments

- Mobile network subscriptions by region

- Cost saving potential of mHealth by region



..

1.4 Key Questions Answered

The report provides answers to the following key questions:

What are the key market drivers and challenges for the mHealth

ecosystem?

What are the key applications of mHealth?

How is the mHealth value chain structured and how will it evolve

overtime?

What opportunities does mHealth offer to mobile network operators,

healthcare service providers, pharmaceutical companies and other players

in the value chain?

What strategies should mobile network operators, wireless infrastructure

& device OEMs, healthcare service providers, pharmaceutical companies

and application developers adopt to capitalize on the mHealth

opportunity?

How big is the mHealth market, and how much revenue will it generate in

2020?

What will be the installed base of mHealth M2M connections in 2020?

How many mHealth centric wearable devices will be shipped in 2020?

What particular submarkets does the mHealth ecosystem constitute?

What geographical regions, countries and submarkets offer the greatest

growth potential for mHealth?

Who are the key players in the mHealth market?



..

What level of cost savings can mHealth facilitate for healthcare service

providers in each region?

What are the key applications of LTE in the mHealth market?

What considerations should be taken into account to devise a successful

mHealth strategy for a hospital?



..

1.5 Key Findings

The report has the following key findings:

Driven by the thriving ecosystem, SNS Research estimates that mHealth

market will account for over $13 Billion in 2015 alone

Despite barriers relating to regulation, patient acceptance and privacy

concerns, SNS Research estimates further growth at a CAGR of nearly 40%

over the next 6 years

SNS Research estimates that mHealth centric wearable devices will

account for over 150 Million unit shipments by the end of 2020

The widespread availability of high speed connectivity has opened up

considerable opportunities for advanced mHealth applications such as

remote video consultation

Besides video applications, mobile network operators are also eyeing on

other latency & bandwidth sensitive mHealth applications to capitalize

on their recent LTE infrastructure upgrades. For example London’s Air

Ambulance uses EE’s LTE network for navigational support

mHealth offers a multitude to opportunities to the pharmaceutical

industry ranging from R&D activities to securing the supply chain and, in

the battle against counterfeit drugs

mHealth has the potential to dramatically reduce the costs of healthcare

operations, while improving the quality of healthcare. SNS Research

estimates that by the end of 2015, mHealth could represent up to $290

Billion in annual healthcare cost savings worldwide



..

1.6 Methodology

The contents of this report have been accumulated by combining information

attained from a range of primary and secondary research sources. In addition to

analyzing official corporate announcements, policy documents, media reports,

and industry statements, SNS Research sought opinions from leading industry

players within the mHealth market to derive an unbiased, accurate and objective

mix of market trends, forecasts and the future prospects of the industry between

2014 and 2020.



..

1.7 Target Audience

The report targets the following audience.

Mobile network operators

Mobile/mHealth device, chipset & infrastructure OEMs

Healthcare service providers

Pharmaceutical companies

Application developers & integrators

Healthcare Insurers

Government health organizations

Investment firms



..

1.8 Companies & Organizations Mentioned

The following companies and organizations have been reviewed, discussed or

mentioned in the report:

270 Vision Egnyte Medecision Sentimoto

2Net EHTEL MediaTek Sentry Data Systems

3L Labs Eisai Medic Mobile Seraphim Sense

3M Ekso Bionics MediQuant Servier

4DForce Elekta MediSafe Project Sharecare

4iii Innovations Eli Lilly and Company MEDITECH Shionogi

AdhereTech Elsevier Medrad Shire

Adidas EMC Corporation MEDSEEK Siemens Healthcare

Aerotel Medical Systems Emdeon MedSignals Sierra Wireless

Aetna Emotiv Systems MedTech SIMcom Wireless Solutions

Affinity Networks Encore Health Resources Medtronic Sisoft Healthcare Information Systems

Agfa HealthCare Endo MedTrustOnline SK Telecom

Agfa-Gevaert Group Enovate Medical MedWeb Skyworks Solutions

Agile Health Entra Health Systems MegaFon SMART Communications

Agilent Technologies Epic Systems Corporation MEI Research Smart Online AHRQ (Agency for Healthcare Research and Quality) Epion Health Melon Smiths Medical

Ain Pharmaciez Epocrates Menarini SnapMD

AirStrip Technologies Epson America Merck Snaptracs

AirWatch Ericsson Merge Healthcare SoftBank

Alcatel-Lucent Ernst & Young Meru Networks SoftServe

Alego Health ESD Metro Somaxis

Alere Esri Metropolitan Life Sonamba

Alivecor ETIAM Corporation Mevion Medical Systems Sonitus Medical

Allergan Etisalat mHealth Alliance Sony Corporation

Allied Telesis EuMHA (European mHealth Alliance) mHealth Working Group Sony Mobile Communications

AllScripts Healthcare Solutions

European Medical Network (Medical Network EMN AG) mHealthAlert Sotera Wireless



..

Amara Health Analytics Evena Medical

MHN (Managed Health Network) SpaceLabs Healthcare (OSI Systems)

Ambir Technology EWA Solutions AB Microsoft Spreadtrum Communications

AMC Health Execusys Midmark Sprint

AMD Global Telemedicine Extension MIM Software Sproxil

America Movil Extension Healthcare MindMyMeds SSI Group

American Well EY Mio Global Stada

Amerigroup Faberge Misfit Wearables Stanley Healthcare

Amgen Fatigue Science Mitsubishi Tanabe Pharma Corporation Startel Corporation

AMIA FDA (Food and Drug Administration) MobileActive.org StartX

Amiigo FiberUtilities Group mobileStorm STMicroelectronics

Angels Health (MediAngels) Fifth Third Bank Mobilink Stoltenberg Consulting

Animas Finis Mobilitas Stratos Genomics

ANT+ FireHost Mobinil Streamline Health

API Healthcare Fitbit Mobisante Sunquest Information Systems

Apollo Hospitals Group FitLinxx Modernizing Medicine Surescripts

Apple FitnessKeeper Moov Surgical Information Systems

Applied Biosystems Flyfit Moticon Suunto

Apprio FoodCare Motion Computing SwiftMD

Arcadia Solutions Ford Motion Fitness Swissmed Mobile

Aricent Forest Motorola Mobility Swissray

Asahi Kasei Group FormFast Lenovo Symantec Corporation

Ascension Health Freescale Semiconductor Motorola Solutions Sysmex

Ascom Wireless Solutions Fresenius mPay Connect Tactio Health Group

ASH (American Specialty Health) Frog Design mPedigree tag-a-bag

Asics FRUCT MD mQure Takeda

Astellas FUJIFILM Medical Systems mQure Health Private Ltd. TTSL (Tata Teleservices)

AstraZeneca Fujitsu MRC (mHealth Regulatory Coalition) TCS (Tata Consultancy Services)

AT&T Futura Mobility MStar Semiconductor TEKsystems

AT&T Mobility Futures Group MTN Teladoc

AthenaHealth Futuretech MTS Telcare

Atlas Wearables Galderma Multiple Choice Labs TelCel

Attachmate Garmin Mylan Tele2



..

Augmendix Gary and Mary West Health Institute Myontec Telecom Italia

Avago Technologies GCX Corporation NASA Ames Research Center Telefonica

Availity General Electric (General Electric)

NBN (National Broadband Network, Australia) Telenor

Aventura GE Healthcare

NCCN (National Comprehensive Cancer Network) TeliaSonera

Aventyn Gemalto NEHI Telit Communications

Aviva General Devices Net Medical Telkom Kenya

Avnet GenoMed NetApp Tely Labs

Awarepoint GeoMed Netcare Terarecon

Axeda Gilead Sciences NeuroPro Teva

Axial Exchange Ginger.io NeuroTechnologies Teva Pharmaceuticals

Axis Technology Google NextGen Healthcare TI (Texas Instruments)

Basis Science GOQii NHIC (National Health Insurance Company of Qatar) TicSalut

Baxter Great Call NHS (National Health Service, UK) TicTrac

Bayer GreenDot Diabetes NIH (National Institute of Health) Time Warner Cable Business Class

Beacon Partners Greenway Medical Technologies Nike T-Mobile USA

Belimed Grifols Nokia TORQ

Benefitfocus GSK (GlaxoSmithKline) Nokia Networks Toshiba Corporation

BettrLife GSMA (GSM Association) Nonin Medical Toshiba Medical Systems Group

Beyond Lucid Technologies Halfpenny Technologies Norad Toumaz Technology

Bharti Airtel Happtique Northrop Grumman Corporation Tracfone wireless

Biogen Idec Harris Corporation Notch Interfaces Traycer Diagnostic Systems

Bionym HCPro Novartis TripleTree

Biosensics HCSC Novatel Wireless TRIQUINT SEMICONDUCTOR

BlackBerry HealBe Novo Nordisk TruClinic

Blue Shield of California Health Care DataWorks NTT DATA Trustmark

BMJ Health Catalyst NTT DoCoMo Truven Health Analytics

BodyMedia Healthagen Nuance Communications Tunstall Healthcare

Boehringer Ingelheim HealthCAWS Nuance Healthcare U.S. Department of Health & Human Services

Bosch Healthcare HealthInterlink Numera u-blox

Boston Scientific Healthport Nuubo UCB

BrainLAB AG HealthSpot NZN Labs UCLA (University of California, Los Angeles)



..

Breakthrough Technologies Healthtech Holdings Ohmage UN Foundation

Brightstar Corp HealthTechHatch Omnicell UnitedHealth Group

Bristol-Myers Squibb Heritage Provider Network Omron Corporation University of Phoenix /Apollo Group

Broadcom Highmark Omron Healthcare Valeant

Brocade Communications Hill-Rom OMsignal Validic (Motivation Science)

BSX Athletics

HIMSS (Healthcare Information and Management Systems Society)

OnePartner HIE (Health Information Exchange) Valley Presbyterian Hospital

BTS Bioengineering HIMSS Analytics OnLine Tech Vancive Medical Technologies

BUPA Hologic Ooredoo Varian Medical Systems

CACI International Honeywell HomMed Open Health Tools Vensa Healths

Calgary Scientific Hospira Open mHealth Verizon Communications

California HealthCare Foundation Hovding OpenLMIS Verizon Wireless

Calit2 HP OpenText Vidyo

CallDR HTC Optalert Vignet Corporation

Cambridge Consultants Huawei Optum VillageReach Cambridge Temperature Concepts Hubble Telemedical Oracle Corporation VimpleCom

Capsa Solutions Humana Orange Vital (Toshiba Medical Systems Group)

Capsule Tech Hutchison 3 Orange Healthcare Vital Art and Science

Caradigm Hyland Software ORCAS Vitaphone

Cardiocom i4C Innovations Orchard Software Vitera Healthcare Solutions

CardioComm Solutions Iatric Systems Orchestrate Healthcare Vmware

Cardionet IBM Orion Health VNG International

Care Team Connect ICA Orpyx Medical Technologies Vocera Communications

Care Vision ICEdot OSF HealthCare Vodacom

CareCentrix Ideal Life O-Synce Vodafone

CareFusion Ihealth Lab Otsuka Vodafone Americas Foundation

Carestream Imec Owlet Baby Care VoiceFirst

Carre Technologies IMO-Intelligent Medical Objects Pacific Biosciences Voxiva

Case Western Reserve University Imprivata PACSGEAR vRad

Catalyze.io IMRIS PageOne VYZIN Electronics

Catapult Independence Blue Cross Palomar Health Walgreens

CCH (Center for Connected Health) Infineon Technologies AG Panasonic Warner Chilcott



..

CDC (Centers for Disease and Prevention) Infor Parallon Business Solutions Waters Corporation

CDW Healthcare Information Builders PatientSafe Solutions Wavefront

Celgene Ingenious Med PC Connection Wearable Intelligence

Cell Podium InnerWireless/Black Box Network Services PDC Healthcare Welch Allyn

CellTrak Inovalon PDR Network WellDoc

CellTrust Corporation Insight Genetics PEPID Wellness Layers

Cerner Instabeat PepsiCo Wellograph

Cerner Corporation Integron Corporation Perceptive Software Wellpoint

CGI Technologies & Solutions Intel Corporation PeriGen WellTok

Chetu InteliChart Pfizer WelTel

China Mobile Intelomed Pharmica Consulting WHO (World Health Organization)

China Unicom InteraXon Philips (Koninklijke Philips N.V.) Wind River

Ciena Corporation InterDigital Phyode Withings

Cigna Intermountain Healthcare Phytel WLSA (Wireless-Life Services Alliance)

CIRRUS LOGIC InterSystems Corporation PinnacleHealth Wolters Kluwer Health

Cisco Systems InTouch Health PLTD Wombat Security Technologies

Citigroup Intuit PointCare Xerox

Citrix Systems Inveneo Polar Electro Xiaomi

Cityzen Sciences InvenSense Polycom Yo-Fi Wellness

Clearbridge Biomedics iPatientCare Pop tech Innovation network Zadom Apps

Clinical Works IQMax Praekelt Foundation Zain

CliniComp International iRhythm Pragmasystems Zebra Technologies Corporation

Codoon iSirona Presidio Networked Solutions Zephyr Technology Corporation

CollabRx iTEACH Prevea Health ZhenXin

Comcast Business Services

ITU (International Telecommunications Union) Preventice Ziehm Imaging

Comlink-Medisphere Jawbone PwC (PricewaterhouseCoopers) Zinc Software

CommVault Americas Jaybird Proteus Digital Health ZMQ Software Systems

ComQi Jembi Health Systems PruHealth Zoll Medical Corporation

Comunicano Jeron Electronic Systems Purdue ZTE

Constitutional Medical Investors Johns Hopkins University PUSH Design Solutions Zydacron

Continua Health Alliance Johnson & Johnson Qardio Zynx Health



..

COOLEY, LLP Juniper Networks QuadraMed

CORE Group Kaiser Foundation Qualcomm

Corepoint Health Kaiser Permanente Qualcomm Life

Cornell NYC Tech KDDI Quammen Health Care Consultants

Coventry Corp. Ki Performance Lifestyle Rady Children's Hospital

Covisint Corporation King's Daughters Medical Center Ranbaxy

CRG Medical KLAS RDA MICROELECTRONICS

CSC Konica Minolta Recommind

CSL KORE Telematics RelayHealth CTC (Cambridge Temperature Concepts) KPN Remedy Health Media

CTG Health Solutions Kreyos RemitDATA

Cyberdyne Kronos Remote Medical International

dacadoo KT (Korea Telecom) Renesas Electronics Corporation

Daiichi Sankyo Kyowa Hakko Kirin ResMed

Dainippon Sumitomo Lark Technologies Resolute

DataDyne Layered Tech Rest Devices

DataMotion Lechal RF Micro Devices

Datuit Leica Microsystems RICOH USA

dbMotion Lenovo RL Solutions

Dell LexisNexis ROBAUTO

Deloitte LG Group Roche

DELTA LG Electronics Roche Diagnostics

Department of Health and Human Services LG U+ Rockefeller Foundation

Deutsche Telekom Liaison Healthcare Roke Manor Research

Dexcom Lifeline South Africa RSLSteeper

Diagnotes Lifewatch Rubbermaid Healthcare

Dialog Semiconductor GmbH LipoScience RWJF (Robert Wood Johnson Foundation)

Diebold Lockheed Martin S3 Group

Digitalmill London's Air Ambulance Safaricom

Dimagi Lumeris SageHagab GmBH

Dimensional Insight Lumo BodyTech Sakura Finetek



..

Diversinet Corporation Lundbeck Samsung Group

DiversityRx M*Modal Samsung Electronics

DocbookMD MacPractice Sanlam

DoCoMo Healthcare Magellan (MiTAC Digital Corporation) Sanofi

DoctorBase.com MAQUET Santa Rosa Consulting

DorsaVi (ASX) Marvell Semiconductor Santech

DPS Health Masimo SAP

Dreamtrap Commercials Mavro SAS Institute

DSS (Document Storage Systems)

MAXIM INTEGRATED PRODUCTS Satisloh

EB Sport Group (Sync) maxIT-VCS, an SAIC company SCC Soft Computer

Ebix McAfee SCOTTY Group

ecGroup McCANN Health SDBC (San Diego Beacon Community) ECHCampus (European Connected Health Campus) McKesson SecureCare Technologies

E-Clinical Works McKinsey & Company Sedona Learning Solutions

EcoLabs mCure Sense4Baby

e-Cycle MD Revolution SenseCore

EdanSafe MedAssets Sensible Baby

EE Medecin Direct Senso Solutions



..

This material is subject to the laws of copyright and is restricted to registered

license-holders who have entered into a Corporate, a Multi-User or a Single-User

license agreement with SNS Research Ltd. It is an offence for the license-holder to

make the material available to any unauthorized person, either via e-mail

messaging or by placing it on a network.

All SNS research reports & databases are intended to provide general information

and strategic insights only, and they do not constitute, nor are they intended to

constitute, investment advice. SNS Research and its employees disclaim all and

any guarantees, undertakings and warranties, whether expressed or implied, and

shall not be liable for any loss or damage whatsoever, and whether foreseeable

or not, arising out of, or in connection with, any use of or reliance on any

information, statements, opinions, estimates or forecasts contained in the

reports.

Copyright SNS Research Ltd, 2014. All rights reserved.



..

Page 47

2.6.7 The Cost Saving Potential of mHealth

mHealth has the potential to dramatically reduce the costs of healthcare

operations, while improving the quality of healthcare. SNS Research estimates

that by the end of 2015, mHealth could represent up to $290 Billion in annual

healthcare cost savings worldwide.

Figure 4: Cost Saving Potential of mHealth by Region: 2014 - 2020 ($ Million)

Source: SNS Research

The cost saving potential of mHealth comes from a variety of application areas.

For example, remote monitoring technologies built upon mHealth platforms can

enable patients to be monitored on an ambulatory basis when they previously

may have needed to be monitored as inpatients. Given the considerable cost of

providing inpatient services, moving some forms of observation to an outpatient

$0

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

$700,000

2014 2015 2016 2017 2018 2019 2020

Western Europe

North America

Middle East & Africa

Latin & Central America

Eastern Europe

Asia Pacific



..

Page 57

2.9 mHealth Use Case Categories

With use cases ranging from pharmaceutical R&D applications to remote

monitoring, mHealth is fast transforming the healthcare industry. In this section

we discuss the key use cases of mHealth.

Figure 8: mHealth Use Case Categories


Remote Consultation/

Diagnostic Services

Pharmaceutical

Applications

Medical Information

& Healthcare

Management

Healthcare & Fitness

M2M, Wearable Technology, Sensor & Monitoring Applications



..

Page 61

3 Chapter 3: mHealth Value Chain and Industry

Roadmap

This chapter presents an assessment of the mHealth value chain and the

industry’s roadmap.

3.1 The mHealth Value Chain

The mHealth value chain encompasses 7 major segments which work in

conjunction to deliver mHealth services to healthcare organizations and patients;

mobile/mHealth device, chipset & infrastructure OEMs, mobile network

operators, healthcare professionals & service providers, insurers & government

health systems, application developers & integrators, pharmaceutical

organizations and patients.

Figure 9: The mHealth Value Chain


Application Developers & Integrators

Pharmaceutical Industry

Mobile/mHealth

Device, Chipset

& Infrastructure

OEMs

Mobile Network

Operators

Healthcare

Professionals &

Service

Providers

Insurers &

Government

Health Systems

Patients



..

Page 94

6.10 AirStrip Technologies

AirStrip Technologies develops mHealth software applications, which enable

physicians to access patient information, including waveforms and other critical

data. The company is headquartered in San Antonio, Texas.

Launched in Q1’2013, the AirStrip ONE platform is a vendor-agnostic solution to

securely deliver patient data from medical devices, EMRs (Electronic Medical

Records) and patient monitors to clinicians anywhere across the healthcare

continuum.

Through strategic partnerships with the likes of Samsung, Apple and Microsoft,

AirStrip has optimized its AirStrip ONE platform to run on iOS, Android and

Windows mobile devices, laptops and desktops.

In Q1’2014, AirStrip acquired the assets of Sense4Baby, the developer of a

wireless fetal/maternal monitoring system to perform NST (Non-Stress Testing)

for high-risk pregnancies, and licensed the associated technology from the Gary

and Mary West Health Institute. The patient data from the Sense4Baby system

will be mobilized with the AirStrip ONE platform.



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6.75 GSK (GlaxoSmithKline)

GSK, incorporated in 1999, is a global healthcare group engaged in the creation,

discovery, development, manufacture and marketing of pharmaceutical products,

including vaccines, OTC (Over-the-Counter) medicines and health-related

consumer products2.

GSK competes with Abbott Laboratories, Amgen, AstraZeneca, Bristol-Myers

Squibb, Eli Lilly, Johnson & Johnson, Merck, Novartis, Pfizer, Roche Holdings,

Sanofi, Takeda and Teva Pharmaceuticals.

GSK has been an active player in the mHealth arena, from an early stage. In

Q2’2010, GSK made headlines when it teamed up with MedTrust Online3 to

launch CancerTrialsApp, the first free geo-locating cancer clinical trials application

for mobile devices. Supported on the iPhone and iPad, the application enables

cancer doctors to find and share with their patients, information about

experimental therapies in clinical trials.

In Q1’2012, GSK launched MyAsthma, a free personalized mHealth app designed

to help people over the age of 12 take greater control of their asthma. The app

displays localized information on asthma triggers such as pollen count, pollution

and weather. The company also maintains an active partnership with Vodafone to

provide healthcare workers with smartphones to improve record keeping and

enable better management of vaccination services in Africa.

2 GSK’s principal pharmaceutical products include medicines in therapeutic areas; respiratory, anti-virals, central

nervous system, cardiovascular and urogenital, metabolic, antibacterials, oncology and emesis, dermatology, rare diseases, immuno-inflammation, vaccines and HIV (Human Immunodeficiency Virus). 3 MedTrust Online is a US-based provider of specialist data and technology to oncologists.



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6.155 Samsung

The Samsung Group is a South Korean multinational conglomerate company

headquartered in Samsung Town, Seoul. Samsung Electronics, the company’s

flagship subsidiary, supplies a wide range of consumer products7 and

semiconductor devices8.

During the first half of 2014, Samsung enhanced its smartphone and smart watch

offerings with the addition of an embedded heart rate sensor, a major

differentiator from other mobile OEM rivals.

In Q2’2014, Samsung unveiled Simband, a reference design for future health

centric wearable devices. The Simband contains a modular array of sensors to

track fitness metrics such as heart rate and oxygen levels, and a snap-on battery

that can be charged without having to remove the device. Powered by a 1GHz

dual-core ARM A7 processor, the design supports WiFi and Bluetooth for wireless

connectivity.

The Simband reference design is supported by the SAMI9 platform, a cloud-based

back-end to collect and sort through the data collected by these devices and other

health sensors. From SAMI, developers can access the data and leverage it to

create new applications.

7 Including smartphones, smart watches, tablets, computers and flat-panel TVs

8 Such as application processors, DRAM and flash memory

9 Samsung Multimodal Architecture Interaction



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Page 388

9.9 Wearable Technology: Prospects in the mHealth

Ecosystem

While most vertical segments still view wearable devices with hesitation, the

healthcare sector has embraced them, with applications ranging from consumer

healthcare/fitness monitoring to assisted patient examination, and even

healthcare cost reduction.

Figure 104: Global mHealth Centric Wearable Device Shipments (Millions of

Units): 2014 - 2020


In fact, cost reduction is considered to be one of the major drivers for the growing

proliferation of healthcare centric wearables. Besides healthcare service

providers, insurance groups are encouraging their member to use wearable

fitness devices to be rewarded with lower premiums10 for maintaining a healthier

lifestyle. SNS Research estimates that mHealth centric wearable devices will

10

Wearable devices such as activity trackers and smart watches that measure and track health metrics (such as heart rate, breathing and stress levels), compile a large amount of data about the wearer throughout the day. That data could be shared and used by health insurance groups to determine health rates on a daily basis and reward

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those that are healthy with lower rates.

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