the mobile app marketing for your business increase your android and ios app downloads

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Share of app in Mobile Usage is increasing day by day, So now for many Brand & Business Mobile application is important as other marketing assets. Here Mr.Kuldip Vyas, sharing all in-an out of Mobile App Marketing so any business person can learn about this and people who working in this industry they can learn more. This Mobile App Marketing Presentation will Help to increase App Downloads for any Business for any Platform like Android, iOS, Black Berry Some Blinks of this Presentation - Importance of Mobile App - Analyze Competitors - Think Before You Launch Your App - Promotional Functions in App - Plan Your Strategy - Collect Your Marketing Assets - App Promotion - Optimize App Store Profile - Website & Blog - App Reviews - Content Marketing for App - Promote on Social Media - Video Marketing Works, Think About It People Remember - When Money Speaks, Paid Advertisement - eMail Marketing, Schedule Different Promotional eMails - Measure Analysis & ROI Marketing strategy is depends on Business, Goals, Audience and Budget and It will be different for every Business. :- Kuldip Vyas

TRANSCRIPT

Page 1: The Mobile App Marketing for your Business increase your Android and iOS app downloads
Page 2: The Mobile App Marketing for your Business increase your Android and iOS app downloads

Importance of Mobile App

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Page 3: The Mobile App Marketing for your Business increase your Android and iOS app downloads

Importance of Mobile App

• Only Development is not Important• Marketing is Most Important Part• ROI is Important

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Page 4: The Mobile App Marketing for your Business increase your Android and iOS app downloads

Analyze Competitors

• Same Applications on Diff. Platform• Features of that Application• Total Downloads• Check Ratings & Reviews• Analyze Promotional Activities• Analyze Expected ROI

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Page 5: The Mobile App Marketing for your Business increase your Android and iOS app downloads

Think Before You Launch Your App

• Why people should use your app when others are Available.

• Benefits of downloading your app for your Audience

• Create difference between your Competitors and You

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Page 6: The Mobile App Marketing for your Business increase your Android and iOS app downloads

Promotional Functions in App

• Login with Social Networking Sites• Ask to invite your Friends • Share Reviews or Ratings on Social Sites• Many other depends on Apps

Promote your apps directly or indirectly with Inbuilt Functions

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Page 7: The Mobile App Marketing for your Business increase your Android and iOS app downloads

Plan Your Strategy

Nothing works without proper marketing strategy, planning and implementation

• Your Features• Your Goal• Targeted Audience• Available Content• Marketing Platforms• Your Budget

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Page 8: The Mobile App Marketing for your Business increase your Android and iOS app downloads

Collect Your Marketing Assets

• Content in any Format – Text, Image, Audio, Video

• Official Website of Application• Play Store Profiles• List of Promotional Functions in Apps• Social Media Platforms• Friends or Followers (Bloggers)

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Page 9: The Mobile App Marketing for your Business increase your Android and iOS app downloads

App Promotion

Now Start Promotion

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Page 10: The Mobile App Marketing for your Business increase your Android and iOS app downloads

Optimize App Store Profile

• Optimize your Profile and got found on Internal Search

• Name is always play Impotent Role• Description: use unique content with targeted

keyword• Add Screenshot & Video • Use Proper Tags

Now Here you need some SEO Knowledge

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Page 11: The Mobile App Marketing for your Business increase your Android and iOS app downloads

Website & Blog

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Page 12: The Mobile App Marketing for your Business increase your Android and iOS app downloads

Website & Blog

• Link with your business Website & blog• Use Responsive Website• Separate Application? Create Officials– Important for Branding– Optimize website & blogs, Visitors may download– Share more information about your Apps

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Page 14: The Mobile App Marketing for your Business increase your Android and iOS app downloads

App Reviews

• More then 100+ Apps Reviews Website Available

• Submit your App for Rating & Reviews• Many blogger specially run blog for app

reviews, Ask them to write• Ratings & reviews always works• It helps to increase visibility & Download

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Page 15: The Mobile App Marketing for your Business increase your Android and iOS app downloads

Content Marketing

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Page 16: The Mobile App Marketing for your Business increase your Android and iOS app downloads

Content Marketing for App

• Official Announcement• PR Distribution• Article Distribution• Ask to Bloggers for Review your App• Create different content in terms of Text,

Image, Video & Audio and Distribute on different platform

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Page 17: The Mobile App Marketing for your Business increase your Android and iOS app downloads

Social Media Marketing

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Page 18: The Mobile App Marketing for your Business increase your Android and iOS app downloads

Promote on Social Media

• Create network with your targeted audience• Create official Profile and Page• Connect with your users• Share all information about your Apps• Do engagement with your fan & followers• Do promotional activities on Social

Networking sites

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Page 19: The Mobile App Marketing for your Business increase your Android and iOS app downloads

Video Marketing Works

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Page 20: The Mobile App Marketing for your Business increase your Android and iOS app downloads

Video Marketing Works

• Video is something where people can Watch, Listen and learn

• Its Important for Branding• Create different Video and Upload on different

platform• Promote videos using content marketing

tactics and Social Media• Use Call to Action in All Videos

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Page 21: The Mobile App Marketing for your Business increase your Android and iOS app downloads

When Money Speaks “Paid Advertisement”

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Page 22: The Mobile App Marketing for your Business increase your Android and iOS app downloads

Paid Advertisement

• Only FREE, Never work• Pay per Click or Pay per Install• Paid PR Distribution• Banner Ads (Buy Top Blogger Space)• FaceBook/Twitter Ads• App Cross-Promotion Networks (tapfortap.com)

• Find and do work with Affiliate associates

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Page 23: The Mobile App Marketing for your Business increase your Android and iOS app downloads

Email Marketing

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Page 24: The Mobile App Marketing for your Business increase your Android and iOS app downloads

eMail Marketing

• eMail Marketing is direct marketing tactics where you can reach to your targeted audience directly

• 95% of online consumers use email.• 64% of decision-makers read their email via

mobile devices

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Page 25: The Mobile App Marketing for your Business increase your Android and iOS app downloads

eMail Marketing

• Create your targeted audience's Database• Design HTML eMailers• Send Mailers to your existing App users, about

your app updates• Redirect your audience to play store, website

or social profiles and page (Get Direct Download)

• Use proper Call-to-Action in your mailers• Create Planner & Schedule your Campaign

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Page 26: The Mobile App Marketing for your Business increase your Android and iOS app downloads

Measure Analysis & ROI

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Page 27: The Mobile App Marketing for your Business increase your Android and iOS app downloads

Measure Analysis & ROI

• Every Marketing Campaign & Investment should be tracked for calculate ROI.

• Track Apps Downloads, user experience, social engagement, traffic on website and blogs

• Flurry, Tapstream, Google Analytics is of the best options to measure your App.

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Page 28: The Mobile App Marketing for your Business increase your Android and iOS app downloads

Measure Analysis & ROI

• Every Marketing Campaign & Investment should be tracked for calculate ROI.

• Track Apps Downloads, user experience, social engagement, traffic on website and blogs

• Flurry, Tapstream, Google Analytics is of the best options to measure your App.

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Page 29: The Mobile App Marketing for your Business increase your Android and iOS app downloads

Measure Analysis & ROI

Marketing strategy is depends on Business, Goals, Audience and Budget and It will be different for every Business.

:- Kuldip Vyas

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Page 30: The Mobile App Marketing for your Business increase your Android and iOS app downloads

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