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September 2nd, 2014

Jan Vermeesch

The Mobile App Market

Case: GDFSuez Cofely

@ Minoc - Meet the experts

THE ONBOARDING OF

GDFSUEZ COFELY

01 Who’s Movilizer & current trends in the mobile app market

02 GDFSuez Cofely – Challenges identified for a mobile strategy

03Solution: Movilizer Mobile Enterprise Application Platform (MEAP)

04 Current Initiatives @ GDFSuez Cofely

05 Decision Criteria ? Critical Successfactors MEAP

06 Q&A

WHO’S MOVILIZER

Who are we ?

» Founders 3 ex SAP employees

» Extensive knowledge of business process optimization

» Privately owned

» HQ in Germany with offices in Spain, Benelux, UK and Nordics

» Core focus on cloud based delivery model

» Commitment to hide complexities of mobility on today’s and tomorrow’s mobile platforms

» Committed to create a worldwide eco-system where partners can develop own IP and monetize it with us

» Committed to user-satisfaction and ROI

» Over 100 customers in 5 continents

» Growing partner-network worldwide

» Millions of transactions per day

» Spin-off from SAP

» Since 2006

» Originally 2 BU’s

› SAP Consultancy

To generate funds

To provide live lab forMovilizer Tech

Divested in 2013

› Movilizer

Core Tech development

Movilizer Apps SAP

» Over 100 customers in 5 continents and a growing network of supporting partners

3/09/2014 © Movilizer Gmbh 4

Reference Customers

+100 multinational

customers

+30 countries

+1.5m transactions per

day

Positioning

The Business Reinvention Platform

BYOD

“Bring Your Own Device”

Cloud-basedCollaboration

Plug & Play Integration with SAP

Multi-channelEnablement

Standard Backend Connectors

» Created as “Enterprise Mobility Platform” andmatured to a “Platform ToReinvent Your Business”

» WE REINVENTED MOBILITY SO YOU CAN REINVENT YOUR BUSINESS

3/09/2014 © Movilizer Gmbh 6

Source: Gartner (August 2014)

• Many subjects move along the Hype Cycle from trigger to peak "mobile" and "analytics" impacting forces.

• Mobile = the primary vehicle for business applications.• Organizations can reach more users • in more situations than in previous computing eras,• creating vast opportunities for business moments.

• Pervasiveness of devices among consumers and within enterprises and the increasing interest in mobile applications

Mobile cloud experienced one of the most dramatic shifts. "Mobile cloud" refers to • the use of cloud services to provide scalability and flexible

delivery, and • to support information sharing between many different

devices.

Cloud services and mobile are naturally aligned. A key example is with the rapid evolution of cloud mobile back-end services, which provide:• scale, • security, • and integration to support the coming tide of mobile

applications.

Moving along the Gartner Hype Cycle

Source: Gartner (August 2014)

Hype Cycle ‘Mobile Applications & Development’

Areas touched bythe Movilizer offering

GDFSUEZ COFELY: CHALLENGESIDENTIFIED FOR A MOBILE STRATEGY

Business versus IT needs & requirements

BUSINESS

• New business model support

• Increased customer service

• Optimized resource utilisation

• Access anywhere, alwaysfrom whatever device

3/09/2014 © Movilizer Gmbh 10

IT

• Fast, consistent responses to business request

• Strategic Approach

• Low/No Infrastructure

• Agile leverage on existingskills, knowledge, systems

• BYOD support

Match?

Mobile Tsunami is opportunity & threat all at once

3/09/2014 © Movilizer Gmbh 11

Mo

bile

In

fra

stru

ctu

re

Operating Systems

iOS

Android

Blackberry (2)

Windows (3)

Symbian

???

Screen-sizesSmartphones

Tablets

Devices & Capabilities Consumer-grade

Industrial

» The complexity increases:

Penetration of mobile platforms

» Business

› Faster adoption of apps to connect tosystems

› More demand for enterprise data andmobilized BP’s

» Enterprise IT:

› Allow business mobile-centric

› Use Mobile Strategy to differentiate

› Avoid lock-in for the future

» Immense opportunity/obligation, to contribute to the bottom line!

You need an app ? Do you really ?

3/09/2014 © Movilizer Gmbh 13

30% - PC Centric

1 BP’s are designed for PC1st

2 Main device for mobileworkforce is laptop

3 No, or very fewinvestments are made in mobility

4 Main mobile applicationused is SMS and phone.

43% - Opportunistic Mobility

1 Few, vertical BP’savaibable

on 1 selected mobileplatform

2 When new demands canbe supported on thisplatform, they areconsidered for‘ mobilization’.

3 There’s no future vision formobility developed norunder construction

27% - Strategic Mobility

1 Awareness of Mobility potential in BPO & B2B

2 Business pushes IT to‘mobilize’ BP’s

3 IT’s response is policy- notbusiness-driven

4 IT pushes std devices tosimplify support

5 Administration & toolingvery heavy & complicated

0%? - MOBILE FIRST

1 Current IT thinking is tosupport BP’s from a mobile

user’s perspective

2 Approach is device andplatform independent

3 Applications are a ‘living’thing, changing all the time

4 IT looks @ time to market& supports new BM

Mobile Maturity

Today’s division of the population

SOLUTION:

MOVILIZER’S MOBILE ENTEPRISEAPPLICATIONPLATFORM

(MEAP)

Movilizer – Conceptual Overview

» 3 different layers:

› Movilizer Client

9 platforms and Operating Systems supported

› Movilizer Cloud

Multi-tenant platform that eliminates need for customer-specific infrastructure

Handles security, scalability, synch-strategies, user- & application mgt, monitoring & analytics, disaster recovery,…

› Movilizer Connectors

Unlocks each backend system

Standard, certified technology

ENTERPRISE MOBILITY PLATFORM

Movilizer – Full Picture

» Client Strategy

› All current & future devices & mainstream platforms

› Free to use on each device

» Cloud Strategy

› Linear scalable

› Zero-infra approach

» Movilizer Apps

› Out-of-the-box for SAP or other systems; from Movilizer or partners

› Build-your-own

» Connectors

› Main systems available: SAP, SalesForce, Sharepoint, Maximo, Oracle,…

› Any system through

CURRENT MOVILIZERINITIATIVES

@

GDFSUEZ COFELY

Current Projects for Cofely ES France

• O-Lala (Management App)

• Version 1 accepted

• Go-live since Feb’14

• Target: 50 users (full potential)

• White Collar App

• Devices: smartphone, tablet, multi-platform,…

FRI

GTS (Oracle) backend (same as eMove, eDevis?)

Target: 4000 users

Go-live: April ‘14 ?

eAppro (Procurement)

Ciel-backend

Target: 2000 users

Scope-definition

Go-live: June ‘14?

eTime (Time-keeping)

GTS (Oracle)

Target: 2000 users

Scope-definition

Go-live: June ‘14?

• eMove (Field Service App)

• Pilot app live since13/01/2014

• UAT passed, nowdeployment

• Target: 4,000 users (Sept-Oct)

• Blue Collar App

• Moto ES400, Ipad

• eDevis (Mobile PO-workflow)

• App in UAT, pilot

• Once accepted, go live

• Target: 2,000 users end of ’14

• Mix Blue & White Collar

• iPad & Samsung Galaxy Tab

Partial overlap of users. App-group & individual distribution supported

Cofely – other projects ongoing

» Cofely IT – 350 users

› SAP Plant Maintenance

» Cofely UK – 320 users

› IBM Maximo WorkorderManagement

» Cofely NL - Pilotphase

› Custom Sharepoint App

› SAP MM + CATS

DECISION CRITERIA

CRITICAL SUCCESSFACTORSMEAP

Critical Success Factors of a MEAP

Infrastructure Requirements

Development Environment

Integration Capacilities

Scalability

Future Readiness

Sustainability

» Mobile First?Proper assessment

› An App is the tip of the iceberg

› Future scalability?

› Outlook needs / evolution Business?

Be

ne

fits High availability

Extremely secure

Super scalable

No maintenance & support

» None

› Additionalinfrastructure required

› All technology residesin the cloud

› Incl. life-cyclemanagement & analytics tools

» Only Movilizer Connector(s) tobackend

» Free client-apps for all currentplatforms & formfactors

» E-2-E security applied

InfrastructureRequirements

Be

ne

fits

Reuse of existing skills

Quick-start with (partner) Out-of-the-box apps

Focus on BP, not tools

Command & Control in backend

» Your trusted environment

› No dedicated dev.-toolkit

› Your application workbench

of choise

» Support/creation of

› Native apps

› HTML5/Web apps

› Hybrid apps

Development Environment

Be

ne

fits

Fast deployment

No need for multiple security

Intelligent & performant

Certified and supported

» Connectors available for

› SAP

› Microsoft (ERP, CRM, Sharepoint, .Net,…)

› Orcale (Java)

› SalesForce.com

› Webservices

› IBM Maximo

› Planon

› Your CustomBackend…

» SmartSync avoids externals toconnect securely to yourbackend

Integration Capability

3/09/2014 © Movilizer Gmbh 25

Be

ne

fits Instant scalability

No need for extra infrastructure

Remote users easily deployed

Guaranteed performance

» Movilizer Cloud

› Highly available

› Read to scale

› Deploy remote users

› Download, register, use your apps in less than 2 minutes

» Underlying Big Data technology with load-balancing & linear scalability

» Proven with > 20.000 concurrent users

» (A)synchronous processing of transactions

» Disaster recovery and business contingency features

Scalability

3/09/2014 © Movilizer Gmbh 26

Be

ne

fits Long term commitment to mobile

New channels quickly enabled

Direct business benefits of technology

No lock-in with OS, device etc…

» Multi-channel support

› Today’s devices & OS’s, 13 clients available

(iOS, Android, Windows, Mac, Symbian, Blackberry)

› Tomorrow’s new channels

M2M

Google Glass, iWatch, In-Car Computing platforms

New user interfaces

Future Readiness

3/09/2014 © Movilizer Gmbh 27

Be

ne

fits

Focused development teams

BPO = main driver for dev.

Follow market development

Low-cost testing ground for new tech

» Your backend holds all application & BP-logic

» New features added & accessible on the fly

» Movilizer Cloud follows state of the art security standards

» App lifecycle management embedded

» Open and common technologies used

» Growing partner-eco-system and enabled systems

Sustainability

Q&A

Phone

E-Mail

Web movilizer.com

Movilizer GmbHJulius-Hatry-Straße 1D-68163 Mannheim, Germany

The contents of this presentation are the intellectual property of Movilizer GmbH. Any other use as well as disclosure to third parties in the original, in a copy, in part, electronically or by similar content requires the approval of the company.

Jan VermeeschDirector Business Development & Marketing

jan.Vermeesch@movilizer.com

+32 475 230 716