The Mission of SEO Philippines

Post-Penguin and Panda

One of the biggest

challenges on SEOs during

the past two years is

recovering from blows of a

Google Panda or Penguin

penalty.

Many of the websites that

were affected by these

algorithms and their

subsequent updates

suffered heavy losses.

PR goes down, SERP

ranking plummets, and as a

direct result the traffic rate

and conversions also take a

nosedive.

Penalized websites were

basically pushed back to

square one.

Service providers of SEO

Philippines had to step up

to the challenge of getting

a penalized website to

recover from the penalties

imposed on it.

SEO Philippines’ First Step to Recovery

There are websites that are

built lovingly and diligently

by responsible website

administrators and content

writers,

yet they are ranked lower

than those bogus sites.

The Penguin and Panda

updates helped correct that

immediately soon after

they were introduced to the

search algorithms.

It is therefore necessary for any

SEO Philippines service provider

to have a website audit first and

give a thorough and honest

assessment of the penalized

website’s status.

SEOs need to determine if the

website is worth recovering

as it is, or if it needs a major

overhaul from content to

layout to link profile.

SEO Philippines companies

may proceed with all or

some of the following

damage control strategies:

Identify backlinks that come from

lower-ranking websites and request

to have them removed in order to

improve overall link profile.

Clean out unnecessary graphics,

videos and other decors from the

website to prevent them from

slowing page time.

Remove articles and other

content that are not well-written,

not carefully researched, not

informative, and basically not of

any value to the visitors or the

site itself.

Produce fresh, original, and

high-quality content.

Map out the site navigation and

organize the internal pages to

improve user experience and to

make it easier for bots to crawl

and index the revamped pages of

the website.

There are more that can—and

should—be done for penalized

websites.

Having experienced SEOs and

other Internet experts is an

advantage for the

SEO Philippines industry.

Their knowledge, plus the dedication of

the rest of their teams, is the driving

force that propels penalized websites to

jump back in game mode.