the missing beauty!
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the missing beauty!. female participation in the resort workforce : overcoming the socio cultural constraints. a unique challenge. Business psychology studies suggest that women will research new job roles thoroughly and critically assess their own competence - PowerPoint PPT PresentationTRANSCRIPT
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the missing beauty!female participation in the resort workforce : overcoming the socio cultural constraints
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Business psychology studies suggest that women will research new job roles thoroughly and critically assess their own competence before applying. In comparison, men tend to possess a ‘can-do’ attitude and are prepared to ‘give it a go,’ even if they are not confident of the outcome.
a unique challenge..
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Quick facts & popular beliefs on tourism
inception 1972one island one resort (Isolated
nature)100% muslim countryextended families increasing views on tourism as
a value-conflicting industry. alcohol and porka borrowed foreign life style
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Sun Island Villa Hotels
852 beds
960 employees
Located in South Ari: 2 kilometer’s distance to Maamigili (approx. 3000 people) and less then a kilometer to Fenfushi (approx. 700 people)
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the approach
internal relationship &
growthcommunity awareness
- personal approaches- grapevine- school visits- community awareness programs- parent-Student tours- apprenticeship programs - female friendly accommodation - encouraging married couples for employment
One family concept based on values and principles
“family” - internal branding
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900 faces. ONE FAMILY.
trust talent team & a tactful approach to win the community’s acceptance.
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team sense of belonging based on values and principles
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women’s participation..
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personal approaches
- visiting communities to promote employment opportunities
- selections through relatives on site
community awareness programs
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grapevine
experience sharing from people who are already employed
success stories
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School visitsapproaching grade
10 students
inviting students / parents to the resort
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community awareness programs
community integrated activities
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apprenticeship programincentivized vocational educational
programs for female school leavers
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family friendly accommodationdeveloped family accommodation;
- local home style accommodation- avoid night shifts for girls- separate dinning area for girls (if
needed)
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encouraging married couples for employment
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trustefforts to educate community to eliminate
negative thoughts and believes on “resort” environment
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implications Culture Male dominance Misconceptions on tourism
/ “resorts” in particular (Allergic to the religious values?)
Past Image (bad boys, alcohol etc etc..)
Geographical implications Lack of visible women in
senior positions Retention (Short lifespan)
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thank you