1

The Download

2

Overview

The Mighty Shed was founded in 2012 on the single belief

that a small but mighty independent agency collective of

world-class experts will outperform big agencies on any job

that requires disruptive thinking. We exist to shape the white

space for brands to grow with integrity and purpose,

nationally and globally.

When you partner with us, you get a think tank combined

with a creative skunk-works unburdened by bureaucracy

and entirely focused on what matters most – making your

brand mightier by building equity that maximizes perceived

value and increases profit margins.

3

We Ignite Brand MightWe specialize in Imaginaction – the art and science of turning

knowledge into action. Think of us as a consultancy blended

with a creative agency that knows how to unleash the power

of brands to become more meaningful and relevant in

today’s ever-changing landscape.

Clients tell us our engagements are valuable, fun and unlike

anything they’ve ever experienced before – truly collaborative

and highly effective. We are more than an extension of your

team, we are on your team.

4

Our Approach is Different

Imagine your way into a different

future by always starting with

strategy that solves real problems.

Inspire desire, love & trust by

defining the source of brand love.

It’s the sweet spot between what the

brand needs and consumers want.

Invent at the pace of culture by

quickly creating and testing ideas

through workshops, collaboration,

and co-creation.

Ignite the might in everything the brand

says and does, by always making an

impression. It’s way more valuable

than buying one.

We partner closely with clients to solve business problems through collaboration. This partnership helps us explore problems from all angles, using our unique approach to Imagine, Inspire, Invent and Ignite Brand Might. Our strategists are creative. Our creatives are strategic.

And everyone is aware of the business issues at hand.

5

We Do 3 Things Really Well02_Brand Strategy

01_Immersive Insights 03_360 Experiences

PositioningPurposeProductsPackaging

Insight SafarisCulture ReportsFuture ReportsCultural Immersions

PlanningPromotionContentDigital

ArticulationIdentityVoiceDesign

CommunicationsCampaignsExperientialSocial

Insight IdeationMacro TrendsListening ProgramsConsumer Hang Outs

6

01_Immersive Insights

We partnered Coca-Cola through an Immersive

Insights and Ideation series generating a commercial

pipeline of 24 insight-led ideas and earning 30 million

shareable experiences around the world, so far.

Get in touch to learn more about what we did for Coca-Cola and how we

generated insights for brands like Taco Bell, Sam Adams, Angry Orchard,

Twisted Tea, Starbucks, Vuse, and more.

7

02_Brand Strategy

We brought Storm Troopers, filmmakers, A-list

celebrities, 5-star sponsors, and local Caymanians

together to launch a film festival that's grown into

an international success in only five years.Our team has experience growing brand equity and exponential value

for brands including Starbucks, Hendricks Gin, McDonald’s, Perrier,

and Brooks Running Shoes. Much of the strategy work we do is highly

confidential, but we’re always happy to share what we can.

8

03_360 Experiences

We engaged new audiences for a 173 year-old brand,

through lifestyle-focused content and experiences.

Fernet-Branca is now able to break through to new

audiences and earn much-needed relevance with

prime consumers.We’ve created marketing plans and delivered 360 experiences including

campaigns, packaging, promotions, digital, content, social and

experiential, for Fernet-Branca, Pabst Blue Ribbon, Newport, Logi

Analytics, Coca-Cola, CayFilm, Wicked & Wonderful, and more.

9

3 Ways to Get Started

Is your brand reaching it’s full potential at the pace you

need it to? Our Brand Strategy workshops will elevate your

results and accelerate the process.

02_Brand Strategy

Looking for fresh insights to inform strategy or better

understand consumers? Our Safaris produce actionable

insights that transform teams to think and act differently.

01_Immersive Insights

Does everything your brand say and do make the

impression it should? Our 360 Audit quickly reveals

strengths, opportunities, and plans to make magic happen.

03_360 Experiences

10

Creating Powerful Connections

“What’s amazing is the way they bridged

connections and created emotional

bonds between people and the brand.”

Coca-Cola, Leonardo O’Grady

“The team is outstanding! I am blown away

by their ability to reach consumers through

innovative and powerful lifestyle campaigns.”

Fernet-Branca, Andrea Cromaz

CayFilm, Tony Mark

“We started with an idea and grew it into an

international success. That just wouldn’t

have happened without these guys.”

1111

Partnering in Brand GrowthOur team has created 100+ brands in 100+ countries, launched 300+ products, designed 3000+ packs,

and created work that has made an impression with 100,000,000+ people.

12

421 N 36th St

Seattle, WA 98103

701 East Bay Street, Suite 511

Charleston, SC, 29403

55 Broadway, 4th Floor

New York, NY 10006

191 Fazeley Street, Studio 39

Birmingham, England B5 5SE

We’d Love to Hear from Youhello@theMightyShed.com

US: +1 (833) 494-2843

UK: +44 (0)121 224 7810

www.TheMightyShed.com