Google Confidential and Proprietary

Make YouTube Yours YouTube Homepage Advertising is Now in MENA

Google Confidential and Proprietary 2 Google Confidential and Proprietary 2

YouTube is Everywhere Mass audience for mass exposure

4B+ global views

per day (600M on mobile)

800M Unique visitors per

month

3rd

Largest site on the internet

Source : Internal data, Comscore

Google Confidential and Proprietary 3 Google Confidential and Proprietary 3

The Middle East Loves Youtube +180m Playbacks per

day in MENA

Google Confidential and Proprietary 4

Own The World’s #1 Entertainment Destination

Google Confidential and Proprietary 5

Incredible Reach…

Daily Impressions in KSA, UAE, EG and MA on homepage

Place Text Here

Google Confidential and Proprietary 6

…Across MENA

Google Confidential and Proprietary 7

Extend to new screens Own all of YouTube for 24 hours, on any screen, by adding the mobile roadblock.

+

YouTube Homepage 6.2M impressions per day

YouTube Mobile Roadblock 5.6 M impressions per day

=

Google Confidential and Proprietary 8

Mastheads Lead To Significant Uplift In Brand Engagement Across Web

2.2x

5.5x 5.5x 5.2x 5.4x

Branded search engine query

Advertiser site visit

YouTube Video Views

Branded YouTube query

Any of these activities

Source: Homepage Impact Study, November 2009, updated December 2010. Median of exposed group as compared to control group indexed at 100%.

Top Performing Campaigns 4X 18X 6X 6X 18X

Control Exposed

Google Confidential and Proprietary 9

Ad exposure drives engagement Users Seeing the Homepage Ad 2-3 Times Interacted Twice As Much Ad Exposure Drives Engagement

Google Confidential and Proprietary 10

Pricing

Google Confidential and Proprietary 11

Standard YVA Expandable YVA Standard YVA + Mobile Roadblock

Expandable YVA + Mobile Roadblock

COUNTRY

KSA 2,500,000 Est. Impressions 4,000,000 Est. Impressions

$43,000 $50,000 $60,000 $67,500

AE 800,000 Est. Impressions 900,000 Est. Impressions

$15,000 $17,500 $19,000 $21,500

EG 1,500,000 Est. Impressions 300,000 Est. Impressions

$18,000 $21,000 With MENA 4 Bundle*

MA 1,400,000 Est. Impressions 400,000 Est. Impressions

$18,000 $21,000 With MENA 4 Bundle*

MENA 4 6,200,000 Est. Impressions 11,800,000 Est. Impressions

$78,000 $90,000 $100,000 $115,000

YouTube Homepage Pricing Cost per day

+ +

• Impression numbers based on observed daily averages, not guaranteed. • Reservations cancelled within 30 days will be charged a cancellation fee.

*Included with MENA 4 bundle only