the microsoft office 2007 legal training experts podcasting: what, why, and how? encore session...
TRANSCRIPT
The Microsoft Office 2007Legal Training Experts
Podcasting: What, Why, and How?
Encore Session
December 11, 2009
The Microsoft Office 2007Legal Training Experts
The Microsoft Office 2007Legal Training Experts
Tony Hartsfield
Senior Analyst, Learning Systems – Bryan Cave LLP
User Support Peer Group Steering Committee – ILTA
The Microsoft Office 2007Legal Training Experts
AgendaWhat is PodcastingWhy PodcastBasic Rules Deciding on ContentTechnical TalkResources
The Microsoft Office 2007Legal Training Experts
What is a Podcast?Podcasting in plain englishPodcast popularity
In 2008 - 6.5 million Americans – one or more podcasts per week
By 2012 – estimate is 25 millionLaw firm clients are heavy consumers of digital media
Get your lawyers on board
The Microsoft Office 2007Legal Training Experts
Why Podcast? Influence your industry and clients
Showcase expertiseBuild loyal followingBe a trusted advisor
Increase website trafficGenerate leads
The Microsoft Office 2007Legal Training Experts
Basic rules for good podcastsKeep your audience in mindBe clear on your objectivesDecide on a format
Monologue Interview (most popular)Magazine showTutorialMarketing/Promotional
The Microsoft Office 2007Legal Training Experts
Determine Length and FrequencyAbout 10 minutes is goodShort and simpleRepeat key points several timesStart and end strong
Prepare for the interviewWrite questions in advanceResearch your subjectKeep listener in mind
The Microsoft Office 2007Legal Training Experts
Asking Good Questions
What’s the biggest lesson you’ve learned about X?
What’s your key piece of advice on X?
How would you explain X to a newcomer?
What keeps you interested in X?
The Microsoft Office 2007Legal Training Experts
Prepare to recordDecide on environmentBe careful about noise levelsUse good lighting in vodcasts
Time to recordStart with an easy openingStop and redirect when neededDon’t be afraid to do another take
The Microsoft Office 2007Legal Training Experts
What to Podcast – Content is King!ArticlesSeminarsSpeechesClient memorandaAlerts
The Microsoft Office 2007Legal Training Experts
Tech Talk & Resources Record a conference call
No speaker or wireless phones
Use recording software with a (good) USB microphone Plantronics DSP ($40)
Use a (good) handheld recorder Edirol R-09 Recorder ($299) Zoom H2 Recorder ($149) Sony/Panasonic (mid-high end ones)
The Microsoft Office 2007Legal Training Experts
Tech Talk & Resources File type – mp3 preferred
Higher quality recording (can be compressed afterward) Sample rates (kbps and kHz)
Kbps (as close to 64 as possible) kHz (as close to 44.1 as possible) Not the default setting on most devices
Mono (file size)
SWF, FLV, or MP4 video 800 x 600 max
The Microsoft Office 2007Legal Training Experts
Tech Talk & Resources
PodProducer.net – freeware for recording and tagging casts Skype.com + PowerGramo.com
Podholes.com – blog with casts on … podcasting
how-to-podcast-tutorial.com
PodcastAlley.com
The Microsoft Office 2007Legal Training Experts
Tech Talk & Resources
PodcastingNews.com
DennisKennedy.com – legal blog that often addresses podcasting
Maiseweb.com
eLearningGuild.com
The Microsoft Office 2007Legal Training Experts
Tech Talk & Resources
Talk to your resident geek about the tech stuff
You focus on content
Content should be your focus
Focus – You - Content
The Microsoft Office 2007Legal Training Experts
Podcasting: What, Why, and How?Questions & Answers
Char LeMaire – [email protected]
Tony Hartsfield – [email protected]