the meeting of retail and digital
DESCRIPTION
Integer's Morgan McAlenney, Senior Vice President/Digital Czar, spoke at PMA's - BLUR last week in Chicago. Morgan presented The Meeting of Retail and Digital, a look at how retailers are enhancing shopping experiences through the use of new digital technologies.TRANSCRIPT
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The Mee&ng of Retail and Digital
Morgan McAlenney, SVP, Digitail®, Integer
Dan Flanegan, VP Strategy & Client Services, Brand in Hand
Max Polisar, VP Sales, Total Immersion
(c) The Integer Group, 2010
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DEFINITION OF PROMOTION
Any opportunity to move shoppers from consideration, through intent to purchase.
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DEFINITION OF RETAIL
Any environment, physical or virtual, that has been constructed to process or facilitate an exchange of items of value, in other words, a transaction.
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DEFINITION OF DIGITAL
Isn’t “digital” all of this (promotion and retail) delivered in zero’s and one’s?
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®
www.shopperculture.com for more information
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(c) The Integer Group, 2010
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(c) The Integer Group, 2010
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Shopping Aids In‐Store
Q: Thinking about your most recent shopping trip for groceries, which of the following did you use in the store to help you shop?
Source: The Integer Group, The Checkout, February to December 2009
(c) The Integer Group, 2010
N = 10,089
100% 2x
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Check out The Hub Magazine
(c) The Integer Group, 2010
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(c) The Integer Group, 2010
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The Mee&ng of Retail and Digital
Morgan McAlenney – Integer Dan Flanegan – Brand In Hand
Max Polisar – Total Immersion
(c) The Integer Group, 2010