the mediablastr deck 3.0

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Page 1: The mediablastr deck 3.0
Page 2: The mediablastr deck 3.0

Customizable Platform» Platform is re-skinned and customized for brands & TV networks » Designed, built, & powered by our expert team (10,000+ campaigns)» Plug & play social media engagement solution

Priceless Impressions» Exciting daily engagement via votes, comments & sharing» Millions of organic impressions via social media » Viral promotion via proprietary voting & share tools

Marketing Research & User Generated Content» Invaluable data collected on all users» Opt-ins for future marketing campaigns & initiatives» Unprecedented volume of blogs, vlogs, and UGC videos from users

The Premier Social Media Resource for Brands

Page 3: The mediablastr deck 3.0

Announce Campaign to Millions of People We quickly ignite the campaign’s

momentum by simultaneously announcing it on GotCast.com (300K+ people), Facebook, Twitter, Google+, YouTube, Myspace, our partner’s website, and via traditional press.

Use Votes to Determine the Winner We crowd-source the winner by

allowing friends, fans, family, and the general public to vote on the best candidate for the prize. Voting, on average, drives additional registrations and tends to increase the contestant pool by at least 300-400%.

Encourage Participants to Tell their Friends, Family and Fans We incentivize the end-users to

share the campaign with their social graph by associating sharing and voting with winning the prize. We provide all end-users with proprietary tools to share the campaign across their social networks and email databases.

A Simple 3-Step Process

Page 4: The mediablastr deck 3.0

Social Network Integration & Promotion» Facebook, Twitter, Google+, YouTube, GotCast, & Myspace» API integration, iFrames, & social network micro-sites» Community marketing & promotion» Viral user generated content promotion via YouTube

Friends, Family & Fan Engagement» Solicitation of daily votes & comments» Contestants distribute promotional badges across social networks» Contestants & fans engage personal networks, fans and top bloggers to drive votes

Employment of Cutting Edge Social Media Tools

Page 5: The mediablastr deck 3.0

Cutest Canine in AmericaPresented by Embrace Pet Insurance

Contestants will be encouraged to share data, UGC videos and photos of their dogs as they competed to be crowned “Cutest Canine in America.”

Sony PlayStation Tester ChallengePresented by Sony PlayStation

Contestants were encouraged to compete for a role in a TV show on PlayStation network, ultimately driving 30,000 registrations and millions of impressions to Sony’s site.

VH1 Story Tellers Content SearchPresented by Dove

Contestants were encouraged to share UGC videos why their favorite artists inspired them, ultimately driving millions of impressions to VH1.com.

Successful Events for Top Shows and Brands

Page 6: The mediablastr deck 3.0

Project Runway Guaranteed a Role for a New On-Camera Model450,000 Fans in 48 hoursCast across Lifetime & Myspace by Gotcast

5 Million Page ViewsFans, friends and contestants came back daily

Nearly 1 Million Votes Cast by FansSocial sharing drove unprecedented engagement

50,000 Registered SubmissionsTalent submitted directly to casting

Major Brand SponsorshipL'Oreal was title sponsor across the casting

The Winner: Erin Burton

Page 8: The mediablastr deck 3.0

Alec M. ShankmanChief Executive Officer

323-708-0129

[email protected]

Summer HawkeyDirector of Advertising and Sales

323-708-0129

[email protected]