"the mechanics of working with a marketing firm" - greg benson (merrick towle) and laurel...

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The Mechanics of Working with an Advertising Firm Greg Benson Merrick + Towle Communications April 29, 2009 Laurel Howell Kettler

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This presentation give tips and guidelines on how multifamily companies can best work with outside marketing agencies. It was led by Laurel Howell, Vice President of Internet Marketing and Business Development, Kettler and Greg Benson, Account Supervisor for Merrick Towle.

TRANSCRIPT

Page 1: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference

The Mechanics of Working with an Advertising Firm

The Mechanics of Working with an Advertising Firm

Greg Benson

Merrick + Towle Communications

April 29, 2009

Greg Benson

Merrick + Towle Communications

April 29, 2009

Laurel Howell

Kettler

Laurel Howell

Kettler

Page 2: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference

State of the IndustryState of the Industry

Page 3: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 4: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 5: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference

What Agencies Do for Us

What Agencies Do for Us

Page 6: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 7: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 8: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 9: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 10: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 11: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 12: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 13: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference

Tips for Selecting an Agency

Tips for Selecting an Agency

Page 14: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 15: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 16: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 17: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 18: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference

What to Expect When Working with

an Agency

What to Expect When Working with

an Agency

Page 19: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 20: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 21: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 22: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 23: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 24: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference

Maximizing the Relationship

Maximizing the Relationship

Page 25: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 26: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 27: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 28: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 29: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 30: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 31: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 32: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference