Aaron Steed, President & CEO, Meathead Movers

Collegiate Entrepreneurs’ Organization, October 28 2011

Meathead Story

How many graduates want to become a mover? LOL!

So you got your education. Great! Now what?

Get moving

Started at 15 & 17 with $100

Customer rented truck

No set hourly rate

Nothing to lose

Working for the tip

VIP Chair Jogging Tri-tip Sando Meathead Moment Post-move call

Word of Mouth

Aha moment

http://quarterlifeny.files.wordpress.com/2007/11/uhaul.png

SLO to Chico, CA

A whopping $250 &

a train ticket

BHAG (Big Hairy Audacious Goal)

Slay Goliath and become the front-runner in the moving industry with professionally trained student-athlete movers, nationwide.

Who’s Goliath?

Turning Point

I think we kicked the hornets nest

http://www.bgcs.k12.in.us/bghs/library/hornet_logo2.gif

Goliath strikes back

Vanlines hire a team of lawyers

200+ page affidavit submitted to PUC

PUC takes action and shuts down phone

State ordered cease and desist

Decision to compete

Harder you work, Luckier you get

Ask for forgiveness, not permission

Prepared to outwork anyone

Mentorship

Used our youth as an advantage

No one’s perfect, learn lessons once

Youngest licensed mover in US

Fighting for credibility

http://www.sportsviews.com/images/blogs/2156/blog_68111_1292356105.jpg

New Times

San Luis Obispo County Library

Loan to start the fleet

Build a #Winning team

http://crankuptheheat.net/wp-content/uploads/2010/07/6a00e3982071838833011570bda825970b-800wi.jpg

Circle of Champions

Accountant & Lawyer

Don’t expect others to do what you won’t

Mission StatementMeathead Movers is revolutionizing the moving industry one relationship at a time. We are accomplishing this by providing the first client and employee focused moving service. Our founding principle is to support student

athletes working their way through college in pursuit of their own American dream, and thatwill never change. We work hard, have fun, andserve our community by providing premium moving services as well as assisting victims ofdomestic violence with a fresh start in life.

Culture = “The X Factor”

Starts and ends with the people

Locker Room

Weight Room

Get my PUMP on

Computer Lab

Get my LEARN on

Clothing Line

Meathead Parties

Meathead Parties

Meathead Parties

STUD of the Month

Girls’ Night Out

Pad Wrapping

Request Movers 1

Request Movers 2

Request Movers 3

Most Requested

Top Guns

Building a System

The company shouldn’t depend on you

Work ON, not IN your business

Pearls

It’s not what you do, its why you do it

Develop the people around you, know when to follow

Under promise, over deliver

Create a sustainable competitive advantage

Focus on only a few projects at a time

Social ResponsibilityGive back more than you take

Leverage your donation through company operations

Get creative about providing value

SCH

OLA

STIC Cal Poly Athletics

CP Entrepreneurship

San Luis Obispo High School

Cuesta College

These Numbers Have Faces

CASA

CO

MM

UN

ITY Women's Shelter

French Hospital

SLO Symphony

Children's' Museum

Rotary

Alzheimer's Association D

ISA

STER

REL

IEF San Diego Fires

‘05 & ‘07

Red Cross

Direct Relief International

United Way

Susan G. Komen

Wellness Community

Be a Media DarlingBe newsworthy

Target and develop relationships

Use youth to your advantage

Become your industry expert

Problems are opportunitiesTypical movers

Bait/Switch charging tactics

Consolidated trucks

Rich McClure - CEO United Vanlines

http://www.daemonstv.com/2011/03/04/undercover-boss-united-van-lines-season-2-episode-17-photos/undercover-boss-182/

Doubling Down

Previous Expansion

Santa Maria Branch

Expanded to LA & The OC

Ventura Branch

Growth

$-

$1,000,000

$2,000,000

$3,000,000

$4,000,000

$5,000,000

$6,000,000

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Meathead Annual Revenues

Future Expansion

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Storage Partnerships

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Let’s Connect

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