the master design generator

THE MASTERDESIGN

GENERATOR

SANDBERG INSTITUUT AMSTERDAMDESIGN DEPARTMENT

YEARBOOK 2011 – 2012

THE MASTER DESIGN GENERATOR

SANDBERG INSTITUUT AMSTERDAMDESIGN DEPARTMENT

YEARBOOK 2011 – 2012

THINK TANK FOR VISUAL STRATEGIES

1 INTRODUcTION Staff & Student Members An Essay On Design Education by Annelys de Vet The Master Design Generator by Belle Phromchanya Department and People

18 POP Pop Music Codes Welcome To The Age Of Hysterical Branding Version Sacrifice When A Song Is It’s Signs Song Sign Sing Eurlife Not Mylife The Bastardization Of American Culture Abroad

30 INDIVIDUALS Individually Collective Presentation As One Work Valdrada istockphotoforreal Memory Studies 90 Heads Of Amsterdam 40 cOLLOqUIA Workshop : Francisco Laranjo Willems Banquet ArabSpring – DesigningPolitics Workshop : Boy Vereecken Premsela : My First Design Collection Curating Reality Masterclass

52 BORDER Borders Of The World Notebooks Alien Alliances 433p Flood Desk Enkhuizen Refresh

TABLE OF cONTENTS

60 FIELD TRIP Field Trip Essen Opening Weekend @ La Dalle Research Trip Cape Town Field Trip London Field Trip Manifesta 9

72 OccUPY The End V For One Night At Beursplein Occupymythoughts Commoncurrency Culture Of Debt

82 cOMMISSIONED Circus Elleboog Open Day 2012 Verenigde Sandbergen The Sandberg Prospectus Curating Reality 92 GRADUATION Who You Gonna Call? Introduction by Nina Folkersma Multiverse – VerseMulti Message To The Messengers The Spectacle Of The Tragedy The End Times Double Standards – Land

114 ExHIBITIONS Tokyo Graphic Design Passport Sandberg Instituut At Nimk #4 Pier To Pier

122 SELEcTED PRESS & NOMINATIONS

150 GENERATOR REFERENcES

♥ http://www.google.com – keywords:Meme+Southpark

STAFF & STUDENT MEMBERS 2011 – 2012

Annelys de VetCourse Director

Designer & Initiator

Nina Folkersma Tutor

Curator & Critic

Rob SchröderTutor

Film maker & Designer

Jan - Kees van Kampen Media Tutor

Daniel van der VeldenTutor

Designer & Co - founder of Metahaven

Anke van LoonCoordinator

SANDBERG INSTITUUT DESIGN DEPARTMENT

♥ ZenBG—Background Generator – http://mudcu.be/bg/

STAFF & STUDENT MEMBERS 2011 – 2012

Noortje van Eekelen Ruben Pater Guido Giglio

Stefan Schäfer

Seungyong Moon

Yuri Veerman

SEcOND YEAR DESIGNERS [2010–2012]

Hannes Bernard Ruiter Janssen

Belle Phromchanya

Aniek Bleijenberg

Simone Niquille Donna Verheijden

Kevin Bray

Martina Petrelli

Leanne Wijnsma

FIRST YEAR DESIGNERS [2011–2013]

Aiwen Yin Jordan Darby(Guest Student)

Nic Sanchez(Guest Student)

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AN ESSAY ON DESIGN EDUcATIONIn order to understand our selves, we must firstunderstanddesigneducation.Indepthanalysis of design education can be an enriching experience.Citedbymanyasthesinglemostimportantinfluenceonpostmodernmicroecocompartmentalism, design education is not given the credit it deserves for inspiring many of world famouspoliticians.Itisanunfortunateconsequenceof our civilizations history that design education is rarely given rational consideration by those most reliant on technology, whom I can say no more aboutduetolegalrestrictions.ComplexthoughitisIshallnowattempttoprovideanexhaustivereportondesigneducationanditsnumerous‘industries’.

Social FactorsSociety is a simple word with a very complex definition.UponPeterPinkleton - PishPosh’sreturntoBritainheremarked‘classwillreflecttheinnerhero’1, he failed to understand that if one seriously intends to ‘not judge a book by its cover’, then one mustreadalotofbooks.Spanningdividessuchasclass, race and ugliness, design education is crunchy ontheoutsidebutsoftinthemiddle. Of paramount importance to any study of design education within its context, is understanding the idealsofsociety.Itbreaksthemould,shatteringman’smisunderstandingofman.

Economic FactorsDerived from ‘oikonomikos,’ which means skilled in household management, the word economics issynonymouswithdesigneducation.WewillprimarilybefocusingontheSpanish - Armadamodel.Takingspecialcaretohighlighttheroleofdesign education within the vast framework which thisprovides.

MarketValueOf Gold

Design Education

Clearly the graphs demonstrates a strong correlation.Whyisthis?Seeminglythemarketvalue of gold will eventually break free from the powerfulinfluenceofdesigneducation,butnotbefore we see a standardised commercial policy for all.Theeconomicpolicyspectrumisseeingaperiodofunprecedentedgrowth.

Political FactorsPolitics – smolitics!Comparingcurrentpoliticalthought with that held just ten years ago is like comparingnightandday. We cannot talk of design education and politics without remembering the words of style icon Bartholomew Skank ‘political change changes politics, but where does it go?’2Thisquotationleads me to suspect that he was not unaccustomed todesigneducation.Itspeaksvolumes.Ifdesigneducationisthefoodofpolitics,playon. I hope, for our sake that design education will endure.

conclusionWe can say with certainty design education paradesalongman’sstreetsandmanwavesback.Itestablishesorder,ensuresfinancialstabilityandneverhides.I’llleaveyouwiththisquotefromElvisMalkovitch: ‘I would say without a shadow of a doubt:designeducationROCKS!!!’3

Annelys de Vet, Course Director Design Department

Essaygeneratedbywww.essaygenerator.com(topic‘designeducation’).[1]Flankton– The Complete History – 1999FantasticoPublishing[2]Skank – Politics for Dummies – PV6Media[3] Everything you always wanted to know about design education, but were afraid to ask. – Issue287 – QKSPublishing

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“The relatively easy access to digital photo and video cameras combined with the global distribution platform of the internet has altered the traditional statistical relationship between image producer and image consumer.” -BorisGroys,Going Public

In times when the role of ‘visual producer’ is not anymore limited to those who called themselves a designer, or those from elite institutions, with thegrowingnumbersofvisual-generatingdevicesthat allows an instant personal creation that was once a task of the professional, it is also the most relevant time to take into account the parallel world ofimage-makingthatwearesurroundedby-thepoetics and aesthetics of the automatic, brainless, massivelygenerativetools.

Amongtheseeasilyaccessed,do-it-yourselfapplications exist such as, text generators, image generators, logo generators, and even book layout generators.An‘InternetMeme’hasprovenitselfasoneofthemosteffectiveplatformsindeliveringone’sideaacrosstheglobe.

A“meme”isavirally-transmittedculturalsymbolor social idea, which may take the form of an image, hyperlink,video,picture,orwebsite.Itspeakswith the use of copied, stolen or adapted images, creating an aesthetic that exhibits the capacity to

propel a political voice, an idea, social problem, oraconceptualfigure.Memesareblunt,ironic,preposterous, weird, and humorously ‘silly’ creative productions.Yettheyareindicativeofsomethinglargerthentheyinitiallyseemtoembody.Beingborn and dying every few seconds, the validation of the Meme exists within a certain moment, correspondingtothevoiceofcontemporarysociety.

With such qualities comparable to a visual communicator,TheMasterDesignGeneratorismadeasatributetothesetwoparallelworlds.Itis practically a yearbook; it is about the time, the mental-space,thepeople,andthecreationthatemerged at thistemporarystage.Thespecificsetofconversations and environments was only possible withinthisparticulargroupandduringthisspecificperiodoftime.Amultitudeofinsidestoriesthatyou wouldn’t understand outside the context of this placeandtime.TheMasterDesignGeneratorhascaptured thekeymomentsandgeneratedthemintoa distributableformat.

With this book you are holding in your hands, we aim torepresentthefragmentsoftheindividuals; as parts, as a whole, as an institute, and above all as the design department of Sandberg 2011-2012.

Belle Phromchanya

♥http://frabz.com/gen/baptist-sign-generator.php

THE MASTER DESIGN GENERATOR

SANDBERG INSTITUUT AMSTERDAMDesign Department Fred.Roeskestraat98‚1076EDAmsterdam,NL

Tel.+31205882404www.sandberg.nl/[email protected]

Sandberg Instituut Amsterdam is the Masters oftheRietveldAcademie.Itwasestablishedin1990andoffersmasterprogrammesinFine Arts, Applied Arts, Design, Interior ArchitectureandVacant.Socialengagement,artistic freedom and experimentation form the approach and the underlying principles of the differentdepartments.

DESIGN DEPARTMENT Think Tank for visual strategies

Or:– a cultural think tank for visual strategies;– a research and development department for society;– an autonomous zone;– a mediator in the investigation of social priorities;– an intellectual playground.

Gone are the times that a design existed as ‘amedium’–suchasaposter,bookorwebsite.Itnowexistsin,orinbetween,themedia.Thereforethepracticeofthe‘mediadesigner’has changed from designing information to dealingwithinformation.Designershave become surfers in an omnipresent ocean of information, holding balance by their focus on structuring, conducting, andshapingdialogues.Withastrongradarfor socialchange,theyareactuallycriticalagentsofprocess.Asresponsibleprofessionalsanddedicated enthusiaststheygovern communication,reflection,understandinganddebate.Indoingsonewperspectives are visualized that engage with socialissues. It is this vista that the Design Department is buildingitsprogramupon.Seeingourselvesas an independent place for study, practice and research,weinvitestudentstobecreative,productiveandself-critical.Masterstudentsare encouraged to work and carry out research independently aswellascollaboratively,toexperimentwithformsofmediaandreflectonnoteworthy developmentsinsociety.Researchisdoneonsocialandcultural issues,aswellasonvisualandnarrativemethodsandstrategies. Theparticipants initiate their own projects, build uptheirstories,curate events,directprocesses,programthemedia,tofinallyeditanddesignhybridformsofcommunication.

Thecurriculumthereforeoffersspaceforselflessness,vulnerability,and unpredictability.Ultimately,suchanenvironmentisonethat reflectsourcomplexworldandisflexibleenoughtochangewiththe students.It’sthemwho design their own structure to draw on their skillsaswriters,editors,visualizers,programmers,conceptualizers orform-makers.In short they’ll become the ambassadors of a changingdesignprofession.

TUTORS & STAFFS Course DirectorAnnelys de VetDesigner & Initiator

CoordinatorAnke Van Loon

TutorsNina FolkersmaCurator & Critic

Jan-KeesvanKampenMedia Tutor

Rob SchröderFilm maker & Designer

Daniel van der VeldenDesigner & Co-founder of Metahaven

GUEST TUTORS 2011 – 2012Persijn Broersen & Margit Lukács Designers & Artists, NL

Nikki Brörmann Philosopher, NL

Max BruinsmaCritic & Editor, NL

Wouter DavidtsArt Historian, BE

Emory DouglasDesigner, USA

Gert DumbarDesigner, NL

Martijn EngelbregtDesigner & Artist, NL

Mieke GerritzenDirector MOTI & Designer, NL

Hendrik-JanGrievinkDesigner, NL

Agata JaworskaDesigner, NL/PL

Syb GroeneveldHead e-culture Mediafonds, NL

Menno GrootveldMedia Critic, NL

Bregtje van der HaakDocumentary Maker, NL

RudyJ.LuijtersArtist, BE/NL

Francisco LaranjoDesigner & Theorist, GB

Dimitri NieuwenhuizenCo-founder Lust, NL

Kali NikitasDesigner & Head OTIS Design Department, USA

Chris OateyArtist, USA

Rick PoynorCritic, GB

Macha RoesinkDirector De Paviljoens, NL

Tijmen SchepProgram manager at Virtueel Platform, NL

Malkit ShoshanArchitect, NL/IL

Alan SmartArchitect & Researcher, USA

Jonas StaalArtist, NL

SiebeThissenPublic Art Director, Philosopher, NL

Annelies VaneyckenDesigner & Writer, BE

Boy VereeckenDesigner, BE

Coralie VogelaarArtist & Designer, NL

Astrid VorstermansPublisher, NL

Peter van WaartResearcher, NL

STUDENTS 2010 – 2012NoortjevanEekelen(NL)GuidoGiglio(BR)SeungyongMoon(KR)RubenPater(NL)StefanSchäfer(DE)YuriVeerman(NL)

STUDENTS 2011 – 2013HannesBernard(ZA)AniekBleijenberg(NL)KevinBray(FR)RuiterJanssen(NL)SimoneNiquille(CH)MartinaPetrelli(IT)BellePhromchanya(TH)DonnaVerheijden(NL)LeanneWijnsma(NL)AiwenYin(CN)

THE MASTER DESIGN GENERATOREditor-in-chiefAnnelys de Vet

Concept & Graphic DesignBelle Phromchanya

Editing & ProductionNoortje van Eekelen

PrintingUitgeverijBOXPress

Main TypefacesImpact & Linux Libertine

PublisherSandberg Instituut Amsterdam, 2013

SPEcIAL THANKShttp://www.southparkstudios.com/avatar http://www.essaygenerator.com/http://cooltext.com/http://mmdpi.com/http://mudcu.be/bg/http://www.textfx.co/http://www.texteffect.net/http://www.textspace.net/http://www.photovisi.com/http://www.fansigngenerator.com/http://www.signgenerator.org/http://frabz.com/gen/baptist-sign-generator http://www.linuxlibertine.org/http://screenshotsofdespair.tumblr.com/http://memegenerator.net/http://www.memecenter.com/http://knowyourmeme.com/http://whatireally.memegenerator.net/http://www.images-graphics-pics.com/

DEPARTMENT AND PEOPLE

♥ http://www.google.com – keywords:Meme+America,Brand,Design,Experimental,Music,Personal,Pop,SoftPower

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POP


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://Kévin - Bray.fr/

RadioandTVaremediawheretheuserispassive.Followingaprogramwherehe/sheisnotincontrolandwhosecontentissometimesquestionable.While the internet through hypertext is a medium that requires the user as active, searching for his informationandcreatingit.Theinternetisnotonlytocreateinformationbutalsotocommunicateit.Graphic Ðë§ïgn is not only the work of graphic ∂єѕιgиerbutalsoamediumwhichwantstobeheard.A“popular”creationasitwasunderstoodinthepast(thecreationofpeople)isnotdead,but

movedinparttotheinternet.Theinternetisaformof media where all levels of culture can exist in opposition to TV and Radio in which creative forms are,mostly,thoseofthemarket.

TheopeningoftheartexhibitionofOfficeABC,MarieClementWellesandArnaudDeffoscreatedanopportunitytomakemyfirstVJingseekingtocriticizetheimageofpopularmusic(musicmarket)usingtheaestheticoffolkinternet(thevoiceof thepeople).

♥ Cool Text: Logo and Graphics Generator – http://cooltext.com

SELF-INITIATED ANIMATED VISUALS

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://Simone - Niquille.ch/ Welcome to the Age of HystericalBranding

♥ Text Effects – FREE Logo Design Generator – http://www.textfx.co

SELF-INITIATED ESSAY / BOOK

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“In community we are united from the moment of our birth with our own folk for better or for worse. We go out into society as if into a foreign land.”(FerdinandTönnies,CommunityandCivilSociety,1887).

“You can choose your friends but you sho’ can’t choose your family.” (HarperLee,Tokillamockingbird,1960)

Well, let’s substitute, subsidize and franchisethehelloutoffamilyandcommunitythen!

Herewego,21stcentury,itishappening!Welcome to the Age of HystericalBranding!!!

Braceyourself.Get your Speedos and Lifesavers, your 24hr Energy and Powerbar, yourEnergizersandTrojans.But most of all lest never forget: Slimfast & Livestrong!

We are all going down ultra strong totally down.Butnotlikedown underdown, more like down down down.

BecauseWeCan.Oh,Oh,Oooooh.BecauseWeCan!

TimeforNeonTribalism!ClassLessLoveFull IdentityEnsured FullOn CommunityThinkingFuturePerfect!HystericalBrandingwillleadtheway!

IamlostwillbecomeWearefound.

Personalizing with internationally worldwide products totally individually chosen through a neutral non hierarchical pyramidal structure,alleasyallin.It’severywhereyouwanttobe.Anarrayofchoices,swallowing the initial feeling of commune whilstafterwardsbeingcomfortedthrough

the screen saver of shadowing brothers and sisters, oh likeminded people, oh thy greatnessthatis!Equallychanting“Justdoit!”withthisallknowingserenesmileofleavingyoualonelettingyoubewhilefullyengulfingandconsumingwhatisleftofI.Becauseyou’reworthit.Fatamorganatheycalleditintheoldworld.Rapidlychangingsuperiorthermalmiragethingies.MakingyoubelieveAwhilstknowingB.Although there is always C = Connecting people,that’swhattheysay.Wheredoyouwanttogotoday?Haveityourway.Keepmoving.Haveabreak.Defineyourselfwiththe same embellishments as everyone and theirmom,butnoworries,youareyou.Christmas in stores in October? Be early, get thefirstchoicelimitededitionspecialpieceuniquefabricationoneofakindhandcraftedproductiongoodnessjustforyou.SALESALESALEtheyyell.Me?NonoIdon’tdothatIamfirst.Iamunique.Iamalone.Hey,whatcanIsay,Life’sGood.(right?)

Impossibleisnothing.That’swhatmammalearnedmedaddypreachedme.Thechoiceofanewgeneration.Isitinyou?

Reachoutandtouchsomeone.Expandbeyondyoself.Expandbeyondtheknown.Thepowertobeyourbest.Themenacetobeyourself.Adorningisso1stquarter2011.Jeez.SurpassadornMovedeep.Don’tjustbuyintoitbuyforit.Commityourwholeself.Allowyourselftothefullest.Let’smakethingsbetter.Justforyou.Let’sfocusonyou.Justforyou.Thisishowwedoit:

1)buy2)buy3)buy4)buying

I’mlovingit.Movingatthespeedofbusiness.Alwaysworthit.Hasitchangedyour life yet? Commit believe engulf outrage letgo.Tastetherainbow.Seewhatwemean.Floatdriftsoakdrowntrusthappinesseuphoriahysteria.Hekeepsgoingandgoinggoinggoing.Hismaster’svoice.Snap,Crackle,Pop.Imeltintoyou.

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://Jordan - Darby.us/Thisprojectformewasabouttheexplorationofwhatit’sliketoliveina‘trans - ironic’society,whereourculturehasseemedtoaffixafilterofirony throughwords,images,soundsandmovementsthatpermeateeverything. Thispublicationwas abitofinhalingthatproductandbreathingoutare - configuredworld,drawingconnections and new visuals through such a twisted – andtome,unrelatable – culturallandscape.

♥ Text Effect – Text Effect Online – Generate online effect for text – http://www.texteffect.net/

SELF-INITIATED NEwSPAPER

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://Kévin-Bray.fr/Itookamidifile,afilewiththemusicalscoresofeachtrackofamusic.IopenedthisfileonamusicalcompositionsoftwareandforeachtrackIapplieda“sampler”.InthissamplerIchargedthe“soundimage” of the name of the track, for example, for the bass track I loaded into the sampler the sound ofanimagewiththeword“bass”.Thenthesampleis played by this track as a sound that come from a instrument.

Thankstothismanipulation,themusicexistsonlythroughitsnotation.Thenotationlanguageisalsothelanguageoftheinterpretation.

Thismusichasbeeninterpretedthroughaspectrogram and then printed in a book, in order todeveloplanguageandtoanalyzehowaspecificmediuminaspecificsupportcanreactonanothersupport.


SELF-INITIATED BOOK

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://Kévin-Bray.fr/Weareinaworldofimages.Imagestakepossessionofobjectsthatwecommunicate.Theyinfluencethe judgment that we should have on the creation ofwhichwecommunicate.GraphicÐë§ïgnisnolongerabridge,amedium,butaresult.

My project is then looking for a match, a truth and transparency.Imagesaresounds.Whatiscreatedasasongiswhatwecreateasanimage.

In this project “song, sign, sing” I develop a medium betweenimageandsound.Theimageistranslatedintosound.Whenthesoundisplayedthroughaspectrogramtheimagebecomesreadableagain.

House and Techno music form a part of some musicalstyleswhichdefinethemachineasamusicalcompositioninstrument.Thesamplerisoneof those machines that, thanks to its particularities, have expanded the musical language and therefore the way to see and to think about the world, or at leastthemusic.

Thesepragmaticdetails,inwhichborrowingistheheart of the creation, raises several issues about composition,interpretationandmusicalscores.

SELF-INITIATED SPEcTOGRAM /BOOK

By using and interpreting samples, these become newmaterial.Thismakestechnoandhousemusicstylescultivatorsofspecificrelationshipsofauthorship.Theseformstakeapositionbetweencopyrightandallography 1.

Indeed, through these styles, musical scores don’t exist anymore as a mediation between the composer and its interpreter, but as an interface forthecomposerandmachinedata.Theroleoftheinterpreterseemstobesubstitutedbythemachine.Finally the music doesn’t seem to lose its allographic aspect, it just seems to transform its rules and reorganizesitsborders.

So this project is a kind of translation of the problematics introduced by these musical styles in regardtosignsandsemiotics.Inthisproject,analphabetical book, the print form is visualized in a spectrogram, while the sound played is translated bythespectrogramintotheletteritself.Throughthis project the translation of the symbol, which is a substitute for the representation of the piece, isreversed.Anewdialogueisformalizedbetweentranslationsofthegraphicsign,thephoneme 2,thegrapheme 3,andtheglyphe 4.

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://Simone-Niquille.ch/EurLife not MyLife is a visual research project on particular daily consumption and unifying geographic confusion as constituted through the Union.ItconsistsofsevenA2prints,mirroring a weekly calendar, paired with three overarching vinylbannersasglorifying‘posterchildren’.Thevisualsareinspiredby17th-centuryDutchGoldenAgestill-lifepainting.

ThreeVinylbannersandonehouseplant, 7A2Prints


SELF-INITIATED VINYL BANNER

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://Nic - Sanchez.us/ By viewing the world through anAmerica - coloredlens, The Bastardization of American Culture Abroad sought to examinejustwhatisTheUnitedStatesmainexport:culture.Astherateofjob - lossrises,ascorporations are given more power than citizens, and as American political discourse devolves into a polarized shouting match, a vapid, substance - less,massmarketedidea of ‘Americanism’ is used to sell products to an unsuspecting global - populace.Thisnotionthatdoesnotexistinactuality.ThisAmericanFriteSaus.

♥ Text Effect Online – Generate online effect for text – http://www.texteffect.net/

SELF-INITIATED POSTER

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INDIVI DUALS


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://Belle-Phromchanya.th/During the beginning of 2nd semester at Sandberg Instituut, I encountered a state of dubiety regarding my position within thegroup.EventhoughIwasat the studio, greeting fellow students, joining reading classes, participating in workshops; I discovered that, in fact, I had been living in my own islandcalled‘NuankhanitB.Phromchanya’.Apersonalterritory with rather unusual name, and somehow separated fromthe‘MainlandSandberg’.

With a desire to get out of this destructiveloop,theveryfirstconclusion I could came up with is to talk to people more; socializing, being involved with fellow students in any possible way.Usingthissemesterinexploring other individuals, implementing myself into the Mainland, with the hope to finallyblendinorbecome apartofit.

Thecollaborationwith9otherstudentsduringFebruary – Aprilof 2012 was disguised as a mean to reach the person, to be in communication and socialize, within the context of learning fromoneanother.

To be individual, to be diffrent, to be the true self.To get connected, to be a part of, to belong.What to be and how to be.Still, go on.


SELF-INITIATED / cOLLABORATION VARIOUS MEDIUMS

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://Yin-Aiwen.cn/A montage video which is used to present the projectsmadebyYinAiwen,itisanattemptto make a presentation into one piece of work, therefore‘lettheworksspeakforthemselves’.Itconnects three projects into a narrative story and summarize most of the discussions as the background behind the projects, by using recorded Google Voice toreadtextsinthegapofprojectspresented.

Lost in Details: A confession of falling in love, confessing how love can make one’s eye out of focus, and lost the sense of reality, based on the personal experience of YinAiwen.

100 Hours without Computers: A documentary of a 5-daysperformance,collaborate project with BellePhromchanya.To experience the flippedsideofhercomputer addicted life, Yin Aiwen perform a life without computers in a computer based environment, at SandbergInsitituut.

We Guarantee It’s All True: A video mix of a news report of Occupy Movement, scenes of disasterfilm,andacampaign advertise ofGeorgeW.Bush,therefore to question the trust worthy of imagesandmontages.


SELF-INITIATED PERFORMANcE / VIDEO

Thispresentationisintentionallymadeina‘innerlanguage’,byusingsomeofthesignificantwordsatdaily discussions at Sandberg Insitituut, therefore tointeractwiththeaudience(tutorsandstudents),then to balance the sense of alienation which caused bytheabsentofpresenter.

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://Donna - Verheijden.nl/and/Martina - Petrelli.it/Valdrada is one of the cities described by Italo Calvinoinhisbook“TheInvisibleCities”.

Approached as an exercise in the process of making, the purpose of this photo series was to create space forthehazardduringtheproductionofimages.


SELF-INITIATED / cOLLABORATION PHOTOGRAPHIc SERIES

Theseries–producedwithadisposablecamera – isanattempttostageValdrada’sdynamicsofreflection. Valdrada has been the starting point of the collaboration between Donna Verheijden and MartinaPetrelli.

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://Stefan-Schäfer.de/Class society of imagesistockphotoforreal is the translation of istockphoto´s digitalwatermarkintoaphsyicalobject.istockphoto is an image bank for stock photos and stockvideos.Thedigitalwatermarkappearsoneach stock photo preview to avoid the free, or more tosay,pirateusageofthephoto.Afterbuyingthephoto,thewatermarkisremoved.Thewatermarkedphoto is so to say less valuable in the image economy.

In the class society of images, the watermarked photo takes the role of the poor image while at the same time, the non watermarked photo takes the roleoftheflagship(1).Bytranslatingthedigitalwatermark into a physical object, the watermark becomesadefinitelypartoftheimage,whichdefinesthepreview-stockphotoasaselfstandingimage.

Short summary of stock photos´ historyInthehistoryofstockphotos,thesettingtocreateaphotocanbecomparedtoastagesettingofahollywoodmovieshooting.Photoswerecreatedwithhugeeffordandabigcrewofprofessionals,from actors and screenwriters to the photographer, ofcourse.Theimagesshowedaperfectworldand were mainly used in advertisements to sell products(2).

Stock power – the image as perceptionThepowerofstockphotosliesinit´scontextualadaptiveness,asMatthiasBruhnpointsoutinhistext “Visualization Services: Stock Photography and thePictureIndustry”(3).Itisnotabouttheimageassuch,butabouttheimageasperception.Acrucialrole play the photo´s description, or tagline, as well as the categories they are stocked in by stock photo agencies.

Professionalism and AmateurismOnthewebsitewww.stockingisthenewplanking.com, which was just shut down in summer 2012, people imitated existing stock images and wrote theirowntaglineunderneaththeirphotos.Thesite shows examples of that with the original, watermarked version of the stock photo, placed ontheleft,andtheimitatedversionincludinganewtagline,ontheright.Thedigitalwatermark

www.stockingisthenewplanking.com


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is what made the stock photos official.Andthoughtheyare(mostly)donemoreprofessional,the watermark brings them on the same level like the imitations, theyarebothforfree(4).

Referrences1: “In Defense of the Poor Image”, Hito Steyerl2: “The New Heraldry: Stock Photography, Visual Literacy, and Advertising in 1930s Britain”, Helen Wilkinson3: “Visualization Services: Stock Photography and the Picture Industry”,MatthiasBruhn4:www.stockingisthenewplanking.com (tillsummer2012)

istockphotoforreal, Stefan Schäfer, 2012screenprintonPlexiglas,100cmx50cmistockphotoforreal, Stefan Schäfer, 2012

wORKSHOP / BOY VEREEcKEN ScREENPRINT ON PLExIGLAS

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://Nic-Sanchez.us/Memory Studies seeks to explore the notion of an imperfect, ephemeralmemory,asfleetingasamoments’thought.Specificsarelost,generalitiesarewhatremain.


SELF-INITIATEDPOSTER

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://Jordan-Darby.us/90 Heads of AmsterdamTo bide my time in between class and projects over the Spring, IcommittedtoquicklysketchingoutdifferentheadsIencounteredthrough the city, the local papers andtelevisionnews.Thiswascompiledasaposter/trinkettogivemywifeinreturnforlettingmeembarkon sucha crazyjourneyabroad.

♥ Text Effect – Text Effect Online – Generate online effect for text – http://www.texteffect.net/

SELF-INITIATED DRAwING / POSTER

♥ http://www.google.com – keywords:Meme+Whatyouactuallydo+Designer,GraphicDesigner

cOLLO qUIA


EVENTS & AcTIVITIES

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wORKSHOP : FRANcIScO LARANJO@Design Department / October 11 — 13 / 2011

Presentations on critical graphic design Ðë§ïgn that lacks critical awareness of the situations in whichitoperatescanonlybeacompromisedactivity.Critical∂єѕιgиsuggestsaimsandmethodsthataredifferentinsomefundamentalwaysfromthenorm.Poynor,Rick;(2008)CriticalOmissions,PrintMagazine

You are expected to present up to 2 of your projects you consider as falling under the category of ‘critical ȡέşίģή’.Duringyourpresentation,Iwouldliketoaskyou to contextualise your work, explaining how you have initiated it and what lead the project to be ‘critical’ (e.g.criticalofwhat?).Thetoolsandmethodsyou’veusedtoachieveyourgoalsshouldalsobementioned.Presentationscanhaveupto10minutesofduration.

PurposeThemainpurposeofthesepresentationsistodiscussthecriteriathroughwhichwedefine‘criticald35!9n’and to share with your peers your research tools and methods.

EVENTS & AcTIVITIES

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wILLEMS BANqUET@Castrum Peregrini / December 15 / 2011

Platowrote‘TheBanquet’topraiselove.Here,thestudentsinitiatedabanquettoexpresslove.Thebanquet’s dialogical structure created the right circumstances for the deconstruction of their own words andamovementtowardsanewvocabulary.Inaconsciously∂єѕιgиedsetting,thestudentsdebatedtheirrelationtocrisis,whetherglobal,economic,environmentalorpersonal.LeanneWijnsmaandSimone Niquille commented: “We know it’s going on, but what is it exactly, this crisis? Does it have

two hands and feet? Or a tail? Or is it more like that smell in the air you can’t quite pinpoint and keep tryingtonamebutgetintoanargumentover – thereisnoagreement,therewillbenoagreement,

everyoneexperiencessmelldifferentlyandthereisnowayorneedtochangethat.”Apre - programmedvoice hosted the guests throughout the full 12 hours of the banquet, structuring the discussions and grouprotations,callingparticipantsbytheirnumbers,andprovidinginputintheformofquotes.

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ARAB SPRING – DESIGNING POLITIcS @Ulm, Germany / November 30 / 2011

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Review by Ruben Pater

What was it?Lectureseriesandworkshopon∂єѕιgиandtheArabSpring.

Where was it?ThehauptschulefürgestaltungUlm,afamousartschoolinthesouthofGermany.Abeautifulcomplexinthehillsbuiltin1953byMaxBill.Itwasfoundedbythelatter,IngeAicher - SchollandOtlAicherwithtremendouslyideologicalpretense.TheHfGwasoneof the most progressive educational institutions of designandhashadagreatinfluenceond35!9nuptodate.In1968disagreementoverthecurriculumcaused the local government to stop funding and theschoolwasclosed.Todayithousesthearchiveoftheschoolandeventssuchasthis.OrganisersRegulaStampfli,RuediBauerandourownDanielvan der Velden reside in the board of the school’s foundation.

What was it?Firsttherewasashort‘ideas - on - post - it - notes’session on a big board with choices between ‘Design can do something for the Arab spring’ and ‘Ðë§ïgn cannothelptheArabspring’.Afterwerelecturesfrom Ruedi Bauer from Switserland, and from Sven AnwarBibifromCairo.Ideasandopinionsvariedfrom a romantic view of the Egypt protest, to street graffitiandvoteleafletsinCairo.Q&Aafterwardswentfrom‘Canweexport∂єѕιgиtoolstothemiddleeast?’to‘WhatcantheArabSpringdofor∂єѕιgи!’Afterabreaktherewerefourdifferentworkshopsranging from an Egyptian family role play to plans toinvadeTahrirsquarewith∂єѕιgиstudents.Afterwardswasthenecessarygreatfoodandmusic.

Why it suckedThetitle‘Ðë§ïgncandosomethingfortheArabSpring’isawishratherthananactualtopic.Wearetalkingabout27countrieswithdifferenttypesof political situations which cannot be dealt with insuchgeneralterms.Thenotionthatȡέşίģήhassomething to ‘solve’ is an assumption that is more afascinatedwithcertaineventsthananythingelse.Thedifferentreactionsandideascouldthereforeonly end up as being too general and either too politicallycorrectordownrightexotic.Despitemanydifferentviewpointsandgreatideastheevent could only result with abstract ideas of an abstraction of a situation that is very real and important.

Why it was awesomeParticipants from many countries was a pleasant mixofyoung/old,commercial/art,intellectual/practicalwhichprovedtobequitefruitful.Therewere∂єѕιgиersinvolvedinmedicalequipmentandresearchers/philosophers.PeoplewerefromEgypt,Germany,Lebanon,Switzerland,UK,andTunesiaetc.Itshoweddifferentviewpointscanresultinvery productive thinking, rather than having the sametypeofpeopletogether.Alsoitturnedoutmany problems and solutions that were adressed wereratherglobalthenonlyspecificfortheMiddleEast.Ifthetopicwouldhavebeenmorespecificandthe lectures more informative it could have been extremelysuccesful.

Also we were invited to see the archives of the hfg Ulmwhichwasveryimpressive,withworksbyOtlAicher,DieterRams,MaxBill.Visitthereifyouareinthearea.Ohyeahandthefoodwasgreat.ThanksAnnelysforinvitingus!

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wORKSHOP : BOY VEREEcKEN@Design Department / January 9 — 13 / 2012

Initial Briefing by Boy Vereecken In preparation workshop; students please read the following texts :

– Journal of design History,vol.21nr4,2008(OxfordPress)GerryBeegan&PaulAtkinsonProfessionalism, Amateurism and the Boundaries of D€$ɨǥɲ

– William Morris, News from Nowhere and selected Writings and designs (WiliamMorris–designedbyGraemeShankland)

– The Object Reader,(FionaCandlirandRaifordGuins)ElizabethEdwards:Photographs as Objects of memory

Monday 9thTalk+Filmscreening:JosDeGruyterandHaraldThys,DasLoch.Tobringbyeachstudent:object,filmfragment,inrelationtothetextsabove.

Photo _Ruiter Janssen

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PREMSELA – MY FIRST DESIGN cOLLEcTION@Ðë§ïgn Department / January 14 / 2012

Premsela,theNetherlandsInstituteforDesignandFashion,heldthe2011–12My First Deign Collection courseinAmsterdam,ArnhemandRotterdamforbeginningcollectorsof∂єѕιgиobjects.Theeighthcoursemeeting,whichfocusedonyoungtalent,tookplaceattheGerritRietveldAcademieandSandbergInstituut.

Participants received an introduction to the Rietveld and the work of its international student population, followedbyatourofthestudiosandworkshops,whereworkwasonshow.Intheafternoon,Sandbergstudentsprovidedparticipantswitha“lunchexperience”.Afterwards,afewstudentsbrieflypresentedtheirwork,andparticipantshadanopportunitytobuylow - priced∂єѕιgиobjectsassouvenirsofamemorableafternoon.

http://myfirstdesigncollection.nl

Photo_Belle Phromchanya

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cURATING REALITY MASTERcLASS & cONFERENcESandberg@Mediafonds / February 9 — June 7 / 2012

Today,wehavemoremeansthaneverofgathering,interpretinganddisseminatinginformation.Newforms of reporting, such as data journalism, crowdsourcing and social networks, are becoming increasingly important.Thoughitisoftensuggestedthatjournalismisincrisiswearewitnessinganexplosiveincreasein

journalisticpracticeandstronginnovationinthefield,thankstoavastrangeofnewpossibilities.

The Sandberg@Mediafonds 2012 conference and masterclass will concentrate on new forms and applications ininvestigativejournalismresultingfromtechnologicaladvances.Howcanweusenewmediatobetter

practiseinvestigativejournalism?Howcanwemakethemostoftheshiftingrelationshipbetweenjournalistsand their audience, and of readers’ and viewers’ newly active role in producing and distributing stories? And

howcantechnologybeusedtobetterkeepaneyeonthepowerful,andtotellmeaningfulstoriesabout thecomplex,fast - changingworldweliveintoday?

♥ http://www.google.com – keyword:Meme+NyanCat

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://Ruben-Pater.nl/Theworldknowsmanyheavilyguarded borders, divisions between those who have and thosewhohavenot.Whenwe look closer at these walls of the world, the fences create distinctivepatterns,differentforeverypartoftheworld.Idecidedtorecreatethepatternsofthreeborders into cheaply printed notebooks.Soeveryonecanbeinspired by them or see them merely as a backdrop for your ideas.

♥ Cool Text: Logo and Graphics Generator – http://cooltext.com SELF-INITIATED NOTEBOOKS

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♥Text Effects – FREE Logo Design Generator – http://www.textfx.co

://Belle - Phromchanya.th/As a person who currently holds an immigrant status in Europe, and once in a while gets frustrated bycircumstancesaroundit.Alien Alliances is made asanattempttoinvestigateforthosewiththesame‘alienstatus’withinmyownpersonalcycle.The738friendsonFacebookareprintedoutassmallicons, then using a manual way of identifying the immigration status of each by going through each person’sFacebookpageandputtingthecoloredstickercodingontop.(yellow – Thailand,red – Asia,blue – Europe,green – America,white – Australia,brown – Africa)

Thebigdotiswheretheiroriginis,andthesmalldot are to identify the period of time they spend abroad;halfdotis1 – 2years,fulldotis2 – 5years,full dot with black dot inside is those who currently settledinthatparticularcontinent.

Thevisualizationhasmadeexplicitthatfromallmy ‘Facebook friends’, generally people from this generation,themiddle - classfromadevelopingcountry;morethanhalfofthemhasflowntoanother part of the world and at least once in their life to spend a period of time in the continent that theywerenotoriginallyfrom.

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://Leanne-wijnsma.nl/John Cage wrote the composition 4’33” as an experimentinhowsilenceeffectstheears.Inthebook 433p, the blind composer Ruder Glavurtic explainshowsilenceeffectstheeyes.

♥Cool Text: Logo and Graphics Generator – http://cooltext.com

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://Ruben-Pater.nl/Flood desk Enkhuizen is an initiative to inform citizens in the North of Holland and beyond about theriskofafloodandhowtobebetterprepared.We supply free instructions, maps of risk areas and audioinstructionsonwhattododuringaflood,andhowtobeprepared.

The Flood Desk can be visited from 10.00-17.00hrs,from March 31 to October 23 in the ZuiderzeemuseuminEnkhuizen.


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♥Text Effect Online – Generate online effect for text – http://www.texteffect.net/

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://Leanne-wijnsma.nl/Visit leannewijnsma.nl/refresh for a regularly updated 1:1 garden conservation from my second houseinthewoods.RefreshtoRefresh!

SELF-INITIATED ScANNED IMAGES / wEBSITE

FIELD TRIPS


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FIELD TRIP ESSEN@Essen_Germany / September 28 / 2011

New Year Opening Excursion Folkwang Museum, a great collection of modern art and including a special exhibition of theamericanartistJoelSternfeld.

Zollverein Essen, a former industrialcomplex(miningindustry)IntheZollvereinthereare several museums, like the ∂єѕιgиmuseum,theRuhrgebietmuseum and outdoor sculpture installations.

The new building of the Folkwang Art Academy, a very spectaculair ȡέşίģήbytheJapaneseArchitecturegroup,Sanaa.

Photo_Yuri Veerman

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OPENING wEEKEND @ LA DALLE@La Dalle_Belgium / September 23 — September 25 / 2011

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RESEARcH TRIP cAPE TOwN@Cape Town, South Africa / March 28 — April 9 / 2012

Photo_Stefan Schäfer & Yuri Veerman

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FIELD TRIP LONDON@London_United Kingdom / May 23 — May 25 / 2012

Wednesday 08:55 Flight Schiphol — London11:30 Visit Serpentine Galery 12:15 lunchatInstituteof Contemporary Arts 13:15 VisitInstituteof Contemporary Arts15:00 VisitTateModern16:30 MeetingwithChris Dercon (directorTateModern)18:00 Opening@PaceGallery20:30 Dinner

Thursday

09:00 VisitAND http://www.and publishing.org/13:00 VisitWhiteChapelGallery 16:00 StudiovisitAbake 16:45 StudiovisitMindDesign17:30 VisitBroadwaymarket18:30 Dinnerwith Fransisco Laranjo @THEGUN http://www.thegun docklands.com

Friday10:00 Visit Victoria & Albert Museum “British Design”18:40 FlightLondon — Schiphol

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FIELD TRIP MANIFESTA 9@Genk_Belgium / June 2 / 2012

♥ http://www.google.com – keywords:Meme+99%,film,movie,occupy,oneminute,stockphoto,workshop

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://Donna - Verheijden.nl/The End is made within the context of a videoworkshopgivenbyTheOneMinutesOrganisation, Aftermakingthisshortfilm,themedium of video became more and more present in mypractice.


wORKSHOP / THE ONE MINUTE VIDEO

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://Stefan - Schäfer.de/TheGuyFawkesmaskbecameanalteregoforparticipants of the global occupy movement in 2011.Themovementwasinsearchforalternativesofourcapitalistsociety.“V FOR” is a one minute motion image collecting images of the occupy movementin2011fromgoogleimages(searching

for “occupy wallstreet”, “occupy world” and “occupy everything”).Thecollectedimagesaregeneratedinto a dynamic, typographical statement “Alter Ego, Alter Nation, Alter Natives”, with the use of the applicationMacOSaic.

Motion image, duration: 1:00 minutes, 2012


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://Yin-Aiwen.cn/and/Belle-Phromchanya.th/AseriesofshortfilmsdocumentsthreenightsatBeursplein,theoccupymovementinAmsterdam.November 10th,2011,thefirstnightYinAiwenandBellePhromchanyawenttothesite.Throughthe lens, they discover the hidden side of the great movement, ideals and worries seems bound tobetogether.Thenext2episodestheyinvitedYuri Veerman and Hannes Bernard, both with

♥ Text Effects – FREE Logo Design Generator – http://www.textfx.co

wORKSHOP / JONATHAN PUcKEY cOLLABORATION

DOcUMENTARY / VIDEO

contrasting point of view towards the movement, tojointheconversationatBeursplein.Thedocumentariesofferalternativeprospectivesaboutthe movement, and point out a series of possible fundamental problems, which are not only toward occupy movement but may toward social movements inabroadersense.

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://Aniek - Bleijenberg.nl/Occupymythoughts.nl is an interactive website aboutthoughts,doubts,questionsandanswers.Avisualizationofthemindintimesof“crisis”.Itforces you every time to pick between two answers, which will reveal a new thought or question with newanswers.Itloops,hasnoend,justlikethoughts

comebackinyourhead.Itshowsalotaboutthesubject:thinkingaboutthe(financial)crisiscausesalotofdoubts,moraldilemmasandaneedfor(re)action.It is not about picking the right answer, it is about questioningasubjectandlettingyourideasflow.


wORKSHOP / JONATHAN PUcKEYwEBSITE

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://Yuri - Veerman.nl/Common Currency: The World Economy through the eyes of the currency byYuriVeerman.Moneyistheone‘thing’wecanallrelateto.WeallunderstandDollar, Euro, Yen or Pound, but only few of us can readtheAEX,theS&P500,ortheDOWJones.

On commoncurrency.net the economic discourse has beenscaleddowntoapersonallevel.Meet‘LucytheDollar’, ‘Alex the Euro’, ‘Misaki the Yen’ and ‘Harry the Pound’; read about all their ups and downs basedonthelatestheadlinesofthebigfinancialwebsites.

wORKSHOP / JONATHAN PUcKEY wEBSITE

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://Ruiter - Janssen.nl/TheamountandthedepthofstudyloansintheNetherlandsalmostdoubledinthelastfouryears.TheformersecretaryofeducationMarkRutteevensaid:‘studentshavetogetridoftheirfeartoloan.’

Thegrowthofstudyloanscanbeconsideredasymptomoftheinternationalfinancialcrisis.

Thislandscapeofdatavisualizesthecampaignofthe government to loan money versus the greed of students.Itcreatescontextforstudentstosurviveinthiscultureofdebt.


SELF-INITIATEDPOSTER

♥ http://www.google.com – keywords:Commissioned,Job,Money,Pay,Work

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://Ruiter - Janssen.nlA multidisciplinary team of the Sandberg Instituut ∂єѕιgиedtheinteriorofCircus Elleboog.

All the activities of the kids, parents and personnel arestagedintheinterior.Itchallengestheusertochange the role from spectator to performer and the otherwayaround.

Thegroundfloorconsistsoutofthreemoveablewallswhichcanbepushedbackandforward.Everywallhasitsownfunction:toplay,workandwait.

Thefirstfloorhasamorehorizontalsetup.Thestageinthemiddleisbuildupbydifferentpartswhichcanslideouttocreatemoresittingspace.

♥Text Effects – FREE Logo Design Generator – http://www.textfx.co

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://Noortje - van - Eekelen.nl/ÐєšĬğЛfortheOpenDayoftheSandbergInstituutAmsterdam,MastersoftheGerritRietveldAcademie.

♥Text Effect Online – Generate online effect for text – http://www.texteffect.net/

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://Simona - Kicurovska/Concept,ÐєšĬğЛandtypographyfor Verenigde Sandbergen, the irregularly published magazine of the Sandberg Instituut in Amsterdam.Issue#070,is∂єѕιgиedfortheOpenDay2012.

Thedepartmentsoftheinstituteareredefiningthechangingroleoftheautonomousartist / appliedartist / designer / interiorarchitect,bothwithintheirownfield,aswellasinrelationtosociety.Thisideawastranslatedintothe∂єѕιgиofthebooklet.Thelayoutis based on a versatile grid that eachdepartmentfillsinadifferentway.Thiscreatesadynamicandchangingformatthatdefiesthestatusquo.

Cover: Noortje van Eekelen


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://Noortje - van - Eekelen.nl/Intimesofcrisisweofferyouanalternativewaytomanage your investments; interesting and unique solutionswithlowriskandhighreturn.Weherebyintroduce an opportunity to invest in the Sandberg InstituutAmsterdam.WhyinvestinSandbergInstituut Amsterdam? Ðë§ïgn as wealth has become themostimportantaspectofthenewsociety — morevaluablethanmaterialsandgold.Evenfinancialcapital.TheInstituutwillretainitsvalueattimesof political, social and economic insecurity, as well aswarandnaturaldisasters.TheInstituuthasauniversal value and world wide appeal; all people loveit.


The Sandberg Prospectus contains general information aboutinvestmentsinSandbergInstituut.InvestorswhoareinterestedinTheSandbergInstituutspecificallystatethatfinancialrisksareinvolved.Investors are therefore advised to read this Prospectus carefullyandtakenoteofitsfullcontent.Theinformation contained in this Prospectus may not be regardedasinvestmentadvice.Eachinvestorshouldconsider their own individual circumstances before acquiringsharesinTheSandbergInstituut.Forallreferences of expected returns, the Prospectus states thevalueofsharesfluctuate.Pastresultsarenoguaranteeforfutureresults.

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://Aniek - Bleijenburg.nl/and/Ruiter - Janssen.nl Aniek Bleijenburg and Ruiter Janssen∂єѕιgиedtheidentityforthe conference Curating Reality, organized by the Mediafonds andtheSandbergInstituut.Theconference is about new ways forinvestigativejournalism.


cOMMISSIONED wEBSITE

♥ http://www.google.com – keywords:Meme+Call,Ghostbuster,Phone,Whoyougonnacall

GRADU ATION


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wHO YOU GONNA cALL?@the former Filmmuseum in the Vondelpark / Amsterdam / July 11 – 15 / 2012

Graduation events of the Masters of Design students of the Sandberg Instituut Amsterdam,

It’s a great pleasure to introduce to you the graduation events of the Ðê§ïgñ Department of the Sandberg InstituutinAmsterdam–athinktankforvisualstrategieswheredesignerscommitthemselvestovariouscultural,politicalandresearchbasedprojects.Inthisplaceofstudy,practiceandresearch,participantsare

invitedtobecreative,productiveandself - critical.

Inourdepartment,thestudents’owncriticalsensibilityisplacedatthecentreofeverythingwedo.Studentsareencouragedtoworkandcarryoutresearchbothindependentlyandcollaboratively.Thisresultsinprojectsthatareanalyticalandreflectonnoteworthydevelopmentsinsociety.Theyconduct

researchintosocialandculturalissuesaswellasvisualandnarrativemethodsandstrategies.Manyworksarise in collaboration with experts, such as philosophers, musicians, authors and programmers and thus

becomehybridformsofcommunication.Theseinteractionsdrawonthestudents’skillsaswriters,editors,visualisers,programmers,conceptualisersandform - givers.Intheirgraduationprojects,thisyear’ssix

masterdesignersexhibitakeensensefordefiningsocialpriorities.Equippedwithacriticalanalyticalability,commitmentandacapacityforwell - organisedaction,these∂єѕιgиers – oftenincollaboration – process

thethingsthathappenaroundandbetweenus.Theyanalyseauthoritiesandstandardsanddeployskillsofcommunication,debate,reflectionandcross-fertilisation.

Inshort,thesegraduatescanbepositionedasambassadorsofachangingdesignprofession.Whoaretheygoingtocall?We’renotsure,butthecallwillbelocalandlong - distance – thatis,global.Wait,seeandhear!

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wHO YOU GONNA cALL?Graduation events of the Masters of Design students of the Sandberg Instituut Amsterdam, at the former Filmmuseum in the Vondelpark in Amsterdam,from July 11 – 15, 2012

It’s a great pleasure to introduce to you the graduation events of the DesignDepartmentoftheSandbergInstituutinAmsterdam–a thinktank for visual strategies where designers commit themselves to variouscultural,politicalandresearch - basedprojects. Thisyear’sgraduationexhibitiontellsastoryofghosts,spectresandchimeras.ItissetinanabandonedbuildinginAmsterdam’s Vondelpark.Onceknownasthe HouseofIllusions,thisemptypavilionnowservesastemporaryaccommodationforagroupof six ghosthunters.Asthespiritsofdeadfilmstarshauntthecellar,theghosthunterstakeaimatanumberof contemporarymythsonthefirstfloor.

Theyarethe sixtalentedfinal - yearstudentsoftheSandbergInstituut: Noortje van Eekelen (NL), Guido Giglio (BR), Seungyong Moon (KR), Ruben Pater (NL), Stefan Schäfer (DE), Yuri Veerman (NL)

Fromthe11thtothe15thofJuly2012,thesesixMastersofDesign,togetherwithtenfirst - yearmasterstudents,willtakeup residenceinAmsterdam’sformerFilmmuseum.Theywilltakevisitorsonajourneythroughanumberofprominentcontemporary societaldevelopments:thecrisisinEurope,globaleconomicpowerrelations,theinfluenceofdigitalnetworks,themythofthefree market(whosaidtherewerenograndnarrativesanymore?).Withintellectualprecision,thesedesignerscleverlyteardownanumber ofcontemporaryillusions.

Theexhibitionisplayfullytitled Who You Gonna Call?, in a nod totheideaofdesignersasproblem - solvers.TheSandberg Instituut’sdesigners are not under the illusion that design can make the world abetterplace,buttheydobelievetheirdesigner’seye allowsthemto help people understand social trends and to draw meaningful connectionswithinthosetrends.

We’re looking forward to welcome you!Nina Folkersma, Jan Kees van Kampen, Rob Schröder, Daniel van der Velden, Anke van Loon and Annelys de Vet

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BOO!This is a story of ghosts, spectres and chimeras. It is set in an abandoned building in Amsterdam’s Vondelpark, a peculiar pavilion with domed towers, round - arched windows and fluted Ionic half - columns. Once known as the “House of Illusions”, this empty pavilion now serves as temporary accommodation for a group of ghost hunters. As the spirits of dead film stars haunt the cellar, the ghost hunters take aim at a number of contemporary myths on the first floor.

Allow me to introduce them.

First, we have Stefan Schäfer (alsoknownas“Germany”),whogrewup in a mining area in the Ruhr in a family of Jehovah’s Witnesses and assumedanewidentitywiththehelpofblackmetalandgrindcore.This“strange,German,rational,romanticpunkrockguy”goesafterthechimerasofvisualrepresentation.Wecreateimagesofourselvesand unleash them in a digital space where we no longer have control overthem.Whoarethesemenandwomenwhohaveourfacesbutnot our souls? Are they anything more than ghosts trapped in a digital shell?

Next is Seungyong Moon(or“Korea”),aformerSouthKoreanarmyconscriptwhobecameaskilledgraphic∂єѕιgиerthroughstealingandsamplingmaterialfromtheInternet.Moonchasestheinscrutableghostofintellectualproperty.WhenarecordcoverȡέşίģήertakesinspirationfromthesamecartoonRoy Lichtensteinusedinafamouspainting,istheÐєšĬğЛerviolatingLichtenstein’scopyright,ashisattorneysclaim?ButhowdidLichtensteinarriveathisownimage?Original and copy, authorship and creative commons, copyright and copyleft–thisghostappearsinmanyforms.

Number three is Noortje van Eekelen, the only female hunter in the party.Withanalyticalprecisionandasubtlesenseofhumour,thisyoungȡέşίģήerunmasksthepoliticalandeconomicleaderswhowereatthehelmduringtheeurocrisis.MerkeltheMistress,SarkozytheButler,BungaBungaBerlusconiandRuttetheClown – themaincharacters in the Europe Show all seemed to have their own secret agendas, but those who look closely, like Noortje van Eekelen, see that the“spectacleofthetragedy”unfoldedinthefulllightofthecameras.

Next, we have Guido Giglio(“Brazil”forshort),trainedasanarchitectin the Brazilian modernist tradition, fascinated by Greek philosophy andstronglyinfluencedbyaMarxistpoliticalbackground.GigliodescriesaspectrethatishauntingEurope – aspectrecalledAusterity.EuropeisgraduallyturningintoaThirdWorldcontinent,withpoorregionsthatprovidecheaplabour,low - techproductionandattractivetaxratesforthericherones.Letusnotfearthisghost,Gigliosays,butratherembraceit.Austeritycouldofferawayouttoadifferent,daring,ingeniousfuture.InAusterity,wewillfinallyencountereachother.

ThenthereisRuben Pater, who read encyclopedias as a child and stilllovesimmersinghimselfdeeplyinasubject.Now,hesetshissightsonglobaltrade,pirates,hijackedcargoships,falseflagsandghostnationalities,andallthejuicystoriesbehindthem.Hundredsof

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warships ply the waters around Somalia, defending international freight shippingagainstthecountry’spirates.Themajorityofcargoshipstravelunderfalseflagstoavoidtaxesandenvironmentalregulations.Andthewarships that shadow them aren’t afraid to use military violence against thepirates.Whoarethewrongdoershere?

Finally, we have Yuri Veerman, Dutch activist modernist, “our man at thebarricades”,andthemanbehindseveraldisruptivewebsites.Likeapalmistry expert, Veerman studies and analyses the lines and signs in oursociety.Butwhileapalmreaderseesyourpastandfutureinthelines in your hand, Veerman chooses to view lines as lines, separate from themeanings,interpretationsandsymbolicvaluesweascribetothem.Heseesthingsasthings.Aflag,alogo,anationalanthem,acountry’sborder: what do these objects think of the way they are used to represent nationalities and ideologies? Do they feel misused?

Thereyouhavethem:thesixtalentedfinal - yearstudentsoftheSandbergInstituutinAmsterdam.ForoneweekinJuly2012,thesixfuturemastersof∂єѕιgи,withtenfirst - yearstudents,willtakeupresidenceinAmsterdam’sformerFilmmuseum.Theywilltakevisitorsonajourneythrough a number of prominent contemporary societal developments: thecrisisinEurope,globaleconomicpowerrelations,theinfluenceofdigitalnetworks,themythofthefreemarket(whosaidtherewerenograndnarrativesanymore?).Withintellectualprecision,thesed35!9nerscleverlyteardownanumberofcontemporaryillusions.

In fact, their stories are about loss: the loss of identity, authority, rules andlaws.Who’sincharge?Whobearsresponsibility?Whowillfixthings for you? And so this exhibition is playfully titled Who You Gonna Call?,inanodtotheideaofÐєšĬğЛersasproblem - solvers.TheSandbergInstituut’sdësïġnersarenotundertheillusionthatÐê§ïgñcanmaketheworldabetterplace,buttheydobelievetheirdesigner’seyeallowsthem to help people understand social trends and to draw meaningful connectionswithinthosetrends.Andmakenomistake:theirstoriesoflossarenotsobstories.Rather,these∂єѕιgиershavediscoveredthefreedomthatcanresultwhenwelookoutsidetheframes.

Introduction by Nina Folkersma, tutor and curatorpublishedin Who You Gonna Call? 2012

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://Ste-fan-Schäfer.de/We express ourselves, we show ourselves, we share ourselves. We create images of ourselves. We ∂єѕιgи ourselves. We identify ourselves with images.

Due to digital technology, these identificationschangerapidly.Once we upload our image, we havenocontroloveritanymore.Our image can be downloaded and edited by everyone, and be uploadedagain.Identificationturnsintoparticipation.Once

thrust into the digital arena, our image transforms into a chimera; theoriginisnotidentifiableanymore.Butchimeraisstillwrittenwithan“i”.Whatdoesthis “I” imply?

Factisthatourselfisshatteredand spread into the space of digitaluncertainty.Withthisinmind Multiverse – Verse Multi is aboutfindingapaththroughthemultiverseoftheshatteredself.


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://Ste-fan-Schäfer.de/TWITTERCORE is the world´s first140characterrealtimegrindcoreband(1),sotosaytheNapalmDeathofsocialmedia(2).TWITTERCORE is merging the socialenginetwitterandthemusicgenregrindcore.Bothcombinedcreate a grotesque, bluetiful nightmare.Thisnightmareisrelieving that kind of emotions, thatareflattenedthroughsocialmedia, as Geert Lovink states in his book “Networks Without aCause–ACritiqueofSocialMedia”.Insocialmediawecan

only act and behave positive, whichworksas“deliberateself-deception, including a constant efforttorepressorblockoutunpleasant possibilities and ‘negative’ thoughts”, as Barbara Ehrenreichpointsoutin“ThedarksideofPositivism”.Recklessoptimism rules out the very possibilityofquestioningtherules.TWITTERCORE is about the total participation of the audience, who´s tweets determine the lyrics, the beatsandthelenghtofeachset.Each set of TWITTERCORE consists

of140barsthatcountdowntozero.Each new tweet generates a blast beatwhichwillturnbacktoafixedslowtempobeatafterthetweetissang.Allbeatsaremidifilesandare connected to the whole system through a Max patch, which is writtenbyChristophScherbaum,andcustomizedbyErricoDeLisi.

(1) veryfirsttweet@TWlTTERCORE, 23.02.2012,by@mthvn(2) tweet@TWlTTERCORE, 24.02.2012,by@mthvn

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://Seungyong-Moon.kr/With the advent of the Internet, our notion of creativity has changed.Ithasshiftedfromtheidea of creativity as a solitary act to the idea that it occurs when wecommunicatewitheachother.Today, people generate new meanings by using and sharing others’ work and the information thatcirculatesontheInternet.

Seungyong Moon raises the question of what this means for our perspective on intellectual property.Copyrightandintellectual property are sensitive issuesfor∂єѕιgиers.However,moreandmore,d35!9nersalsoseethebenefitsofthecommons:resources owned by and shared among communities as opposed toindividuals.InMessage to the Messengers, Moon suggests that ratherthancreatingartificialboundaries, we should give the public free access to creative material so that they can use, reproduce and generate new meaningsfromit.

“If you have an apple and I have an apple and we exchange apples, then you and I will still each have one apple. But if you have an idea and I have one idea and we exchange these ideas, then each of us will have two ideas.”George Bernard Shaw


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GRADUATION PROJEcT

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://Noortje-van-Eekelen.nl/The Spectacle of the Tragedy – a website about the European Show and its leading actors by Noortje van Eekelen

The Spectacle of the Tragedy tells a visual story about thepoliticiansnavigatingtheeurocrisis.Itshowsus what is happening behind their political smiles and gives us an insight into their irresponsible behaviour.

Theeurowasdevisedtobindcountries,buttodayitseemsrathertodividethem.Strongcountriesdonotwanttopayforweakercountriesinthesouth.OurEuropean leaders seek to secure an economically andpoliticallyunifiedsystem.Tothem,thisseemsthe best way to create European trust and keep the

economicenginesrunning.However,thecurrentpolitical elite fails to involve citizens in its unclear systemortorealisethekindoffireitisplayingwith.

Noortje van Eekelen has collected and repurposed imagestakenfromfragmentedandfleetingnewsarticlesaboutthefinancialcrisistocreateadatabasethatpresentsitselftothepublicasawebsite.Thiswebsite is a compilation of information about TheEuropeanShowanditsleadingactors;atthesame time, it tells the story of the unmistakable destruction of the euro as a result of obscure financialoperationsandhumanfailure.

www.thespectacleofthetragedy.eu

♥Text Generator – http://www.textspace.net/

107107

GRADUATION PROJEcT

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♥TextEffectOnline – Generateonlineeffectfortext – http://www.texteffect.net/

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://Guido - Giglio.br /and/Hannes - Bernard.za/The End Times is an economic report on cultural production intheSouthernhemisphere.Thenewspaperinvestigatesthe relationship between the economies of cultures vs the culturesofeconomy–howsocieties that rely on informality anduncertaintyfindsolutions&alternatives to austerity through thewealthofgestures.

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://Ruben-Pater.nl/TheworldiswagingwaragainstthepiratesofSomalia.Ninetyper cent of the world’s goods are transported by sea, so imagine the threat piracy poses to the supply chainoftheglobaleconomy.In Double Standards we see a differentsidetothestoriesaboutpiracy, the seajacked ships and the companiesbehindthem.Thebookand installation show us how the ships that were seajacked between 2010 and 2012 have their own waysofdefyingthelaw.Usingflagsofconvenience,theshipsdefy environmental laws and labor regulations.Shipsinvolvedinillegalfishing,fraudandfinancialtrickery demonstrates the double standards of the countries using militaryforcetofightpiracy.Alawlessnessnotsodifferentfromthatofthepiratesthemselves.

GRADUATION PROJEcT

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://Yuri-Veerman.nl/If a country doesn’t stop where a river starts but where a line is drawn, that means the map holds more authority than the actual territory.Whileeverynationisaconstruct,anattempttoshapeashared identity, the Netherlands seems to stand out when it comes tostandards.

At a time when the composition of most countries is changing rapidly, it seems that the will to hold on to standards is only gettingstronger.Andwhileeverygroupneedsitsownsignifierssoits members can hold on to who they are, the question is whether staticrepresentationslikeflagsand anthems are adequate ways of representing something as dynamicandorganicasanation.

In his project – Land, Yuri Veerman dissects the existing signifiersofanationtoseeifthe colours, sounds and shapes they consist of can bring us new insights about the land they represent.

Meanwhile in another – Land Two other projects will be presented parallel to – Land.Free-tshirts.info holds the world’s biggestcollectionoffreeT-shirtsand will show part of its collection offlineforthefirsttime.Stardust,a unique substance made of real euros, will launch, selling for an introductorypriceofjust€1.


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GRADUATION PROJEcT

ExHI BITIONS


EVENTS & AcTIVITIES

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TOKYO GRAPHIc DESIGN PASSPORT ExHIBITIONS@Gallery Arts Chiyoda / October 28 — October 31 / 2011

ExhibitionoftheSandbergInstituut(DesignDepartment)atTokyoGraphicPassport.OrganizationandlecturebyAnnelysdeVet.ProjectsbyPinarDemirdag,ViolaRenate,KatjaNovitskova,MichèleChampagne,JannekedeRooij,LaurenGrusenmeyer,MaartjeSmits,AnjaGroten,CamilaBustamante,MatthiasSchreiber,AnnelouvanGriensven,FemkeHerregraven,MatthiasSchreiber,ChrisLee,HenrikvanLeeuwen,Mikko

Oustamanolakis,BrigietvandenBerg,NikkiBrörmann&SimonaKicurovska.Ðë§ïgnbookletandexhibitionoftheSandbergInstituut(DesignDepartment)byNoortjevanEekelen.

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TRANSITIONS: SANDBERG INSTITUUT AT NIMK # 4 @NIMK Amsterdam / January 20 — February 10 / 2012

ThefourthinstalmentoftheSandbergInstituut’sshowcaseeventattheNetherlandsMediaArtInstitutewillopenonJanuary202012.Studentsfromalldepartmentsofthispost - graduateschoolwillbepresenting

newwork(FineArts,ÐєšĬğЛ,InteriorArchitectureandAppliedArts).Transitionsofperception.Transitionsofmeaning.Transitionsoflong - heldpositions.Transitionsofmomentumandinfluence.

TheopeningnightwillincludeperformancesbyStefMeul,AlonsoVasquez,Yosuke,KrootJuurak,DavidBernstein/SandervanWettum.Theexhibitionwillfeatureinstallationworkbycurrentstudents

SabineRuitenbeek&IrisBijvelds,WonjungShin/DianaBand,DanielaBershan,DiegoTonus,KevinBray,LeanneWijnsma,SimoneNiquille.TheexhibitionwillbeupforthreeweeksfromFridayJanuary20,

closingonSaturdaythe11thofFebruary.

↑ Your Message Was Successfully Sentby Leanne Wijnsma

‘Hi, I am the internet. Tell me what you want to say and I show you how free you are.’

In the entrance hall of the NIMk visitors were greetedwithsporadicprintswhirlingtothefloorasbyaninvisiblehand.ThecollectionofA4’sonthe ground read messages like “I disagree with organic food & euroshopper”, “I want to share: wellnotmylifestorywithsomeonelikeyou.”to“Iwouldhidemykeys.”.Thepersonalbutpartlyalso mocking messages have been collected through a computer located in the staircase of the NIMk, prompting visitors with various questions and beginnings of sentences to enter information attheirownwill.

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↑ C me Center by Simone C. Niquille

A commentary on the paradox of congregating in a space together with people of communal intentions only to embark on activities of sole selfindulgenceandsubsequentseclusion.Thecommunity center relocates to the consumer center, human interaction

1:56singleloopanimationw/audioiPhone 1st Gen, iPod, 2 Speakers

↓ Flyer image: ‘celebration’by Kevin Bray

https://www.facebook.com/events/132056083572794/

EVENTS & AcTIVITIES

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PIER TO PIER ExHIBITION@Toffie pop Culture Festival, Cape Town / March 30 — April 1 / 2012

As part of the 2012 Toffie Pop Culture FestivalinCapeTown,studentscreatedapirate - tradinginstallationinspiredbytheseafaringhistoryofthetwocountries.USBdrivesfullofpirated∂єѕιgиresourcesinopenformatswereattachedtoasystemofropes,pulleysandweights.ThefirstDutchsettlersweresenttothe

Cape to establish a halfway station to provide fresh water, vegetables, and meat for passing ships traveling toandfromAsia.ThesettlersbroughtwiththemtradefromEuropeandbarteredwiththelocalsfortheirsheepandcattle.Assuch,theCapehasbeeninstrumentalasapointforexchangebetweentheNetherlandsandSouthAfricaforcenturies.TheDutchdelegation’sPier to Pier projectaimstore - establisharelationofexchangebytradingd35!9nresourcesfromtheOldWorld.Bringyourlaptops,lowerthedigitalcargoand

enjoyfree - tradefromourpirate - ships.

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♥ Design Department’s Fan Sign Collection 2012 – http://www.design.department.fansigngenerator.com/

SELEcTED PRESS

& NOMINA

TIONS♥ ZenBG—Background Generator – http://mudcu.be/bg/

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SELEcTED PRESS & NOMINATIONS THE FUTURE’S SO BRIGHT I GOTTA wEAR SHADES, GRADUATING STUDENTS 2011 (POSTER BY RUBEN PATER)

www.MANYSTUFF.ORG / cHARLOTTE cHEETHAM / JULY 2011

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SELEcTED PRESS & NOMINATIONS THE NExT BIG THING, MIcHèLE cHAMPAGNE & LAUREN GRUSENMEYER

www.cANADIANDESIGNRESOURcE.cA / AUGUST 2011

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SELEcTED PRESS & NOMINATIONS BLAcK GOLD GREEN PARADISE, ANIEK BLEIJENBERG

ITEMS #5 / MAx BRUINSMA / OcTOBER, 2011

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SELEcTED PRESS & NOMINATIONS THAT NEw DESIGN SMELL, MIcHèLE cHAMPAGNE

ITEMS #5 / MAx BRUINSMA / OcTOBER, 2011

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SELEcTED PRESS & NOMINATIONS SANDBERG INSTITUUT, DESIGN DEPARTMENT

ÉTAPES / OcTOBER, 2011

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SELEcTED PRESS & NOMINATIONS KÉVIN BRAY


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SELEcTED PRESS & NOMINATIONS KÉVIN BRAY


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SELEcTED PRESS & NOMINATIONS THE NExT STUDENT IS THE NExT DESIGNER, SANDBERG INSTITUUT AMSTERDAM, DESIGN DEPARTMENT

NExT (DESIGNING EDUcATION LEARNING FROM THE NExT cITY) / ANNELYS DE VET / OcTOBER 2011

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PRINT / RIcK POYNOR / OcTOBER, 2011

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PRINT / RIcK POYNOR / OcTOBER, 2011

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STUDENTENPRIJS GRAFIScH ONTwERPEN / SEPTEMBER 2011

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STUDENTENPRIJS GRAFIScH ONTwERPEN / SEPTEMBER 2011

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SELEcTED PRESS & NOMINATIONS OPEN IMPAcT cHANNEL, LAUREN GRUSENMEYER

BEST VERZORGDE BOEKEN / NOVEMBER 2011

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SELEcTED PRESS & NOMINATIONS OPEN IMPAcT cHANNEL, LAUREN GRUSENMEYER

BEST VERZORGDE BOEKEN / NOVEMBER 2011

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SELEcTED PRESS & NOMINATIONS SANDBERG INSTITUUT, DESIGN DEPARTMENT / YURI VEERMAN

DESIGN.NL / BE OPEN AwARD ART BASEL / JUNE, 2012

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SELEcTED PRESS & NOMINATIONS SANDBERG INSTITUUT, DESIGN DEPARTMENT / YURI VEERMAN

DESIGN.NL / BE OPEN AwARD ART BASEL / JUNE, 2012

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SELEcTED PRESS & NOMINATIONS PIER TO PIER ExHIBIOTION @ TOFFEE POP FESTIVAL

THE cAPE TIMES / APRIL, 2012

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SELEcTED PRESS & NOMINATIONS BEScHERMING TEGEN OVERSTROMINGEN, RUBEN PATER

METRO / NIELS RIGTER / JANUARY 2012 www.MOOTZ.cOM / JANUARY 2012

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SELEcTED PRESS & NOMINATIONS DOUBLE STANDARDS, RUBEN PATER

ETAPES MAGAZINE GRADUATES STUDENTS 2012 /NOVEMBER 2012

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SELEcTED PRESS & NOMINATIONS DOUBLE STANDARDS, RUBEN PATER

ETAPES MAGAZINE GRADUATES STUDENTS 2012 /NOVEMBER 2012

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MEDIA ART

API 'S

CREAT IVE CODE

DATAVISUAL ISAT ION

TRANSMEDIA

CO -CREAT ION

BRANDING

THEORY

ANIMAT ION

GAME DES IGN

SOUND

GRAPHIC DES IGN

EXPERIENCE DES IGN

MOBILE

USABIL I TY DES IGN

SERVICE DES IGN

AUDIOVISUAL

MEDIA ART

API 'S

CREAT IVE CODE

DATAVISUAL ISAT ION

TRANSMEDIA

BRANDING

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ANIMAT ION

GAME DES IGN

SOUND

GRAPHIC DES IGN

EXPERIENCE DES IGN

MOBILE

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AUDIOVISUAL

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SELEcTED PRESS & NOMINATIONS THE SPEcTAcLE OF THE TRAGEDY, NOORTJE VAN EEKELEN

VIRTUEEL PLATFORM HOT100 2012

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FONTANEL YOUNG TALENT 2012

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ITEMS MAGAZINE DUTcH DESIGN GRADUATES 2012 / OcTOBER 2012

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THE GUARDIAN / OcTOBER 9 2012

the master design generator

Documents

design educationin order

bebgstaff student members

southparkstaff student

colloquia workshop

world famouspoliticians

belle phromchanya department

signs song sign sing

verenigde sandbergen