the mass media and communication
TRANSCRIPT
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• Name: Praful Ghareniya
Roll No: 20
Semester: 4
Paper: -15
Topic: Advertisement in a Television & News paper
Email Id:[email protected]
Submitted by: Maharaja Krishnakumarsinhji Bhavnagar University.Department of English.
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Advertising is a way of expressing and tell something in little time with a huge impact. In 21st century advertise make several new developments and with that a global phenomena. It contents several types and ideas.
Keywords:Advertisement, Social, Idea, Observation, Technology, Audience, Management,Communication, Journalism, Media, Marketing.
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five types of advertising
(2) Public service
(3) surrogate advertising
(4) Classified advertising
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• When the advertiser makes the ads, they always think about the target audience and mostly target audience is children. I also concern with Advertising appeals, how advertise can affect on mindset.
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Ad of idea and Surf Excel
“One Idea Can Change Your Life”`Surf Excel Powder
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Television• “Television means an electric communication
medium that allows the transmission of real time visual images, and also sound.”
• Tele means “From far away” Vision means “To See”
• Television means a device to which a picture and sound can be broadcast by means of radio waves or a cable.
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• “A television advertisement or television commercial, often just commercial, advert, ad, or ad film (India) is a span of television programming produced and paid by an organization, which conveys a message, typically to market a product or service.”
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• Importance of television is to communicate and to spread information, ideas, skills and attitude has been affirmed by researchers.
• BBC’s director has said, “Next to home and school, I believe television to have a more profound influence on human race than any other human’s medium for education.”
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History of Newspapers• The history of newspaper in India at
1780, with the publication of the Bengal Gazette from Kolkata.
• In 1789, the first newspaper from Bombay (now Mumbai), the 'Bombay Herald' appeared
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four news agencies in India1) Press Trust of India (PTI)
2) United News of India
(UNI)
3) Samachar Bharti
4) Hindustan Samachar
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