the markets we serve - prodevmedia.com · magstripe data vs emv data 20 copy = original ... sda dda...
TRANSCRIPT
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OUR COMPANY
Revenue 2013
$3.3 billion
Employees
10,000+
Countries with a site in
operation
43
OUR INNOVATION
Invested in R&D 2013
$193 million
Patents and patent
applications
4,300
OUR CUSTOMERS
Countries where we have
customers
190
Financial institutions
3000+
Dual listing on NYSE Euronext
GTO.PA Use Gemalto products and
services
2 billion Mobile operators
450+
eGovernment programs
80
Machines connected using
Gemalto technology
50 million
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The Markets We Serve
EMV Overview
The Payment Ecosystem Before EMV
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6
• Europay, MasterCard and Visa initiate the development of specifications for Integrated Circuit Cards aka the EMV spec 1994
• The first version of EMV specifications is published 1996
• EMVCo LLC is formed by Europay, Visa, MasterCard to manage, maintain and enhance the EMV™ Specification 1999
• 2004: JCB joins EMVCo
• 2008: The most recent version, EMV 4.2, is published
• 2009: American Express joins EMVCo
• 2013: Union Pay joins EMVCo
2000s
EMV Standards: A 20 Year History
Key Benefits of EMV
• Global Interoperability
• Enhanced Payment Security
Reduces the risks & costs relating to fraud
• Technology Platform for new payment channels
Contactless Payment
Mobile Payment
eCommerce
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EMV chip cards
use an embedded
microprocessor
for payment
transactions
OUTSIDE
INSIDE
CONTACT
Secure chip stores payment information
Chip card authentication prevents
counterfeiting
Adds cardholder verification methods
Offers online or offline authorization
EMV contactless
payments –
simply tap the card
and pay securely
CONTACTLESS
PAYMENT
TERMINAL
2 inches
1 Technology 3 Consumer Payment Options
8
Mobile EMV = NFC
mobile payments –
provides secure mobile
payments, increased
loyalty and marketing
options for issuers
CONTACTLESS
PAYMENT
TERMINAL
NFC-enabled
phone
EMV contact –
card is placed into a
device that reads the
data on the chip Enter individual PIN
code. The card
checks the PIN
stored on the card.
The PIN may also
be verified online.
Sometimes PIN
is omitted and a
signature is
required. CONTACT PAYMENT
TERMINAL
Annual Fraud Losses on UK-Issued Cards
Source: MasterCard Analysis 2012
(Po
un
ds
MM
)
Source: http://www.financialfraudaction.org.uk 9
0
50
100
150
200
250
300
2005 2006 2007 2008 2009 2010 2011
Card ID Theft
Counterfeit
Lost/Stolen
UK Fraud Migration
Source: http://www.financialfraudaction.org.uk 10
UNFCU Launches 1st US EMV Card Program in 2010
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-30% in Fraud
+153% in Card Applications
+382% in Credit Lines Booked
+20% for Revolving Balances
+15% in Overall Purchases
EMV Adoption Map
12
?
U.S. EMV Migration Milestones
1 Liability for counterfeit transaction shifts to terminal owners if they don’t accept EMV
2 Liability for counterfeit transaction shifts to party who has least-secure support
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2013 2014 2015 2016 2017
April 1, 2013 Visa & MasterCard
acquirer processors must support EMV
Transactions
October 1 2015 Visa & MasterCard fraud liability shift
for Point of Sale
October 1 2016 MasterCard fraud liability shift for
ATMs
October 1 2017 Visa & MasterCard fraud liability shift
for Automated Fuel Dispensers (AFD)
Aftermath of Recent Data Breaches
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Breaches have created a tipping point in consumer and media
perception of payment security.
Securing the payment eco-system is now a matter of urgency.
U.S. Card Market Is Big
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137MM
175MM TOP 2 US Banks
U.S. Card Market Is Really Big
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450MM
568MM TOP 10 US Banks
US EMV Card Projections
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2 9 25
200+
575
2011 2012 2013 2014 2015
EMV Capable POS Deployment Projections
18
4%
14%
35%
57%
70%
87%
2012 2013 2014 2015 2016 2017
Source: Aite Group
How it Works
%B5268xxxxxxxxxxxx^Smith/John^11012011660
4000000000000000000000?
;5268xxxxxxxxxxxx=11012011660400000000?
Magstripe Data vs EMV Data
20
Copy = Original
Original Counterfeit
Data stored on a magnetic stripe can be easily skimmed to make cloned cards
No way to verify card authenticity - cloned cards are indistinguishable from the
original
Signature is a weak form of cardholder authentication
000000000000000000083902014A200228830C8859DE1F37E74D8B657FB70D110108002C035400BA038001C0003200000E16181E20242A8488A8AEB2CADADC000000621C73100803
8400621C5A0808038400621C4108080384006216030003030000621DFA0008038400621F8804020480006214500002020000621084040204000062149500010480006205F500060480006
2116D00030200006212610003028000621CAC0008038400621E6600080384000000000000000000000000000000000062196B0062017B0062049C006206930062073C0062097D00620A1
800620A5E00620B3700620B3B00620E5F00620ECB00621EF50062218C006222350000000000000000000021E921AB21A721E521C2219E03800380043A0756075B07880C880080043A1
05A00C004BA185A057A5A000005FA005A000005FA005A05FA05FA00002020200005010100000110160600010000558988FFA00000000410100062000000000000000000000000000000
14145A1000000351080000005A554E2003040000EA60004E200F0000000000000000000000000000000000067A0A16051316232636000000000000005A83C13175E543256125AB0EE34
F54EAA431EA2AE557264CC12A1F6E868A268994000000000000000062E0D0833DB0F19D15DC4C706DE3BCAB0000000000000000A291D970A2C20DF76EE60E022CB646C10000000
0000000000000000000000000000000000000000000000000000000000000000000000000000000005AAD126F5A5A5A5A5A000000000000000000000000FF01000000000000000001000
05B6373B15ABED28E130038FCE57D5A752AD9B0CF98F50000000000000000241234FFFFFFFFFF00000000000000000000000000000000000000000000000000FFFFFFFFFFFFFFFF50
000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000A19F27019F02065F2A029
A039F36029F520600000000000000000000000000000000000000000000000000000000D55502F60200D6550295029F1455029D019F235502AA0100CA5502970600CB5502A40600C455
02FB0300C55502FE0300C35502F80300C95502910200D15502C3199F4F9503541100C85502930200945603042000825603010200C75502900100D35502DC1200D7550324039FA15502
AB069FA25502BD0600CD55032A0300CE55032D0300CF5503270300DE9502740900D95603332000D8560330029FA75503530100DA5602F20200DB5602F40200DC5602EE0200DD560
2F0028577C46B600E5D1ECC0FE9EB0F42B13E15FEA9F7479A0F3217C4BCD742108178D9FB07D11F32A2426098F1328BF92E6CCEF353D1FD4386C68DDD9B9EA1EEAB978E5B8B
3074BB128D07F50B207148DEAAD0C034B755ED83A38BD82B2A74D69CE1E65F0B9E7454BE9224FB65AA859BEA5DFBBEAB631A51FB1F5F54E16F3934C8DFC833A6A110158BAE3
217DEE096E409DD20FDFEF2EB6716CB23A71B42E318C23546F88BB9AECBF36390E569CBD1F5C5A3366CFDBAFBE54A29D4CC696DF2E60163D58950C8AF189BD38BEF90B0A9E
D4E0039204F1300E4457551C440BFAF41EB52D98E916DAE7F1DDB3779187FC869DF8CF99E0114A77AF8AF0EFF5226D5CF2D4F9E8C2A50FF6B6FD1E4AEFA2C2308570DB429258
FCEF9C40001761154F07A0000000041010500A4D41535445524341524400296F278407A0000000041010A51C500A4D4153544552434152448701015F2D02656EBF0C059F4D020B0A00
000000
Magstripe Data vs EMV Data
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Original
Track 2 on chip ≠ Track 2 on Mag
(Chip CVV ≠ Magstripe CVV)
Chip dynamically communicates with authorization system or POS to guarantee
Card Authenticity, Cardholder Authenticity, Transaction Authenticity
Protects against Card Skimming, Card Cloning, & Man in the Middle Attacks
Verify the Card is Authentic
Verify the Cardholder is Authentic
Authorize the Transaction
How it Works
Source: EMVCo 22
What Does “Chip & Signature / Online Only” Mean?
Source: EMVCo 23
Verify the Card is Authentic Verification done via real time online communication with
Issuer
Uses dynamic data to prevent man in the middle attacks
Verify the Cardholder is Authentic
Authorize the Transaction Authorization done via real-time communication with Issuer
Pros & Cons of “Chip & Signature / Online Only”
Source: EMVCo 24
Pros Highest level of assurance of card authenticity
Can be deployed with basic, low cost EMV products
Cons Signature is a weak form of cardholder verification
Not compatible with Offline Point of Sale environments may
limit acceptance abroad
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What Does “Chip & Pin / Online Preferring” Mean?
Verify the Card is Authentic Verification done via real time online communication with
Issuer OR
Offline Verification by POS using SDA or DDA
Verify the Cardholder is Authentic
Authorize the Transaction Authorization done via real time online communication with
Issuer OR negotiation with POS
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Pros & Cons of “Chip & Pin / Online Preferring”
Pros Highest level of assurance of card authenticity
Universal Acceptance @ any Point of Sale environment
PIN provides strong cardholder verification
Cons Consumer confusion relating to use of PIN for credit
transactions
Dynamic Data Authentication (DDA) requires a specialized
EMV chip which are incrementally more expensive
Global Acceptance of Chip & Signature Cards
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Online Point of Sale Environments
Offline / Unattended Point of Sale Environments
Global Acceptance of Chip & Signature Cards
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Predominantly online point of sale environments
Canada Mexico Singapore
Global Acceptance of Chip & Signature Cards
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Mixture of Online & Offline point
of sale infrastructure
Toll booths, train stations,
vending machine
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“Dip & Wait” nature of contact EMV is not in line
with consumer & merchant expectation of
immediacy & convenience
Contactless EMV solves checkout speed issue
Contactless EMV helps capture cash
Contactless EMV increases cardholder stickiness
translating to issuer top of wallet
Contactless EMV creates a consistent
consumer experience between card and
mobile transactions.
Will Apple Pay drive merchant activation of
contactless POS?
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Contactless EMV is in Mass Deployment Around the
World
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435 Million NFC handsets forecasted
to be shipped in 2014
2 Million Contactless-enabled
Point of Sales
200m
295m
590m
+900m
2011 2012 2013 2014
Number of Dual Interface Cards Shipped between 2010 and 2014
40% Of all EMV cards shipped in
2014 were Dual Interface
+2 Billion Dual Interface Contactless Cards have been delivered
Barclays bPay for Festivals & Events
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Get fast-track access into the event
Make fast and secure contactless payments
Unlock special experiences on the day
Keep on using your bPay band after the event at
hundreds of thousands of retailers across the UK
Contactless payments began on a card, but that’s no reason to stop there
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“The brand says we only need the 4k chip, but the personalization vendor continues to push the 10k and the instant issuance
vendor says 12k. I have been getting the run around from all of my vendors”
- a frustrated VP of payment solutions
2015 © Gemalto
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What type of EMV Card should I Buy?
What Payment Applications?
VSDC 2.8.1am2s
MChip Select
MChip Advanced
What Operating System?
Java
Multos
Native
How Much Memory?
4k
8k,
12k
What type of CVM?
SDA
DDA
CDA
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What type of EMV Card should I Buy?
What EMV Profile?
Visa US Debit Profile
MasterCard Profile n
Color of Module?
Gold
Silver
How Many?
1000
10000
Type ?
Contact EMV
Contact + Contactless EMV
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Adapt Your Card Artwork to EMV
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Supply Chain And Manufacturing Capacity
Total Chip Card Shipments 2013
Rank Manufacturer/Headquarters Millions
1 Gemalto Netherlands 2,178.0
2 Oberthur France 930.0
3 Giesecke & Devrient (G&D) Germany 875.1
4 Morpho Germany 680.0
5 Watchdata System China/Singapore 401.1
6 Bluefish Technology Denmark 319.0
7 Beautiful Card Taiwan 252.5
8 AB Card Group Turkey 191.7
9 Asia Credit Card Production China 179.0
10 Jing King Tech Holdings Hong Kong 148.5
11 Exceet Card Group Germany 143.0
12 COS Software Co. China 115.0
13 Goldpac China 101.2
14 DZ Card Thailand 99.0
15 Valid Brazil 98.5
16 HID Global United States 90.0
17 CPI Card Group United States 76.6
Payment Cards with Chips
vs. Mag Stripes Only (mil.) 2013
Chip Magnetic Stripe
Gemalto
Perfect
Oberthur
G&D
CPI
Valid
Morpho
AB Note
IntelCav
Note: Chip cards include Visa, MasterCard, American Express, JCB, and Maestro cards with mag-stripes as well as ATM-only and domestic-only debit cards, transportation cards, and other proprietary cards. © 2013 The Nilson Report
645/150
2/643
280/280
322/233
15/350
30/247
101/52
13/135
47/78
Experience Matters Scale Matters Global Presence Matters
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Comprehensive Portfolio of
Payment Products &
Services