the marketing of meatloaf
TRANSCRIPT
The Marketing of Meatloaf
Documentary analysis
The documentary about Meatloaf follows the marketing
advertisement concerning Meatloaf’s album Bat out of Hell 2. The documentary is a mixed
type of documentary.
The themes of the
documentary may include:The power of
the media.The creation of
a celebrity.Audience
manipulation by the music
industry/ media
The documentary involves a closed narrative structure which is non-linear and single strand. However the documentary also includes a circular narrative in which the starting point on the documentary is also the ending point of the documentary.
There are wide ranges of camera work used in the documentary. The conventional framing for interviews is used for each interview. Hand held camera work is also used to add variety to the documentary. Tracking and panning shots used. There is one interview filmed in profile however the interview looks very wrong. Also press POV shots used.
The use of Chromakey was this documents mise en scene using green screen behind interviews
showing archive footage connecting to the interview.
Meatloaf’s music was the main source of
sound for this document excluding the voiceover
where a young, male voice speaking
standard English however he was
sarcastic adding a lighter tone to the voice
over.
The editing for the documentary was
mainly cuts however some fade to blacks
were used and some dissolves on
certain images. Fast and slow motion
were also used at different points in the documentary.
Tons of different archive material was used
including scenes from different TV shows and news broadcasts, music
videos from Meatloaf and also the Village
People and Mr Blobby, CD covers, Behind the scenes and computer
websites.
Graphics used for the names of interviewees which includes the TV shows logo at the side ‘The Music Biz’. Names are in capital letters on the first line which also includes what they work as and on the second line it
includes where they work. Font is just plain white with a slightly grey back ground to emphasize the white.