the marketing mix in a digital world wifi = holidayinnleeds @conscioussol #consciousdmm
TRANSCRIPT
The Marketing Mix in a Digital World
Wifi = HolidayInnLeeds @conscioussol #consciousdmm
The Marketing Mix
Product
• Do you have the right mix of work
Place
• Where do buyers look for your service?• High street? Online? Events?
Price
• Hourly rates• Fixed fees• Value pricing
Promotion
• This is what most people think marketing is!• We’ll come back to this
Above & Below the “Line”
More “mass media”
More “one-to-one”
Content laddering
• 5 x Tweet = 100 char (yep, not 140)• 2 x FB/G+/LI = 100 words• 1 x Blog post = 3-500 words• 1/6 = Email newsletter = 1,000 words
Jam doughnut model
Tips booklets
Client testimonials
