the marketing matrix
TRANSCRIPT
I’ve been watching you.
You’re a marketer hardwired to be
curious.
You seek to be interesting and
interested.
You listen morethan you speak.
You never create marketing plans in a
silo.
Yet, you’re unable to overcome the inertia that binds you to the
past.
The inertia?
It’s the MARKETING MATRIX …
… an unreal landscape of illusion marketers have been
working infor decades.
The MARKETING MATRIX
is everywhere.
Unfortunately, you cannot be told what
the MARKETING MATRIX is.
You have to experience it for
yourself.
Here’s your chance.
Choose the BLUE PILL BLUE PILL and
the story ends. You’ll continue
to believe whatever you want to believe.
Choose the RED PILL RED PILL andyour journey begins...
… you’ll explore deeper and
truer connections with your
customers participating in the
online groundswell.
All I am offering you is the truth.
You must decide to explore or ignore.
IGNOREIGNOREEXPLOREEXPLORE
Here’s hoping you choose to explore.
abstracted from my essay in the AGE OF CONVERSATION book
NOTE: idea inspired by Kelsey Ruger’s presentation at the GOT SOCIAL MEDIA
event in Houston (Jan. 24, 2008)
www.AgeOfConversation.com