the marketing development process
TRANSCRIPT
The Marketing DevelopmentProcess
Chisa D. Pennix-Brown, MBA Bizness Branding Academy
Develop Your Brand
4 Core Essentials
Resources
Capabilities
Cost Advantage
Differentiation
Resources
Customer Base
Reputation
Branding
Education
Capabilities
Networking
Efficiency
Customer Service
Quality
Cost Advantage
Price Point
Sales
Discounts/Coupons
Comparisons
Differentiation
Employees
Location
Website/Social Media
Packaging
Target Customer
1. Who is your IDEAL Customer?
2. How much is an AVERAGE sale?
Current Strategy
1. What are you doing or
planning on doing to attract
YOUR Customer?
Email Marketing
Mailchimp
2000 Subscribers
12000 Emails Monthly
Auto Responder / Pop Ups
Integrates with Eventbrite / Surveys
Integrates with Social Media
Sign Up Lists
Archives Emails / Create Templates
Alternative Marketing
Send Handwritten Notes
Get Testimonials
Get Recommendations
Create a Blog
Create events around your
Learn Google Analytics
Build a Brand
What do you want people to say about
your and your business?
Show Up & Show Out!
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Follow me @LadyBizness
Download this presentation at Slideshare.net/Lady Bizness
Upcoming Classes
6-8 pm Wednesdays at
Alamance Community
College Small Business Center
AlamanceCC.edu/SBC