the many faces of google for economic intelligence

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The Many Faces of Google For Economic Intelligence June 2009 www.intelegia.com www.twitter.com/citweetz

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Learn about the different Google applications for economic intelligence research.

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Page 1: The Many Faces Of Google For Economic Intelligence

The Many Faces of GoogleFor

Economic Intelligence June 2009

www.intelegia.comwww.twitter.com/citweetz

Page 2: The Many Faces Of Google For Economic Intelligence

2 © Intelegia, 2009

Introduction

• Quick Question

• The Many Faces Of Google

• Google Labs

• Things To Remember

Page 3: The Many Faces Of Google For Economic Intelligence

3 © Intelegia, 2009

Quick Question?

Which of the following tools is NOT a Google application?

A) Google Alerts

B) Google Finance

C) Google Blog Search

D) Google CoSearch

E) Google Groups

ANSWER: D)

Page 4: The Many Faces Of Google For Economic Intelligence

4 © Intelegia, 2009

The Many Faces of Google

A) Google Alerts

B) Google Blog Search

C) Google Finance

D) Google Groups

E) Google News

F) Google Video

Call Isabelle Poirier, Investment Strategist, at +1 (514) 276-1700 Ext. 104 to inquire about your customized seminar solution to learn about these Google applications plus others for economic intelligence.

Page 5: The Many Faces Of Google For Economic Intelligence

5 © Intelegia, 2009

The Many Faces of Google: Google Alerts

Ideal For:

• Keyword(s) monitoring

• Competitor tracking

A valid email address is needed to receive the alerts. You select the frequency that the alerts are sent to you:

1) Once a day

2) Once a week

3) “As it happen”

http://www.google.com/alerts

Page 6: The Many Faces Of Google For Economic Intelligence

6 © Intelegia, 2009

The Many Faces of Google:Google Blog Search

Ideal For:

• Trend analysis research

• Tracking opinions

• Identify experts and thought leaders

• News that is not published in the traditional news outlets on the web

http://www.google.com/alerts

http://blogsearch.google.com/

Page 7: The Many Faces Of Google For Economic Intelligence

7 © Intelegia, 2009

The Many Faces of Google: Google Finance

Ideal For:

• Company profiles

• Stock information

• Company financial statements

• Company specific news

http://www.google.com/finance

Page 8: The Many Faces Of Google For Economic Intelligence

8 © Intelegia, 2009

The Many Faces of Google: Google Groups

Ideal For:

• Searching archives of Usenet

• Discussion group postings

• Tracking opinions on products / services

http://groups.google.com/

Call Isabelle Poirier, Investment Strategist, at +1 (514) 276-1700 Ext. 104 to inquire about your customized seminar solution to learn about this Google applications plus others for economic intelligence.

Page 9: The Many Faces Of Google For Economic Intelligence

9 © Intelegia, 2009

The Many Faces of Google: Google News

Ideal For:

• Real-time news search

• Archive news search

• Company news search

• Industry news search

http://news.google.com/

Page 10: The Many Faces Of Google For Economic Intelligence

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© Intelegia, 2009

The Many Faces of Google: Google Video

Ideal For:

• Broadcast news search

• Special news report search

• Corporate profiles

http://video.google.com/

Page 11: The Many Faces Of Google For Economic Intelligence

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© Intelegia, 2009

Google Labs

Google Labs is the location on the Google website in which the company tests out new tools. Some of the tools that are in beta testing include (as of June 2009):

• Google Squared

• Google News Timeline

• Google Similar Image

http://www.googlelabs.com/

Page 12: The Many Faces Of Google For Economic Intelligence

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© Intelegia, 2009

Things To Remember

• Google does NOT index EVERYTHING on the web however; it is attempting to

• Test out the tools in Google Labs• Be familiar with the advanced search function

for each application• Be sure to have a solid search methodologies

when using the array of tools

Page 13: The Many Faces Of Google For Economic Intelligence

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© Intelegia, 2009

About Intelegia

Intelegia, a subsidiary of E&B DATA, is a company that strives to assist individuals in understanding the changes in the business environment through internet intelligence. Via training, consulting and publications, Intelegia aims to provide the best approaches and tools to obtain the best information and utilize decision-making frameworks.

Call Isabelle Poirier, Investment Strategist, at +1 (514) 276-1700 Ext. 104 to inquire about your customized seminar solution to learn about more about Google applications plus others for economic intelligence.